Saturday, December 15News That Matters

Online Marketing

Online Marketing Firm Wants 'Wiretap' Claims Tossed

Online Marketing Firm Wants 'Wiretap' Claims Tossed

Online Marketing
By Ben Kochman Law360 (February 2, 2018, 10:09 PM EST) -- Online marketing company NaviStone Inc. urged a New Jersey federal court Friday to quash a proposed class action suit claiming its customer tracking software is illegal, arguing that its tracing tools installed on Quicken Loans Inc.’s website do not “intercept” data as part of a  “wiretap” because visitors are a party to the messages.Lawyers for the Cincinnati company — which touts its code’s ability to track website visitors' actions as a way to later sell them services — claimed that the keystroke tracking allegations in Michael... Let's block ads! (Why?) Source link
The importance of combining online & offline marketing

The importance of combining online & offline marketing

Online Marketing
In today’s competitive world of business, effective marketing is of the utmost importance. If you want to compete with your rivals on a global level, you need to make sure that you use the right marketing methods.However, you also need to remember the importance of local marketing rather than just focusing on global marketing through the use of digital channels.Whether you operate a major cosmetic surgery clinic such as Dore Aesthetic or whether you are running a local coffee shop or bar, you need to ensure you get the marketing just right in order to benefit from increased success. This means combining both online and offline marketing, which means that you can capture the audience on both a global and local level.How can you do this?These days, businesses put a huge amount of effort a
Differences in B2B and B2C marketing online

Differences in B2B and B2C marketing online

Online Marketing
By Diana RatliffSpecial to the Tribune Successful companies understand who their clients are, how they buy, and what is important to them. That understanding is reflected in their marketing.While every company is unique, useful distinctions can be made based on whether the company looks for B2B or B2C commercial transactions. B2B stands for business-to-business. B2C stands for business-to-consumer. B2B buyers purchase products or services for their companies; B2C buyers buy products or services for personal or family use.Selling cleaning systems for the electronics industry (B2B) is very different than selling a watch to a single wearer (B2C).What inferences can we make from that, and how does it affect online marketing?B2B buyersA business buyer seeks logical reasons to support...
5 Reasons to Redo Your Website in 2018

5 Reasons to Redo Your Website in 2018

Online Marketing
Sign up for eletters today and get the latest how-to from Fine Homebuilding, plus special offers.As a contractor, your online presence is crucial to attracting the right customers to your company. One of the most essential parts of your online presence is your contracting website.Today, some will tell you that you need to be focusing only on social media. While social media does play an important role in online marketing, remember that your website is one of the most fundamental keys to your online presence. It’s the home base for your company. You store your information there, and you can use it as a platform to showcase your work. It is an asset of your business that you own and easily control.To the success of your online presence, here are five reasons that you may need to redo
'Black box' problem hampers banks' online marketing

'Black box' problem hampers banks' online marketing

Online Marketing
Bankers would like to take advantage of one of Facebook's prime marketing skills — the ability to target users who exhibit attributes like their existing customers — but there are persistent fears that doing so could make financial institutions run afoul of regulatory restraints. In theory, Lookalike Audiences, which allow a company to upload a list of customers so that Facebook can identify common demographic information or interests, could help accelerate banks' marketing campaigns. But fair-lending laws and disparate impact, under which banks can be held liable for unintentional discrimination, are staying banks' hand when it comes to use of the tool. “We have definitely seen interest from our banking clients in running targeted customer acquisition campaigns on Facebook, and for goo
How to achieve online marketing success with The Argus

How to achieve online marketing success with The Argus

Online Marketing
RUNNING a business is a full-time job. Just keeping on top of your day-to-day workload is all consuming, let alone trying to attract new business and maintain a positive public image. Sure, there are tools out there to lend a helping hand but these are often complicated and expensive and, let’s be honest, they can be confusing. What’s more, the rules of online marketing change so often that keeping on top of the latest thing is a struggle for busy business owners like you. Take it from us; we’re always hearing from businesses who understand the importance of being seen online, but feel like an easy solution is always out of reach. That’s where ReachEdge – part of the range of digital marketing services offered by Newsquest — comes in. With our help, you’ll reach mor
How to achieve online marketing success

How to achieve online marketing success

Online Marketing
RUNNING a business is a full-time job. Just keeping on top of your day-to-day workload is all consuming, let alone trying to attract new business and maintain a positive public image. Sure, there are tools out there to lend a helping hand but these are often complicated and expensive and, let’s be honest, they can be confusing. What’s more, the rules of online marketing change so often that keeping on top of the latest thing is a struggle for busy business owners like you. Take it from us; we’re always hearing from businesses who understand the importance of being seen online, but feel like an easy solution is always out of reach. That’s where ReachEdge – part of the range of digital marketing services offered by Newsquest — comes in. With our help, you’ll reach mor
KEEN Footwear selects SYZYGY to provide online marketing services

KEEN Footwear selects SYZYGY to provide online marketing services

Online Marketing
NEW YORK, Jan. 30, 2018 (GLOBE NEWSWIRE) -- SYZYGY North America will provide paid digital media services to KEEN Footwear, the values-led outdoor footwear brand. KEEN Footwear will rely on SYZYGY for media and content strategy, programmatic and paid search planning and buying, and data and insights services.John Evons, VP, Global Digital Commerce for KEEN Footwear said: “Our active outdoor customers believe in us and our purpose: to protect and preserve the places where we work and play. During the agency selection process, it became clear that we can trust SYZYGY to translate our vision into online experiences consistent with these values. SYZYGY’s team demonstrated their understanding of our business. And they clearly can provide advertising expertise, award-winning technology
SYZYGY to provide online marketing services to Chrome Industries

SYZYGY to provide online marketing services to Chrome Industries

Online Marketing
NEW YORK, Jan. 30, 2018 (GLOBE NEWSWIRE) -- Chrome Industries, the maker of indestructible gear for living in the city, has signed digital marketing firm SYZYGY North America to provide paid digital media services. The program includes media and content strategy, programmatic and paid search planning and buying, and data and insights services.John Evons,VP, Global Digital Commerce for Chrome said: “We aim to provide our active customers with the best possible integrated experiences with our brand and products. We believe that the selection of SYZYGY will help us fulfill that promise across our digital advertising efforts. We were impressed by the SYZYGY’s team’s smart approach to Chrome’s business, their award-winning technology, and the favorable rates they are able to offer due to t
Retailers want online market places to pay VAT and duties

Retailers want online market places to pay VAT and duties

Online Marketing
Retailers are calling for legislation to make online market places liable to collect VAT and duties, to counteract the level of spend that is leaving the country.Lorraine Higgins, Deputy Chief Executive at Retail Excellence Ireland, said two thirds of online spend is leaving Ireland, and retailers here are aggrieved by competition from online retailers based outside the state who do not have to pay duties."First and foremost we need to look at the online market places, and the fact that they don't have any duty on them," she said. "So what we'd like to see is robust legislation introduced in the upcoming budget that make online market places jointly and separately liable to collect VAT and duties."Ms Higgins was reacting to mixed figures in retail during the fourth quarter of last year....