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Online Marketing

Cost-effective Marketing Ideas for a Medical Practice

Cost-effective Marketing Ideas for a Medical Practice

Online Marketing
The success of a private medical practice is largely dependent on its number of patients and the positive outcome of treatments. Ideally, every doctor or medical practitioner wants to advertise their services in the best possible way so as to reach the masses. However, many are not able to as the most common forms of marketing such as TV or print ads are not affordable for everyone. This is where online marketing comes into picture to promote a medical practice in a cost-effective way.  Creating a Search Engine Optimized Website The first step is to create a website and make sure that it reaches the targeted group of patients. Search Engine Optimization (SEO) can help the doctor reach out to their target audience most effectively. In today‚Äôs fast age of internet, everybody relies o
Alexa, What Is Long-Tail Marketing And Why Does It Matter?

Alexa, What Is Long-Tail Marketing And Why Does It Matter?

Online Marketing
PexelsPexels Long-tail search and keywording are not new. In fact, I first heard about this online marketing strategy 13 years ago when I was leading marketing for none other than a small search company called LookSmart. A lot has changed since then, including the way in which people search in today’s world. With advances in tech, the age-old long-tail keyword approach is becoming more of a must than a should when it comes to marketing. This is because search is changing due to voice-activated products entering the home en masse. Enter the smart speaker, where speaking your search out loud is the new online activity. Explore the power of word of mouth. It wasn’t that long ago, that if we had a question about a product, service or t...
The impact of blockchain technology in digital marketing

The impact of blockchain technology in digital marketing

Online Marketing
Digital marketing is a very important part of any business. To make a brand more visible in this diverse society, a business must be able to use various online platforms effectively to advertise. One of these online platforms is social media. Nowadays digital marketing is growing rapidly. But another technology that is advancing rapidly is blockchain, which is set to change the world of digital marketing in a new way. Image: ShutterstockUnderstanding blockchain technologyThe blockchain is a digital, decentralized technology that is growing and making a mark in different industries such as digital marketing. Blockchain keeps a record of the transactions that take place on the peer-to-peer networks. The list of records continuously grows. These records are stored securely in numerous dece...
How Brands Selling On Traditional Retail Channels Can Harness Current Digital Marketing Innovations

How Brands Selling On Traditional Retail Channels Can Harness Current Digital Marketing Innovations

Online Marketing
PexelsPexels Digital marketing strategies have become highly sophisticated as more brands across industries leverage data collected through e-commerce transactions to develop personalized messaging and more effective tactics to drive sales. In the early days of digital marketing, this primarily benefited industries with a strong online presence, such as consumer technology or retail. Online purchases provided manufacturers with troves of first-party customer data. Leveraging their knowledge of customer preferences, these brands were able to develop digital marketing tactics that reached their customers in the right ways and at the right times. Brands within the consumer packaged goods (CPG) space have historically been at a disadvantage and unable to be...
OMiT inaugurates its 3rd Branch in Digital Marketing at JP Nagar, Bengaluru!

OMiT inaugurates its 3rd Branch in Digital Marketing at JP Nagar, Bengaluru!

Online Marketing
(MENAFN Editorial) > Bengaluru, Aug 7, 2018 ( Issuewire.com ) -Bengaluru: the hub of Digital activities like Hackathons and IOT conclaves, witnessing a growth in Digital Marketing because of the corporate requirements present in Bengaluru. OMiT: Online Marketing Institute & Training , one of the leading Digital Marketing Institute in Bengaluru, has expanded its presence with the launch of a new branch at J P Nagar. An Institute that caters to the Digital Marketing needs of the Agencies, MNCs in and around Bengaluru by providing trained candidates and professionals. With the increase in the number of students registering for the Digital Marketing Course with OMiT, it is one of the leading Institutes in the City. OMiT's New age Classroom style All that a...
Demand Gen & Digital Marketing Manager

Demand Gen & Digital Marketing Manager

Online Marketing
Digital Marketing Manager OverviewBedrock is seeking a motivated, experienced Demand Generation and Digital Marketing Manager at our rapidly growing CPG-focused tech company to generate and nurture our B2B sales pipeline, in addition to building a world-class customer experience. He or she will be responsible for developing and building demand generation and digital marketing programs to meet revenue goals.  Responsibilities include developing a strong operation backbone of marketing tools and technologies to help the company scale.The Demand Generation and Digital Marketing Manager will create and execute on the demand generation strategy for the business. A successful candidate will have a keen understanding of how to efficiently and effectively manage marketing resources to maxi...
Meet on digital marketing

Meet on digital marketing

Online Marketing
Calcutta: From ways to create a meaningful brand online to the future of search marketing, a daylong conference on digital marketing will cover a range of issues on Tuesday. More than 200 participants are expected to attend the event, split into six sessions and 25 speakers, at a city hotel. What: Kolkata Digital Marketing Summit 2018, organised by the Internet and Mobile Association of India in association with The Telegraph Where: The Gateway Hotel on EM Bypass When: 9.30am to 6pm Key speakers: Debashis Sen, additional chief secretary, information technology department; Madhukar Uniyal, sales consulting director, Oracle Marketing Cloud, Oracle; and Deepak Sharma, chief digital officer, Kotak Mahindra Bank. Let's block ads! (Why?) Source link
TripAdvisor Reveals Study on Online Marketing

TripAdvisor Reveals Study on Online Marketing

Online Marketing
TripAdvisor announced the results of this year’s Hospitality Sector Report in partnership with Ipsos MORI showcasing the top concerns and areas of focus for travel businesses. Businesses in the study include hotels, restaurants, experiences, tours and attractions listed on TripAdvisor. The results of the study reveal a US travel industry adapting to an increasingly mobile marketplace, focussed on online reputation management and concerned about choosing the right marketing vehicles to reach global travellers and diners, among other key trends. US hoteliers, restaurateurs and experiences, tours and attractions operators are facing a vast mobile marketplace and their responses are telling: 87 percent of those surveyed said that having a mobile enabled website/app is important, wh...
Digital marketing trends 2018

Digital marketing trends 2018

Online Marketing
Whether it’s a large scale industry or a small company, the owner and the employees share the same dream: they want their business to be successful or being precise they want more customers. And to achieve this goal, their business needs a grand marketing strategy. Iffat Tafseer explains Consequently, we can see a clear picture of how digital marketing has invaded all the other conventional way and why it is opted as it helps businesses in gaining popularity dramatically. Trends in the digital marketing, changes with time and needs like everything else. As the world is growing, we cannot only stick to the old-fashioned directions and if anyone does they will remain to the ground and the world around them would move to the moon. As 2018 headway, the digital marketing panorama ...