Thursday, May 23News That Matters

Online Marketing

4 Advanced Ways to Drive Traffic to Your Website with Online Marketing

4 Advanced Ways to Drive Traffic to Your Website with Online Marketing

Online Marketing
Photo: Littlehenrabi | Getty Images Image 1of/1CaptionCloseImage 1 of 1 Photo: Littlehenrabi | Getty Images 4 Advanced Ways to Drive Traffic to Your Website with Online MarketingBack to GalleryThe following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & Noble | iBooks | IndieBoundWhen you’re trying to attract more visitors to your site and standard sources of traffic are failing you, it’s time to take your efforts to the next level. Try these four methods for increasing the volume of site traffic.Content Marke
Best online courses for digital marketing

Best online courses for digital marketing

Online Marketing
Google Academy for Ads offers free bite-sized courses on Google's online advertising products, including AdWords, Programmatic, and DoubleClick. The classes cover all of Google's best practices on ads and digital strategy and can be completed at any place and time from laptops or mobile devices.Users are walked through learning paths comprised of text, videos and interactive challenges before they are assessed on their knowledge. They can then earn certifications on a range of different subjects, including AdWords Fundamentals, AdWords Mobile, AdWords Search, AdWords Video, AdWords Display and Google Shopping.Let's block ads! (Why?) Source link
The British House and Regroup Media Launch TBH Digital, Providing Digital Marketing Services for UK Retailers to …

The British House and Regroup Media Launch TBH Digital, Providing Digital Marketing Services for UK Retailers to …

Online Marketing
LONDON, May 2, 2018 /PRNewswire/ --The British House - http://www.thebritishhouse.com.cn is a unique multi-brand retail store located near Tian'an Men Square in Beijing, selling premium British products to the growing Chinese domestic market.Chinese shoppers can choose items and buy them online using tablets in store. The goods are then shipped direct to the customer from the UK. There are currently over a hundred premium UK brands available for sale.The British House has teamed up with Regroup Media - https://www.regroup-media.co.uk/, a London-based digital marketing agency that specialises in digital marketing for China, to form a new agency - TBH Digital.TBH Digital will provide UK retail brands with a full-service digital marketing offering for China encompassing:Strategy and implem...
Digital Marketing Agency (DMA) Named as Best SEO Company by topseos.com for May 2018

Digital Marketing Agency (DMA) Named as Best SEO Company by topseos.com for May 2018

Online Marketing
NAPLES, Fla., May 1, 2018 /PRNewswire/ -- The independent authority on Search vendors, topseos.com, has named Digital Marketing Agency (DMA) as the best search engine optimization company for May 2018. Each month the rankings are released, highlighting the leading and top contending digital marketing agencies assisting businesses in having their websites highlight at the top of search results in the major search engines. While there are thousands of companies offering professional SEO services, the rankings focus on highlighting the leading and top contending SEO agencies based on an in-depth evaluation process.The independent research team at topseos.com performs an analysis of the leading and top contending digital marketing agencies offering search engine optimization services. ...
5 Good Uses For Marketing Automation Tools (And 5 Ways They Can't Help You)

5 Good Uses For Marketing Automation Tools (And 5 Ways They Can't Help You)

Online Marketing
<div _ngcontent-c20 innerhtml="Pexels.com5 Good Uses For Marketing Automation Tools (And 5 Ways They Can’t Help You)Automation has become an increasingly popular method for handling online marketing, and its prevalence is only going to increase in the future. The earliest forms of automation software were simple, allowing marketers to automatically handle specific, tedious tasks, such as scheduling social media posts in advance, but now, automation is becoming far more sophisticated.Now, “marketing automation” is something of a buzzword, and people have accepted or rejected it based on that status. Technology enthusiasts and futurists love the sound of marketing automation because it’s high-tech and will likely make them seem more cutting-edge. On the other hand, luddites and tr
A Modest Digital Marketing Proposal

A Modest Digital Marketing Proposal

Online Marketing
<div _ngcontent-c20 innerhtml="Look&nbsp;how happy you'll be after trying out this fun&nbsp;new strategy. Photographer: Yuriko Nakao/BloombergIf you are a business owner, you have my sincere condolences. Brands looking for attention today find themselves in an awfully pitiable position. Content marketing certainly had its glory days, but I think we can all agree that nobody has the time to read anymore. And those who do are so flooded by clickbait listicles and riveting Trump news that your corporate content doesn’t stand a chance. Sure, consumers are increasingly using social media but businesses can’t even get access to them anymore. Facebook’s organic reach&nbsp;continues to decline, and both Twitter and Instagram changed their algorithms to rank posts by relevanc
How to Become a Digital Marketing Master

How to Become a Digital Marketing Master

Online Marketing
The hardest thing about maintaining a popular online presence is keeping your engagement steady and holding interest. Sorry, but the fact of the matter is it often doesn’t matter how good your product is, how accomplished your resumé, how hilarious your blog about ‘80s action movies; if you don’t have the marketing know-how, you’re not achieving your potential.So, that’s where the Digital Marketing Foundations Mega Bundle comes in. it will teach you everything you need to know about marketing and promotion across all the essential online platforms, and right now, it’s available at a massive discount.With the Digital Marketing Foundations Mega Bundle, you’ll learn how to master previously intimidating tools like Google Adwords, YouTube and video marketing, and, of course, a beginner-to-e
The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection

The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection

Online Marketing
|2 hours agoDuring a recent trip to the chiropractor, it occurred to me that technology vendors and marketers are way out of alignment when it comes to measuring the impact of marketing programs.The tension began several years ago when a new software category emerged, clinically dubbed “marketing automation,” which promised to turn the craft of marketing from art to science. In hindsight, the term was a misnomer because the movement’s impact was felt less in the automation of routine tasks, like personalizing email messages, than in feeding previously elusive data on how prospective buyers were interacting with the company’s online marketing campaigns back to marketers.When we realized that data was our primary value, many of us in the industry assured marketers that, once provided with
Digital Marketing Coordinator

Digital Marketing Coordinator

Online Marketing
Remuneration:Market related Location:Cape TownJob level:Junior/MidType:PermanentReference:#CUMG-976Company:Cape Union Mart - K-Way</a>Job descriptionOur marketing department is in search of a digital marketing coordinator to join their team to manage the K-Way portfolio. This person needs to be brand, as well as culture fit and will report to the marketing leader. The incumbent will be responsible for strategic traditional and digital marketing activities with a focus on conceptualising, producing and executing the portfolio’s online and offline content across all the brand channels.The K-Way digital marketing coordinator role requires both traditional and digital marketing coordination, with the aim to grow the brand within the market, as well as acquiring new mark
Trademarks, digital marketing: Key issues

Trademarks, digital marketing: Key issues

Online Marketing
With the advent of the internet, there are no products or services today that are not being advertised, at least, or being sold through e-commerce. Electronic commerce is now a global economic giant.By Rumbidzai MlamboAccording to statistics, retail e-commerce sales worldwide amounted to US$1,86 trillion in 2016 and e-retail revenues are projected to grow to US$4,48 trillion in 2021.Marketers cannot ignore the fact that digital marketing is now a key component of their day-to-day activities with a global reach at the click of a button. With all this excitement and growth in the marketing industry as a result of the internet, marketers need to be aware of intellectual property [IP] issues as they can face lawsuits from anywhere in the world, thus putting their clients at risk. This arti...