Saturday, February 16News That Matters

Online Marketing

Voices Top 5 digital marketing mistakes advisors make

Voices Top 5 digital marketing mistakes advisors make

Online Marketing
Realtors have Zillow. Physicians have Zocdoc. But, for financial advisors, it feels like we’re still stuck in the dark ages when it comes to digital marketing and connecting with prospective clients.Many of us, in our forays into online marketing, are making some big blunders that waste money and time, and fail to deliver results. Here’s a quick guide to the most common digital marketing mistakes advisors make, and more importantly, how to avoid them.Failing to measure ROIMany advisors blindly spend money and time on social media platforms without knowing how to measure the return on investment. Experts emphasize how important it is to analyze what’s working so you know where to spend. That starts with having a strong knowledge of what success looks like for you specifically. Large brok
Shored Up Digital, a new digital marketing company, launches on Martha's Vineyard

Shored Up Digital, a new digital marketing company, launches on Martha's Vineyard

Online Marketing
Shored Up Digital's Angela Prout, left, and Marnely Murray. — Stacey RupoloShored Up Digital, a social media management and digital marketing agency co-founded by Angela Prout and Marnely Murray, has launched on Martha’s Vineyard. Angela and Marnely were inspired to create Shored Up after encountering many local business owners who were overwhelmed with the work required to invest in their digital marketing initiatives. The two marketing professionals realized they could leverage their skills and experience to provide businesses with the tools and resources necessary to enhance their online presence.“As more and more people frequent Martha’s Vineyard, Island businesses are growing, and their to-do lists are too,” Ms. Prout said. “We believe that many businesses are confident in the futu
6 Ways to Attract More Customers Through Outbound Marketing

6 Ways to Attract More Customers Through Outbound Marketing

Online Marketing
Outbound marketing is often associated with more traditional methods, like direct mail. The thing is, 'traditional' works. April 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In today's online business world, it's much more commonplace to hear experts extol the benefits of inbound rather than outbound marketing. While inbound marketing focuses primarily on the creation and promotion of quality content to drive customer traffic, outbound marketing is often associated with more traditional -- some would even say dated -- marketing tactics such as direct mail and cold-calling.Related: 4 Reasons to Use Direct Mail Marketing Instead of Email MarketingIn fact, traditional or not, the benefits of outbound...
Why A Hassle-Free Return Policy Is Your Best E-Commerce Marketing Move

Why A Hassle-Free Return Policy Is Your Best E-Commerce Marketing Move

Online Marketing
<div _ngcontent-c20 innerhtml="ShutterstockWhat marketing methods are you using to promote your online store? Your current array of options includes traditional SEO, PPC, SEM, retargeting, content outreach, print, online display advertising and PR.What if I were to tell you that one of the most effective forms of marketing that an online retailer can use has nothing to do with any of these avenues? You'd probably think I was crazy. But it’s true.Yes, tried-and-true marketing methods will bring traffic to your storefront that will result in more sales. But if you’re overlooking your return policy, you’re ignoring one of the strongest marketing moves you can make in the long run. Here’s why:The Numbers Behind ReturnsKey statistics about e-commerce returns were revealed in the&
Boostability Named Top Internet Marketing and SEO Solution Provider

Boostability Named Top Internet Marketing and SEO Solution Provider

Online Marketing
SILICON SLOPES, Utah, April 25, 2018 /PRNewswire/ -- Boostability, one of the largest SEO, website, and social media providers for SMBs in the world has received two Internet marketing service awards: a 2018 "Top Digital Agencies" award from B2B review firm, Clutch and a "Top 10 SEO Solutions Provider - 2018" award from Marketing Tech Outlook magazine.Clutch's "2018 Top Digital Agencies" award is given to companies by location and business type. In receiving the award, Boostability was recognized as a "Top Digital Marketing Company" in the Salt Lake City area. According to Clutch, Boostability and other recipients were "selected based on Clutch's research methodology, which uses quantitative and qualitative criteria to evaluate [a] company's technical certifications, experienc...
7 ways protections for online content are being eroded

7 ways protections for online content are being eroded

Online Marketing
Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players against the interests of some of the most vulnerable victims in our society.In the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted problem, created by Backpage.com, and the large publishers backed off.But many are still concerned about the impact the change will have on the internet. Additionally, more direct threats have been ongoing for some time, mostly on the state and local level, which have the potential to significantly disrupt all kinds of online content inclu
Marketing Day: YouTube takes down 8M videos, Facebook's authorization process & more

Marketing Day: YouTube takes down 8M videos, Facebook's authorization process & more

Online Marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:Online Marketing News From Around The Web:3 Tips for Targeted Mobile Marketing, MarketingProfs4 Use Cases of AI for B2B Marketers, MarketoFacebook’s handpicked watchdogs gave it high marks for privacy even as the tech giant lost control of users’ data, The Washington PostHow to Create Pillar Content Google Will Love, Content Marketing InstituteHow to Measure the Value of Your Lead Generation Campaigns, The AdStage BlogInstagram launches “Data Download” tool to let you leave, TechCrunchLaunching a New App: A Checklist, 3Q DigitalMobile Performance Advertising Is
12 Ways You Can Absolutely Make Money Online

12 Ways You Can Absolutely Make Money Online

Online Marketing
For many people, making money online would be an absolute dream come true. If they could find a way to make money with a website or some other online venture, they could quit their job to focus on entrepreneurship, spend more time with their family, and finally take back control of their time and their lives.The crazy thing is, earning money online isn’t a pipe dream. I have been doing it for nearly a decade now with my website Good Financial Cents. I also know thousands of other people who are earning money online their own way with websites, courses, or unique marketing strategies.Now, here’s the good news. The majority of online revenue strategies aren’t that complicated. Like any business venture, your online income takes time to grow. You need to be willing to devote the time and e
Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

Online Marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook gives creators new ways to monetize videos, while pushing more users to WatchApr 23, 2018 by Amy GesenhuesThe moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video.Creating Landing Pages That ConvertApr 23, 2018 by Digital Marketing DepotIf you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion.WF
AI analysis, part 4: Digital marketing

AI analysis, part 4: Digital marketing

Online Marketing
The ubiquity of artificial intelligence is evident in the fact that the abbreviation “AI” is now a common and recognizable term.A Google search for “AI” turns up more than 820 million results, with articles from sources as diverse as The Wall Street Journal, the Verge and Vanity Fair and topics such as AI for healthcare, astronomy and human resources. An article in Harvard Business Review calls AI “the most important general-purpose technology of our era…”In travel, AI is starting to touch every business sector and every step of a traveler’s journey, from the ideas and images in online searches to the pricing of flights and accommodations to experiences in-destination.This month we’re digging into artificial intelligence to learn how it's being used in travel and to understand its futur