Thursday, March 21News That Matters

Online Marketing

5 Good Uses For Marketing Automation Tools (And 5 Ways They Can't Help You)

5 Good Uses For Marketing Automation Tools (And 5 Ways They Can't Help You)

Online Marketing
<div _ngcontent-c20 innerhtml="Pexels.com5 Good Uses For Marketing Automation Tools (And 5 Ways They Can’t Help You)Automation has become an increasingly popular method for handling online marketing, and its prevalence is only going to increase in the future. The earliest forms of automation software were simple, allowing marketers to automatically handle specific, tedious tasks, such as scheduling social media posts in advance, but now, automation is becoming far more sophisticated.Now, “marketing automation” is something of a buzzword, and people have accepted or rejected it based on that status. Technology enthusiasts and futurists love the sound of marketing automation because it’s high-tech and will likely make them seem more cutting-edge. On the other hand, luddites and tr
A Modest Digital Marketing Proposal

A Modest Digital Marketing Proposal

Online Marketing
<div _ngcontent-c20 innerhtml="Look&nbsp;how happy you'll be after trying out this fun&nbsp;new strategy. Photographer: Yuriko Nakao/BloombergIf you are a business owner, you have my sincere condolences. Brands looking for attention today find themselves in an awfully pitiable position. Content marketing certainly had its glory days, but I think we can all agree that nobody has the time to read anymore. And those who do are so flooded by clickbait listicles and riveting Trump news that your corporate content doesn’t stand a chance. Sure, consumers are increasingly using social media but businesses can’t even get access to them anymore. Facebook’s organic reach&nbsp;continues to decline, and both Twitter and Instagram changed their algorithms to rank posts by relevanc
How to Become a Digital Marketing Master

How to Become a Digital Marketing Master

Online Marketing
The hardest thing about maintaining a popular online presence is keeping your engagement steady and holding interest. Sorry, but the fact of the matter is it often doesn’t matter how good your product is, how accomplished your resumé, how hilarious your blog about ‘80s action movies; if you don’t have the marketing know-how, you’re not achieving your potential.So, that’s where the Digital Marketing Foundations Mega Bundle comes in. it will teach you everything you need to know about marketing and promotion across all the essential online platforms, and right now, it’s available at a massive discount.With the Digital Marketing Foundations Mega Bundle, you’ll learn how to master previously intimidating tools like Google Adwords, YouTube and video marketing, and, of course, a beginner-to-e
The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection

The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection

Online Marketing
|2 hours agoDuring a recent trip to the chiropractor, it occurred to me that technology vendors and marketers are way out of alignment when it comes to measuring the impact of marketing programs.The tension began several years ago when a new software category emerged, clinically dubbed “marketing automation,” which promised to turn the craft of marketing from art to science. In hindsight, the term was a misnomer because the movement’s impact was felt less in the automation of routine tasks, like personalizing email messages, than in feeding previously elusive data on how prospective buyers were interacting with the company’s online marketing campaigns back to marketers.When we realized that data was our primary value, many of us in the industry assured marketers that, once provided with
Digital Marketing Coordinator

Digital Marketing Coordinator

Online Marketing
Remuneration:Market related Location:Cape TownJob level:Junior/MidType:PermanentReference:#CUMG-976Company:Cape Union Mart - K-Way</a>Job descriptionOur marketing department is in search of a digital marketing coordinator to join their team to manage the K-Way portfolio. This person needs to be brand, as well as culture fit and will report to the marketing leader. The incumbent will be responsible for strategic traditional and digital marketing activities with a focus on conceptualising, producing and executing the portfolio’s online and offline content across all the brand channels.The K-Way digital marketing coordinator role requires both traditional and digital marketing coordination, with the aim to grow the brand within the market, as well as acquiring new mark
Trademarks, digital marketing: Key issues

Trademarks, digital marketing: Key issues

Online Marketing
With the advent of the internet, there are no products or services today that are not being advertised, at least, or being sold through e-commerce. Electronic commerce is now a global economic giant.By Rumbidzai MlamboAccording to statistics, retail e-commerce sales worldwide amounted to US$1,86 trillion in 2016 and e-retail revenues are projected to grow to US$4,48 trillion in 2021.Marketers cannot ignore the fact that digital marketing is now a key component of their day-to-day activities with a global reach at the click of a button. With all this excitement and growth in the marketing industry as a result of the internet, marketers need to be aware of intellectual property [IP] issues as they can face lawsuits from anywhere in the world, thus putting their clients at risk. This arti...
UK digital marketing makes £11.5B, threatens news industry

UK digital marketing makes £11.5B, threatens news industry

Online Marketing
CAIRO – 28 April 2018: Total advertising in the UK managed to grow by 4.6 percent to record £22.2 billion ($30.6 billion) in 2017, according to the latest report from the Internet Advertising Bureau (IAB) UK and PwC.Although digital advertisements grew by 14.3 percent to record £11.55 billion in 2017, a scant amount of that spent went to national and regional news websites and magazines; journalism is getting an ever-shrinking slice of the advertising pie. The report has shown that digital giants Google and Facebook have both dominated the advertising market; Google alone takes an average 90 percent of UK search advertising, making at least £5bn on this in the UK.According to the report, display advertising comprises £3.95 billion of total UK advertising; Facebook is considered to be th
What is online marketing about?

What is online marketing about?

Online Marketing
Thinking about starting a small business of your own is an easy thing to do. However, making that small business work, is a completely different story.It’s because managing a small business is not just about dealing with customers, balancing sheets, or earning and selling. Managing a small business also requires you to have the know-how to market your business to the public.And at this day and age, marketing has evolved from the traditional brick and mortar method to the more digital and increasingly more popular online marketing.What is online marketing about?On your quest for learning about online marketing and how it can affect your business, it is important to understand that marketing is not the same as advertising. Online marketing covers a set of powerful strategies and
Top 5 digital marketing mistakes advisors make

Top 5 digital marketing mistakes advisors make

Online Marketing
Realtors have Zillow. Physicians have Zocdoc. But, for financial advisors, it feels like we’re still stuck in the dark ages when it comes to digital marketing and connecting with prospective clients.Many of us, in our forays into online marketing, are making some big blunders that waste money and time, and fail to deliver results. Here’s a quick guide to the most common digital marketing mistakes advisors make, and more importantly, how to avoid them.Failing to measure ROIMany advisors blindly spend money and time on social media platforms without knowing how to measure the return on investment. Experts emphasize how important it is to analyze what’s working so you know where to spend. That starts with having a strong knowledge of what success looks like for you specifically. Large brok
Voices Top 5 digital marketing mistakes advisors make

Voices Top 5 digital marketing mistakes advisors make

Online Marketing
Realtors have Zillow. Physicians have Zocdoc. But, for financial advisors, it feels like we’re still stuck in the dark ages when it comes to digital marketing and connecting with prospective clients.Many of us, in our forays into online marketing, are making some big blunders that waste money and time, and fail to deliver results. Here’s a quick guide to the most common digital marketing mistakes advisors make, and more importantly, how to avoid them.Failing to measure ROIMany advisors blindly spend money and time on social media platforms without knowing how to measure the return on investment. Experts emphasize how important it is to analyze what’s working so you know where to spend. That starts with having a strong knowledge of what success looks like for you specifically. Large brok