media update's Adam Wakefield was at Google South Africa's head office in Johannesburg on Tuesday, 6 February, where he heard Google Kenya country manager, Charles Murito, break down what online consumers are looking for today, and how online marketers should adapt to their changing needs. The mobile phone is driving Internet use in Africa According to Murito, rising Internet usage is due to primarily to better infrastructure, cheaper devices, and lower data costs. While data costs in certain African countries were higher than others, overall, data is getting cheaper.What was striking for Murito was the growing usage of the Internet in Africa. Between 2014 and 2017, statistics available to Google showed that Internet usage in Kenya grew from 48% to 53%. In Nigeria, Inter...
<div _ngcontent-c20 innerhtml="There are plusses and minuses when it comes to brands that are online only,Nowadays, as you know, unless you’ve been living under a rock – not that there’s anything wrong with that – everything can be done online from buying shoes or grocery, to buying furniture for home. There is no doubt that the Internet has brought tremendous changes in our lifestyle and our behavior has changed as a result.Moreover, the way we have come to shop has transformed, because we have access to information, we can ask for advice, watch vlogs or YouTube channels to have all the data we need to purchase what we want.More than half (62%) of US consumers with Internet access, now shop online at least once a month. Whereas, 80% of connected customers use their mobile phone
AdvertisementSuzanne Massion has been making art her whole life.Ms. Massion, now 72 and living outside Chicago, said she couldn’t remember a time when she didn’t paint or draw — including her young adult years, which she spent on a dairy farm, and her time selling annuities for a savings and loan. For the last quarter-century, however, her artwork has become more than just a hobby. It’s now her main endeavor.But relying solely on the traditional brick-and-mortar gallery to sell her art isn’t working for her anymore. In October, after going nearly two years without a sale at a gallery where she had a nine-year relationship with the owner, she decided to market her pieces more energetically online.Ms. Massion now exhibits primarily at www.ugallery.com, a San Francisco-based juried site, e
More and more developers are seeing the advantage of going digital in marketing their properties.Lamudi Philippines, one of the country’s top online property portals, has recently reported having 15 million user visits to their website for 2017 alone in a phenomenon they consider now as “property window shopping.”Another Filipino-owned property listing site, Filipino Homes, is also optimistic that more customers will turn to browsing for properties over the internet. ADVERTISEMENT Anthony Leuterio, owner and founder of Leuterio Realty and Brokerage Inc. which also owns Filipino Homes, said the growth of digital marketing for properties will continue to gain momentum in the coming years.“If you look at our growth, we are so promising. In about one or two years, we will
Leighton Scarlett, VP of Product at Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, told Loyalty360 that the company’s mission is to bridge the gap between offline and online marketing. That mission, which is ongoing, has led to notable innovation and success so far, evidenced by Zigglio being named Facebook’s 2017 Accelerator Program winner. What is Zigglio all about and how did it create such positive disruption? Scarlett shared the genesis of Zigglio. “While conducting research for a B2C client that relies heavily on inbound calls to drive appointments and sales, we discovered that only 10 percent of their calls resulted in a booked appointment,” Scarlett explained. “Our research led us to consider re
Even if you don't derive revenue through an online channel, internet marketing skills are still a necessity in today's distribution landscape, according to MDM President Ian Heller in The 10 Commandments of Distributor Marketing."The term 'online marketing' is becoming redundant: very little marketing happens without some online component," Heller writes. "Whether or not you actually sell online, you absolutely must market online."Even if your company deals exclusively in face-to-face transactions, a digital presence is a requirement for success."Your customers do not know what you sell, they do not understand your value proposition and they do not always think of you first when they need something," Heller writes. "If you regularly put relevant products and services in front of prospec...
LUDLOW -- Jennifer Lopez is the new marketing manager for LUSO Federal Credit Union, a member-owned financial cooperative headquartered in Ludlow.The credit union's CEO, Jennifer M.G. Calheno, made the announcement this week. "Her passion, energy and experience in strategic and digital marketing, as well as public relations, will help us to increase our efforts to promote LUSO Federal Credit Union locally and highlight our commitment to supporting the financial wellness of our communities," Calheno said in a statement.Lopez will oversee LUSO's marketing department, including daily operations, advertising, online marketing, and brand and product promotions. Credit union officials describe her as a "seasoned marketing professional" with ov...
Free-Photos / PixabayProfessional quality brochure writing can help you grow your business. You work hard to market your company. Your branding across the various collateral and online properties should remain consistent. In other words, your brochure should support your online copywriting efforts.Below are five brochure writing suggestions to help make sure that your brand remains consistent, and to help you sell more. Good things can happen for your business when your marketing efforts are unified.5 Brochure Writing Tips to Help You Unify Your BrandPush Your Website and Digital Properties The brochure is a great in-person promotional tool. It’s great to leave people with physical marketing material to help them remember your brand. But because of its size, space is limited. You can ma
<div _ngcontent-c20 innerhtml="ShutterstockIn today's modern climate, the creators of user-generated media and third parties -- like bloggers and influencers -- have greater influence on a company’s reputation than ever before. This means that the chief marketing officer has no choice but to broaden their role to encompass the latest trends and technologies.In the past, this role may have required advertising, brand management and market research. But now, marketers must wear many hats in order to win customers.Consumer Needs? More Like Emotional EngagementThe global consumer base has become much more diverse and complex, especially with the rise of the internet and surfacing technologies altering people’s tastes and behaviors. The way individuals are searching for and
Online Marketing InstituteOMI's unique teaching philosophy is built on a deep understanding of how adults learn today.NEW YORK (PRWEB)February 06, 2018 Today, Online Marketing Institute (OMI), the leader in e-learning for marketing professionals, has launched a refreshed website with brand-new content for marketing professionals looking to expand their knowledge through online learning courses. Among the new featured courses is “Think Like a CMO,” featuring CMOs from McDonalds, Chrysler, Hershey’s, CapitalOne, Wunderman, 1-800-FLOWERS.COM, and more. The new site also features a digital IQ assessment to help students determine their strengths and knowledge gaps.“With the rapid pace of change in digital marketing technologies, it’s important for OMI to keep up with that change,” said CEO