Saturday, February 16News That Matters

Online Marketing

Wisdek Corp. Toronto Anticipates Top Digital Marketing Trends To Watch Out for in 2019 – Press Release – Digital Journal

Online Marketing
Wisdek Corp., Toronto’s first internet marketing and SEO company, has anticipated big trends that are likely to dominate the digital marketing landscape in 2019. This premier SEO and internet marketing company has always remained at the forefront in offering the best digital marketing solutions to businesses of all sizes. In today’s world, everything is going the digital way, from banking to real estate. Considering the rapid digitalization of the world, now businesses are making a shift from traditional marketing to online marketing. To help businesses survive the challenges of online marketing, Wisdek has given an insight into the digital marketing trends to follow in 2019. Influencer marketing that became popular in the past few years will focus more on Local influencers ...
Director of Marketing job with NBCUniversal, Inc. | 388068 – mediabistro.com

Director of Marketing job with NBCUniversal, Inc. | 388068 – mediabistro.com

Online Marketing
Location: New York, New YorkFunction: ProductionSpecialty: Television & Film, VideoLevel: Manager (Supervisor)Duration: Full TimeSalary Description: competitiveThe Director of Marketing is in charge of the marketing, promotions, programming, distribution, community management, and audience development of online platforms for a daily network show.Oversee all programming on digital and social platforms, consistently refining strategy based on analytics research and evaluationDevelop monthly, weekly, and daily online marketing & programming strategies to grow subscribers, video views, and global reach for the show and ensure all are implemented correctlyOptimize and prioritize digital content for the showIdentify and communicate lead nightly video release strategy for all platforms...
How to Improve CX & Trust of Online Store Customers with Digital Marketing – Customer Think

How to Improve CX & Trust of Online Store Customers with Digital Marketing – Customer Think

Online Marketing
Every online store wants to increase traffic and make sales. But even after investing a lot of efforts and money for digital marketing, only a few stores excel and others struggle finding customers. A sound digital marketing tactic involves creating and executing an ecommerce marketing plan, using the right tools and channels, and tracking the results and performance of campaigns. Remember that there’s no “magic bullet” one can use to reach out to a wider audience and make sales. Driving ecommerce sales is no child’s play. You can use different digital marketing tactics and track their performance. You may have to conduct trial and errors for finding out which technique works the best for your brand. Image Credit – Genesys We’ve listed the top tacti...
7 Digital Marketing Channels for Apparel Wholesalers – Practical Ecommerce

7 Digital Marketing Channels for Apparel Wholesalers – Practical Ecommerce

Online Marketing
Apparel wholesalers and manufacturers often neglect digital marketing, focusing instead on trade shows and in-person events. This is a mistake. A primary marketing vehicle for apparel wholesalers is exhibiting at trade shows. It means booking space, creating and printing marketing materials, funding travel, and entertaining clients — spending big bucks for a limited number of buyers. Unfortunately, apparel wholesalers don’t typically devote an equal amount of money and effort to online marketing. This is a huge mistake. Exhibiting at a trade show can expose products to a few hundred buyers for a couple of days. Marketing online can expose those products to thousands of potential customers every day, worldwide. I call this “manufacturers’ mentality” — ...
Innovations in advertising: 2019 digital marketing trends – Promoted – Colorado Springs Independent

Innovations in advertising: 2019 digital marketing trends – Promoted – Colorado Springs Independent

Online Marketing
click to enlarge Gen Xers remember when the Internet came in the form of an AOL CD-ROM that came in the mail. Millennials will remember when they finally got to sign up for Facebook. And Gen Z can't even remember a time before the Internet. In just a few short decades, the Internet has completely changed the way we interact with the world. That's true in our personal lives, our romantic lives, and our professional lives. Since digital advertising is so prevalent today, the marketing sector pays close a...
Social Media Agency, fishbat, Shares 5 Reasons Why Universities Should Utilize Email Marketing to Increase Enrollment – PRNewswire

