Wednesday, March 20News That Matters

Online Marketing

How to achieve online marketing success with The Argus

How to achieve online marketing success with The Argus

Online Marketing
RUNNING a business is a full-time job. Just keeping on top of your day-to-day workload is all consuming, let alone trying to attract new business and maintain a positive public image. Sure, there are tools out there to lend a helping hand but these are often complicated and expensive and, let’s be honest, they can be confusing. What’s more, the rules of online marketing change so often that keeping on top of the latest thing is a struggle for busy business owners like you. Take it from us; we’re always hearing from businesses who understand the importance of being seen online, but feel like an easy solution is always out of reach. That’s where ReachEdge – part of the range of digital marketing services offered by Newsquest — comes in. With our help, you’ll reach mor
How to achieve online marketing success

How to achieve online marketing success

Online Marketing
RUNNING a business is a full-time job. Just keeping on top of your day-to-day workload is all consuming, let alone trying to attract new business and maintain a positive public image. Sure, there are tools out there to lend a helping hand but these are often complicated and expensive and, let’s be honest, they can be confusing. What’s more, the rules of online marketing change so often that keeping on top of the latest thing is a struggle for busy business owners like you. Take it from us; we’re always hearing from businesses who understand the importance of being seen online, but feel like an easy solution is always out of reach. That’s where ReachEdge – part of the range of digital marketing services offered by Newsquest — comes in. With our help, you’ll reach mor
KEEN Footwear selects SYZYGY to provide online marketing services

KEEN Footwear selects SYZYGY to provide online marketing services

Online Marketing
NEW YORK, Jan. 30, 2018 (GLOBE NEWSWIRE) -- SYZYGY North America will provide paid digital media services to KEEN Footwear, the values-led outdoor footwear brand. KEEN Footwear will rely on SYZYGY for media and content strategy, programmatic and paid search planning and buying, and data and insights services.John Evons, VP, Global Digital Commerce for KEEN Footwear said: “Our active outdoor customers believe in us and our purpose: to protect and preserve the places where we work and play. During the agency selection process, it became clear that we can trust SYZYGY to translate our vision into online experiences consistent with these values. SYZYGY’s team demonstrated their understanding of our business. And they clearly can provide advertising expertise, award-winning technology
SYZYGY to provide online marketing services to Chrome Industries

SYZYGY to provide online marketing services to Chrome Industries

Online Marketing
NEW YORK, Jan. 30, 2018 (GLOBE NEWSWIRE) -- Chrome Industries, the maker of indestructible gear for living in the city, has signed digital marketing firm SYZYGY North America to provide paid digital media services. The program includes media and content strategy, programmatic and paid search planning and buying, and data and insights services.John Evons,VP, Global Digital Commerce for Chrome said: “We aim to provide our active customers with the best possible integrated experiences with our brand and products. We believe that the selection of SYZYGY will help us fulfill that promise across our digital advertising efforts. We were impressed by the SYZYGY’s team’s smart approach to Chrome’s business, their award-winning technology, and the favorable rates they are able to offer due to t
Retailers want online market places to pay VAT and duties

Retailers want online market places to pay VAT and duties

Online Marketing
Retailers are calling for legislation to make online market places liable to collect VAT and duties, to counteract the level of spend that is leaving the country.Lorraine Higgins, Deputy Chief Executive at Retail Excellence Ireland, said two thirds of online spend is leaving Ireland, and retailers here are aggrieved by competition from online retailers based outside the state who do not have to pay duties."First and foremost we need to look at the online market places, and the fact that they don't have any duty on them," she said. "So what we'd like to see is robust legislation introduced in the upcoming budget that make online market places jointly and separately liable to collect VAT and duties."Ms Higgins was reacting to mixed figures in retail during the fourth quarter of last year....
Dental Industry Marketing: 4 ways to convert more online dentist leads into conversations

Dental Industry Marketing: 4 ways to convert more online dentist leads into conversations

Online Marketing
Does it seem like your sales and marketing teams spend countless hours following up with online leads, but are left with little to show for their efforts? You're not alone. It’s a common frustration felt not only in the dental industry, but across all business-to-business sectors.An astounding $10 billion was spent on content marketing in 2016,1 but that doesn’t mean online success comes easily. Increasing conversions from online leads can't happen without first building a solid foundation. This includes:targeted strategieslanding page optimizationhaving the right internal systems in placeFor dental marketers who feel they have all the right components for their online campaigns, but are still lacking when it comes to getting dentists on the phone with their sales teams, here are four i
10 Online Marketers to Watch in 2018

10 Online Marketers to Watch in 2018

Online Marketing
Online marketing requires experience, creativity and a working knowledge of the latest trends and technologies necessary to stay competitive in the modern landscape. And while there aren’t any shortcuts to gain more experience, there is a convenient way to stay up to date on the latest marketing trends and get inspiration for your creative campaigns.Related:10 Marketing Influencers That Every Entrepreneur Can Learn FromThat way? Following and paying attention to the best, smartest marketers in the industry.With 2018 just getting started, I wanted to list some of my favorite marketing influencers, some of the most influential experts in the industry and some of the most promising creative minds to pay attention to this year:1. Neil PatelNeil Patel is a highly successf
Upcoming workshop in Holdrege to focus on online marketing

Upcoming workshop in Holdrege to focus on online marketing

Online Marketing
#ndn-video-player-1.ndn_embedded .ndn_floatContainer margin-top: 10px; margin-bottom: 20px; #ndn-video-player-2.ndn_embedded .ndn_floatContainer margin-top: 10px; margin-bottom: 20px; HOLDREGE — Small business owners are invited to a marketing workshop, Online Marketing Strategies, from 6-9 p.m. Feb. 15 at AgWest, 415 W. Fourth St. in Holdrege.According to a Center for Rural Afffairs press release, the workshop focuses on building on-line relationships using websites, email marketing and social media, including Facebook and Twitter.Diane Siefkes, owner of dkSolutions and an on-line marketing consultant from Lincoln, will present the session. She specializes in social media and email marketing for small business owners.This free event is organized by the Center for Rural Affairs’ Rural
NYA opens application for Online Digital Marketing course

NYA opens application for Online Digital Marketing course

Online Marketing
General News of Friday, 26 January 2018Source: NYAThe National Youth Authority (NYA) is calling on the youth to apply for its upcoming course The National Youth Authority (NYA) is calling on the youth to apply for its upcoming course in Online Digital Marketing and Entrepreneurship Training Programme.The programme is targeted at persons between the ages of 15 to 35 with a minimum knowledge in Information and Communication Technology (ICT). The deadline to apply is January 31, 2018 via its secured website: https://nyatraining.com Application can also be done through NYA Regional Secretariats.The programme will equip participants with the requisite technology-driven entrepreneurial skills to use the internet, especially social media to market their products and services as well as start v...
7 Online Marketing Trends That Will Dominate 2018

7 Online Marketing Trends That Will Dominate 2018

Online Marketing
<div _ngcontent-c20 innerhtml="Pexels.com7 Online Marketing Trends That Will Dominate 2018What your customers want, how your customers think, and how your customers interact with each other are all changing—constantly. Each year in the digital age, we see the rise and fall of social media platforms, lightning-in-a-bottle trends and memes, and overarching changes to customer preferences that force the online marketing world to evolve.As a daily participant in the industry, I can’t help but be excited about the changes to come. New tech and new trends keep me on my toes, and prevent my job from ever getting boring. Still, it’s easy for some opportunities to slip past, and it’s sometimes hard to predict exactly what trends will manifest in the near future—or how fast they’ll develo