Sunday, June 16News That Matters

Online Marketing

Protect the Brand: Overcoming Cybersecurity Obstacles in Digital Marketing

Protect the Brand: Overcoming Cybersecurity Obstacles in Digital Marketing

Online Marketing
The issue of cybersecurity is becoming increasingly important in the field of digital marketing. By taking proper care of their networks and accounts, marketers and IT experts don’t just protect the company’s reputation, they also make customers feel more secure. There’s a lot of data about your business and your customers that can be exposed easily if you don’t take cybersecurity seriously throughout all kinds of your digital marketing efforts.If the wrong people or wrong software gain access to your accounts, profiles or CMS, your brand can be hurt in numerous ways. So what are the most common cyberthreats arising from digital marketing that you have to pay attention to and what can be done about them?EmailsEven in the era of social media, email marketing i...
Key Marketing Trends For B2C Companies In 2018

Key Marketing Trends For B2C Companies In 2018

Online Marketing
Shutterstock If you operate an online business-to-consumer (B2C) operation, it’s imperative that you stay ahead of the key marketing trends. When launching my private aviation digital media company, I had to quickly learn how to create engaging content geared toward the right buying audience: millennials. Baby boomers traditionally lead the business aviation industry. My job is to bridge the gap between these two generations. Based on my marketing experiences, below I've provided four key marketing trends to help you improve B2C engagement.  Create Engaging Content For Mobile Devices  Whatever type of content you are putting out on the internet needs to grab the reader’s attention instantly. All it takes is a ping alert and ...
Online marketing execs frustrated job-wise

Online marketing execs frustrated job-wise

Online Marketing
C-SUITE A good number of digital retail marketing leaders are looking for new jobs. Forty-two percent of executives predict they will interview at other companies within six months, according to a survey by performance advertising software company Nanigans. Also, over the past seven years, respondents report their companies have had an average of 2.6 chief marketing officers. The survey of 100 digital advertising decision-makers — including chief marketing officers at some of the largest online retailers in the U.S. — found that despite marketing being tasked with revenue accountability, roadblocks — including increased demands, organizational challenges and external market forces — prevent success. Based on the survey results the top three priorities of ret...
TripAdvisor Report Stresses Importance of Digital Marketing for Destination Businesses

TripAdvisor Report Stresses Importance of Digital Marketing for Destination Businesses

Online Marketing
The results of TripAdvisor’s 2018 “Hospitality Sector Report” reveals digital and mobile engagement has become increasingly more important. The Importance of Digital Marketing for Hospitality Businesses Hotels, restaurants, experiences, tours, and attractions, as well as other destinations listed on TripAdvisor, are placing more attention on their digital presence. These businesses are focusing on mobile marketing, online reputation management, and deploying their marketing efforts on the right digital platform. With small business owners making up most of these restaurants, hotels, and destinations, the report provides insights into the digital trends in the marketplace. For owners, it means looki...
Digital Marketing Seminar for beginners set for October at SMX

Digital Marketing Seminar for beginners set for October at SMX

Online Marketing
You are invited to join the 4th DIGITAL MARKETING 101 Seminar For Beginners, a two-day seminar designed to make beginners learn and get ahead with digital marketing. The event will be held on October 24 & 25, 2018 at the SMX Convention Center Manila and it gathers the key players and respected digital marketing experts in the industry to share their knowledge on digital marketing. ADVERTISEMENT The conference is designed for BEGINNERS and all who have basic knowledge of digital marketing. Topics included in the seminar are:Strategy, Mobile Marketing, Video, Social Media, Facebook Marketing, Instagram Marketing, Content Marketing, Digital Marketing Analytics The doors are open to those who are: marketing officers, brand officers, sales teams, communication officers, entrepreneur...
The Winning Formula For Successful Digital Marketing in 2018

The Winning Formula For Successful Digital Marketing in 2018

Online Marketing
It can seem overwhelming when you think about the ever-evolving world of digital marketing. Where do you start? What are the first steps you should take when getting your feet wet in this critical area of study? In the following article, we will walk you through all the necessary steps to get you to a comfortable place of understanding what digital marketing is and how to use custom tools and strategies to your advantage? Traditional Offline Marketing In 2018 The business card will never die so make sure you invest in a great one and hand it out wherever you go. Print ads (newsletters, newspapers, magazine, flyers, brochures) may not be as popular in this digital age so when you do use them make them impactive by adding coupons and events your hosting with free products and/or services...
If Your Are Building A Subscription Service, It Is Time To Rethink The Marketing Funnel

If Your Are Building A Subscription Service, It Is Time To Rethink The Marketing Funnel

Online Marketing
Blue Apron is one of the leading subscription services in the country. Photo Illustration by Scott Eisen/Getty Images) Subscriptions services like Ipsy, Blue Apron, Dollar Shave Club, and Stitch Fix continue to be popular, but finding profitability with a subscription model business is a tall order. The problem is that many people will try something once, but only a select few make the ideal, loyal consumer for a niche subscription brand. “The search to reach the right consumers and balance a budget for acquisition and retention has become the needle in the haystack of subscription marketing,” explains Nick Pipia, Director of Strategic Accounts at Fluent, a data-driven digital marketing service that works with subscription-based ...
A day in the life of… digital marketing officer at Birmingham Women's and Children's Hospital Charities

A day in the life of… digital marketing officer at Birmingham Women's and Children's Hospital Charities

Online Marketing
We've got another clientside 'day in the life' this week, as we follow Kam Reehal for a day. Kam is senior digital marketing officer at Birmingham Women’s and Children’s Hospital Charities. Let's find out more about a life in digital fundraising... (If you're looking for a new role, swing by the Econsultancy jobs board) Econsultancy: Please describe your job: What do you do? Kam Reehal: I am the senior digital marketing officer at Birmingham Women’s and Children’s Hospital Charities. In a nutshell, I look after all things digital. It’s a pretty hands-on role as I cover the websites, through to the online channels as well as plan strategies and compile reports for our Marcomms Team and the wider Fundraising Team. E: Whereabouts do yo...
Why Digital Marketing Campaigns Fail & What You Need To Do To See Real Results

Why Digital Marketing Campaigns Fail & What You Need To Do To See Real Results

Online Marketing
When it comes to getting results from your digital marketing efforts, you must invest in more than simple tactics. Content marketing, SEO, and email are all powerful tools, but without purpose and strategy you may not get the results you want. In the video below I share my many digital marketing campaign fails as well as how to set yourself up to get real results![embedded content]Video Transcript:If this is your first time watching or maybe you’ve been watching a while and haven’t yet subscribed, please do so now. We would love to have you as part of our community. We pitch new content each and every week to help you hack your growth and get more out of your business and your digital marketing strategies.We’re going to be talking about why a lot of strategies end up f...
The full list of how to make your online marketing GDPR compliant

The full list of how to make your online marketing GDPR compliant

Online Marketing
Think your business has nothing to do with the European Union? It will be expensive to find out the hard way that it actually does / Getty Images It has become more challenging to market or sell to prospective international customers.That’s because in May the European Commission’s General Data Protection Regulation (GDPR) came into effect, heaping onerous new data-management regulations on organizations of all sizes, from multinationals to SMEs — and everyone in between. Think of it as Canada’s Anti-Spam Legislation on steroids (or maybe crack, depending on your interpretation). The legislation is complex, burdensome — and compliance is relatively diffic...