Wednesday, July 24News That Matters

Social Media Marketing

Social Media Marketing in Lakewood, Tacoma, and Seattle

Social Media Marketing in Lakewood, Tacoma, and Seattle

Social Media Marketing
I can predict the future. Within a week, the headline of this article “Social Media Marketing in Lakewood, Tacoma, and Seattle” will show up on the first page on a Google search if you do the search for that headline. If you use the quotations marks, it will probably dominate and be #1. This article is for people who would like to use social media to market their small business. Five days later, I captured the results of a Google search for Planning, Parables, and Profit.On the 18th of June, my article Planning, Parables, and Profit was published in The Suburban Times. Five days later, I captured the results of a Google search for Planning, Parables, and Profit.Not only did the direct link to the article show up in the number one position, but since the article was ment...
How To Convert Your Social Media Traffic To Sales

How To Convert Your Social Media Traffic To Sales

Social Media Marketing
Social media has exploded, 58 percent of consumers follow brands through social media. Facebook alone has over 2 billion monthly active users and is responsible for 85 percent of all e-commerce orders.But it’s more than just e-commerce stores, in April of 2017, Facebook announced that there were over 5 million active advertisers using their ad platform. And there are success stories from the Orlando Magic which got 52 times their return on investment (ROI) on Facebook Ads, to Jimmy Beans Wool a 7x ROI, and even The Museum of Science in Boston with a 3x ROI.Your business simply can’t ignore social media marketing anymore and if you’re already marketing on social media, there’s always room for improvements. It’s not enough to simply create an account or run a...
M&C Saatchi expands further into social media marketing with acquisition of two 'influencer agencies'

M&C Saatchi expands further into social media marketing with acquisition of two 'influencer agencies'

Social Media Marketing
London listed advertising agency M&C Saatchi has snapped up a pair of "social influencer" agencies who employ instagram personalities to drive ad campaigns forward. It will buy a majority stake in Red Hare Digital, which specialises in beauty and has the likes of social media personalities including India's biggest beauty influencer Kaushal Gabriella and Jordan Lipscombe, who has 1.35m subscribers on YouTube. The deal will also involve M&C Saatchi taking on Red Hare's sister agency Grey Whippet, who have worked on marketing campaigns for the likes of Freesat and Wickes. Read more: M&C Saatchi shares rise as Arnie helps defy ad spending slowdown It follows M&C Saatchi Merlin, the company's ta...
Social media, out-of-home, drone delivery: Behind Guzman Y Gomez's marketing strategy

Social media, out-of-home, drone delivery: Behind Guzman Y Gomez's marketing strategy

Social Media Marketing
GYG founder, Steven Marks (left) and co-founder Robert Hazan Guzman Y Gomez’s agile approach to marketing and its strong growth trajectory has seen the brand chalk up a significant social media win, trial Google drones food delivery and now invest in its biggest out-of-home campaign ever. The fast food brand’s CMO, Lara Thom, told CMO the execution of its award-winning campaign, #bringcalhome, stemmed from the brand’s clear purpose and voice, as well as a robust social media-led approach to customer engagement. It’s now earnt the brand Best Marketing Campaign at the recent QSR Media Awards. The campaign was based around m...
Hospitality Social Media Marketing News – June 26, 2018 Issue

Hospitality Social Media Marketing News – June 26, 2018 Issue

Social Media Marketing
Instagram Announces IGTV Instagram  just launched IGTV, a YouTube-esque platform that allows users to create and share videos up to an hour long. IGTV can be accessed through Instagram, but is also available as a standalone app. Image source:  TechCrunch  IGTV will curate relevant videos for each individual user, including videos from those they follow, and show them that content in their feed.  What This Means for Hotels - IGTV Video Marketing Helps Hotels Video marketing is huge for the hospitality industry and now you can tap into your Instagram user base and go beyond the short video limitations. You can show extended videos that feature your hotel’s amenities, on-site activities, meeting rooms, and more.  Instagram Shares Algorithm Insights Last...
Social Media Marketing Courses You Need To Look Into

Social Media Marketing Courses You Need To Look Into

Social Media Marketing
Social media marketing is a discipline, which means that it can be taught. Finding good courses that give you what you need can be difficult.Don’t worry, because we’ve put together a list of some of the best courses you can find online for this crazy business we call social media marketing. Boot Camp DigitalIf you want a course that’s used by the best brands around, you could start by looking at Boot Camp Digital. It’s comprehensive to say the least, with tons of courses that are competitively priced. But putting that aside for a moment, Bootcamp has worked with Google, Capital One, and the United States Senate. That’s some pedigree. Digital Storytelling and Social mediaThis is an interesting one. It’s totally free and is a university level course, fr...
Marketoonist on social media policy

Marketoonist on social media policy

Social Media Marketing
THE BEST CONTENTOur award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape. THE BIGGEST ISSUESFrom the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide. PERSONAL AND PROFESSIONAL DEVELOPMENTInformation, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader. Let's block ads! (Why?) Source link
Maintain Sustainable Content Marketing With Social Media and Surveys

Maintain Sustainable Content Marketing With Social Media and Surveys

Social Media Marketing
Content marketing is a challenge. It’s easy to run out of new, relevant content to share with an audience. So, it’s important to stay in front of content planning with as many available channels as possible.Good, strong buyer persona development is great, sure. But what else can we do to come up with content ideas?Let’s look at how to use social media to help guide future strategies.Map Out Your Marketing StrategyEstablish a marketing strategy on a quarterly or monthly basis. Make sure to incorporate the following marketing initiatives as a foundation.Monthly emailsBlog postsContent offersSocial media contests and pollsKeep all of these initiatives under the same basic thematic umbrella and make sure they support one another.Pro-tip: Depending on the frequency of the c...
Top 5 Social Media Trends in 2018 to Boost Your e-Commerce

Top 5 Social Media Trends in 2018 to Boost Your e-Commerce

Social Media Marketing
Written by James Tredwell Social media is no more limited to just talking with your friends, sharing pictures or your views. It has gotten much bigger than that. It is constantly evolving and new trends keep coming up every year. More and more people are joining the social media with every passing day. The average time people spend on social media sites like Facebook, Twitter, Instagram, Snapchat, Pinterest and more has only increased. Social media has become the favorite place for businesses and marketers. According to a famous quote by Bill Gates, “If your business is not on the internet, then your business will be out of the business”. That is the importance of social media in today’s world. In some years, social media marketing is said to surpass newspaper marketi...