Saturday, February 16News That Matters

Social Media Marketing

The Best Ways to Use Instagram's Video Options in Your Marketing Efforts – Social Media Today

The Best Ways to Use Instagram's Video Options in Your Marketing Efforts – Social Media Today

Social Media Marketing
If you aren’t using all of Instagram’s features to promote your business, then your campaign efforts likely aren’t reaching their potential. More and more businesses are using Instagram’s various video options to expand their brand, and they’re reaching a much larger audiences as a result. Simply posting photos of your products is not enough anymore - if you aren’t utilizing videos as well, you could find that your brand will get lost among those who’ve taken the time to focus on diversifying their content approach. Here are some tips to help you maximize your use of Instagram's video options which will help get your business strategy on the right track. Instagram Video Posts One of the most significant benefits of posting video to Instagram i...
Activations Coordinator (Social Media Marketing & Events) – Pedestrian TV

Activations Coordinator (Social Media Marketing & Events) – Pedestrian TV

Social Media Marketing
Social Playground are on the lookout for an Activations Coordinator (aka customer service and events guru) to join their Melbourne office.   Some of the Perks Cremorne (dog friendly) office & great company culture Training & personal development Birthday celebrations & annual company conference trips Bringing unique & socially shareable events to life Financial incentives for repeat business Ongoing rewards & recognition (virtual thank you tacos for gift redemption) Biannual rockstar employee award Huge opportunities for career progression Social Playground are the experts in all things social media marketing, photography and events. We activate our suite of photo, video and digital experiences at events across the country and work with some of the biggest br...
How Bark Is Using Social Media to Market Itself to Future Dog Owners – Adweek

How Bark Is Using Social Media to Market Itself to Future Dog Owners – Adweek

Social Media Marketing
|7 hours agoAdweek reporter Diana Pearl had a tricky question for Bark vp of brand reach and affinity Allison Stadd at Wednesday’s Brandweek: Challenger Brands summit. Pearl—who’s 26 years old, on the younger side of the millennial generation—said she can’t foresee herself getting a dog anytime soon because it feels “too adult.” So if some millennials don’t yet feel stable enough to own a dog during these tumultuous times, how many Gen Zers, the oldest of which are currently 24, have dogs?In other words, are Gen Zers already a part of Bark’s base, Pearl asked, “or do you need to connect with them before they even get the dog?”During the event’s next-generation marketing panel Stadd explained that, in a way, recent t...
4 Things Effective Social Media Marketing Campaigns Need – SEO Shark

4 Things Effective Social Media Marketing Campaigns Need – SEO Shark

Social Media Marketing
An impactful social media marketing campaign needs a variety of elements to work harmoniously. For the inexperienced digital marketer, this can sometimes prove to be a challenging task, especially if resources are limited.Many people underestimate the power of social network outreach, acknowledging that it’s “better than nothing” but not really taking it as seriously as their other marketing efforts. In truth, social media marketing can be one of the most powerful avenues for generating more interest, engagement and, most importantly, leads.Even if your organisation understands the utility of a social media campaign, they may have no idea how to accurately analyse its success in terms of ROI. Just like SEO, the payoff is long-term results rather than a quick bang for y...
Learn Social Media Marketing for Your Small Business at Upcoming Event in San Diego – Small Business Trends

Learn Social Media Marketing for Your Small Business at Upcoming Event in San Diego – Small Business Trends

Social Media Marketing
According to eMarketer digital media advertising will eclipse traditional advertising in 2019. And digital advertising features prominently in a three-day Social Media Marketing World event in San Diego. Small businesses looking to learn the latest marketing techniques should consider this event a priority. There will be 17 tracks and workshops addressing virtually all there is to know about social media marketing. Topics includes Facebook Ads, Facebook organic marketing, Instagram marketing, analytics, video creation, YouTube for business, messenger bots, live video, social strategy and more. Ninety-minute professional development workshops will cover everything from copywriting to visual marketing, video production, personal branding, augmented reality and more. More than 7,000 small...
The Secret Sauce for Successful Social Media Video Marketing – Business 2 Community

The Secret Sauce for Successful Social Media Video Marketing – Business 2 Community

Social Media Marketing
The social media feed of today is replete with video content as opposed to text and images. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. – (Source)Social algorithms have evolved to prefer video content over other content formats. Social media users drool over videos. The content type is juicier, more presentable, and gives more information in less time. 86% of businesses use video on their website and 77% use video on social media – (Source)Videos are more likely to go viral and get the brand message across to a larger number of people.1.2% of videos on Facebook go viral. – (Source)Wondering how to extract the most from this exciting trend? Let’s learn with the help of some interesting examples:Facebo...
Social media/marketing – Bike Biz

Social media/marketing – Bike Biz

Social Media Marketing
Overview: If you have a passion for social media and digital marketing and like the sound of working in a dynamic, growing business where you can really make your mark, we’ve got the perfect job for you. Saddleback is a distributor and source of the finest road cycling and MTB products and we need a new social media/marketeer to join our expanding marketing team. You’ll be taking the lead on planning and posting across our social channels to share the stories of the business, our brands and products. You’ll work with our marketing manager and graphic designers to create attention-grabbing assets, post to style, boost to budget and analyse social campaigns to continually improve our reach. You’ll also take charge of our digital advertising campaigns – i...
How to Use Content Marketing for PR and Social Media Success – Business 2 Community

How to Use Content Marketing for PR and Social Media Success – Business 2 Community

Social Media Marketing
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.The consultancy’s annual Digital Investor Survey tracks the digital behavior of investors and analysts around the world in terms of communications, research and information-gathering.How Important Is a Digital Presence?In a word…Crucial.For instance, according to the survey, 90% of investors use digital platforms and channels to investigate companies and the issues surrounding them. Another 70% reported that they have made invest...
Why Do We Need Social Media Channels? – MarTech Advisor

Why Do We Need Social Media Channels? – MarTech Advisor

Social Media Marketing
Are you tapping the business potential that social media channels have? Roma Kapadiya, Web Researcher and SEO Consultant talks in depth about the use of social media and how can it affect your business.Social Media applications are the highest used web and mobile applications across the globe. People are spending greater time on their smartphone than ever before. The statistics of global internet usage suggests an average of 135 minutes is spent by internet users per day on social media applications and this time is increasing every year. People are able to communicate with other people and share any media like messages, images, audios and videos worldwide at their fingertips through the use of social media. Social media channels have the power to increase your brand awareness, help you...
10 things hotels need to embrace in the face of social media marketing and customer engagement – TOPHOTELNEWS

10 things hotels need to embrace in the face of social media marketing and customer engagement – TOPHOTELNEWS

Social Media Marketing
Check out these hot tips from hotel blogger and social media consultant Are Morch to directly engage with guests and build brand presenceWhen it comes to social media marketing, many hotels struggle with customer engagement.Many hotels find the real-time conversations intimidating and often that they pose more concerns than adding any value to their business. The high-volume of customer inquiries many hotels also find very difficult to deal with.Today it is accepted among most brands that social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products.The challenge for many often becomes how much value you attribute to the relationship with the hotel versus the last click.It is critical for...