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Social Media Marketing

Social Media Marketing (SMM) Mastery Basic & Advanced Strategies – Miami's Community Newspapers

Social Media Marketing (SMM) Mastery Basic & Advanced Strategies – Miami's Community Newspapers

Social Media Marketing
Tuesday, January 8, 20198:30 AM to 12:30 PM Please Register At The Link Below:http://events.r20.constantcontact.com/register/event?oeidk=a07efv028hd04e0aa0a&llr=niazh9cab Take advantage of the rise of Social Media Learn Why Social Media is NOT Working for Your Business This Social Media Marketing course is meant not just for business owners, managers and entrepreneurs but for anyone who are looking for ways to effectively market their business and achieve positive Return On Investment (ROI). Whether you have prior experience or not, this course will educate you on practical usage of Social Media Marketing tools such as Facebook, Twitter, LinkedIn, Pinterest and others. If you are looking to grow your business this course is for you! Learn to imple...
FTC complaint filed against Diageo on Ciroc social media marketing – Westfair Online

FTC complaint filed against Diageo on Ciroc social media marketing – Westfair Online

Social Media Marketing
A deceptive marketing complaint has been filed against Diageo with the Federal Trade Commission, charging the liquor company with misleading Instagram postings related to its Ciroc brand of vodka. The nonprofit media watchdog TruthInAdvertising.org (TINA) filed the complaint, claiming that it has reviewed more than 1,700 Instagram posts from 50 different online influencers that have used the social media site to promote Ciroc without disclosing they had a connection to the brand, which is required by the FTC. More than one-third of these postings came from Sean “Diddy” Combs, the rapper and music producer who has served as the Ciroc brand manager and chief marketing officer since 2007. TINA.org also argued that the Ciroc postings on Instagram that lack these disclosures are ...
How Social Media Marketers Are Getting Ready for AI-Driven Networking and Branding – MarTech Advisor

How Social Media Marketers Are Getting Ready for AI-Driven Networking and Branding – MarTech Advisor

Social Media Marketing
Social media marketing is growing by leaps and bounds, what with Artificial Intelligence taking center stage. As user experience becomes more and more personalized, social media marketers are using AI to provide a holistic and positive customer experience, writes Pritha Bose, Marketing Content Specialist, Aritic. Back in the day, social media platforms were a fun place where we would share photos or find an event or follow a friend. But connecting with brands or businesses required a proper phone call or to visit their respective website.Fast-forward to the present date; the scenario has experienced a mega-shift, what with consumers now connecting with brands directly on social media platforms. Studies show that consumers are more inclined towards those brands who are taking the lead i...
5 Actionable Steps to Create an Effective Social Media Marketing Strategy [Infographic] – Business 2 Community

5 Actionable Steps to Create an Effective Social Media Marketing Strategy [Infographic] – Business 2 Community

Social Media Marketing
For the past recent years, the rapid increase of mobile users and massive advances in data connectivity technology has solidified social media as the new platform for marketing. While traditional platforms remain vital for some business, social media does not just enable companies to promote their products and services to a wider set of audience but also communicate with them on a more personal level than ever before.However, while most company owners and marketers understand the importance of having a social media presence, many are still clueless on how to leverage it effectively. In fact, according to a Social Media Examiner report, 97% of small businesses utilize social media as a customer acquisition tool, yet a whopping 85% are not even sure of what social media tools are best to ...
Social Media Influencers: Mega, Macro, Micro or Nano – CMSWire

Social Media Influencers: Mega, Macro, Micro or Nano – CMSWire

Social Media Marketing
PHOTO: Shutterstock With the social media influencer market set to be worth more than $10 billion by 2020, we’re starting to see the influencer marketplace take a recognizable shape. That shape can be split into four categories; mega-influencers, macro-influencers, micro-influencers and nano-influencers — and while it seems that the distinction between these four categories is merely the size of their following, the differences are really far more nuanced. And if you’re looking to dive into the lucrative world of influencer marketing, knowing a mega-influencer from a nano-influencer is absolutely essential. We asked leading industry experts and practitioners to help CMSWire define the influencer types and identify the best use case for each one. What is a Mega-...
Infographic: Social media marketing insights for the holidays – PR Daily

Infographic: Social media marketing insights for the holidays – PR Daily

Social Media Marketing
Social media is an important channel for marketers looking to make a holiday splash. As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. A well-placed call to action on Instagram or Facebook, or a LinkedIn campaign, might make the difference between a happy new year and a lackluster holiday season. [RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.] This infographic from Animoto details how marketers should approach social media efforts for the holidays. Insights include: Seventy-nine percent of marketers say they will run a holiday ad on social media this year. Of the marketers who ran a holiday ad last...
Infographic: Social media marketing insights for the holidays | Articles | Social Media – PR Daily

Infographic: Social media marketing insights for the holidays | Articles | Social Media – PR Daily

Social Media Marketing
Social media is an important channel for marketers looking to make a holiday splash. As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. A well-placed call to action on Instagram or Facebook, or a LinkedIn campaign, might make the difference between a happy new year and a lackluster holiday season. [RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.] This infographic from Animoto details how marketers should approach social media efforts for the holidays. Insights include: Seventy-nine percent of marketers say they will run a holiday ad on social media this year. Of the marketers who ran a holiday ad last year...
5 Ways to Increase your Twitter Marketing Impact – MarTech Advisor

5 Ways to Increase your Twitter Marketing Impact – MarTech Advisor

Social Media Marketing
People across the world are observing an increase in their business exposure to social media marketing. Close to 90% of marketers are spending close to seven hours a week on various social media platforms to reach targeted traffic. In this article Neel Sinha, CEO, MyLnk, writes about how marketers can cleverly use Twitter as a tool to make a meaningful impact. A Quick Guide to Social Media Marketing Tools for SMBs An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss! Download Every social networking site has its own distinctiveness. A survey has stated that Twitter influences the buying decision of the consumer and is extremely effective in creating m...
Why Nano-Influencers Are a Social Media Marketers Secret Weapon – CMSWire

Why Nano-Influencers Are a Social Media Marketers Secret Weapon – CMSWire

Social Media Marketing
PHOTO: Shutterstock Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer. What is a Nano-Influencer? Unlike regular or mega-influencers, nano-influencers have a much smaller following, usually around 5,000. Compared to larger influencers, a nano-influencer will usually have a more niched-down following that’s interested in something specific, such as fashion, hockey or art. Essentially, a nano-influencer is just starting to accrue a following around a particular topic. This level of potency weakens when the influencer has...