Published Aug. 23, 2019 The back-to-school period is a key spending period for many brands, and as such, it's important to get your marketing strategy right, and ensure that you're making the most of your opportunities. To help with this, Facebook has published a new set of back-to-school marketing insights and tips to help you utilize Facebook's ad tools to reach your audience. And while the information here is focused on the UK market, the targeting information is relevant in all regions, and even beyond the back-to-school period itself. Check out the full infographic below for more info. Follow Andrew Hutchinson on Twitter Filed Under: Digital Strategy Social Marketing Let's block ads! (Why?) Source link
Social media marketing provides marketers with a more efficient, effective and cost-effective method to engage with fans, customers, prospects and partners across all channels. According to data from Pew Research, more than 76% of U.S. adults engage on social media platforms. Brands need to be where their audience is — and that's on social media. With a strategic approach and the right tools, marketers can choose the best social platforms for their brand and efficiently distribute relevant, measurable content across channels. A solid social media strategy helps guide buyers further along the customer lifecycle — and ultimately brings more revenue to the table. This Definitive Guide To Social Media Marketing will help you determine how to: Create a winning social media strategy; Choose t
There's no denying social media is here to stay, but in a fickle world where customers are less loyal to brands, we need to work harder to gain their love August 22, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Social media marketing is big business. In the past few decades, it has grown from a small niche in the marketing mix to an entire industry in itself, creating thousands of jobs, from those carving expertise in managing paid and organic social media platforms to those “influencers” who use their own personal brand to operate as a business.But algorithms continuously evolve and the tides change. Instagram is currently running a tria
Due to the popularity of social media use at the personal level, many organizations, including small-and-medium-sized businesses (SMBs) use social media as a marketing tool. Organizations can use social media as a marketing tool to build brand/fan communities, increase traffic to their website, inform current customers, attract new customers, hear consumer preferences, get new product development ideas, advertise new products, share promotional campaigns, increase donations and encourage event participation. Thus, organizational use of social media marketing has become a global trend. Although it is very common for organizations all over the world to use social media as a marketing tool, many factors, such as size of the organization (e.g., SMBs versus big organizations), the ...
For the past two years, Hookit has played a contributing role in informing SportsPro’s 50 Most Marketable list, but while the company's Promotional Effectiveness (PE) Score is just one factor in the decision-making process, there are a whole host of data points which are interesting in and of themselves.For this year’s list, SportsPro and Hookit embarked on a special project to produce an alternative top ten focused on the social media elements of athlete marketing. In keeping with SportsPro’s rationale for 50 Most Marketable, Hookit’s data was harnessed to provide a snapshot of athletes who are deemed to hold the greatest commercial potential.Drawing from the database Hookit creates for SportsPro to help draw up the main list, the
Published Aug. 15, 2019 Are you looking for ways to improve your social media strategy? Are you just getting started with social media and want to learn the etiquette you should follow? The team from Salesforce share a list of key social selling "dos and don’ts" in this infographic. The listing serves as a good reminder of important considerations to keep in mind, each of which can have a significant impact on your social media marketing performance. Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing Let's block ads! (Why?) Source link
Published Aug. 13, 2019 Are you looking for ways to add more visuals into your social media strategy, but are stuck for ideas on what you should post? Need some inspiration to help you come up with better image and video content? This list of 116 visual content ideas will help. The listing is broken down into seven key categories: Shareable images PDFs Brand images Info images Print images Videos Other Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Let's block ads! (Why?) Source link
These days, coming into social media marketing without a plan is guaranteed to see you fall flat, and lose out on opportunities. In the early days of social, it was easier to start up a profile on a new platform and quickly build a following, but with algorithm changes, habitual shifts, and an increasingly digital native audience, who know what they like (and what they don't), that's no longer the case. Now, there's more competition for attention within feeds, and people are using each platform in different ways, and for different purposes. Wade into that sea without a plan and you'll just get washed away. You need a defined, strategic approach to maximize your return on effort, and investment. This infographic from consultant Jasleen Sardar will help. The listing cove...
PHOTO: Shutterstock With over 3.2 billion social media users globally, it's not surprising that B2B marketers are increasingly focusing on social media marketing. It's quite likely your customers are on social media, so not only is it important to engage with them on these social platforms, you must do it right. To help you refine your social media approach we got with the marketing experts and asked them to share the main ways they see B2B brands fail at social media, and how they can improve. Posting Without Purpose "If you don't know your company's identity and your purpose then you won't have a good marketing strategy," said Andrew Ruditser, co-founder and lead technology coordinator at MAXBURST. You need to have a thorough understanding of your products, and what...
The value of social media video marketing is pretty obvious these days. In fact, a report from Wibbitz found that providing video ROI was the least difficult challenge facing social video marketers. Instead, the challenges of effective social video marketing have more to do with how brands approach video creation. Video marketing is not a monolithic content channel: The strategies that work for producing video on certain channels don’t necessarily translate to social platforms. For example, the Wibbitz report suggests that high-quality video production tends to have an adverse impact on social video performance, because the polished appearance of this content runs counter to consumers’ desire for authenticity. Even so, social media is the single-best channel for distributing branded vid