Friday, May 24News That Matters

Online Marketing

Terry Crews Accused of Cyberstalking a Digital Marketing Guru

Terry Crews Accused of Cyberstalking a Digital Marketing Guru

Online Marketing
Darwin Hall was hired to boost the actor's online followers. According to a lawsuit, Crews later encouraged those followers to hunt down and attack Hall with word of a "shakedown." Terry Crews has been hit with a lawsuit that accuses him of bullying the digital marketeer who was hired to boost his online presence. Symbolic Web Media and Darwin Hall filed the complaint on Tuesday in Los Angeles Superior Court. The plaintiffs say that in 1999, Crews was transitioning from former football player to aspiring actor and wanted assistance to enhance his online presence and obtain additional followers. Symbolic Web Media was allegedly hired for $55/hour with compensation deferred until Crews "made it" in the industry. Crews has certainly made it. He's now...
VIDEO: Digital marketing offers a 'clear' return on investment for physicians

VIDEO: Digital marketing offers a 'clear' return on investment for physicians

Online Marketing
AUSTIN, Texas — In this exclusive video perspective from GI Outlook 2018, Reed B. Hogan, MD, a gastroenterologist at Flowood GI Associates and Endoscopy Center and Madison GI Associates and Endoscopy Center in Mississippi, discusses his presentation on how to best market a medical practice.“A few take-home points that we have is that how important it is to switch from the old marketing methods to the new digital technologies,” Hogan told Healio Gastroenterology and Liver Disease. His talk highlighted the importance of having a clean and friendly homepage on the practice’s website. Additionally, Hogan said social media has the potential to be a vital part of a physician’s practice. “We will drive over 200,000 new visitors to our website this year throu...
The Most Important Digital Marketing Channels

The Most Important Digital Marketing Channels

Online Marketing
By the year 2020, there will be more than 2 billion online shoppers. In order for businesses to thrive during this digital age, it is essential to be online with your customers. According to a new Clutch survey, more than 500 marketers reported the top digital marketing strategies they use are social media marketing (81 percent), websites (78 percent), and email marketing (69 percent). The least popular method is SEO (44 percent). Social Media Is the Most Popular Digital Marketing Channel  Social media marketing is the most popular digital marketing strategy among marketers – and with good reason. Social media allows businesses to connect with their customers almost immediately. Jeremy Greenberg, founder of web design and digital marketing agency 97 Switch, says social media...
Digital marketing lessons for NE craftsmen

Digital marketing lessons for NE craftsmen

Online Marketing
GUWAHATI: Global online retailer Amazon will train the northeast's gifted but digitally uninformed weavers and artisans on selling their creations online via e-commerce platforms. A study by Northeastern Development Finance Corporation Ltd (NEDFi) found that despite have bank linkages and mobile phones, the region's weavers and artisans lack awareness about digital marketing. The study also found that only a small percentage of their products were e-ready. A day-long workshop will be held on Friday and will include introduction on growth of B2C exports through online channels. A talk will be delivered by Amazon India category head in global selling, Saurabh Malhotra. Weavers and artisans will be told how they can start selling their products in global marketplaces outside India, the t...
Marketing Day: Google collecting data in off-mode, transactional emails & more

Marketing Day: Google collecting data in off-mode, transactional emails & more

Online Marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Link-building tools you may not know aboutAug 14, 2018 by Julie JoyceContributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts. Unlocking the full potential of transactional emailsAug 14, 2018 by Len ShneyderColumnist Len Schneyder advises marketers how to get the most out of their transactional emails without stepping over the line. 7 ways digital marketers use what happens on calls to optimize ROIAug 14, 2018 by Digital Marketing DepotThe customer journey is calling. When consumers search for products and services, engage w...
Digital Marketing Institute launches membership platform in many countries, including the Philippines

Digital Marketing Institute launches membership platform in many countries, including the Philippines

Online Marketing
The Digital Marketing Institute (DMI), the global leader in digital marketing certification, recently launched its membership platform designed to provide continuing professional development to its students and graduates worldwide. Based in Dublin, Ireland, DMI boasts of over 18,000 graduates across 115 countries, through a network of education partners. It offers a full suite of certification courses, including its flagship Certified Digital Marketing Professional program, as well as post-graduate and master’s degrees in digital marketing. Exclusive Content Library As part of its certification package, students get 12 months of free access to DMI’s membership platform, which features an extensive and regularly updated content library including articles, e-books, toolkits, t...
4 Step Guide to Online Marketing for Small Businesses

4 Step Guide to Online Marketing for Small Businesses

Online Marketing
iStock by Getty ImagesOver the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing.Of course, it was never a matter of if, but when this was going to happen.Online marketing is more cost-efficient, and it allows you to reach your target audience more quickly and effectively.Your business should be making an investment in online marketing – not only in terms of the dollars you spend but also in the work you do to ensure you’re up-to-date with the ever-evolving marketing trends.Here’s a basic 4-step guide on how to get started online!Step 1 – Build a Memorable WebsiteA great website is always the first step to making your company’s presence felt online. It’s supposed to be the hub where people ...
Businesses need to face digital marketing challenges

Businesses need to face digital marketing challenges

Online Marketing
VBJ File The digital marketing industry is constantly evolving, and small businesses can have a difficult time keeping up with new methods for digital promotion and growth. Google has predicted that by 2019, most small- to medium-sized businesses will have the ability to process orders online, but those businesses face some significant challenges. Some of the biggest challenges in the industry arise because potential customers are often not aware of what is involved when hiring a firm to provide digital marketing and management, and questions can arise about what exactly will be done, and about how much time and money will need to be invested and the anticipated outcome. Duane Baumgartner founded City Ranked Media, a digital marketing and management company, to help smaller busi...
From Intern to Expert: Learn How To Accelerate Your Digital Marketing Career

From Intern to Expert: Learn How To Accelerate Your Digital Marketing Career

Online Marketing
To learn more insights and strategies from Drew Elliott, click here to take BoF’s online Digital Marketing course. NEW YORK, United States — Drew Elliott’s career at Paper Communications has seen him transition from intern to co-owner and creative director of the renowned New York publishing and marketing company. Here, he shares his exclusive insights on how he tailored his work experience to master a career in digital marketing. How did you gain work experience in fashion? When I landed in New York City aged 18, I wanted to have an internship. I really started focusing on the things that I loved. It just popped in my mind one day — why don't I intern at Paper because I love the world of Paper — and that's how I got to know New York City. I just found a te...
Digital Marketing Strategist

Digital Marketing Strategist

Online Marketing
Advertising, Marketing,PR, Media and DigitalJhb: 011 883 5404CT: 021 422 3590 www.adtalent.co.za    Recruiters & Career Coaches in Advertising, Marketing and Media IndustriesLynn: 082 802 4441 (Advertising/Digital/Media) az.oc.dauqskroweht@nnyl Jo-Anne: 084 200 1703 (Marketing/Sales/PR) az.oc.dauqskroweht@ennaoj    Recruitment Specialists since 1989Rob Jones: az.oc.llywel@jborMichelle Jones:az.oc.llywel@jhcimTel: 011 465 9368www.lewyll.co.zaLet's block ads! (Why?) Source link