A team of students from the University of West Georgia will be honing their marketing skills in a social media competition held by Ball State University and their Center for Advancement of Digital Marketing and Analytics. The event is meant to challenge undergraduate students to solve a real-world problem using social media marketing tools. It is led and coached by UWG Professor of Marketing Jack Wei and Assistant Professor of Marketing Agnieszka Chwialkowska. The UWG team will consist of UWG students Dayzia Gray, Ashley Hood and Ji’brayah Marson-Young. The UWG team will first participate in the preliminary round of the competition, which will consist
Social media is booming, and shows no signs of slowing down. This means social media marketing offers even more opportunities for the savvy marketer willing to spot trends and adjust their campaigns to make the most of them.FacebookFacebook will continue to be the largest online social network. Their new focus is on:Sign Up for E-News* Memes - Your own, or those created with their meme maker.* Video - The CEO of Facebook has predicted that most of Facebook will be video or memes by 2020.* Video live streaming - This is in direct competition to YouTube as well, and part of Facebook’s thrust to get people to "live on their site," spending as much time on Facebook as possible using all of the varied tools it has made available.* Messenger as an advertising and marketing tool - Messenger ad
HEC Paris has said it will be running an Executive Short Programme designed to give professionals a “distinct advantage in the increasingly competitive digital age”.The two-day programme, titled ‘Marketing Through Social Media’, will be led by HEC Paris associate professor of Marketing, Kristine de Valck, on the HEC Paris Doha campus, Tornado Tower, on February 11 and 12. The programme will show participants that social media channels are more than just communication tools and how they can be strategically leveraged to successfully market a business.Prof De Valck, whose research and teaching over the past 15 years has focused on how the Internet has changed consumer behaviour and the marketplace, said: “We are in the midst of a marketing paradigm due to the digital revolutio
Local small businesses and non-profits will be happy to hear that Chakra Communications, a Buffalo-based marketing production company founded in 2007, is launching a new digital marketing subscription service that intends to help solve modern communications needs. The new rollout, called HIVE, will help these enterprises with social media consultation and content creation, email marketing, website updates, and search engine optimization. HIVE is set to launch on Thursday, February 1.HIVE teams are comprised of a brand manager, graphic designer, and content manager. Similar to the way that a beehive functions, each member focuses on task management, by putting systems into place that are then efficiently implemented to suit the needs of each unique business. Just think about all of ...
Social media companies continued to face pressure over exploitation of their platforms, as lawmakers on Wednesday chastised Facebook and Twitter for failing to explain the role pro-Russian accounts played in a large online campaign to release a classified memo related to the Russia investigation.In a new letter to Facebook and Twitter, two top congressional Democrats, Sen. Dianne Feinstein and Rep. Adam Schiff, said the companies had not adequately answered their questions from last week about whether Kremlin-affiliated accounts had promoted a hashtag campaign called #ReleaseTheMemo. The highly politicized memo alleges that the FBI abused its surveillance authority as it probed Russian meddling in the 2016 election."We are no closer to understanding Russia's continued interference in ou...
In October, NBC worked with a group of researchers to buy Twitter bots from Devumi, a social media marketing company. NBC News' Jo Ling Kent reported that for just $25, anyone can get a message retweeted thousands of times by a small army of sketchy and bogus profiles and bots.On Sunday, The New York Times reported that it investigated the same company and found that Devumi had a stockpile of over 3.5 million automated accounts it sold over and over again to its customers.Those customers included a celebrity chef, actor John Leguizamo, and even Twitter board member Martha Lane Fox.At least 55,000 of the bogus accounts copied the photos, names, and hometowns of legitimate users, making only slight tweaks. For instance, change an "i" to an "l" in the profile name, a kind of "social media ...
Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark.In addition to all the people talking, sharing, liking, and posting all over the place, eMarketer estimates that 90% of businesses currently use social media for marketing purposes, too. Through all this racket, it can seem like an impossible feat to post content that customers actually pay attention to.Want to hear some good news? It’s not.A great deal of human interaction is based on impulse. By incorporating psychological cues in your strategy, you can create the kind of content that tugs on the mental strings of your audience and forms a real connection.Without further ado, here are four ways to g
|1 hour agoThe world of social has changed dramatically over the past few years. What started as a simple means for brands to communicate in a one-way, “broadcast” fashion to consumers has evolved into a multidimensional web of platforms and immersive media channels that make it easier than ever to engage with consumers in almost every way imaginable.One part of this new social media dynamic is customer service. Initially, brands were a bit reluctant to shift customer-care efforts from traditional to digital. This mentality made sense for a while because the benefits of making this shift hadn’t really been pressure-tested to the full extent yet, not to mention, customer service had traditionally been entrenched in call-center operations.But, guess what? The customer changed that entire
Social Media OfficerMarketing Communications Location: Avery Hill campusSalary: £26,495 to £31,604 plus £4623 London weighting Contract Type: Permanent Closing Date: Wednesday 14 February 2018Interview Date: To be confirmed Reference: 1656The University of Greenwich requires a Social Media Officer to work across our social media marketing projects. Reporting into the Senior Digital Marketing Manager (and working closely with the Central Marketing team and Faculty Marketing Leads), your key responsibilities will include day-to-day delivery of the UOG social media marketing strategy with a particular focus on maximizing content marketing opportunit
For nearly three days after Facebook announced perhaps its biggest change ever to its News Feed, I was glued to my social media feeds like a Wall Street broker watching the stock ticker. The responses I saw there fell into two consistent groups: page owners and publishers (PANIC!) and trusted social media experts/influencers/consultants (Stay Calm and Keep on Posting!).Why are the experts not panicking? More on that below, but first let’s cover the broad picture of what the change is.Facebook’s Mark Zuckerberg announced on January 11 that he was ordering a major change in “how we build Facebook.” Instead of focusing on surfacing “relevant content” for users, Facebook will now focus on “helping you have more meaningful social interactions.” Adam Mosseri, the head of News Feed for Faceboo