Sunday, January 19News That Matters

Online Marketing

The Digital Marketing Maelstrom Is Pushing the Discipline Forward

The Digital Marketing Maelstrom Is Pushing the Discipline Forward

Online Marketing
PHOTO: Torsten Dederichs Many farers in the seas of marketing were taught to think of the customer as their north star. Marketers and marketing analysts know customer wants, needs, fears and aversions and bring that knowledge to bear when making or influencing business decisions. Because marketers are the holders and evangelists of the truth that businesses won’t succeed unless they align their interests with that of their customers. And if customers don’t benefit from a business’s success, that success won’t last long. Yet in spite of most marketers understanding this maxim, so many steer their ships off-course. They disregard — or worse, work against — customers’ interests for short-term gains. At what cost? Higher attrition, reputati...
How Blockchain Technology Is Changing Digital Marketing

How Blockchain Technology Is Changing Digital Marketing

Online Marketing
Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world. A recent technological advancement called Blockchain is set to adjust the way digital marketing occurs across all platforms. What Is Blockchain Technology? Blockchain technology is spreading around different types of industries, including digital marketing. It is revolutionizing the marketing relationship between businesses and consumers. Blockchain’s design intends to increase transparency in all aspects of a business because it can hold information digitally. No one can change or delete the information. Companies will be able to se...
Alibaba boosts its offline reach with $2B+ investment in outdoor digital marketing firm

Alibaba boosts its offline reach with $2B+ investment in outdoor digital marketing firm

Online Marketing
Alibaba is investing big bucks into offline distribution. The Chinese e-commerce giant has forked out $2.23 billion in exchange for a sizeable piece of Focus Media, a Shanghai-based company that operates outdoor digital advertising screens across China, Singapore and Hong Kong, according to a U.S. filing. The deal itself is broken up into a few pieces. Alibaba itself is paying $1.43 billion for a 6.62 percent share of Focus Media, which is listed in Shanghai, It is also spending $504.7 million to buy 10 percent of an entity (managed by Focus Media founder and chairman Jason Nanchun Jiang) which controls 23.34 percent of Focus Media. In addition, an Alibaba-aligned fund called ‘New Retail Strategic Opportunities’ is buying 1.37 percent of Focus Media, whil...
Blockchain and Digital Marketing: The Future of Innovation

Blockchain and Digital Marketing: The Future of Innovation

Online Marketing
Image credit: HAKINMHAN/ShutterstockDespite the significance of the digital marketing field for businesses, it remains an industry fraught with issues, many of which can potentially be solved via blockchain-powered technologies.Digital marketing is a huge field. In the U.S alone, companies are on pace to spend about $120 billion in digital marketing by 2021, making it one of the biggest playing fields for businesses looking to promote their brands.Still, it remains an industry fraught with issues.From extreme bot-controlled automation to the increasing difficulty for publishers to guarantee data privacy and transparency, digital marketing continues to cause problems for all players involved, more so for businesses that pay huge sums of cash to get their brands in front of potential cust...
Alibaba to buy minority stake in Focus Media to tap digital marketing

Alibaba to buy minority stake in Focus Media to tap digital marketing

Online Marketing
HONG KONG (Reuters) - Chinese e-commerce giant Alibaba Group Holding Ltd on Wednesday said it has agreed to acquire a minority stake in China’s Focus Media Information Technology Co Ltd to tap into the digital marketing sector. FILE PHOTO: The logo of Alibaba Group is seen inside the company's newly-launched office in Kuala Lumpur, Malaysia June 18, 2018. REUTERS/Lai Seng SinAlibaba will acquire about 6.62 percent in Focus Media for 9.63 billion yuan ($93.8 million) and possibly another 5.0 percent stake in the next 12 months, it said in a statement. The e-commerce firm would also invest $511.1 million in an entity controlled by Focus Media’s chairman Jason Jiang, by subscribing to newly issued shares, it said. Focus media, which was founded in 2003, has its mai...
4 Things You Should Never Do to Measure Digital Marketing Success

