Sunday, December 8News That Matters

Social Media Marketing

How to use social media marketing for your business

How to use social media marketing for your business

Social Media Marketing
Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes.We previously set about doing our year-end review on our content marketing and social media efforts and wanted to share some of the insights we discovered in hopes you will get inspired to analyze your own efforts while planning for the year ahead.Where and what to analyzeOne quick and easy way to go about your year-end review is to look at your online engagement from the past year. Whether it’s checking your social media stats or looking at your website traffic, lots can be gleaned from these types of analytics.There are a few places to look for t
Infographic: 6 social media marketing trends to watch

Infographic: 6 social media marketing trends to watch

Social Media Marketing
By Brendan Gannon | Posted: April 16, 2018 When it comes to social media marketing, one thing is certain: Nothing lasts forever. What worked last year for your marketing strategy might not this year. The landscape is constantly evolving, and brand managers must stay privy to the latest practices to have the upper hand. Where—and on whom—should your organization be spending its marketing dollars? What must your social media team be prepared for? How are consumers communicating on these platforms? These are all questions that keep brand managers up at night. Take a breath: An infographic from Digital Marketing Philippines shares the social media practices that will likely be shaping the industry. They include: Don’t skimp on targeting Generation Z. Prepare your or
How Marketers Can Implement A Social Media Governance System

How Marketers Can Implement A Social Media Governance System

Social Media Marketing
<div _ngcontent-c20 innerhtml="ShutterstockTo better understand how firms can take advantage of providing employees with greater social media freedom while at the same time instilling greater discipline and managing the risk, I turned to Chip Roberson, Founder and CEO of Brandle, a leading provider of Brand Presence Management solutions.Below is part 2 which focuses on how CMOs can implement a social media governance system (see part 1 here which focused on what social media governance is and why marketers should have a plan).Kimberly Whitler: What does social media governance look like in most companies today? Who, if anybody, develops the system and manages it?Chip Roberson: Governance isn’t an “either you have it or you don’t” type of practice. I would say most companies have
Senior Social Media Manager

Senior Social Media Manager

Social Media Marketing
Does creating and executing robust social media content and campaigns speak to your creative side?Does writing and developing engaging visual and written content for (put that here i.e. Facebook, Instagram, etc.) come naturally to you?Would a career in the K-12 educational landscape add purpose to your day?  HMH is excited to fuel marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation. We are looking for a Sr. Social Media Manager.  The ideal candidate is a strategic and driven social media and digital marketing expert. Under the leadership of the Content Marketing Director, the Sr. Social Media Manager will play an instrumental role in developing and executing audience-focused social media brand strateg...
What effect can fake followers have on your social media marketing

What effect can fake followers have on your social media marketing

Social Media Marketing
Facebook TwitterGoogle+LinkedInRedditWhatsAppGetting many followers on social media is viewed as one of the ways to promote a business, but this could be poison to a business if the followers are not earned naturally. There are many services that promise to help you get many followers on social media, and the big question is whether the followers you gain are worthy to your business. Sometimes, fake followers will damage the reputation of your business while in other cases you will see some improvement in growth.If you are thinking about buying fake social media followers, you should be prepared to face any of the following consequences.1. Loss of integrity or reputationThe biggest risk in buying social media followers is losing reputation. At some point, people could discover that you ...
14 Social Media Advertising Lessons Inspired By Vero's Success

14 Social Media Advertising Lessons Inspired By Vero's Success

Social Media Marketing
according to a report by CNBC. The app, Vero, promises never to share personal data and to stay ad free, making it a new favorite among those who want the feel of Facebook without the risk.As Vero reaches new popularity with users, companies need to consider the efforts they are making to keep customer data safe. Using social media platforms can put personal data at risk, and your marketing efforts need to reflect transparency when collecting data or using tactics that your customers may not be comfortable with.Fourteen members of Forbes Communications Council weigh in on what brands should learn from Vero’s success when it comes to their own social media advertising efforts. Here is what they had to say:All photos courtesy of Forbes Councils members.These communications executives shar
Smart Social: Should Businesses Fully Rely On AI For Social Marketing?

Smart Social: Should Businesses Fully Rely On AI For Social Marketing?

Social Media Marketing
<div _ngcontent-c20 innerhtml="ShutterstockCustomers’ expectations are shifting. They will no longer settle for “canned” replies when they reach out to brands on social media.In fact, 52% of consumers indicated that they will toss a brand if the received communication is impersonal. At the same time, 51% of marketers admit to recycling the same messages across different channels due to inadequate resources.Being personal and authentic may be easier for smaller brands. Yet, when your company receives a few thousands of messages per day, often of the same content, being personal can quickly turn into a rather costly endeavor.Automation is nothing new for the social media. But as “smarter” tools enter the scene, a logical question comes to mind – is artificial intelligence ready to
Social media marketing and communication

Social media marketing and communication

Social Media Marketing
KARACHI: With the advancement in technology, organisations have started to switch to online advertising for their products from newspapers and TV. Now a rapid change in marketing strategies is taking place the world over and companies are changing their ways to communicate with their customers. Companies are using different social media platforms to make their customers aware about their products and attract more and more potential customers.Considering that the trend of online shopping is becoming the norm, it becomes easy for a company to advertise their products on different social media networks or on search engine optimisation.There are many advantages of this. First, it enables to create awareness of a brand to a larger audience. Another advantage is increased traffic related...
10 Pros And Cons Of Social Media Marketing In Mobile App Development

10 Pros And Cons Of Social Media Marketing In Mobile App Development

Social Media Marketing
In the past few years, social media has grown from being a medium where people socialize to one of the most powerful avenues for marketing and promotion of businesses. Social media marketing describes any marketing effort which is carried out via any social media platform; Facebook, Twitter, Instagram, LinkedIn etc. The sharp rise in social media marketing is occasioned by the tremendous advantages that this marketing effort offers. More and more businesses are including social media marketing as part of their advertising plan, while those that already have a social media marketing campaign are doubling their budgets in this regard.But there are two sides to everything; including social media marketing. Social media marketing will only prove successful if done properly and effectively. ...
Online Charisma: Why Personality Matters in Social Media Marketing

Online Charisma: Why Personality Matters in Social Media Marketing

Social Media Marketing
articleHow you present your business is important. This is especially true for your company's social media, which is where a huge number of your prospective customers will interact with your brand. Political debacles aside, the concept of trying to sell something through social media isn't going away anytime soon. Thriving in these channels will remain a crucial part of any successful marketing and sales campaign.Continue Reading BelowThere are, of course, an overwhelming number of tools designed to help your business boost its social media presence as much as possible. Whether it's a social media management and analytics tool or integration with a customer relationship management (CRM) platform, there are plenty of options to help your brand shine. But is it enough? Despite hard work a...