Saturday, December 15News That Matters

Online Marketing

Five Online Marketing Strategies For Law Firms – Forbes

Five Online Marketing Strategies For Law Firms – Forbes

Online Marketing
GettyGetty How can law firms bring traffic to their websites, get more phone calls and generate ongoing referrals and repeat business? Based on my experience working with many law firms and other industries, I can tell you that trust is important to the success of your online marketing campaigns. Your marketing plan should start with building a reputable brand and website, followed by ongoing strategies that educate and hopefully turn website visitors into loyal clients. It's important to be at the forefront of their mind when they need you most. Let's discuss five marketing strategies that can help your law firm reach new clients: 1. Optimize your website. A website needs to be more than a homepage, about page and contact us page. It should be a tool that co...
Digital Marketing in the Digital Age – Inventiva

Digital Marketing in the Digital Age – Inventiva

Online Marketing
popads In modern generation, where we dream of DIGITAL INDIA, all you need is a partner who can help you to take advantage of marketing opportunities across a variety of channels in real-time world. 360° Digital Marketing combines a data-driven approach with knowledge gained after years of experience in digital marketing to bring desired output to valuable clients. The increase in population and growing demands of smartphones, tablets, laptops and other electronic device have given hope to the future of digital marketing. Digital marketing will excel not only in this year, but for years to come. Digital marketing has made life easier and at a fast pace when a consumer wants a product or service that are out of reach in his environment. After research on Indian market, 360° Di...
Aggressive new in-store iPhone marketing clouds Apple’s retail message – 9to5Mac

Aggressive new in-store iPhone marketing clouds Apple’s retail message – 9to5Mac

Online Marketing
Following its four-day Black Friday shopping event last month, Apple has continued to incentivize customers to purchase a new iPhone with limited time discounts through the Apple GiveBack program. The trade-in offer, which was initially promoted with increasingly pervasive online marketing, has also made its way to Apple’s physical stores in an unprecedented way. 12" MacBook Starting this week throughout U.S. stores, Apple co-opted its Genius Bar Displays in classic locations, Apple TV demos, and Today at Apple Forum Displays to promote iPhone XS and XR deals. Rolling out Wednesday, animated video demo loops play on the displays, followed by text similar to Apple’s online copy: “Limited Time. iPhone XR from $449. Trade in your current iPhone and upgrad...
New York-based Digital Marketing Company Announces Services to Help Businesses Get Massive Exposure – Press Release – Digital Journal

New York-based Digital Marketing Company Announces Services to Help Businesses Get Massive Exposure – Press Release – Digital Journal

Online Marketing
Customers get specialized services that improves visibility through targeting their audienceFlushing, New York - Web Design at NY would like to announce their digital marketing agency. Some of the services they offer include social media marketing, search engine optimization, online marketing, and web design. The company provides these services to big corporations as well as small businesses, so they can appear in the first page of Google search and be visible to people who need their services. Their team of experts is always ready to help customers get the best out of their digital marketing campaigns. For more information, please visit https://www.webdesignatny.com. "Web design NY is a company dedicated to delivering the best for our customers. Our digital marketing services and strat...
Digital Marketing Company, fishbat, Explains the Importance of Facebook Messenger and How It Can Grow Your Brand – PRNewswire

Digital Marketing Company, fishbat, Explains the Importance of Facebook Messenger and How It Can Grow Your Brand – PRNewswire

Online Marketing
PATCHOGUE, N.Y., Dec. 7, 2018 /PRNewswire/ -- In order to help the business community take full advantage of the tools social media has to offer, digital marketing company, fishbat, explains the importance of Facebook Messenger and how it can improve your brand. When most businesses think of using social media to promote their brand, their initial thoughts likely revolve around advertisements and proper management of their company profile. Messaging apps, however, are growing at an incredible rate, and many brands don't take advantage of the considerable potential that services like Facebook Messenger have to offer. Included below are four reasons why Facebook Messenger is an integral part of any comprehensive marketing campaign. Deliver Company Content. Most businesses with an onl...
Three examples of how reinforcement learning could revolutionise digital marketing – Econsultancy

