Saturday, December 15News That Matters

Social Media Marketing

Study scrutinizes hidden marketing relationships on social media – Princeton University

Study scrutinizes hidden marketing relationships on social media – Princeton University

Social Media Marketing
Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare.The study focused on affiliate marketing, in which companies pay a commission to social media figures for driving sales. Content creators who produce videos, photos and commentary are rewarded when their followers purchase products after clicking on affiliate marketing links included in their social media posts. Researchers in Princeton’s Department of Computer Science extracted affiliate marketing links from randomly drawn samples of about 500,000 YouTube videos and 2.1 million Pinterest pins. They found 3,472 YouTube videos and 18,237 Pintere...
Six key social media marketing trends for 2019 – ClickZ

Six key social media marketing trends for 2019 – ClickZ

Social Media Marketing
It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful year of social media marketing for your business. Right before starting the new year, it’s good to review your existing social media marketing strategy to find what works and what can be improved. A closer look at your past campaigns, social posts, best-performing channels and analytics can help you get ready for 2019. As the social media landscape is changing at a fast pace, it’s important to keep up with the latest trends every year to ensure that your strategy is still successful. Here are six key trends to keep an eye on for 2019. Engagement is more important than ever Fa...
Study scrutinizes hidden marketing relationships on social media – Phys.Org

Study scrutinizes hidden marketing relationships on social media – Phys.Org

Social Media Marketing
Content creators who produce videos, photos and commentary are rewarded when their followers purchase products after clicking on affiliate marketing links included in their social media posts. Credit: Beatrice Trinidad Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare. The study focused on affiliate marketing, in which companies pay a comm...
Study scrutinizes hidden marketing relationships on social media – EurekAlert

Study scrutinizes hidden marketing relationships on social media – EurekAlert

Social Media Marketing
IMAGE: Content creators who produce videos, photos and commentary are rewarded when their followers purchase products after clicking on affiliate marketing links included in their social media posts. view more  Credit: Illustration by Beatrice Trinidad Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare. The study focused on affiliate marketing, in which companies pay a commission to social media figures for driving sales. Content creators who produce videos, photos and commentary are rewarded when their followers purchase products after clicking on af...
Hootsuite Releases Their Take on Social Media Trends for 2019 – MarTech Series

Hootsuite Releases Their Take on Social Media Trends for 2019 – MarTech Series

Social Media Marketing
Hootsuite Leads the Global Media Management Sphere with 17 Million Loyal Customers and Almost 80 Percent of the Fortune 1000 Using Their Product. Hence, When They Talk About Social Media Trends, Marketers All over the World ListenThis is Hootsuite’s third report of this sort where they have predicted trends for the coming year — trends that have given marketers sleepless nights. Social media is the number one channel for marketing initiatives and marketers have to get it right in order to sync-in with annual business goals. Hootsuite summarizes their rather extensive report for marketers in order to inform them about how 2019 looks like. These trends are:TrustWith all that’s happening around the world, social media users are in no position to blindly trust sharing thei...
Accenture intends to acquire Adaptly in social media marketing push – ZDNet

Accenture intends to acquire Adaptly in social media marketing push – ZDNet

Social Media Marketing
Accenture has announced plans to acquire Adaptly in a bid to boost its online marketing business via social media distribution and data analytics. Featured stories On Wednesday, the services company said the deal "will help us to further reinvent today's operating approach by re-engineering the campaign process with data, applied intelligence and digital technologies -- resulting in improved [return on investment] ROI and greater transparency for our clients' digital media omnichannel campaigns."Financial details were not disclosed.Founded in 2010, New York-based Adaptly is a marketing firm which specializes in the distribution of content across social media platforms including Facebook, Instagram, Snapchat, Twitter, and P...
Building a relationship via social media – Marketing Interactive

Building a relationship via social media – Marketing Interactive

Social Media Marketing
The industry has come a long way since social media started shaking up the marketing world. Social media is an essential element in digital marketing as it becomes the most effective way to reach customers, in particular the millennials. Meanwhile, consumers expect to be able to move seamlessly between channels of communication. They are increasingly demanding personalised experiences with consistent and instant engagement. As marketing and customer service trends move towards improving customer relationship management (CRM), brands must shift their CRM strategy to stay ahead of the game. Social CRM is the game changer – the integration of social media channels into CRM platforms. This strategy brings in a better customer service, and greater marketing insights gathered from custo...
Hospitality Social Media Marketing News – December 12, 2018 Issue – Hotel News Resource

Hospitality Social Media Marketing News – December 12, 2018 Issue – Hotel News Resource

Social Media Marketing
The holidays are here, and there are few busier seasons for those of us in the hospitality industry. We know you’re busy, so we’ll get right to our last edition of our newsletter in the 2018 year so you’ll be up to date on all the social media changes that matter to you. Facebook Releases New Watch Party Features The Watch Party feature allows you to play video content at a set time, where everyone will watch it in “real time” together, like seeing a movie with friends. This feature has now been released to all Pages and profiles. They also have new updates to the feature, including threaded comments for improved interaction, and Live Commentating, which allows the host to go live within the watch party and deliver commentary live. Image source: Fac...
The CMO's Guide to Chinese Social Media Marketing – The Content Standard by Skyword

The CMO's Guide to Chinese Social Media Marketing – The Content Standard by Skyword

Social Media Marketing
Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. Backlash on social media in China saw the luxury fashion brand cancel a planned event as users—including celebrities and influencers—took to social media to criticize their ad campaign featuring a Chinese model struggling to eat Italian food with chopsticks. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. This audience is driven more by recommendations and references than any other audience in the world, meaning that people in China turn to social media early on in their buyer’s journey. OgilvyOne reports more than 55% of Chinese...
Trends for 2019: The era of social media self-regulation is over – Marketing Week

Trends for 2019: The era of social media self-regulation is over – Marketing Week

Social Media Marketing
Speaking at a UK parliamentary inquiry into fake news in November, information commissioner Elizabeth Denham argued that the “ship has sailed” for social media self-regulation following the Cambridge Analytica scandal in March, in which it was revealed 87 million Facebook profiles had been harvested by the consultancy and used to create targeting models for political advertising. Denham described Facebook and others as showing a “disturbing level of disrespect” for the personal data of voters. The Information Commissioner is now calling for the introduction of a code of practice covering the use of data in campaigns and elections, to be drawn up with input from both Ofcom and the ICO. The need for tech firms to take responsibility goes beyond data privacy. ...