Sunday, June 16News That Matters

Social Media Marketing

Israeli Tourism launches social media marketing campaign for Negev desert

Israeli Tourism launches social media marketing campaign for Negev desert

Social Media Marketing
The Israel Tourism Ministry has announced the launch of a two-week social media competition that offers the winner a custom-made glamping experience in the Ramon Crater as part of a three-day hosted vacation in Israel’s Negev desert.The NIS 3 million #PopUpOasis campaign, which will run through March 22, in Germany, Italy, Poland, Spain, Sweden and Finland, launches a new Tourism Ministry marketing campaign under the slogan Negev: Pure Desert Magic. The campaign is part of a strategic plan to grow the Negev’s share of tourist visits from the current 5% of all tourists to 20% within 2-3 years and the number of rooms from 2,000 to about 5,000 within 6-7 years. In addition, the ministry is investing in improving tourist infrastructure in the region particularly for the independent traveler
One more job that robots are taking away from humans: social media influencer

One more job that robots are taking away from humans: social media influencer

Social Media Marketing
One more job that’s at risk of being eliminated by robots? The social media influencer.A social media influencer, a phenomenon that has surfaced with the growth of the internet, is traditionally someone—such as a celebrity or a well-known enthusiast— who inspires followers to take an action, whether it’s hitting the like button or making a purchase. Creating a connection with audiences is key.The growth of artificial intelligence has created opportunities for social media influencers who, themselves, are digital.“[P]eople know the world we’re living in, nothing we see on social media is really authentic and no one is being their real self,” said Amanda Ford, creative director of integrated agency Ready Set Rocket. “So whether it’s a person with a beating heart or a robot, I don’t think
Social media in 2018: Time to grow up or get out

Social media in 2018: Time to grow up or get out

Social Media Marketing
It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption.But I don’t think it’s hyperbole to apply “peak chaos and disruption” to social media marketing in the first quarter of 2018. Let’s review just a few of the upheavals we’re experiencing right now in the social media world.Facebook news feed changesSure, Facebook has always tinkered with its news feed algorithm, and organic reach for business pages has been shrinking for years. But no past change can equal the bombshell dropped by Mark Zuckerberg in January, when he  announced that Facebook would radically throt
5 Ways Marketers Can Improve Engagement in Social Media

5 Ways Marketers Can Improve Engagement in Social Media

Social Media Marketing
PHOTO: ShutterstockIt should be abundantly clear by now that unless they offer great content, organizations are not going to be able to engage with clients through social media. Recently, we saw that content engagement across social media had dropped by 50 percent in the past three years according to recent research from Buzzsuma. Julianne Coyne, SEO Manager at Austin, Texas-based Volusion, summed up the problem as one where private sharing is now more prevalent than public sharing, resulting in lower organic reach on networks like Facebook. Alex Novkov Content Lead at Kanbanize, agrees with Coyne, but believes there are two factors that will determine whether content will be effective in encouraging engagement, or not. “There are two major factors that will determine whether your
Solutionreach Partners with My Social Practice

Solutionreach Partners with My Social Practice

Social Media Marketing
LEHI, Utah--(BUSINESS WIRE)--Solutionreach, the leader in patient relationship management (PRM) solutions, announced today it has partnered with My Social Practice (MSP) to provide joint customers with an integrated solution to market and grow their practices. The new partnership will provide practices with more effective social media and marketing tools that help retain existing patients and attract prospective new ones. My Social Practice provides effective, easy-to-use tools and strategies, including: Social media software that reduces publishing time and eliminates searching the web for things to post. MSP’s writers and designers create trending, shareable content that’s easily customizabl
10 sec is what it takes to create social media sensation

10 sec is what it takes to create social media sensation

Social Media Marketing
Skincare company Have & Be has teamed up with GPB Shanghai and created a series of 10-second short videos to promote “10 sec”, the brand’s latest skincare lotion for men.The skincare market has long been dominated by female. Though small, the market of the male counterparts has been growing over the years. Have & Be saw the potential in the male grooming products and launched 10 sec, an all-in-one lotion targeting specifically at young Chinese men.Men often find themselves having better things to do than taking care of their skin. 10 sec, as suggested by its name, differentiates itself by streamlining the seemingly complicated skincare routine to just 10 seconds.To promote the new product, the brand invited Steve Back, former COO at Ogilvy Australia and Singapore, to direct a co
Social Media Marketing 101: Content Calendars, How To Post

Social Media Marketing 101: Content Calendars, How To Post

Social Media Marketing
Katie Guastini from Blue Biscuit Digital join Michael Brandvold and Jay Gilbert to discuss the basics - Social Media Marketing 101. With 10 years of experience in digital marketing and branding, Katie has worked on the agency side, as a director of social media, as well as on the client side for big brands like Red Bull Media House.Through her experience, she has created and executed digital strategies for clients who have never touched social media in their life (either because they’re developing… or because they’re Tom Waits) as well as high profile clients such as Shaun White.[embedded content] Let's block ads! (Why?) Source link
Revamping Marketing and Social Media Strategies

Revamping Marketing and Social Media Strategies

Social Media Marketing
CHAMPAIGN, Ill - Matt and Heather talk to Warren Thomas, marketing and events manager at Urbana Business Association, and Natalie Kenny Marquez, owner of Grow Marketing, about revamping marketing and social media strategies.Distinguish your business with effective marketing, solid branding, great PR, and cost-efficient advertising! Join Natalie Kenny Marquez of Grow Marketing + Communications, LLC to revamp your marketing plan to effectively marketing your business. Walk away with tools that help give your brand a name, relatable identity, and ideas that not only keep customers happy but also drive new business! The event occurs on Tuesday, March 27, 2018 from 11:00 am to 12:00 pm at the Urbana Civic Center at 108 E Water St, Urbana, IL 61801.About the SpeakerNatalie Kenny Marquez is a ...
Five Reasons B2B Companies Should Not Ignore Social Media

Five Reasons B2B Companies Should Not Ignore Social Media

Social Media Marketing
<div _ngcontent-c20 innerhtml="ShutterstockIf you operate a business-to-business (B2B) company and you're reading this article, chances are you're semi-convinced that social media just "doesn't work" for you. At the same time, you feel like the only kid who didn't get invited to the party of the year. Heck, it could be the best party in decades! On top of that, you're bombarded daily with news of social media business trends and innovative social-sharing strategies, and have even seen a&nbsp;live stream of the main social networks being grilled in Congress for possibly interfering with the U.S. elections. With the evidence of social media's power stacking up, it's hard for even the most Facebook-averse business owner to remain skeptical.From the B2B mindset, thinking about s...
Miller Appliance embraces social media, boosts profit

Miller Appliance embraces social media, boosts profit

Social Media Marketing
When Miller Appliance primarily used Yellow Pages to advertise, the business almost closed for good.But when the business used Facebook to advertise, its profitable income more than tripled.“We were getting to the point (where) we were going to have to close the doors after being open more than 40 years,” said Theresa Miller Renteria, 48. “My parents had to put their two dimes – their own money – in the business to keep it afloat.”Small businesses don’t have a great chance of getting by without a social media presence, said Donald Jirkovsky, University of Houston-Victoria Small Business Development Center business adviser. Owners can benefit from social media if they actively post and promote their businesses on their pages to attract new customers.“Marketing in today’s time has to rely