4 Things You Should Never Do to Measure Digital Marketing Success

Online Marketing
Calculating attribution is one of the most challenging tasks of modern marketing. Although we have access to more data than ever before, coming up with a plan to accurately measure which marketing tactics are generating the most results is a lot of pressure. How do you make sure you’re getting it right? There’s a lot of information about what you should do when adopting new attribution models, but sometimes it’s what you don’t do that affects your outcome the most. To help you successfully launch a more accurate way of measuring attribution, check out these five don’ts.1. Don’t rely on last-click or first-click.For many years, marketers have relied on clicks as an indication of digital marketing success and assigned full credit to either the last...
Here's how blockchain is poised to disrupt digital marketing

Here's how blockchain is poised to disrupt digital marketing

Online Marketing
Blockchain is the buzzword of the moment, but the hype around the technology is warranted. To put it simply, blockchain is a fundamental rethinking of how data is tracked online. Instead of recording data in a traditional database, blockchain technology uses a distributed ledger (essentially a transparent, yet secure record of transactions) and consensus algorithms to store data in a decentralized manner. The end result is that this gives consumers more control over their data, while giving organizations new ways to use that data. At its core, blockchain operates on a trustless principle that ensures no central authority has to be in place in order for a transaction (financial or otherwise) to take place successfully. For many consumers, blockchain is already proving to be a g...
Nutra Pharma Announces Agreement to Launch Comprehensive Internet Marketing Campaign

Nutra Pharma Announces Agreement to Launch Comprehensive Internet Marketing Campaign

Online Marketing
Nutra Pharma is announcing its agreement with an Internet marketing firm for their Over-the-Counter Pain Remedies: Nyloxin® and Pet Pain-Away™CORAL SPRINGS, Fla., July 17, 2018 (GLOBE NEWSWIRE) -- via OTC PR WIRE-- Nutra Pharma Corporation (OTC:NPHC), a biotechnology company marketing Nyloxin® and Pet Pain-Away™ in the over-the-counter (OTC) pain management market, announced today that it has executed an agreement with American Marketing Technologies (“AMT”) to launch an integrated Internet marketing campaign combined with a program to target a number of national retail chains. “According to a 2016 article published in the Washington Post, over 35 percent of adults in the United States have been on prescription pain killers; which is around 85 mi...
India Online Marketing Market Study and Professional in-depth Industry analysis 2018

India Online Marketing Market Study and Professional in-depth Industry analysis 2018

Online Marketing
Online Marketing Market in India 2018 report provides a unique tool for evaluating the market, highlighting opportunities, and supporting strategic and tactical decision-making. This report recognizes that in this rapidly-evolving and competitive environment, up-to-date marketing information is essential to monitor performance and make critical decisions for growth and profitability. The report also presents forecasts for Online Marketing investments. IDA’s latest market research report titled Online Marketing in India 2014 describes the dynamics of Online Marketing in this country. There are various channels of Online Marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it m...
Effective Digital Marketing Awards – The Winners (Part 4)

Effective Digital Marketing Awards – The Winners (Part 4)

Online Marketing
We continue our round-up of the Effective Digital Marketing Awards winners with a look at the winning campaigns in Most Effective Influencer Campaign; Most Effective Social Campaign; and Most Effective Programmatic Campaign categories. Most Effective Influencer CampaignCasumo and Kitty – Play Absurd In 2017, Casumo appointed creative agency Kitty, to help the online casino operator roll out its first ever UK creative campaign in a bid to establish itself as a casino with a difference, and to stand out from the crowd. Kitty quickly identified influencer marketing as the most effective way to achieve Casumo’s aims. In order to choose the right influencers who would have maximum impact, Kitty carried out extensive consumer profiling and analysis, looking at what influenced the ...