Social Media Agency, fishbat, Shares 5 Reasons Why Universities Should Utilize Email Marketing to Increase Enrollment – PRNewswire

Online Marketing
NEW YORK, Feb. 11, 2019 /PRNewswire/ -- As part of their ongoing initiative to teach organizations how to self-promote across social and marketing channels, social media agency, fishbat, shares 5 reasons why universities should utilize email marketing to increase enrollment. It's a simple formula: More applicants equals more potential students to enroll. However, for many universities, its execution is far more complex. In these socially connected times, focusing on increasing your institution's number of social media followers may seem like a viable tactic to drive admissions, but the reality is that it makes for an incomplete strategy. When used in conjunction with a broad social sharing strategy, tried and true marketing techniques like email marketing are an effective way to ta...
The biggest B2B e-mail marketing trends for 2019 – The Media Online

The biggest B2B e-mail marketing trends for 2019 – The Media Online

Online Marketing
The new year is in full swing; 2019 means new chances for your company to reach potential customers. Before setting up your next e-mail marketing campaign, here are the biggest trends in B2B e-mail marketing. Mobile Mobile optimisation is one of the biggest developments in online marketing and thus email marketing. The use of responsive design for B2B e-mail marketing has increased substantially according to DDMA research: from 56% in 2015 to 79% in 2017. This will further increase in 2019. So always make sure your email campaigns are optimised for mobile. Automation Automation of email marketing is becoming more and more popular. Automated campaigns are often based on certain triggers like a welcome email, an anniversary email or a reactivation email. The only thing you have to do...
How Digital Marketing Can Be Beneficial For An SME India? – ZipLoan

How Digital Marketing Can Be Beneficial For An SME India? – ZipLoan

Online Marketing
Digital marketing can be very beneficial for an SME India. It is vital to run the business successfully. With the advent of digitalization, there has been a recent shift from the traditional path of buying to a conventional method. Thus, it is not only a smart idea but also the need of the hour to turn your SME India into a digitally empowered one which will only succeed in the coming time. So, invest in digital marketing and see your business grow. However, first let’s take a look at four prime reasons why digital marketing would definitely be very beneficial for your business. Table of Contents Customer’s Online Presence also read: the complete guide to digital marketing for your business With easy access to the internet and almost every person having a phone, ab...
Business calendar – Chico Enterprise-Record

Business calendar – Chico Enterprise-Record

Online Marketing
Feb. 15: The annual State of the City and Business Summit will be hosted by the Chico Chamber of Commerce. Details: 8:30 to 10:30 a.m. at the Chico Community Center, 545 Vallombrosa Ave. Cost: free, but reservations required, at 891-5556.Topics will include Chico, downtown, the economy and the business climate.Feb. 22: Introduction to Online Marketing will be presented by Butte College Small Business Development Center. At the center, 2480 Notre Dame Blvd. Cost: $30 in advance, $40 at door. Reservations 895-9017 or www.buttecollegesbdc.com The training introduces the beginning steps of online marketing, exploring marketing fundamentals and how the new platforms of exposure have changed the game. Covers how new technology shapes traditional marketing theory. Feb. 27: Chico Business Forum...
Innovative program trains immigrant and refugee women for a digital marketing career – Voiceonline.com

Innovative program trains immigrant and refugee women for a digital marketing career – Voiceonline.com

Online Marketing
VEZA community is recruiting students for an innovative digital marketing program specifically focused on education and skills training for immigrant and refugee women. This program was created by experienced digital marketers with a lens on the challenges that these women face as they enter the Canadian workforce. The program’s unique value is in providing Canadian work experience and decreasing the learning curve when newcomers join the Canadian workforce by providing continued hands-on mentorship. Recent research commissioned by the Immigrant Employers Council of BC has shown that the workplace entry point is where immigrants typically do not succeed and the skills required to succeed can only be gained through first hand insight into what Canadian employers need and how their ...