Monday, June 24News That Matters

Social Media Marketing

How to Schedule Your Social Media Updates More Efficiently

How to Schedule Your Social Media Updates More Efficiently

Social Media Marketing
There is a certain art (or science, rather) to scheduling your social media updates. Scheduling should go beyond simply using tools to publish updates when you aren't manually able to. Now you can plan most of your social media marketing months in advance. Here's how to schedule your social media updates more efficiently. Create your content categories Take time to organize your social media updates and create a social media calendar before you schedule them. Simply create a list of all the types of content categories that you're going to share, such as... Evergreen blog posts (blog posts that remain relevant over time) Time-sensitive blog posts (blog posts that are relevant only during a specific time) Promotional updates Event promotions Pr...
Social media 'more popular than traditional marketing' for advisers

Social media 'more popular than traditional marketing' for advisers

Social Media Marketing
"Beware the disconnect between what advisers think they should publish and what their potential audience actually wants to see" - Hearsay's Lucas Wilkens Twice as many advisers are using social media as their main marketing tool compared with other more 'traditional' routes, according to Intelliflo's 2018 Social Media Survey of its Intelligent Office (iO) users. The back-office provider found seven-in-ten (70%) of the 379 advisers surveyed use social media for business purposes - up 12 percentage points since 2014. Asked about other marketing tools they used, one-third (36%) said they used events where clients and prospective clients were invited, a further third (31%) said they used sponsorship and 30% used email. Related articles Inte...
Why your social media sucks: The five levels of social media marketing (Part 2)

Why your social media sucks: The five levels of social media marketing (Part 2)

Social Media Marketing
Dylan Kohlstädt continues to list the levels of social media and unpacks the definition of next level social media?If you haven’t read Part 1 (which includes levels 1, 2 and 3), click below, then continue reading…4. Level four social media marketing: Me TooOk, so you’ve ticked the box, and you’re producing content and posting it out regularly.‘Me Too’ social media is basically your traditional content marketing. Companies on this level are posting more than just hard sell content or blah blah blah content on social media. They’re starting to post ‘Happy Friday’, or ‘What are you doing this weekend?’ posts. They might even go as far as writing a blog about ‘Seven Ways to Save Money’ or ‘Top Ice-Cream Parlors In Pr
How to Use Memes to Attract More Attention Online

How to Use Memes to Attract More Attention Online

Social Media Marketing
Looking to try something new on social media? Use memes. July 5, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. If you open Facebook or Instagram on your mobile device right now and scroll through your feed, you are almost certain to encounter a meme within seconds. Memes have become extremely popular on social media because they are so easily sharable -- and this can lead to memes snowballing and going viral throughout the world wide web.Marketers and brands have taken notice, and they are quickly becoming more common in advertisements and campaigns, simply because of the amount of engagement they generate. Memes can help you bridge the gap between yo...
Insights on Social Media Marketing: Scoop the Best for B2B Marketing

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

Social Media Marketing
We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide of customer service using new-age marketing technologies. Social Media Marketing clearly demonstrates how technology amplifies brand messaging and meets new benchmarks in customer service benchmarks. B2B marketing insights incorporated in social media are effective method...
Why your Social Media Sucks: The Five Levels of Social Media Marketing

Why your Social Media Sucks: The Five Levels of Social Media Marketing

Social Media Marketing
By Dylan Kohlstädt, entrepreneur, speaker and digital marketing expert I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six ways to save on insurance) and 3.0 (give us a ridiculous amount of money, so we can fly our entire creative crew to the Serengeti and film elephants romping and produce an eff off expensive advert that you can post on social media, and we can win an award, and call it social media). That got me thinking. What are the levels of social media and what is the definition of Next Level Social Media? When I started Shift ONE digital six years ago, I’ll admit to you that, while I knew digital marketing backwards, I wasn’t very strong on social media marketi...
How Artificial Intelligence can fabricates an impact on Social Media Marketing

How Artificial Intelligence can fabricates an impact on Social Media Marketing

Social Media Marketing
In the Era of Digital Transformation, Social media platforms are one of the potential choice of the brands for marketing of products and services in today’s competitive market. With the multiplication of social media channels and explosion of contents, Marketers merely unable to keep pace with leading scenarios in the market. Even introducing more resources to leverage the targeting social media channels is not going to solve the problem. According to Milind Kanvinde “Additionally, more people getting engaged in it, the more complicated it becomes”.Another challenges brands face, and so do social media agencies, is deciding on which content is to publish at what time to get the maximum reach and which influencers to use to give that right push. AI can come to your resc...
College debuts social media certificate program

College debuts social media certificate program

Social Media Marketing
PEABODY, Mass. (AP) — About three years ago, Jenna Coccimiglio launched her own business in the growing field of social media management. "Basically, I completely run and manage social media platforms for different businesses," said Coccimiglio, who is also the new executive director of the Peabody Area Chamber of Commerce. "I am the behind person on Facebook or Instagram, Twitter for businesses." She does graphic design, integrates logos and takes photos for mall-business clients of her firm, Garnet Marketing Solutions. Clients include a trucking company, some landscaping companies and other businesses that may want a social media presence, but lack either the time or the know-how to ma...
iClimber Announces New Instagram Marketing Services

iClimber Announces New Instagram Marketing Services

Social Media Marketing
iClimber, Leading Social Media Marketing Company, Is Announcing a New Service for Instagram Marketing That Will Help Increase Followers and Likes Naturally. iClimber, a leading social media marketing company, is announcing a new service for Instagram marketing that will help increase followers and likes naturally. Instagram recently announced that it no longer will display their feeds based on the most recent posts, but rather based on what they think the user is interested in. They use various factors to decide this, including previous interactions with other user accounts, your browsing and liking activity. However, another is the number of likes or comments another post has received within the accounts you are following. Also Read: Instagram Measurement Now Available In Nielsen&...