Thursday, April 18News That Matters

Social Media Marketing

What effect can fake followers have on your social media marketing

What effect can fake followers have on your social media marketing

Social Media Marketing
Facebook TwitterGoogle+LinkedInRedditWhatsAppGetting many followers on social media is viewed as one of the ways to promote a business, but this could be poison to a business if the followers are not earned naturally. There are many services that promise to help you get many followers on social media, and the big question is whether the followers you gain are worthy to your business. Sometimes, fake followers will damage the reputation of your business while in other cases you will see some improvement in growth.If you are thinking about buying fake social media followers, you should be prepared to face any of the following consequences.1. Loss of integrity or reputationThe biggest risk in buying social media followers is losing reputation. At some point, people could discover that you ...
14 Social Media Advertising Lessons Inspired By Vero's Success

14 Social Media Advertising Lessons Inspired By Vero's Success

Social Media Marketing
according to a report by CNBC. The app, Vero, promises never to share personal data and to stay ad free, making it a new favorite among those who want the feel of Facebook without the risk.As Vero reaches new popularity with users, companies need to consider the efforts they are making to keep customer data safe. Using social media platforms can put personal data at risk, and your marketing efforts need to reflect transparency when collecting data or using tactics that your customers may not be comfortable with.Fourteen members of Forbes Communications Council weigh in on what brands should learn from Vero’s success when it comes to their own social media advertising efforts. Here is what they had to say:All photos courtesy of Forbes Councils members.These communications executives shar
Smart Social: Should Businesses Fully Rely On AI For Social Marketing?

Smart Social: Should Businesses Fully Rely On AI For Social Marketing?

Social Media Marketing
<div _ngcontent-c20 innerhtml="ShutterstockCustomers’ expectations are shifting. They will no longer settle for “canned” replies when they reach out to brands on social media.In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. At the same time, 51% of marketers admit to recycling the same messages across different channels due to inadequate resources.Being personal and authentic may be easier for smaller brands. Yet, when your company receives a few thousands of messages per day, often of the same content, being personal can quickly turn into a rather costly endeavor.Automation is nothing new for the social media. But as “smarter” tools enter the scene, a logical question comes to mind – is artificial intelligence ready to
Social media marketing and communication

Social media marketing and communication

Social Media Marketing
KARACHI: With the advancement in technology, organisations have started to switch to online advertising for their products from newspapers and TV. Now a rapid change in marketing strategies is taking place the world over and companies are changing their ways to communicate with their customers. Companies are using different social media platforms to make their customers aware about their products and attract more and more potential customers.Considering that the trend of online shopping is becoming the norm, it becomes easy for a company to advertise their products on different social media networks or on search engine optimisation.There are many advantages of this. First, it enables to create awareness of a brand to a larger audience. Another advantage is increased traffic related...
10 Pros And Cons Of Social Media Marketing In Mobile App Development

10 Pros And Cons Of Social Media Marketing In Mobile App Development

Social Media Marketing
In the past few years, social media has grown from being a medium where people socialize to one of the most powerful avenues for marketing and promotion of businesses. Social media marketing describes any marketing effort which is carried out via any social media platform; Facebook, Twitter, Instagram, LinkedIn etc. The sharp rise in social media marketing is occasioned by the tremendous advantages that this marketing effort offers. More and more businesses are including social media marketing as part of their advertising plan, while those that already have a social media marketing campaign are doubling their budgets in this regard.But there are two sides to everything; including social media marketing. Social media marketing will only prove successful if done properly and effectively. ...
Online Charisma: Why Personality Matters in Social Media Marketing

Online Charisma: Why Personality Matters in Social Media Marketing

Social Media Marketing
articleHow you present your business is important. This is especially true for your company's social media, which is where a huge number of your prospective customers will interact with your brand. Political debacles aside, the concept of trying to sell something through social media isn't going away anytime soon. Thriving in these channels will remain a crucial part of any successful marketing and sales campaign.Continue Reading BelowThere are, of course, an overwhelming number of tools designed to help your business boost its social media presence as much as possible. Whether it's a social media management and analytics tool or integration with a customer relationship management (CRM) platform, there are plenty of options to help your brand shine. But is it enough? Despite hard work a...
Does Social Media Need Its Own CAN-SPAM Act?

Does Social Media Need Its Own CAN-SPAM Act?

Social Media Marketing
ProsperInsightsHow willing are you to share personal information on connected devices?While it can be argued that the multipage user agreements written with enough legalize to challenge a law student’s comprehension are reason enough for allowing the resale of user data. Technically, they may be right, but that may be just a technicality. Ethically, the jury may still be out as consumers desire to use these shiny new technologies to keep in contact with friends, often overrides the desire to understand the words in these agreements.If users knew all their data and postings to friends and family would be fair game to large marketers and political operatives around the world they probably would think twice about what they post. Do social media sites have an obligation to maintain a truste
Back to Basics: How to Stop the Scroll for Social Media Advertising

Back to Basics: How to Stop the Scroll for Social Media Advertising

Social Media Marketing
Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience Ineffective social media advertising practices could prove to be detrimental to brand health and demotivate the best influencer marketing agencies. According to a recent Sprout Social report1 on the best practices in social media advertising, a significant percentage of social media consumers are disinterested in social media ads. In fact, the social media marketing software company found that there is a collective perception about social media ads – Too many ads overall; and, nothing to stop users scrolling past the ads!Read More: TechBytes with Tuomo Riekki, Founder, CTO, Smartly.ioIt looks like the time is ripe for marketers to focus on the basics of ad
FanLogic Interactive Inc. Enters Social Media Influencer Marketing Space With Coachella Valley and New York City …

FanLogic Interactive Inc. Enters Social Media Influencer Marketing Space With Coachella Valley and New York City …

Social Media Marketing
CALGARY, Alberta, April 10, 2018 (GLOBE NEWSWIRE) -- FanLogic Interactive Inc. (TSXV:FLGC) (OTCQB:FNNGF) is pleased to announce its first contest and promotional event, driven by social media influencers. This marketing model exposes customers to a proprietary influencer marketing network, which FanLogic is organically growing. This proprietary network will allow customers to use its wide range tools and outcomes to generate higher ROI in their own marketing campaigns. FanLogic believes it is now offering a unique value proposition to this rapidly growing multi-billion-dollar industry.Both contests will promote sponsoring brands by offering contestants access to VIP prizes and experiences at the 2018 Coachella Valley Music and Arts Festival, one of the largest, annual outdoor music fe...