Saturday, December 15News That Matters

Social Media Marketing

Three blunders of social media marketing

Three blunders of social media marketing

Social Media Marketing
Hopefully your bank or credit union has a healthy social media marketing outreach. More and more consumers are connecting with brands (like your bank or credit union) via social media rather than traditional communication methods. Recent statistics indicate 2.8 billion people globally are now active social media users, 83% of Americans have at least one social media account and mobile social media use continues to skyrocket.Handling the social media outreach for your bank or credit union is a big responsibility. Following are three important social media marketing blunders to avoid:Not responding to comments and messages in a timely manner. They call it social media for a reason. It’s all about interaction. If your consumers are commenting on your various social media platforms (Faceboo
10 Steps to Launch a Successful Social Media Marketing Campaign

10 Steps to Launch a Successful Social Media Marketing Campaign

Social Media Marketing
It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we've all thought at some point, so how hard can it really be?However, social media marketing is more difficult than the existence of kid YouTube stars would lead us to believe. It's not enough to let one great post carry your marketing efforts; instead, you need to be creating and executing entire social media marketing campaigns.Those campaigns should be strategically designed and created to help you connect with new users, build on-platform relationships, and drive long-term sales.Although great campaigns take time to create, there are 10 easy steps anyone can follow to produce and launch successful social media campaigns.1. Re...
How Social Media Has Changed the 2018 Winter Olympic Games for Marketers

How Social Media Has Changed the 2018 Winter Olympic Games for Marketers

Social Media Marketing
|9 hours agoIn the decades before the internet, smartphones and social networks, the Olympic Games were only available through television screens, and this meant that the conversation ended at the edge of the swimming pool.The evolution of social media has since opened up previously inaccessible topics—behind-the-scenes politics, Olympic Village conditions and other topics of interest that play out off-camera.At the 2014 Winter Olympics in Sochi, Russia, athletes and journalists took to social media to expose the city’s subpar facilities, starting the trending hashtag #SochiProblems. Unfinished hotel rooms, stray dogs and inedible food dominated social conversations that otherwise would have been focused on medal counts and top athletes.Before the 2016 Summer Olympics even began, host c
What Tide's Super Bowl Success Can Teach Brands About Social Media Strategy

What Tide's Super Bowl Success Can Teach Brands About Social Media Strategy

Social Media Marketing
|2 hours agoDo sick Twitter burns lead to sales? If a brand dunks in the dark, does it still make a sound?Five years after 360i’s real-time tweet heard ’round the world, brands are reassessing the value of maintaining an always-on social media presence, responding to competitors and desperately seeking the next Big Game “Oreo moment.”“Every brand still wants to be relevant on social media during the Super Bowl. But the days of everyone needing a live, up-to-the-moment social war room have passed,” said Muh-tay-zik | Hof-fer associate partner and group creative director Joel Kaplan, who has worked on the digital elements of multiple Super Bowl campaigns.To his point, brands actively engaged with one another this year.And Wendy’s relentless trolling of McDonald’s continued unaba
12000 Social Media Influencers, Mostly Women, Exposed by Marketing Firm Data Breach

12000 Social Media Influencers, Mostly Women, Exposed by Marketing Firm Data Breach

Social Media Marketing
Photo: APMore than 12,000 prominent social media influencers from YouTube, Instagram, Twitter, and the gaming platform Twitch were exposed last month by a data breach at a marketing firm that pairs online stars with top brands seeking product reviews and endorsements, according to researchers at the security firm UpGuard.Many of the online stars have massive followings and are known for offering beauty tips, primarily on Instagram, or video game reviews and commentary on YouTube. Few of them use their real names online. Like any other kind of celebrity, many social media stars have a heightened need for privacy, chiefly when it comes to the ever-present threat of online harassment.The breach, which was tied last month to the influencer marketing firm Octoly, exposed not only the stars’
MaxAudience Announced as the Top Social Media Marketing Company in 2018

MaxAudience Announced as the Top Social Media Marketing Company in 2018

Social Media Marketing
WASHINGTON, Feb. 5, 2018 /PRNewswire/ -- Third party research firm Clutch has released its report on leading Social Media Marketing Companies and has found MaxAudience to be the Top Social Media Marketing Company in the U.S.  Clutch has posted the rankings publicly on Clutch.co and has MaxAudience listed in the #1 spot on their review site currently for 2018. The publication evaluates these companies based on their level of focus on Social Media Marketing Services and client feedback about their work.Other top firms in the top 3 for 2018 are: Disruptive Advertising and Lyfe Marketing."Social Media Marketing is vital to all businesses, especially in their local markets," said Mark McIntyre, CEO at MaxAudience. "Clutch's highlighted firms have demonstrat...
Video Content Marketing in 2018 – Turn on, Tune In, Engage

Video Content Marketing in 2018 – Turn on, Tune In, Engage

Social Media Marketing
Reid Genauer, CMO, Magisto, explains the shift in how marketers using video in social media vs. traditional media landscapeThe social media marketing industry is booming as budgets have doubled worldwide over the past two years from $16 billion in 2014 to $31 billion in 2016. And video has become the centerfold of social media. But what is different in 2018 is that there are companies who are navigating this complex landscape with success. Marketers have shifted from traditional media to social media as the preferred way to engage customers, capture elusive consumer attention and achieve marketing objectives through social video.A Portal For Personification and AuthenticityUnlike traditional media, social media is a world designed for humans, not businesses, to expresses themselves...
Social Media marketing – Are you controlling it or is it controlling you?

Social Media marketing – Are you controlling it or is it controlling you?

Social Media Marketing
Social media marketing is a good way to get the word out about your business, products and/or services. But, there are times when you have to be cognisant of the fact that social media marketing has the potential to draw you in and become a major time absorber.If you want to ensure that social media is not controlling you, follow these tips.HAVE A PLAN OR ACTION Don’t do anything without a plan. You need a satnav to get to your destination; you also need a plan to guide your social media marketing to ensure that it will work well for your business. CREATE A SOCIAL MEDIA CONTENT CALENDARPlan ahead according to the products and services you want to promote to craft posts and updates that have a purpose. If you have a calendar with pre-written posts, you can easily schedule them to work wi
The Best Way to Use Social Media Marketing to Establish Your Startup

The Best Way to Use Social Media Marketing to Establish Your Startup

Social Media Marketing
Nice guest post by marketing and communication expert Isabella Rossellini, with some great advice on how to use social media to establish your startup. Startups all over the world are always looking out for innovative ways to grow, but the most significant bid for any startup is keeping the cost as low as possible. Social media marketing (especially Facebook) is one such way. With growing user bases, social media marketing provides startups with opportunities, not only to launch efficiently but also to get established in the market.What exactly social media marketing implies to?According to the definition, social media marketing implies the use of social media websites and platforms for the promotion of a service, product or brand. For many social media firms, such marketing p...
Top Social Media Marketing Hacks for 2018

Top Social Media Marketing Hacks for 2018

Social Media Marketing
With statistics suggesting thatmore than 65 million businesses have a Facebook business page and there being over 3.03 billion active Social Media users, both businesses and consumers benefit.Social Media Marketing is unceasingly proving to be successful and it has given traditional advertising a run for its money -- thanks to the advanced metrics in this domain that now help marketers understand their audience's preferences and purchasing behavior much better.Modern marketing teams can never ignore the power of social. Given the evolving industry innovations and changing consumer habits, what should marketers keep in mind?1. Video will be everythingWith there being an increasing desire to focus on churning out engaging content using interactive methods, video is slated to be the next b...