Saturday, February 16News That Matters

Social Media Marketing

How to Overcome Social Media Challenges

How to Overcome Social Media Challenges

Social Media Marketing
Social media marketing is now essential for any company to succeed in reaching customers. Social media, however, is not easy and comes with many unique challenges, which can be overcome if companies are willing to put in the time and effort, writes, Kristen Herhold, Writer, The ManifestIt’s 2018, and the majority of companies see the importance of social media: 52% say social media positively influences their revenue and sales, a number that is likely to keep growing.Although every company can benefit from social media, this technology is still challenging for many companies.According to recent research from The Manifest, the top social media challenges businesses face are:1.      Not enough human and financial resources2.      No f
5 Ways Smart Marketers Increase Revenue using Social Media

5 Ways Smart Marketers Increase Revenue using Social Media

Social Media Marketing
Social media marketing can be used for so much more than just engagement. With the right strategies and social media tools, you can increase revenue for your business using social media platforms writes, Disha Dinesh, Content Marketer, Godot Media Every company has a presence on social media because it’s great for engagement. But clients today like to speak in terms of ROI. Budgets are tight, marketing options are many and clients don’t want to invest in marketing activities unless they are certain to provide substantial returns.According to a recent study, 93% customers expect companies to have a presence on social media and 71 % of them are willing to make a purchase from the brands that they follow on social media.However, driving conversions via social media
13 Social Media Marketing Tips You Can Use Today

13 Social Media Marketing Tips You Can Use Today

Social Media Marketing
Author: Karen RepoliKaren Repoli, is a successful entrepreneur with over 20 years of experience in office management, internet marketing, and business systems. She holds a Bachelor of Science Degree from the University of NC, Greensboro and is VACertified.  Karen launched her company, HIT Virtual Assistants in 2007. As a professional team including… View full profile ›Let's block ads! (Why?) Source link
Oakton hosting free content marketing, social media seminar

Oakton hosting free content marketing, social media seminar

Social Media Marketing
Join entrepreneur, professional speaker and podcaster Joe Pulizzi for the free public Oakton Business Book Author Series presentation, "Content Marketing" at 6 p.m. Tuesday, April 10.The seminar is in Room 1604 of Oakton Community College at 1600 E. Golf Road, Des Plaines.Pulizzi will explain the content marketing process to help participants use social media and search engine optimization to transform one-time website visitors into long-term customers.Attendees will network with Pulizzi, Oakton business faculty and department leaders from 6 to 6:30 p.m. The author's presentation will begin at 6:30 p.m., and Pulizzi will answer questions and have a book signing after the presentation.Pulizzi's book "Epic Content Marketing" was named as one of the "Five Must Read Business Books of the Ye...
How to Leverage Social Media & Influencer Marketing to Build a 40-Million Dollar Empire

How to Leverage Social Media & Influencer Marketing to Build a 40-Million Dollar Empire

Social Media Marketing
They hit the road at full speed. Two boys from Queensland, Australia who love analyzing markets unleashed a product they believed fills a gap in the ‘boring’ dental care niche. Embraced by hundreds of social media influencers, their brand—HiSmile—attracted hordes of online followers and hauled in around $20-million in just two years. For their astonishing feat, Nik Mirkovic, 21 and Alex Tomic, 23 have been featured on GQ Magazine and have gotten the nod of reality media princess Kylie Jenner to endorse their unique teeth whitening kit to her millions of followers. And the finish line still stretches far ahead. Propelled by an inner entrepreneurial fire, the two Millennials aim for something even bigger than the multi-million dollar business they seeded with just $20,000 of their ow
This social media research is going to use AI to save brands from social media backlash

This social media research is going to use AI to save brands from social media backlash

Social Media Marketing
Social media research firm Fizziology is going to use artificial intelligence to detect sudden changes in social media conversation, using the tech to monitor topics, brands and projects. Named VelocityWatcher, Fizziology will use the technology as a monitoring system for clients. The system will analyse conversations, sorting messages into categories, such as comedic or complaints, and notify clients when changes occur.Timeline for StartupsVelocityWatcher will read conversations outside of brand social channels, making it easier for brands to track wider opinions outside of their automatic social media feeds. According to Fizziology, it is the first company to provide real-time monitoring of organic social conversation. The application could be of use to a range of clients, including m...
Misconceptions of Social Media Marketing: 6 Myths Busted

Misconceptions of Social Media Marketing: 6 Myths Busted

Social Media Marketing
Social Media may have started out as a free site “where kids goof off,” but it has now become an important and powerful marketing tool for all businesses.Social Media helps businesses reach their target market, engage with their audience, promote products and services, and ultimately to drive leads and make sales.However, there are still a few misconceptions about Social Media Marketing that may cake it seem like Social Media is not a viable tool for your business.Myth #1: Social Media Marketing is FreeIt doesn’t cost anything to sign up for an account on the big Social Media Platforms and you aren’t charged to post content. However, this does not mean that it is truly free. It may not seem like it, but there is more to it than just slapping up a photo, meme, or link to your website.If
Majority of students considering taking a break from social media

Majority of students considering taking a break from social media

Social Media Marketing
Students are often portrayed as hyper-connected to the world around them through social media, unable to go anywhere without flashing a quick selfie and unable to eat out without logging a couple of artistically filtered shots of their food.This perception could, however, turn out to be a little off the mark. The last few years have see the shine come off the social media craze of the last decade, with many people beginning to wonder if constant connection to your peers can have negative side effects.Student marketing agency Seed surveyed 1,000 UK students and found that 77% are considering taking “extended time out” form social media. While 10% said that they really depend on social media, 35% said they would be willing to take four weeks off. 41% said that they would if their friends
Ionia Chamber's social media marketing class starts April 17

Ionia Chamber's social media marketing class starts April 17

Social Media Marketing
Chamber 101 class today, career fair April 19 By Dick.Hoekstra@sentinel-standard.com616-522-6043 IONIA — Social media can be a huge plus for businesses.Ionia Chamber of Commerce executive director Bobbie Edlin encourages anyone interested to sign up for a 4-week class on social media marketing that starts on Tuesday, April 17."We received grant to teach 100 people how to use social media marketing," she said. "We will meet twice a week, two hours in the evening. We will teach you how to advertise on Facebook, how to create carousel ads, use your ad manager, find your target audience, when to post, when not to post, and how all of that works."It's a great way to get your organization out there."Edlin updated everyone attending the Ionia Chamber of Commerce's Breakfast Connect on T