Saturday, October 19News That Matters

Social Media Marketing

Social Media Marketing for Small Businesses: An Interview with Gary Pershad – Business 2 Community

Social Media Marketing for Small Businesses: An Interview with Gary Pershad – Business 2 Community

Social Media Marketing
The following social media marketing industry interview is with Gary Pershad, Chief Marketing Officer of Getchogrindup LLC, Co-host of the Getchogrindup Podcast and Retirement Plan Specialist at Vanguard.Andrew: Would you say that Social Media Marketing is useful for small businesses?Gary: Not only is social media marketing useful, it’s absolutely necessary. We live in a digital world where your possibilities for growth are severely limited if you don’t exist within a social marketing space. By operating in a communal network where ideas, passions and connections can grow and blossom, it is important to at least be present for the conversation.Andrew: I certainly agree Gary, we live in times where building a personal brand as well as a reputation for your business is crucial for spreadi
4 Steps for Crafting a Social Media Marketing Strategy – Business.com

4 Steps for Crafting a Social Media Marketing Strategy – Business.com

Social Media Marketing
A whopping 3.2 billion people or 42% of the world's population uses social media. On average, people spend over two hours of their day messaging and surfing social media networks. After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.Based on these statistics, then, it's crucial that businesses have a solid social media marketing strategy in place. Unfortunately, many business owners have no idea how to handle social media marketing. They feel confused and overwhelmed by the many tips and strategies they have heard, so they end up either doing very little with their social media accounts or do...
How to Use Instagram for Your Brand's Social Media Marketing – Business 2 Community

How to Use Instagram for Your Brand's Social Media Marketing – Business 2 Community

Social Media Marketing
When you think of social media marketing, is Instagram on your radar? There are a lot of benefits to investing time and resources into this social media platform! Keep reading to learn about them, and to discover helpful Instagram tips we recommend for each of our clients’ accounts.Benefits of Instagram for Social Media MarketingInstagram continues to be one of the most popular social media marketing platforms. According to Hubspot, the social channel has more than 500 million active users, making it notably bigger than Twitter, Snapchat and Pinterest. In addition to its large number of users, 60 percent of those with an account use the platform daily, including 55 percent of young adults that visit multiple times a day.If you’re targeting a younger crowd, Instagram continues to be the
5 Social Media Marketing Lessons from NASA – Business 2 Community

5 Social Media Marketing Lessons from NASA – Business 2 Community

Social Media Marketing
Image source: NASA via TwitterFew organizations can meet NASA’s social media prowess. The space agency has more than 120 million followers across all networks, more than 30 million on Twitter alone. NASA does have innate advantages. The agency would be a household name with no marketing at all. Few organizations can regularly release trailblazing research, and hardly anyone else can take stunning photos from space.Still, marketers can learn much from the space agency.Access niche communities. In addition to its @NASA account, the agency has 500 social accounts aimed at niche communities. The supplemental accounts include individual astronauts, space stations, rovers and missions. The Curiosity Rover, @MarsCuriosity, has more than 4 million Twitter followers. Its Spitzer telescope, @NASA
10 Experts Share Their Social Media Marketing Tips for the Holidays – Social Media Today

10 Experts Share Their Social Media Marketing Tips for the Holidays – Social Media Today

Social Media Marketing
It's time to amp up and adjust our marketing strategies for the holidays - and if you want to get ahead of the marketing game and stand out from the crowd, check out these key tips and pointers from some of the top social media marketing experts. Included here are insights from Mari Smith, Neil Patel, Virginia Nussey, Dennis Yu, Lilach Bullock, Lisa Dougherty, Marsha Collier, Sujan Patel and Kristel Cuenta-Cortez. So let's jump right in - and I'll kick things off with my own number one holiday marketing tip. 1. Run Facebook Messenger Ads | Larry Kim, CEO of MobileMonkey Ad prices get crazy competitive around the holidays. Since most of your sales are going to come from customers with pre-existing brand affinity, you should focus the majority of your social ads budget using remark...
Social media ad spend to surpass print for first time – Marketing Land

Social media ad spend to surpass print for first time – Marketing Land

Social Media Marketing
Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% of total global ad spend and rank as the third-largest advertising channel, behind TV and paid search. 2019 will be the first year that social media ad spend outperforms print ad spend, says Zenith, with newspaper and magazine ads generating less than $69 billion this year. SMBs and digital brands driving social ad growth. Zenith attributes the growth across social media ad channels to SMBs shifting and adding budgets in order to take advantage of the targeting and localization capabilities offered by platforms like Facebook. “Small businesses in the U.S. are spending hea
Social Media Bots Are Lighting Up Vaping Marketing Campaigns – Forbes

Social Media Bots Are Lighting Up Vaping Marketing Campaigns – Forbes

Social Media Marketing
NEW YORK, NEW YORK - SEPTEMBER 17: Andy Ramkumar, who works at Gotham Vape in Queens, vapes at the store while watching a hearing on the vaping debate on September 17, 2019 in New York City. Gotham Vape features a lounge area to vape as long asGetty ImagesIn case you haven’t noticed, the social media bots are at it again.One recent example: A report this week suggests bots are responsible for campaigns related to e-cigarettes, including crafting the posts themselves, increasing the likes and follows, and inflating audience engagement in other ways so that it looks like there is more interest and agreement about the advertisements. The U.S. Government has asked vaping manufacturers like Reynolds and Juul to provide information about how they used social media to promote their produc
5 Actionable Social Media Marketing Tips For Gig Workers – Forbes

5 Actionable Social Media Marketing Tips For Gig Workers – Forbes

Social Media Marketing
Group of friends in the street with smartphoneGettyGig workers who are totally localized (caterers, electricians, painters, plumbers, wedding planners, etc.) often discount the value of using social media for their marketing. Why? Because these platforms are at least national, if not international and what would be a use for a local business? Indeed, localized SEO and local advertising can drive you a steady stream of traffic and revenue. But you should not discount social media as a good tool for your marketing. Here are five actionable social media marketing tips for local contractors and other gig workers. 1. Geo tagging and targeting is your alliesSocial media platforms may have global reach, but they also allow you to go very granular with your marketing. Facebook lets yo...
Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts – Social Media Today

Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts – Social Media Today

Social Media Marketing
With Instagram's influence on the rise, and more people tuning into the latest trends and happenings through the app, logically, more brands are looking to build an Instagram presence, and market their products and services via Instagram Stories, posts and videos.  And that can definitely pay off - Instagram says that 80% of its users follow at least one business, while 60% of users regularly discover new products on the platform. Additionally, 75% of users have taken action, like visiting a website, after seeing brand content on Insta. Couple these stats with the rising popularity of Instagram Stories and its fair to assume that a lot of brands will be looking to up their Instagram game heading into the holiday season, and/or the coming year. If that sounds a...
Lodging Interactive Launches Social Media Marketing News Podcast – Hotel News Resource

Lodging Interactive Launches Social Media Marketing News Podcast – Hotel News Resource

Social Media Marketing
Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the rollout of its commingle:engage bi-weekly podcast. The podcast episodes cover the latest changes and updates announced on social media and what they mean for hotels and resorts. “The world of social media continues to evolve and as it does it presents many opportunities and implications for hotels and resorts,” stated DJ Vallauri, Lodging Interactive’s Founder & CEO. “We wanted to create a new way to keep hoteliers informed and educated on the latest social media marketing news, and do so in short 3-5 minute audio clips.” The podcast is recorded via Anchor every two weeks and is published on all major Podcast networks includ