Monday, April 22News That Matters

Social Media Marketing

Why should you enroll in a social media marketing course? – Social Barrel

Why should you enroll in a social media marketing course? – Social Barrel

Social Media Marketing
Posted By Firdaus on Apr 21, 2019 | Share the joy          Nowadays, almost everyone has some knowledge about selling a product on social media. Even kids and teenagers now have websites and they know how to use social media to make money. However, don’t think social media marketing is an easy skill; it is not, because there are a lot of businesses competing in this area. You need to start getting serious and take a social media marketing course to compete with them. Reasons for Joining a Social Media Marketing Course Social media marketing has become necessary for almost every business. It is common to find companies that are looking for people who have expertise in this area. They will be more interested in hiring you because the certific
Students claim second place in national social media marketing competition | WMU News – WMU News

Students claim second place in national social media marketing competition | WMU News – WMU News

Social Media Marketing
WMU marketing students competed as finalists in the Center for Advancement of Digital Marketing and Analytics Social Media Competition. . KALAMAZOO, Mich.—Two teams of marketing students from Western Michigan University's Haworth College of Business competed as finalists in the Center for Advancement of Digital Marketing and Analytics Social Media Competition at Ball State University, with one team placing second in a field of 50 university teams. The competition held April 12 to 13 focused on the social media marketing dynamics of Sun King Brewing in Indiana. Teams were tasked with taking the company's social media strategy to the next level. Students crafted strategies that addressed the company's challenges with branding itself as committed to its products, employees and th
Breaking up with Facebook: Where to Advertise in a Post-Facebook World – MarTech Advisor

Breaking up with Facebook: Where to Advertise in a Post-Facebook World – MarTech Advisor

Social Media Marketing
<!-- --> <!-- --> Breaking up with Facebook: Where to advertise in a post-Facebook world | MarTech Advisor Leaving Facebook: No doubt it is a thought that has crossed every marketer's mind during the social media giant's recent and publicized controversies. But while finishing any long-term relationship seems impossible, life does indeed go on — and the same can be said for marketers looking for ne
Quantity vs. Quality – What Content Marketers Need to Know – Social Media Today

Quantity vs. Quality – What Content Marketers Need to Know – Social Media Today

Social Media Marketing
If my memory serves me correct, the "quality and quantity" debate has been pervasive in content marketing for most of this decade. The fact of the matter is that both have benefits to a website, however a brand’s mix of the two should be determined by its own established goals, and the resources available to create it. It’s no secret that not every marketing department can pump out fifteen blog posts per week, each of which reading like Hemingway wrote them. That would be ideal, but it's unrealistic. For most brands, it’s likely that content quality will be impacted as production increases, and definitely without additional investment in production. Content marketing, on average, makes up around 25% of a marketing budget, of which, 7%-8% of gross revenue should be spent on marketin
How to Actualize Real Results from Your Social Media Marketing Efforts – Social Media Today

How to Actualize Real Results from Your Social Media Marketing Efforts – Social Media Today

Social Media Marketing
When my agency receives inquiries from organizations, we first ask them about their goals for social media. Most tell us that their key goal is to increase sales. We then talk with them about the difference between a goal and an outcome – money is an outcome, not a goal. Experience has shown that a more realistic goal for organizations who want sales would be lead generation. However, the approach to acquiring leads is something of a gray area. I’ve advocated that social media success comes down to alignment. A company that wants to actualize results from social media marketing must align their efforts with the values of the business, and solidify their commitment to relationships. Here's an overview of how that process actually works. The Social Media Funnel If we built a marketing f
Why Hubble Contacts is all-in on social media marketing hubble contacts – DigitalCommerce360

Why Hubble Contacts is all-in on social media marketing hubble contacts – DigitalCommerce360

Social Media Marketing
When it comes to selling contacts online, Hubble Contacts faces a host of challenges. To start, the digitally native, vertically integrated contacts brand, which launched in 2016, competes online against a number of well-financed, well-established companies, such as eyewear giant Essilor International-owned Coastal, No. 58 in the Internet Retailer 2018 Top 1000. And those competitors are selling products produced by giant corporations like Johnson & Johnson and Bausch + Lomb. While Hubble has raised $73.7 million to date, that’s a far cry from the resources of its competitors. “We don’t have the resources to be everywhere at once,” says Jesse Horwitz, the retailer’s co-CEO and co-founder. “That forces us to think about the one massive advantage we have: We can properly f
How to Effectively Use Social Media – amppob.com

How to Effectively Use Social Media – amppob.com

Social Media Marketing
(Engine) Effective social media marketing isn’t as easy as having a basic understanding the most popular channels. It requires a system to enhance growth, not simply surface-level knowledge. For example, let’s say you’re scrolling through the ‘gram in an attempt to find some sort of inspiration for your brand’s next post. “Eggs seem to be trending,” you say to yourself. “Maybe I’ll take a picture of my product next to an egg…” For some of you, that might not be a bad idea. But that kind of guidance doesn’t provide you with a system for effective social media marketing. There is no clear process, and because of that, there is no scalability. Effective social media marketing is the driving force behind digitally native brands. To quote Engine CEO John James, “These brands separate themsel
Pinterest readies $1.3-billion IPO with anti social media marketing campaign – Los Angeles Times

Pinterest readies $1.3-billion IPO with anti social media marketing campaign – Los Angeles Times

Social Media Marketing
In a dig at social media services, Pinterest made its position clear in its video to investors that ads are a tax to the user on social media. Even if the item is relevant, people aren't interested in seeing an ad for a pair of shoes they may have looked at casually a while back when they were trying to talk to their friends. In contrast, when people are looking to make a purchase, the ads can be helpful. If a mother were browsing through baby carriages, an ad for one would be useful, not invasive. Plus, it means there’s a higher likelihood she will click on the ad. Let's block ads! (Why?) Source link