Thursday, March 21News That Matters

Social Media Marketing

3 Important Ways Social Media Produces ROI

3 Important Ways Social Media Produces ROI

Social Media Marketing
krzysztof-m / PixabayAfter over a decade into the world of Social Media and business owners still have a hard time allocating funds to marketing and advertising on the Social sites. Traditional marketing is their “go-to” and spending over $10,000 a year on postcard mailers keeps them in their marketing comfort zone.This is a mistake. Social Media has grown and even with all the controversy surrounding some of the sites it is still the most affordable and effective way to reach a large amount of people.With traditional postcard marketing it is easy to see that it worked, the consumer gets the postcard in the mail on Wednesday and they call on Thursday to schedule their appointment. While Social Media doesn’t usually show these direct results, it is providing a return on the investment.A
The Marketing Magic of Social Media Polls

The Marketing Magic of Social Media Polls

Social Media Marketing
Do you like polls? Or do you really like polls?Thanks to social media polls, getting feedback from your audience on questions like these is easier than ever. Twitter got on the bandwagon early on; more recently, Instagram has made polling even more visual and interactive by adding the option to its Stories feature.Eliciting and incorporating consumer feedback has always been important to marketers, and surveys, polls, and voting can drive excitement. What’s interesting about polls on social media is how they make capturing data and engaging users so intimate and immediate. On Instagram Stories, for example, users can get feedback on what outfit to wear or where to go to dinner in a matter of seconds. Take a photo or video, add the two-option poll, share, and immediately start seeing res
University Marketing, University Relations Nab Top Honors for Marketing, Social Media Programs

University Marketing, University Relations Nab Top Honors for Marketing, Social Media Programs

Social Media Marketing
University Marketing, University Relations Nab Top Honors for Marketing, Social Media ProgramsApril 9, 2018 MACOMB, IL -- University Marketing's (UM) and University Relations' (UR) efforts at Western Illinois University have earned top honors for the third consecutive year from the Collegiate Advertising Awards (CAA).Western was the only school in the 5,001-10,000 category to receive Gold awards for the WIU Viewbook (Student Viewbook-Electronic category), designed by UR Creative & Digital Integration Manager Jessica Lambert, and for the Purple & Gold Day/Western Challenge Event, orchestrated by the WIU Foundation/Annual Fund, Alumni Programs and University Relations (Special Events category).Western was also the only school in the 5,001-10,000 category to receive Silver aw...
BiS in Brief: Social media workshop, alcohol ordinance, JEDunn contract

BiS in Brief: Social media workshop, alcohol ordinance, JEDunn contract

Social Media Marketing
Susan Catron @smcatronSMN SCORE Savannah sponsors social media workshopSCORE Savannah's fourth workshop in the” Tools to Grow Your Business” series shows how social media platforms are constantly evolving and growing to become powerful vehicles for driving sales, increasing customer loyalty and establishing brand recognition. Learn how to leverage these tools to jump start or grow your business through improved client connection. The workshop will be 11:30 a..m to 1 p.m. April 19 at the SCORE conference room, 111 E. Liberty St. Participants may bring lunch.Cost is $10 for Chatham Chamber of Commerce members; $15, non-members.Points covered will include which social media platforms are most effective and why, lesser known uses of social media,  how to use social media adv
Social media management apps add efficiency

Social media management apps add efficiency

Social Media Marketing
A business cannot function at a optimum level in the modern marketplace without some form of social media presence as part of its marketing mix.Social media management software allows a company to organize and manage its social media strategy and networks in a more efficient manner. There are lots of options for social media management apps. Each has its unique features, and there’s something for everyone.Three of the most popular social media management solutions are Social Aider, SmarterQueue, and HootSuite.Unfortunately, there's no single solution that offers everything one may need to manage a social media marketing strategy as everyone has different tastes and needs.Each app platform offers its own pros and cons. They all have their strengths and weaknesses. The app that will work
How to Simplify Social Media with Automated Marketing

How to Simplify Social Media with Automated Marketing

Social Media Marketing
Social media marketing campaigns are easy to manage at first. You have few accounts, few followers, and just enough content to keep your page active.As your campaign matures, it gets harder to keep under control. At some point, you’ll realize that you don’t have enough time to interact with followers, create content, and monitor brand mentions all on your own.Using social CRM and automated marketing is the best way to make your campaign scalable and your efforts sustainable. Here’s how you can simplify your strategy:Add social media data to your CRMSocial CRM helps add several new facets to your marketing campaign. This TechTarget article goes over some of the most important factors:“Probably the most desired aspect of social CRM functionality, sales and marketing support, includes a ra
PublBox Has Found a New Approach How to Implement AI in Social Media Marketing

PublBox Has Found a New Approach How to Implement AI in Social Media Marketing

Social Media Marketing
SAN JOSE,Calif.--(BUSINESS WIRE)--AI technology is expanding across the B2B market, in particular social media marketing. Social networks like Facebook, Linkedln, Twitter, and Instagram apply smart search robots based on AI and ML to rank publications and increase users engagement. Consequently, AI has an impact on the content industry because it’s otherwise difficult to generate texts and visuals to reach audiences. The secret of success: make search bots love you. By researching search robots behaviors, PublBox has unlocked this secret, and has originated the idea of implementing a smart software powered by AI to help users create content to fully satisfy these robots. These developers are working on an innovati
7 Creative Ways to Boost Your Social Media Strategy

7 Creative Ways to Boost Your Social Media Strategy

Social Media Marketing
Develop a multichannel social media strategy that clearly articulates your brand voice, uses a mix of paid and organic means, and brings delight to followers. April 4, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Despite recent criticism among business and political commentators, social media networks remain some of the most important and unifying internet platforms. More than 2.5 billion people use social media networks, and that number is expected to grow in the coming years.Marketers must rely on more than just hashtags and emojis to make the most of channels like Instagram, Facebook and Snapchat. The world’s most successful social media marketers rely on a variety of sophisticated strategies designed to articu
Preparing to Fail: Expand the Definition of Crisis for a Successful Social Strategy

Preparing to Fail: Expand the Definition of Crisis for a Successful Social Strategy

Social Media Marketing
Social media has transformed consumer and brand interactions, sometimes for worse. To successfully navigate the contentions waves of social media, brands have to expand their definition of “crisis” and have a social crisis plan in place, ready for immediate rollout Fabrice Martin, SVP Marketing and Product Management, ClarabridgeSocial media has transformed the way brands interact with and support consumers, collect consumer feedback, develop their brand voice, and find new audiences. In the last few years brands like Wendy’s, Merriam-Webster, and MoonPie have managed to up their “digital street cred,” so to speak, by engaging in witty banter with consumers (and other brands) on Twitter, leading to heaps of earned media and a raised awareness in the public consciousness. On th