Sunday, January 26News That Matters

Social Media Marketing

What Is Social Media Marketing? SMM Guide for Beginners – TechFunnel

What Is Social Media Marketing? SMM Guide for Beginners – TechFunnel

Social Media Marketing
Social media is everywhere and has literally changed the way that we live our lives. It’s powerful, ever-changing and it’s here to stay. The network of social media isn’t going to stop growing. In the year 2004, social media grew exponentially and since then, it has not stopped growing.You simply cannot deny that social media is now an authentic and biggest source of news and information. Apart from making the global community closer, it has introduced many ways to interact with potential customers beyond local boundaries. All social media platforms offer great opportunities to share brand-generated content in the form of ads, videos, and photos.According to Emarsys 2019[1], almost 3.2 billion[2] people use social media. That’s like 42% of the world’s population.Among all the popular s
4 Influencer Marketing Trends that will Dominate in 2020 [Infographic] – Social Media Today

4 Influencer Marketing Trends that will Dominate in 2020 [Infographic] – Social Media Today

Social Media Marketing
Published Jan. 22, 2020 Are you considering adding influencer marketing to your social media promotion arsenal in 2020? Want to keep your process up to date with the latest influencer trends? The team from DCI share their influencer marketing trends to watch in 2020 in this infographic. Here’s what makes their list: Spotlight on nano-influencers and micro-influencers Adopt a storytelling approach Utilize alternative platforms Video content will grow Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Let's block ads! (Why?) Source link
3 Tips for Brands Looking to Utilize TikTok for Marketing – Social Media Today

3 Tips for Brands Looking to Utilize TikTok for Marketing – Social Media Today

Social Media Marketing
In November 2019, data from app analytics provider Sensor Tower showed that short-form video app TikTok had surpassed 1.5 billion downloads. According to the data, TikTok was the third most-downloaded app of the year, beating out both Facebook and Instagram (in fourth and fifth places, respectively). Typically, the significant rise of a new social media app opens the floor for online debate - should users create a personal or professional account with the platform or skip it? TikTok's current audience is dominated by younger users, and depending on a brand's target market, this may either turn businesses on or off in creating accounts. However, most major social media apps were initially written off as passing fads, and are now embraced and utilized on a daily basis by large organizati...
How To: Social Media Marketing in the Restaurant Industry – Modern Restaurant Management

How To: Social Media Marketing in the Restaurant Industry – Modern Restaurant Management

Social Media Marketing
We get it, you’re busy. The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting.  But millennials and Gen-Z are quickly becoming the largest generation, overtaking baby boomers in 2019. And one thing we know about those 35 and younger – they love social media.  Checking into restaurants, tagging beautiful platings, and sharing their experiences with friends and family. #youvegottotrythisplace #amazingfood But it’s not just millennials and Gen-Z. Social media has become an ingrained part of our digital lives. From checking the news to endlessly scrolling Facebook, an average of 153 minutes is spent on social networks every day. If you don’t have a social media strategy for your restaurant, you
5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic] – Social Media Today

5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic] – Social Media Today

Social Media Marketing
Are you looking to improve the social media marketing approach for your B2B business in 2020? While much of the general social media marketing advice applies to B2C brands, and how they can maximize reach and results via social channels, it's worth noting that a lot of the same tactics now apply to B2B organizations as well, with more and more people becoming increasingly accustomed to social outreach methods. Case in point - in this infographic, the team from HelpSquad have listed a range of ways in which B2B organizations are generating great results on social, and you'll note that many of these processes are the same as those being utilized by B2Cs. Influencer marketing, UGC, video content - these tactics are all now seeing broader adoption, both by the platforms themselves and amo...
How to boost social media marketing – Greater Baton Rouge Business Report

How to boost social media marketing – Greater Baton Rouge Business Report

Social Media Marketing
Social media marketing is an ever-growing trend; digital platforms are continuously changing the way consumers find, share and experience brands. As a result, technology is a growing marketing expense, reaching nearly 30%, according to a Gartner estimate, with digital ad spending for 2020 projected to be $385 billion. Retailers are continuing to see the need for strong brick-and-mortar and online operations.  To take advantage of the growth in digital marketing, the Harvard Business Review reports this week on four ways to develop a digital marking strategy.  • Define your goals and set metrics for success. Whether your goals are to test out ideas, build awareness of products or services, increase sales, expand, or engage your audience, defning and measuring them will put your
4 Questions to Boost Your Social Media Marketing – Harvard Business Review

4 Questions to Boost Your Social Media Marketing – Harvard Business Review

Social Media Marketing
Executive Summary Global internet users spend more than two hours each day browsing social media — a double-edged sword for companies who have the opportunity to reach more consumers, but also have more people to engage with and respond to. To develop your social media strategy, the authors recommend you ask yourself the following questions: 1) What are your goals? 2) Which platforms should you use? 3) What’s your content strategy? 4) Are you ready to talk with your audience — in real time? Jorg Greuel/Getty Images Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced.
3 Evolving Social Media Trends to Embrace in 2020 – Social Media Today

3 Evolving Social Media Trends to Embrace in 2020 – Social Media Today

Social Media Marketing
The social media marketing landscape is so dynamic these days that it can be really difficult to keep up with. Social media marketing is now highly integrated into various workflows, and increasingly technology-driven, and those very same innovations are disrupting the way consumers discover and buy products online, influencing purchase journeys, and changing the way that customers interact with brands. In order to remain competitive, every brand needs to keep on the latest tech trends and innovations. In this post, we'll look at a few social media marketing trends which could provide massive opportunities, as well as challenges, for digital marketers in 2020 and beyond. 1. Storytelling may soon replace social media updates Stories have become an increasingly popular social ...
6 Social Media Do's and Don'ts [Infographic] – Social Media Today

6 Social Media Do's and Don'ts [Infographic] – Social Media Today

Social Media Marketing
While social media platforms are still relatively new in a marketing sense, at core, social media marketing has the same fundamental elements which apply to any traditional marketing practice. If you only talk about yourself, you'll find out that you're the only one listening; if you don't understand and cater to the differences of each platform and app, you'll miss out on opportunities. When you break it down, this is simple, logical stuff, but sometimes, people need a reminder, a prompt to simplify their approach and get their focus back onto the basics. That's where this infographic from Heads Up Marketing comes in - in this simple set of six social media marketing do's and don'ts, they lay out the key aspects that should define your strategy, and will help drive your ongoing ...
4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them) – Business 2 Community

4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them) – Business 2 Community

Social Media Marketing
Social media can be a challenging yet rewarding platform to work on. It’s where your audience spends several hours a day, making it a significant place to find customers and boost your brand image.However, approaching people on social media is different from how you use email marketing or how you leverage content on your site.Your social media strategy has to stand on its own while meeting overall business goals. It’s easy to make mistakes when starting a new business and launching your social media marketing plan. You can overlook important steps and processes.To help you make the right decisions from the beginning, let’s look at some common mistakes new businesses make.By being aware of these missteps, you’ll be able to start your own social media strategy on the right foot.Content In