Sunday, December 8News That Matters

Social Media Marketing

6 Key Social Media Trends to Watch in 2020 – Social Media Today

6 Key Social Media Trends to Watch in 2020 – Social Media Today

Social Media Marketing
Predicting the future of social media is always fun. The sector is changing almost daily, with new tools and utilities being rolled out, adding more ways to connect, track and maximize your online marketing performance. I always like to make my own predictions for the upcoming year, then look back at them monthly throughout the year to see if I was spot on or way off. So here are my trend predictions for social media marketing in 2020, based on my experiences in 2019 (and beyond) and where things look to be headed as we begin the next decade. 1. Influencer Marketing Will Continue to Grow Research shows that 59% of marketers plan on increasing their influencer budget in 2020. We know that consumers are growing increasingly wary of ads in their feeds, and more than ever before, the...
Is Organic Social Media Marketing Still Effective? – Business 2 Community

Is Organic Social Media Marketing Still Effective? – Business 2 Community

Social Media Marketing
What is organic social media marketing?Organic social media marketing is promoting your brand, post, social account, and overall business through organic social media use without fronting money to “boost” content.Social media is constantly evolving. An estimated 2.65 billion people around the world use one form of social media. Businesses are using it to target customers on different channels to increase brand awareness, generate leads and build customer relationships. But with constant social media algorithm changes and businesses trying to be on top of people’s feeds by using paid advertising, is organic (non-paid) social media marketing still effective?The answer is a resounding yes! Here are the reasons why:It is free!You can post as much as you want, giving you potentially limitles
Best 5 Tips for Social Media Marketing in 2020 – – VENTS Magazine

Best 5 Tips for Social Media Marketing in 2020 – – VENTS Magazine

Social Media Marketing
Shahbaz Ahmed 49 seconds ago Miscellaneous, Other Stuff Related Articles One of the key steps for developing a future-evidence and advanced forward marketing strategy is to keep up and coming patterns at its very center. Talkwalker and Hubspot have co-wrote a report laying out the key patterns for 2020 by counseling industry specialists and social media masters. Here are five hints to assist you with utilizing these patterns when assembling your 2020 marketing strategy: Change your mentality about artificial intelligence (AI) The AI fearmongering is widespread. In light of Talkwalker data, there have been more than 4.7 million notices of artificial intelligence in the main por...
Snapchat Publishes New Guide for Auto Marketers on the Platform – Social Media Today

Snapchat Publishes New Guide for Auto Marketers on the Platform – Social Media Today

Social Media Marketing
With some 80% of Millennials planning to purchase a vehicle within the next five years, auto marketers need to be looking at ways to reach these younger consumers, and connect with them at the right time to maximize brand affinity. And Snapchat might actually be the best platform for this exact purpose. To help with this, Snapchat recently published a new 'Auto Playbook', which is full of stats and tips on how to utilize Snapchat's various ad and outreach options to connect with potential auto shoppers through the app. There's a heap to take in - first off, Snapchat outlines some key stats around its audience, and the potential reach opportunities for auto brands.   There are some pretty compelling data points here, including general consumption trends and Snap-specific behav...
Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning – Social Media Today

Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning – Social Media Today

Social Media Marketing
While the holiday spirit is no doubt slowly starting to kick in, many of you are also probably beginning to map out your 2020 marketing approach, and planning your next campaigns in line with the big events that are on the horizon. To help you get a head start on what's coming, Twitter has this week published its 2020 major events calendar, covering all the key dates and events you need to be aware of, separated by type, along with helpful notes to focus your efforts. As explained by Twitter: "Twitter is a place for people and brands to connect with what’s happening - and while new conversations are constantly unfolding, there are some buzzworthy dates and events you can plan on. As such, we’ve rounded up 2020’s most-anticipated events that will unfold on Twitter - from the O
20 Predictions for Social Media Marketing in 2020 – Social Media Today

