Friday, May 24News That Matters

Social Media Marketing

What 10 Social Media Professionals Say Should Be Your Top Priority Right Now

What 10 Social Media Professionals Say Should Be Your Top Priority Right Now

Social Media Marketing
A phone with a Facebook logo. (Photo illustration by Jaap Arriens/NurPhoto via Getty Images) The one constant about social media is change, so it’s a good practice to step back once in a while and ensure that your company’s strategy is still current and effective. As we enter the second half of the year, it’s time to take stock in the social media strategy that was probably developed in late 2017 or early 2018. Is your company up to date on all of the social media platform changes? Do you know what’s working and what’s not? I asked 10 social media professionals to name “the ONE thing that marketers must do this year to stay ahead of the curve in social media," and here’s what they said: “...
Global Social Media Marketing Software Market 2018 – Lithium Technologies, Qwaya, Sync2CRM, Social Board

Global Social Media Marketing Software Market 2018 – Lithium Technologies, Qwaya, Sync2CRM, Social Board

Social Media Marketing
Detailed market study on the “Global Social Media Marketing Software Market” Research Report 2018-2025 by ResearchStore.biz provides a holistic view of the Social Media Marketing Software market across the globe. The report analyses the Social Media Marketing Software market based on present industry situations, Social Media Marketing Software market demands, business strategies utilized by Social Media Marketing Software market players and the future prospects from various angles in detail.Business and analysts uses industry analysis as a market assessment tool to understand the complexity of an industry. In addition to this, several significant variables that will shape the Social Media Marketing Software industry...
Social Media Marketing Pixie Dust – The Facebook Pixel

Social Media Marketing Pixie Dust – The Facebook Pixel

Social Media Marketing
What if there was a marketing tool that would allow your business to tailor Facebook ads based on what pages people viewed on your website or what items they added to their shopping cart?Think of the possibilities.Maybe you own a retail store, for example, currently showcasing spring dresses on one of your website pages. Your advertising campaign delivers Facebook ads showcasing dresses only to people who visited the spring dresses page of your website. This hyper-targeted form of marketing happens every day with a bit of social media marketing pixie dust called the Facebook Pixel. According to BuiltWith, it’s a marketing tool employed on 3.8 million websites across the Internet. So, let’s find out what a Facebook Pixel is and how you can use it in your company’s socia...
Social Media/Marketing/PR Manager

Social Media/Marketing/PR Manager

Social Media Marketing
Remuneration:negotiable Cost to company Location:Cape TownEducation level:DiplomaJob level:Junior/MidType:PermanentReference:#Tam335Company:Viv Gordon Placements (VGP)A very exciting opportunity has become available for a Junior to Mid-weight Social Media, Marketing and PR Manager at a well-known, niche Fashion brand and retailer’s Cape Town office. We’re looking for a real all-rounder to expertly handle their Social Media and Influencer Management, writing of social posts, Email Marketing on MailChimp and overseeing production of Marketing collateral to name a few tasks. The role also encompasses PR, for which you’ll be writing press releases and serving as media liaison. The successful candidate is creative and organised, able to craft beautiful content as well as manage and
Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Social Media Marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Improving the customer experience means getting search rightJul 13, 2018 by Jim YuAs consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point. Do Google reviews impact local ranking?Jul 13, 2018 by Joy HawkinsBased on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. Winning the social media marketing gameJul 13, 2018 by Peter MinniumContributor Peter Minium explains how connections are for...
Winning the social media marketing game

Winning the social media marketing game

Social Media Marketing
Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devices, but the communal exchange of stories and perspectives remains a fundamental force in social development. From a business standpoint, a few important differences emerge from this evolution. Social media users can now publicly discuss their experiences with brands or products, forming large coalitions of interest that exert vast social pressure on brands and other organizations. From the presidential election to the newest cereal, everything is now a matter of public interest. The essential principle, however, of shaping our wo...
Measuring the ROI of Your Social Media Marketing—It's Easier Than You Think

Measuring the ROI of Your Social Media Marketing—It's Easier Than You Think

Social Media Marketing
Got ROI? I sure hope so. Return on investment is a pretty critical thing in business. Without it, you’re eventually going to go out of business.Despite this, a lot of businesses are doing a lot of social media marketing—and very few of them can say for sure that they’re generating any kind of return on investment. Check out the results of the 2017 Social Media Marketing Industry Report from Social Media Examiner: Most social media marketers—62%—still can’t measure the return on investment for their social media activities. So clearly, measuring social media ROI isn’t easy. That said, it’s not like it’s impossible, either. Thirty-eight percent of marketers can measure return on investment with confidence; we’d like you...
Report: Social media sentiment not predictive of offline brand outcomes

Report: Social media sentiment not predictive of offline brand outcomes

Social Media Marketing
The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline brand outcomes. Among other things, Engagement Labs sought to answer the question, “Can the social media tip of the [consumer conversation] iceberg predict what is a much larger conversation happening in real life? The answer apparently is “no.” I spoke with Engagement Labs’ Chief Commercial Officer Brad Fay about the research. He indicated that there’s a clear distinction between online and offline brand conversations. Fay said the online social conversation is more visible and obvious than...
Social Media Marketing / Photographer

Social Media Marketing / Photographer

Social Media Marketing
One of Sydney’s leading food and beverage marketing agencies is on the hunt for a multi-talented creative photographer / designer for a rare full-time opportunity! A typical day might include shooting the latest restaurant opening, editing a corporate video or writing a press release! This exciting role will have you on your toes from day dot, so we need someone who can handle the pressure of a shoot day but can also settle into #officelife and buckle down at the computer.  Our ideal candidate can wield a DSLR camera like it’s nobody’s business, and use it to shoot drool worthy food, cocktails and venue interiors. You will need to know how to shoot basic video on a DSLR and have a strong working knowledge of video editing programs (like Adobe premiere pro). We wil...
Digital Marketing/Social Media Coordinator

Digital Marketing/Social Media Coordinator

Social Media Marketing
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