Wednesday, October 17News That Matters

Social Media Marketing

Practical marketing practices: Utilizing digital channels

Practical marketing practices: Utilizing digital channels

Social Media Marketing
Photo: Pixabay This is part one in a two-part series. The sequel article will publish on TLC tomorrow.  The concept of marketing your landscaping company can sometimes seem like a daunting task, especially when looking at the multitudes of channels used to get your name out there. While your company might find great benefit in the traditional forms of marketing and advertising, taking a look at more of the technological channels and applications available could end up helping your company grow in ways you never knew it could. While the overall marketing philosophy hasn’t changed much over the years, according to Ewan McNeill, director of marketing with LMN Software, he does recognize that the channels used for it have. The majority of these channels, he notes, are digit...
Three Social Media Best Practices For Business Development

Three Social Media Best Practices For Business Development

Social Media Marketing
Entrepreneurs, business managers and even top CEOs all want to develop their businesses further -- expand their reach to prospective consumers and turn them into loyal customers. While traditional media has been the go-to for decades, the dawn of social media has disrupted the way consumers buy and brands market. When social networking burst into the scene in the early 2000s, brands and services didn’t know how to deal with it, nor did they consider it to be a successful business development tool. That, of course, has changed over the years. The evolution of the consumer journey has led to businesses adapting to the changing times. Whether it be business-to-business (B2B) or business-to-consumer (B2C) companies, most have acknowledged the importance of social media and its part ...
Are Vertical Videos the Future of Social Media Marketing? (infographic)

Are Vertical Videos the Future of Social Media Marketing? (infographic)

Social Media Marketing
How many days a week do you spend WITHOUT using your smartphone for social media and entertainment? My money’s on less than two days.We are now living at a period where everything can be done through our phones, from sending text, receiving calls, taking pictures, all the way to transferring money halfway across the world. That level of capability is what makes mobile technology such a fundamental factor for everyone.The practicality of mobile devices also affects how people consume their daily content like videos, movies, and series.You’ve read the title of this blog post, and you know what it’s about: vertical videos. Why Going Vertical Can be the Right Choice for You Smartphones are oriented as vertical handheld devices, and it’s only natural people hold their...
Häagen-Dazs, Nike Among Brands Exercising Power Of Social for Direct-To-Consumer Marketing

Häagen-Dazs, Nike Among Brands Exercising Power Of Social for Direct-To-Consumer Marketing

Social Media Marketing
The marketing landscape is changing. No longer can major brands and companies "buy" audiences as they long have: As consumers increasingly turn to social media for all needs, wants and desires, businesses must now build and even earn their audience. The only way? Stand out from the competition. Which is why companies like Häagen-Dazs are redirecting their branding and marketing efforts to appeal to the "Instagram generation." A Quick Guide to Social Media Marketing Tools for SMBs An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss! Download Big brands and companies that once dominated their industries are now losing sales to social-me...
ICYMI: Justify Social Media Marketing Programs, 2018's Martech Acquisitions, More

ICYMI: Justify Social Media Marketing Programs, 2018's Martech Acquisitions, More

Social Media Marketing
PHOTO: Steven Damron Social media marketing has been tough for professionals to measure success rates since the birth of social media. Social media reach goes beyond ROI, with a branding component that can make or break how your audience interacts with your company. You can learn more about this topic and much more in our weekly break-out of our top articles, resources and events, below. Quick, give me the headlines: 8 Ways to Justify Your Social Media Marketing ProgramBy Dom Nicastro | Oct 9, 2018Measuring social media marketing success goes beyond ROI. The 5 Biggest Martech Acquisitions of 2018By Dom Nicastro | Oct 10, 2018Salesforce acquires CloudCrazed, SAP acquires CallidusCloud and more. Is Virtual Reality Set to Disrupt The Digital Workplace?By David Roe | Oct 8, 2...
Social Media Strategy for Content Marketing

Social Media Strategy for Content Marketing

Social Media Marketing
Content Marketing sails on the lines, it's about how you're creating the difference using the same tools and making a long-lasting impact October 13, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. “Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” Michael Porter, American academicSocial Media platforms are changing their algorithms dramatically, and everyone is looking for more drama than there is, in any kinds of content they consume. And, live interaction appears to be the best way today...
How These Founders Turned Their Social Media Startup Into A Top Influencer Marketing Agency

How These Founders Turned Their Social Media Startup Into A Top Influencer Marketing Agency

Social Media Marketing
Get Engaged Co-Founders Alex Dermer (L), Ben Hiott (C) and Cameron Fordham (R)Photo by Jeremy Haley By 2020, influencer marketing is projected to become a $10 billion global industry. In 2016, 86% of marketers used an influencer strategy to reach consumers, earning an estimated $6.50 for every $1 invested, with 71% of consumers making purchasing decisions based social media references. Digital ad spending hit $72 billion in 2017, accounting for over 37% of total spending, with 11.7% of U.S. marketing budgets dedicated to social media. After years of pouring big budgets into ineffective pre-roll, rich media banners and homepage takeovers, brands have transitioned to a smarter strategy of connecting with consumers through empowering the influential...
Hospitality Social Media Marketing News – October 11, 2018 Issue

Hospitality Social Media Marketing News – October 11, 2018 Issue

Social Media Marketing
The last two weeks had some big news in the social media world, with everything from access to new APIs being rolled out to features that give users new ways to shop on platform. There’s a lot to cover, so let’s dive in to look at all the social media changes affecting hotels and resorts happening now. Instagram Announces New Nametag Feature Instagram has just  announced a new feature called “Nametag, which makes it easier for users to follow and request to follow people in person. It works similarly to QR codes, and users will scan your Nametag in-app in order to see the option to follow you. Image:  Instagram  What This Means for Hotels & Resorts The easier it is to get your guests to follow you, the more likely ...
How to Ace Social Media Marketing with Limited Resources

How to Ace Social Media Marketing with Limited Resources

Social Media Marketing
Social media today drives the life of the internet savvy. Naturally, it is the preferred channel for businesses to reach out to consumers, generate brand buzz, and achieve business goals. Businesses big or small, all have social profiles and are working towards making their presence felt on social media. Here are some tips on how to crush social media marketing while optimizing limited resources.  Social Media marketing becomes more difficult if you are on a shoestring budget. But if you are thinking about it – you are on the right track. Let’s find out how you can optimize and effectively utilize your limited resources for an effective social media marketing strategy. Why B2B SMBs need a well-considered Content Marketing Strategy ...
3 Steps to Find Out Why Your Social Media Leads Are Leaving

3 Steps to Find Out Why Your Social Media Leads Are Leaving

Social Media Marketing
|3 mins agoEvery digital marketer knows that good traffic doesn’t always translate to high conversions. Unless the leads are guided into a system nurturing them throughout the process, they don’t stick around. As a result, all of the likes and shares amount to nothing.That’s a big waste of marketing money. How big, you ask? According to The Content Factory, the average cost of outsourcing social media services ranges between $200 and $350 per day, or $4,000 to $7,000 per month.Further, The CMO Survey revealed that social media spending had tripled between 2009 and 2016, reaching 11.7 percent of total marketing budgets.However, despite almost 80 percent of marketers using at least one channel to promote their businesses, only 48 percent attribute any return on investmen...