20 Predictions for Social Media Marketing in 2020 – Social Media Today

Social Media Marketing
It’s that time of the year once again, when all of the kids are writing down their Christmas lists, and all of the adults are jotting down their new year’s resolutions. And when all of the social media experts and 'thought leaders' start churning out their predictions and prognostications for what’s coming from Facebook, Twitter and Co. in the twelve months ahead. Yep, it’s prediction season, and with all the pundits and armchair experts coming out with their educated guesses on where things are headed, I thought that I should also put my crystal ball to work. Some of these will come true, some will never eventuate, but based on what I’ve seen in 2019, I'm fairly confident that these will be some of the developments that you can expect to see in 2020. Here are my 20 predictions for the
2019 Instagram Updates Marketers Should Know [Infographic] – Social Media Today

2019 Instagram Updates Marketers Should Know [Infographic] – Social Media Today

Social Media Marketing
Since barely a week goes by without an Instagram update, it can be hard to keep up. In this roundup, we list the most important new features launched in 2019 to keep in mind while planning your 2020 strategy. February In February, Instagram announced it would be making it easier for users to discover and watch IGTV content. When uploading an IGTV video, you could now post the first minute of that video as an Instagram post. Like any other post, it will appear in your followers home feed, alerting them to the new upload. Once the preview has ended, the video is paused and Instagram prompts the viewer to “keep watching” on IGTV. This update caused IGTV viewing figures to ‘skyrocket’ and turned the once flailing channel into a much more viable channel for brands. March Shopping through
Strategies for Holiday Season E-commerce Marketing You Can't Ignore – Social Media Today

Strategies for Holiday Season E-commerce Marketing You Can't Ignore – Social Media Today

Social Media Marketing
The holiday season is to retail what prime time is to television. U.S. retail sales are expected to hit the $1 trillion mark between Thanksgiving and the New Year, encompassing a total of 34 shopping days between November 28 and December 31. Like brick and mortar retail, online retail also sees its peak at this time. In 2018 it amounted to nearly $120 billion, and that is slated to climb to $136 billion this year. It is a huge opportunity and happens but once every year. As the owner of an e-commerce store, you cannot afford to ignore making an all-out effort to market your business during this time. The Essential Holiday Season E-commerce Marketing Tips 2019 Use Holiday Hashtags The shopping season at this time of the year is particularly amenable to the use of hashtags. Here are so...
Social Media Predictions For 2020, According to 3 Experts – Social Media Today

Social Media Predictions For 2020, According to 3 Experts – Social Media Today

Social Media Marketing
What will 2020 look like in the social media space? Over the course of the decade, social platforms including Instagram and Pinterest launched and were swiftly integrated into personal and professional social media marketing. During the last couple years, micro video app TikTok hit 1.5 billion downloads while Facebook breached data protection laws in the Cambridge Analytica scandal. The motto for social media moving forward may be to expect the unexpected, but are there any trends we can anticipate in 2020? I spoke to a few social media influencers and professionals to see what they predict will be on the rise next year — and what won’t. 1. IGTV will be the next TV. Jenay Rose is a business coach and social media professional who teaches women how to become online entrepreneurs. Rose
Three keys to Coca-Cola's success on social media – Econsultancy

Three keys to Coca-Cola's success on social media – Econsultancy

Social Media Marketing
In 2019, the general state of play of social media for FMCG brands has transformed from its product-focused beginnings to a more content-driven approach.  As social media has evolved and matured, consumers’ thirst and expectation for original, authentic content have increased exponentially… and the world’s biggest brands are not excused.  Coca-Cola is one such brand that has managed to navigate its way through this age of social media enlightenment within FMCG.   Coca-Cola has used various tactics to ensure it has maintained a healthy presence on social media and in this piece, I’m going to look at three ways it keeps itself front of mind for consumers.  Consumers as creatives (UGC)  Coke launched #RefreshtheFeed in Nove