Photograph by Greg Baker/AFP/Getty Images China’s online-search giant Baidu (ticker: BIDU) reported better-than-expected earnings for its second quarter ended in June, sending shares 9% higher in after-hours trading Monday. Baidu’s stock was already up 7.8% to $104.22 during Monday’s trading session—before the company’s earnings news—after fellow online advertisers S
Data analytics in marketing have long been among the more sophisticated approaches found within companies. All sorts of predictive and prescriptive analytics are used to segment customers, identify which of them are most likely to buy, and which prices, promotions, and incentives will push them into converting.It’s just as obvious that many firms have moved quickly toward digital marketing as their main growth driver for client acquisition and retention. Customers are spending vast amounts of time and attention across digital channels, and marketers are moving wherever they go with increasing spend online. A single company—even a relatively small one—may employ search engine optimization, online advertising, social media marketing, video advertising, landing pages, emails, and even more
Companies Collaborate to Integrate Live Chat Data into TapClicks Marketing Operations Platform TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, and ApexChat, a leading provider of live chat software and services, announced a partnership to integrate data from ApexChat’s solutions into TapAnalytics, TapClicks’ marketing analytics dashboard. Marketers who use TapAnalytics in conjunction with ApexChat can conduct deep performance analysis and deliver actionable intelligence on the impact of live chat capabilities on lead and site traffic conversion. According to Gartner’s recent report, “The Gartner Customer Service Technology Vendor Guide, 2019,” live chat is an increasingly important channel for enhancing digital engagemen
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="ATLANTA, GA / ACCESSWIRE / August 19, 2019 / Findit, Inc. a Nevada Corporation (OTC PINK:FDIT) has been select by Johnny Wooten, an auto detailing and accessories store, to assist in the expansion of the Johnny Wooten brand. Findit will collaborate with Johnny Wooten to accomplish the online marketing goals they are looking to achieve with a short term and long term strategy." data-reactid="11">ATLANTA, GA / ACCESSWIRE / August 19, 2019 / Findit, Inc. a Nevada Corporation (OTC PINK:FDIT) has been select by Johnny Wooten, an auto detailing and accessories store, to assist in the expansion of the Johnny Wooten brand. Findit will collaborate with Johnny Wooten to accompl...
All the clutter and noise of today’s digital marketing environment can seem like a firehose of options coming at you from every direction. How do you know what REALLY MATTERS? How do you know where to prioritize your limited time and money? WilliamsonSource.com is hosting a free Digital Marketing Workshop Sept 4th at Jonathan’s Grille in Mt Juliet. You’ll learn the minimum every business should be doing online, and what you should prioritize to get your fair share of attention from consumers as well as what gives you your BEST BANG FOR THE BUCK; how to out-perform not only your local competition online, but maybe even fight back against disruptors like Amazon. Sign Up Today You’ll enjoy a great meal, and you’ll come away with some great ideas and tips you can take bac
Who finishes first at google searches often wins the customer.Image credit: Messe München GmbH It is a simple example with which Steffen Hack, Director Adidas Outdoor Digital Commerce, quickly convinces the audience of his presentation. He explains that Internet users start more than 3.5 billion searches a day on Google, a not inconsiderable part of which is searching for online shopping - but almost no one thinks of a specific brand, he adds. "As a retailer, you have exactly one minute to win the search," says Hack. "One minute to be relevant, coherent, personal and simple. And therefore: to assert oneself." Adidas Reorganizes its e-Comme
When you deal with the most selective, discerning clientele in the world, first impressions matter. So do lasting relationships. Luxury real estate agents have to cultivate both through promoting a personal brand and showcasing exclusive services. When it comes to successful self-marketing, it can help to follow the wins of those who have proven successful. Here, three luxury agents who have mastered the art of marketing share the top tips they’ve received from mentors and role models on their own journeys to success. You have to put your best foot forward if you want to make it through the front door Gene Northup, Sales Associate, Synergy Sotheby’s International Realty Marketing yourself as a luxury agent begins long before you become one. “You are invited int
A Digital Marketing Career Guide 3.0 : How to Get Started By Jim Raychrudhury A revolution has happened in advertising and marketing. The traditional methods that businesses of all types use to promote themselves and their services have become almost completely usurped by online marketing via a range of digital media platforms. The way companies are able to reach their target audiences and analyze the results have developed rapidly in tandem with developments in technology and the ubiquity of social media. This has opened up an entire industry, with a huge amount of career opportunities suddenly available and a high demand for talent. If you think you’ve got what it takes to make a move into the digital marketing industry then read on – whether you’re a rookie or a seasoned adv
All the clutter and noise of today’s digital marketing environment can seem like a firehose of options coming at you from every direction. How do you know what REALLY MATTERS? How do you know where to prioritize your limited time and money? We’ll show you the minimum every business should be doing online, and help you prioritize what you MUST do to get your fair share of attention from consumers as well as what gives you your BEST BANG FOR THE BUCK getting your UNFAIR SHARE of consumer attention; how to out-perform not only your local competition online, but maybe even fight back against disruptors like Amazon. RutherfordSource.com is hosting a free Digital Marketing Workshop Sept 4th at Jonathan’s Grille in Mt Juliet. Sign Up Today You’ll enjoy a great meal, and you’ll come away
Samurai Messenger Service prepares to deliver a packaged mattress from the bed delivery company Casper in New York.Yana Paskova | The Washington Post | Getty ImagesGone are the days of flopping onto mattress after mattress in a stuffy showroom floor.Online mattress companies that ship to your front door say that finding the perfect bed might just take a few clicks. But experts warn that it's important to look beneath the sheets. They say many mattresses being sold are actually very similar — despite how they're marketed. "The products that you're buying — there are many similarities and only some minor differences," said Seth Basham, an analyst at Wedbush Securities who covers the mattress industry. He said that the core of the mattresses at different companies often use the same foam.