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Social Media Marketing

Tesla's Social Media Explosion — Rappers, Roadsters, & Falcon-Wing Doors

Tesla's Social Media Explosion — Rappers, Roadsters, & Falcon-Wing Doors

Social Media Marketing
CarsPublished on March 17th, 2018 | by Guest ContributorMarch 17th, 2018 by Guest Contributor Originally published on EVANNEXby Galileo RussellTesla is a completely unique auto brand.Instead of spending money on advertising (like every other auto brand), Tesla spends money on making its products better.In the increasingly transparent digital era we live in, this appears to be a winning formula.Above: Jaden Smith shows off his Tesla Model X (Image via Teslarati)Back in 2016, Global Equities research estimated that Tesla spent just $6 per car on advertising. This was unheard of at the time. The second lowest brand in the survey was Toyota at $246 per car, and the highest was Jaguar at over $3,000 per car.Tesla spends a fraction of the advertising d...
How Social Media Marketing Drives New Leads

How Social Media Marketing Drives New Leads

Social Media Marketing
Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:Privacy Policy (Updated: October 8, 2015): hide JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy. Information Collection and Use by JD SupraJD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tr...
DIY: Social Media that Works

DIY: Social Media that Works

Social Media Marketing
David Flaherty is the marketing director for the Washington State Wine Commission. This article does not necessarily reflect the opinions of the editors or management of Nation's Restaurant News.With today’s digital landscape, it’s become imperative that restaurant and bar owners put as much attention on their approach to social media as they do to the products they put on the plate. The real world has become intertwined with the online. While some restaurants employ social media experts, a wise operator can instead focus on a few simple, yet effective, strategies that cost next to nothing, yet create a valuable way connect with fans.  I recently spoke with Chris Elford, who along with his wife, Anu, own two beloved bars in Seattle: Navy Strength, a tiki-inspired concept, and No An
Is Social Media Making Us Elitist?

Is Social Media Making Us Elitist?

Social Media Marketing
|1 hour agoFor years, we’ve known that social media platforms inspire jealousy. A 2013 study showed that people fall into a “spiral of envy” when Facebook reveals that their friends are excelling or leading glamorous lives. Scientific American reported that many studies indicate that “spending a lot of time on Facebook is linked to diminished well-being,” with Facebook-inspired envy increasing feelings of depression. FOMO (fear of missing out) has become a very real thing.But do these negative perceptions eventually get turned around, shifting us from looking down on ourselves to looking down on others?Our perception of value is determined by a lot of factors, and price plays a big psychological role in helping us assess how valuable something is. Technological access, the desire to acq
Social Media Music Marketing Isn't Just For Millenials

Social Media Music Marketing Isn't Just For Millenials

Social Media Marketing
Millennials are often associated with social media, and for good reason, but by marketing exclusively to a millennial bubble, you could well be limiting yourself and your audience. Here we look at five facts which prove that social media event marketing isn't just for the Avocado toast munchers of this world.__________________________Guest post by Katie Sawyer of EventbriteAre you reaching everyone you could be on social media? Or have you been stuck in a millennial bubble?If you think social media is just for millennials, you’re missing out on a large market — and lots of ticket sales.The facts show that audiences of all generations are active on social. According to Pew Research, 78% of adults aged 30-49 are now on social media. And so are 37% of those who are at least 65 years o
We've Got a Serious Problem With Bots in Social Media Marketing

We've Got a Serious Problem With Bots in Social Media Marketing

Social Media Marketing
Lately, there’s been a lot of hand-wringing over the drop in Facebook usage. And while the big blue network is definitely priority number-one for most people when it comes to social media marketing, I think a much bigger issue is lying in the weeds.Bots.By now, you probably read the New York Times piece calling out Devumi and a long list of celebrities who bought Twitter followers over the years. That piece has already led to some key moves by Twitter.And, earlier this week, the New York Times was at it again–this time talking about bots and their impact on another social media platform, Instagram.Anecdotally, I’ve had a couple conversations with clients in the last few weeks about the legitimacy of accounts and people on Facebook who have “liked” our content on an ad we posted. Just li
Advice on how to get the most out of social media marketing

Advice on how to get the most out of social media marketing

Social Media Marketing
Photo from Ketchikan Chamber of Commerce newsletter.At a recent Ketchikan Chamber of Commerce lunch (March 7), Michelle O’Brien of Ketchikan Radio Center presented the first in a series of discussions on “How to Get the Most Out of Social Media Marketing.” https://krbd-org.s3.amazonaws.com/wp-content/uploads/2018/03/13SocialMedia1_web.mp3With smart phones and social media the dominant forms of communication,  businesses need to adapt and change their marketing strategies. That was one of the points made by Michelle O’Brien during her presentation.  In the past, she says businesses would focus on newspaper, radio and television advertising, but now social media dominates.“You need to be having a real conversation, a real conversation, face to face, a really authentic conve
BriaCell Appoints Top Social Media Marketing Analyst

BriaCell Appoints Top Social Media Marketing Analyst

Social Media Marketing
BERKELEY, Calif. and VANCOUVER, British Columbia, March 14, 2018 (GLOBE NEWSWIRE) -- BriaCell Therapeutics Corp. ("BriaCell") (TSX-V:BCT) (OTCQB:BCTXF), an immuno-oncology focused biotechnology company with a proprietary targeted immunotherapy technology, announced that it has engaged Akari Health, a leading health-care focused social media marketing company, to improve awareness of its lead product candidate, Bria-IMT™, as a potential safe and effective treatment option for advanced breast cancer, and build relationships with patient communities. These efforts are expected to improve patient enrollment in the ongoing Phase I/IIa clinical trial and the roll-over study.Based in Boston, MA, Akari Health is a healthcare consulting group that advises clients on how to use social media and
Company Uses Blockchain and Social Media to Create 'Word-of-Mouth' Marketing Campaigns

Company Uses Blockchain and Social Media to Create 'Word-of-Mouth' Marketing Campaigns

Social Media Marketing
An Italian-born startup has used Blockchain to build a peer-to-peer digital platform that taps the power of word-of-mouth marketing on social media.Friendz, with offices in Milan, Rome and Madrid, allows companies to engage armies of social media users to promote their brands. Users get rewarded for creating and sharing content on brands with their friends. The startup was co-founded in 2015 by the trio of Alessandro Cadoni, Daniele Scaglia and Cecilia Nostro.Early backingWith €500,000 in financing, Friendz has built a strong technology platform and assembled a roster of clients including Jeep, Disney and Reebok. According to Friendz, the three-year-old company has run marketing campaigns for over 200 brands, creating and promoting branded content with the help of 200,000 users with a c
4 Simple Social Media Marketing Tips for New Business Owners

4 Simple Social Media Marketing Tips for New Business Owners

Social Media Marketing
For those who don’t have a lot of experience with social media, getting started can feel pretty overwhelming. Especially when there are so many people out there doing it so well.Even after you’ve begun to gain some traction, you can have moments of mind-boggle. We’ve managed to grow our agency’s following on Facebook to over 37,000, yet I still look at amazing Pinterest graphics and cool interactive Facebook posts from other businesses sometimes and feel like we still have much to learn.Like anything, the key to mastering social media is to just start and improve little by little.If you feel intimidated about getting started with social media, here are four easy marketing tips to help you get started:Social Media Marketing Tips for NewbiesLimit Yourself to Two PlatformsI think where man