Thursday, August 22News That Matters

Social Media Marketing

8 Social Media Marketing Myths Busted [Infographic]

8 Social Media Marketing Myths Busted [Infographic]

Social Media Marketing
There is no doubt that social media has evolved from being “nice to have” to full-fledged digital marketing tool in its own right. And it seems like these platforms are far from fading out anytime soon. With 98% of digital consumers having accounts on social media, it is evident that social media is at an all-time high. Therefore, it is only imperative for businesses to ride the wave and make the most of social media while the interest of people is still there.However, while social media has helped industries and businesses thrive, it can quickly turn any business from great to awful. One of the pitfalls of this strategy is the very strength it possesses: It is everywhere. This is why many novice business owners think that social media is all powerful, flawless, and can be used in any w
Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement

Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement

Social Media Marketing
Dive Brief:In the two minutes following its NCAA men’s basketball tournament March Madness TV spots from March 14-19, Sherwin-Williams had an average 1,521% lift in social media engagement and 89% positive sentiment, according to an analysis from 4C Insights made available to Marketing Dive. Hanes saw an 867% lift (68% positive sentiment) following its ads, Powerade had a 342% boost (63% positive sentiment), Fruit of the Loom had a 322% lift (with 86% positive sentiment) and Humana had a 320% lift (83% positive sentiment). Among the official NCAA sponsors with the most mentions, likes, comments and retweets from March 11-19 compared to March 2-10, Capital One had a 2,573% lift, Unilever experienced 1,665%, Intel had a 1,232% lift, Northwestern Mutual had a 1,050% lift and Reese’s h
JM Internet Announces Social Media Marketing Toolbook for 2018, Zero Cost Tools for Small Business Social Media

JM Internet Announces Social Media Marketing Toolbook for 2018, Zero Cost Tools for Small Business Social Media

Social Media Marketing
Social Media Marketing ToolbookThe new book is fully up-to-date and includes many incredible, new tools for social media marketing.SAN JOSE, Calif. (PRWEB)March 23, 2018 The JM Internet Group (https://www.jm-seo.org/), a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce that the 2018 edition of the Social Media Marketing Toolbook for small business owners and marketers. The book is available at no cost on the company’s website and brings together hundreds of zero cost tools for social media marketing by small business owners and marketers.“We are a little behind schedule on the release of our book on social media marketing tools,” explained Jason McDonald, Director of the JM Internet Group. “But the wait has been worth it, as
JM Internet Announces Social Media Marketing Toolbook for 2018, Zero…

JM Internet Announces Social Media Marketing Toolbook for 2018, Zero…

Social Media Marketing
Social Media Marketing ToolbookThe new book is fully up-to-date and includes many incredible, new tools for social media marketing.SAN JOSE, Calif. (PRWEB) March 23, 2018The JM Internet Group (https://www.jm-seo.org/), a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce that the 2018 edition of the Social Media Marketing Toolbook for small business owners and marketers. The book is available at no cost on the company’s website and brings together hundreds of zero cost tools for social media marketing by small business owners and marketers.“We are a little behind schedule on the release of our book on social media marketing tools,” explained Jason McDonald, Director of the JM Internet Group. “But the wait has been worth it, as
Strategic Social Media Is Essential For Driving B2B Sales

Strategic Social Media Is Essential For Driving B2B Sales

Social Media Marketing
Business-to-business (B2B) marketers are often faced with the challenge of communicating the benefits of complex, multifaceted systems to a range of customers and prospects. How are these systems best positioned in front of their potential customers? In the age of digital, how do B2B marketers keep up in ways that truly engage? The perception is often that social media is a straightforward dialogue. It falls under the purview of consumers that social media, the domain of selfies and memes, is not serious enough to be effective for B2B marketing. But this couldn’t be further from the truth.We recently partnered with Researchscape to survey more than 500 decision maker executives of mid- and large-size companies across industries to understand how they assess B2B vendors
Stop! This Will Change How You Do Social Media

Stop! This Will Change How You Do Social Media

Social Media Marketing
Most business people today understand that social media marketing needs to be a part of their marketing strategy. If you haven’t jumped on the bandwagon yet, you are being left behind!1/3 or the world use social networks regularly. (Hubspot)72% of adult internet users use Facebook. (Pew Research Center, 2015)However, what many people don’t realize is social media marketing is not a quick avenue to massive website traffic and doesn’t result in an immediate return on investment (ROI).Meet Barbara. She is a business coach and has been advised that she needs social media marketing in her promotional tool belt. She has created a Facebook business page and has invited everyone she knows to like it. She spends hours reading posts, liking posts and watching videos of funny pets and people. Afte
YFN Lucci Turns To Twitter For His Social Media Marketing Needs

YFN Lucci Turns To Twitter For His Social Media Marketing Needs

Social Media Marketing
It's surprising to see an artist so comically clueless about marketing strategies and promotion in this day of age where SoundCloud and social media are some of the biggest tools for musicians. YFN Lucci sent off a tweet alluding to how his music has dramatically evolved but he is not seeing much difference in his streaming numbers. "First album sold like 20k copy’s [sic] first week my shit too hard ion [sic] get this new rap shit my shit suppose to did 100k lol," wrote Lucci in regards to the positive response of his Ray Ray From Summerhill album.Fans were quick to reply to him, letting him know that although the album was as hard as YFN says, his promotion could have been more on point. His supporters suggested ways for him to level up his marketing game, including changing his Twitte
Israeli Tourism launches social media marketing campaign for Negev desert

Israeli Tourism launches social media marketing campaign for Negev desert

Social Media Marketing
The Israel Tourism Ministry has announced the launch of a two-week social media competition that offers the winner a custom-made glamping experience in the Ramon Crater as part of a three-day hosted vacation in Israel’s Negev desert.The NIS 3 million #PopUpOasis campaign, which will run through March 22, in Germany, Italy, Poland, Spain, Sweden and Finland, launches a new Tourism Ministry marketing campaign under the slogan Negev: Pure Desert Magic. The campaign is part of a strategic plan to grow the Negev’s share of tourist visits from the current 5% of all tourists to 20% within 2-3 years and the number of rooms from 2,000 to about 5,000 within 6-7 years. In addition, the ministry is investing in improving tourist infrastructure in the region particularly for the independent traveler
One more job that robots are taking away from humans: social media influencer

One more job that robots are taking away from humans: social media influencer

Social Media Marketing
One more job that’s at risk of being eliminated by robots? The social media influencer.A social media influencer, a phenomenon that has surfaced with the growth of the internet, is traditionally someone—such as a celebrity or a well-known enthusiast— who inspires followers to take an action, whether it’s hitting the like button or making a purchase. Creating a connection with audiences is key.The growth of artificial intelligence has created opportunities for social media influencers who, themselves, are digital.“[P]eople know the world we’re living in, nothing we see on social media is really authentic and no one is being their real self,” said Amanda Ford, creative director of integrated agency Ready Set Rocket. “So whether it’s a person with a beating heart or a robot, I don’t think
Social media in 2018: Time to grow up or get out

Social media in 2018: Time to grow up or get out

Social Media Marketing
It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption.But I don’t think it’s hyperbole to apply “peak chaos and disruption” to social media marketing in the first quarter of 2018. Let’s review just a few of the upheavals we’re experiencing right now in the social media world.Facebook news feed changesSure, Facebook has always tinkered with its news feed algorithm, and organic reach for business pages has been shrinking for years. But no past change can equal the bombshell dropped by Mark Zuckerberg in January, when he  announced that Facebook would radically throt