Three examples of how reinforcement learning could revolutionise digital marketing – Econsultancy

Online Marketing
Machine learning has made rapid progress in the past few years. AI-powered assistants can listen and analyse conversations on social media, take personalisation to an intimate level, and even come up with creative brand names and slogans. The next frontier is to build algorithms capable of making decisions in dynamic settings, when even humans cannot precisely understand what guides their actions.This can be anything from driving safely to determining the ROI of a social media marketing campaign. These are activities that require constant attention and awareness of the shifting environment and force algorithms to predict and account for the consequence of their actions. Reinforcement learning (RL) is the new approach to teaching machines to interact with the environment and receive rewa...
Five Common Digital Marketing Mistakes that Cost Retailers Sales this Holiday Season – MarTech Advisor

Five Common Digital Marketing Mistakes that Cost Retailers Sales this Holiday Season – MarTech Advisor

Online Marketing
Guy Yalif, CEO and Co-founder of Intellimize, gives us insights on the importance of personalization of customer journey, based on the data collected from companies such as Stella and Dot. These companies were able to create 94 million variations of their site this holiday season, based on creating personalized experiences for each customer using AI. As the most crucial period for e-commerce is upon us it’s a good time to consider a few simple ways to drive more revenue from your e-commerce website. Based on our experience working with clients, we’ve identified five common mistakes e-commerce companies make that limit their revenue potential during this key sales period. Let’s review these along with some practical advice on how to use technology to boost your next H...
How Digital Marketing Has Changed Business Forever | Marketing MBA – NEC News & Events

How Digital Marketing Has Changed Business Forever | Marketing MBA – NEC News & Events

Online Marketing
No industry has experienced the revolution and disruption of technology more than marketing. Digital marketing in the past decade has transformed how businesses develop and implement marketing strategy. Where once television, print, radio, billboards and direct mail dominated the industry, the emphasis now is on reaching consumers through the digital world. That’s because, increasingly, that’s where consumers spend their time and do their shopping. The number of online shoppers in the United States reached 209.6 million in 2016. It’s estimated to reach 230.5 million by 2021, making the U.S. one of the largest markets for online consumers in the world, according to Statista. Knowing this, New England College has developed an MBA in Digital Marketing that prepares gradua...
The best APAC digital marketing stats from November 2018 – Econsultancy

The best APAC digital marketing stats from November 2018 – Econsultancy

Online Marketing
Here’s the best Asia Pacific stats we’ve seen in November 2018. The round-up includes news about Singles Day sales, luxury shoppers, ad intelligence, and CX.Be sure to check out the Internet Statistics Database for lots more. Chinese consumers to account for 45% of global sales by 2025 Bain’s latest annual luxury report has revealed that Chinese consumers are expected to account for at least 45% of global sales by 2025. As it stands, shoppers in mainland China account for an estimated 33% of global luxury spend – up from 32% in 2017. The report also states that luxury sales in mainland China grew 18% over the past year to €23 billion, while luxury sales in Japan grew 3% to €22 billion. Across the rest of Asia, retail sales grew 7% at current exchange ra...
Cannabis wellness brand Dosist leans into experiential marketing for expansion – Glossy

Cannabis wellness brand Dosist leans into experiential marketing for expansion – Glossy

Online Marketing
As Los Angeles-based, cannabis wellness brand Dosist launches in Florida this week, the 2-year-old company continues to flex offline marketing activations to grow its audience. Dosist sells a line of tetrahydrocannabinol and cannabidiol oil formulas and vape pens targeted at six functions, including sleep, pain and calmness. To mark its entrance in the Florida market, Dosist will be activating at Miami’s Art Basel — it has exclusively been sold in California (for ages 21 and up) via its own site and select retailers for the past two years, as the federal government still classifies cannabis as a Schedule I drug. California became the first state to legalize medical cannabis in 1996, while Florida followed suit more recently in 2016. “There is still so much that is...