Monday, January 21News That Matters

Social Media Marketing

Video Content Marketing in 2018 – Turn on, Tune In, Engage

Video Content Marketing in 2018 – Turn on, Tune In, Engage

Social Media Marketing
Reid Genauer, CMO, Magisto, explains the shift in how marketers using video in social media vs. traditional media landscapeThe social media marketing industry is booming as budgets have doubled worldwide over the past two years from $16 billion in 2014 to $31 billion in 2016. And video has become the centerfold of social media. But what is different in 2018 is that there are companies who are navigating this complex landscape with success. Marketers have shifted from traditional media to social media as the preferred way to engage customers, capture elusive consumer attention and achieve marketing objectives through social video.A Portal For Personification and AuthenticityUnlike traditional media, social media is a world designed for humans, not businesses, to expresses themselves...
Social Media marketing – Are you controlling it or is it controlling you?

Social Media marketing – Are you controlling it or is it controlling you?

Social Media Marketing
Social media marketing is a good way to get the word out about your business, products and/or services. But, there are times when you have to be cognisant of the fact that social media marketing has the potential to draw you in and become a major time absorber.If you want to ensure that social media is not controlling you, follow these tips.HAVE A PLAN OR ACTION Don’t do anything without a plan. You need a satnav to get to your destination; you also need a plan to guide your social media marketing to ensure that it will work well for your business. CREATE A SOCIAL MEDIA CONTENT CALENDARPlan ahead according to the products and services you want to promote to craft posts and updates that have a purpose. If you have a calendar with pre-written posts, you can easily schedule them to work wi
The Best Way to Use Social Media Marketing to Establish Your Startup

The Best Way to Use Social Media Marketing to Establish Your Startup

Social Media Marketing
Nice guest post by marketing and communication expert Isabella Rossellini, with some great advice on how to use social media to establish your startup. Startups all over the world are always looking out for innovative ways to grow, but the most significant bid for any startup is keeping the cost as low as possible. Social media marketing (especially Facebook) is one such way. With growing user bases, social media marketing provides startups with opportunities, not only to launch efficiently but also to get established in the market.What exactly social media marketing implies to?According to the definition, social media marketing implies the use of social media websites and platforms for the promotion of a service, product or brand. For many social media firms, such marketing p...
Top Social Media Marketing Hacks for 2018

Top Social Media Marketing Hacks for 2018

Social Media Marketing
With statistics suggesting thatmore than 65 million businesses have a Facebook business page and there being over 3.03 billion active Social Media users, both businesses and consumers benefit.Social Media Marketing is unceasingly proving to be successful and it has given traditional advertising a run for its money -- thanks to the advanced metrics in this domain that now help marketers understand their audience's preferences and purchasing behavior much better.Modern marketing teams can never ignore the power of social. Given the evolving industry innovations and changing consumer habits, what should marketers keep in mind?1. Video will be everythingWith there being an increasing desire to focus on churning out engaging content using interactive methods, video is slated to be the next b...
Social Media Marketing Competition

Social Media Marketing Competition

Social Media Marketing
         A team of students from the University of West Georgia will be honing their marketing skills in a social media competition held by Ball State University and their Center for Advancement of Digital Marketing and Analytics. The event is meant to challenge undergraduate students to solve a real-world problem using social media marketing tools. It is led and coached by UWG Professor of Marketing Jack Wei and Assistant Professor of Marketing Agnieszka Chwialkowska. The UWG team will consist of UWG students Dayzia Gray, Ashley Hood and Ji’brayah Marson-Young.         The UWG team will first participate in the preliminary round of the competition, which will consist
East Orange/Orange

East Orange/Orange

Social Media Marketing
Social media is booming, and shows no signs of slowing down. This means social media marketing offers even more opportunities for the savvy marketer willing to spot trends and adjust their campaigns to make the most of them.FacebookFacebook will continue to be the largest online social network. Their new focus is on:Sign Up for E-News* Memes - Your own, or those created with their meme maker.* Video - The CEO of Facebook has predicted that most of Facebook will be video or memes by 2020.* Video live streaming - This is in direct competition to YouTube as well, and part of Facebook’s thrust to get people to "live on their site," spending as much time on Facebook as possible using all of the varied tools it has made available.* Messenger as an advertising and marketing tool - Messenger ad
HEC Paris offers intensive course for social media marketing

HEC Paris offers intensive course for social media marketing

Social Media Marketing
HEC Paris has said it will be running an Executive Short Programme designed to give professionals a “distinct advantage in the increasingly competitive digital age”.The two-day programme, titled ‘Marketing Through Social Media’, will be led by  HEC Paris associate professor of Marketing, Kristine de Valck, on the HEC Paris Doha campus, Tornado Tower, on February 11 and 12.  The programme will show participants that social media channels are more than just communication tools and how they can be strategically leveraged to successfully market a business.Prof De Valck, whose research and teaching over the past 15 years has focused on how the Internet has changed consumer behaviour and the marketplace, said: “We are in the midst of a marketing paradigm due to the digital revolutio
Chakra Communications launches HIVE to handle your digital marketing and social media needs.

Chakra Communications launches HIVE to handle your digital marketing and social media needs.

Social Media Marketing
Local small businesses and non-profits will be happy to hear that Chakra Communications, a Buffalo-based marketing production company founded in 2007, is launching a new digital marketing subscription service that intends to help solve modern communications needs. The new rollout, called HIVE, will help these enterprises with social media consultation and content creation, email marketing, website updates, and search engine optimization. HIVE is set to launch on Thursday, February 1.HIVE teams are comprised of a brand manager, graphic designer, and content manager. Similar to the way that a beehive functions, each member focuses on task management, by putting systems into place that are then efficiently implemented to suit the needs of each unique business. Just think about all of ...

Lawmakers press social media companies on Russian links to #ReleaseTheMemo campaign

Social Media Marketing
Social media companies continued to face pressure over exploitation of their platforms, as lawmakers on Wednesday chastised Facebook and Twitter for failing to explain the role pro-Russian accounts played in a large online campaign to release a classified memo related to the Russia investigation.In a new letter to Facebook and Twitter, two top congressional Democrats, Sen. Dianne Feinstein and Rep. Adam Schiff, said the companies had not adequately answered their questions from last week about whether Kremlin-affiliated accounts had promoted a hashtag campaign called #ReleaseTheMemo. The highly politicized memo alleges that the FBI abused its surveillance authority as it probed Russian meddling in the 2016 election."We are no closer to understanding Russia's continued interference in ou...
Twitter bots are stealing social media identities for profit

Twitter bots are stealing social media identities for profit

Social Media Marketing
In October, NBC worked with a group of researchers to buy Twitter bots from Devumi, a social media marketing company. NBC News' Jo Ling Kent reported that for just $25, anyone can get a message retweeted thousands of times by a small army of sketchy and bogus profiles and bots.On Sunday, The New York Times reported that it investigated the same company and found that Devumi had a stockpile of over 3.5 million automated accounts it sold over and over again to its customers.Those customers included a celebrity chef, actor John Leguizamo, and even Twitter board member Martha Lane Fox.At least 55,000 of the bogus accounts copied the photos, names, and hometowns of legitimate users, making only slight tweaks. For instance, change an "i" to an "l" in the profile name, a kind of "social media ...