Wednesday, June 19News That Matters

Online Marketing

Online Marketing Practices Continue to Pose Regulatory Threats for the Financial Services Industry

Online Marketing Practices Continue to Pose Regulatory Threats for the Financial Services Industry

Online Marketing
Last year, the Federal Trade Commission (FTC) released a staff report on Cross-Device Tracking, which added to the FTC's efforts to regulate emerging issues in the ever-evolving area of online behavioral advertising. The advertising in question involves the collection of data from a particular computer or device regarding a user's Internet-viewing behavior over time and across non-affiliate websites. Ostensibly, this technology obtains user preferences or interests. Cross-device tracking is the logical next step for this technology.This cross-device tracking enables online behavioral advertising to be coordinated across a user's various devices such as smartphones, tablets, computers, game consoles and Internet-connected televisions. Using both behavioral advertising and cross-device tr...
Son renovating, marketing recently acquired family hotel in Maggie Valley

Son renovating, marketing recently acquired family hotel in Maggie Valley

Online Marketing
Joseph McElroy grew up in Maggie Valley as the son of Meadowlark Motel owners Roger and Donna McElroy. After buying the property from his parents last fall, McElroy has been renovating rooms and cabins while working on marketing strategies to attract visitors to the area.Rather than competing with other hotels, McElroy says his plan is to bring more visitors to the valley town.“We’re going to try to make the pie bigger … to get a lot more traffic to Maggie Valley,” he says.To reach his marketing goal, McElroy is drawing on his experience as the CEO of Galileo Tech Media, a search engine optimization firm based in New York City. And his wife, Simone Woodyear McElroy, who manages a travel agency, is helping McElroy.“Because of our experience in marketing, we feel we are uniquely qualified
The Best Online Marketing Courses to Boost Your Marketing Skills

The Best Online Marketing Courses to Boost Your Marketing Skills

Online Marketing
B2B marketing evolves at a breakneck pace; with new trends, innovations, and technologies being developed every day, staying ahead of the curve can seem challenging. But keeping your marketing skills sharp and your know-how current is essential for remaining relevant among the competition.This doesn’t mean you need to start making your own memes or communicating solely through emojis. Or that you need start using strange millennial slang in your content marketing. But it does mean you should be thinking about ways to hone your skills and increase your leads — which may even mean advancing your career at the same time.Online marketing courses allow professionals to hone their skills on their own schedule, at their own pace, and can be hugely useful in gaining new leads. Below are five of
How Impact Radius Built A Platform That Bridges The Gap Between CMO's And ROI

How Impact Radius Built A Platform That Bridges The Gap Between CMO's And ROI

Online Marketing
Impact Radius is a company that is changing the way advertisers handle media and performance marketing partnerships. Through its products, Impact Radius enables digital brands and agencies to maximize their return on global advertising spend by providing a view into the consumer's journey from an ad impression through acquisition across all devices and channels.Launched in 2008 by an Internet marketing team who previously created Commission Junction, Savings.com and LeadPoint, Impact Radius is known for building an SaaS technology platform for performance marketing professionals to grow and manage all of their revenue generating partnerships. And Impact Radius also set its sights on the real-time delivery of actionable insights across various devices and marketing channels, providing bu...
Afghan delivery men feel pressure as online sales rise

Afghan delivery men feel pressure as online sales rise

Online Marketing
KABUL: Afghan courier Sarajuddin stops his motorbike on a dirt road in the heart of war-torn Kabul and calls his customer for directions: "I am in the second street. Which way should I go now?"As Afghans embrace online shopping, harried delivery men in the capital are increasingly running the gauntlet of security checkpoints, gridlocked traffic, and potholed roads - as well as the near-constant threat of blasts and attacks.Lost in Kabul's labyrinthine streets, Sarajuddin often arrives at his destination late, sometimes by several hours. He then has to endure the abuse of angry customers who have been waiting for their package."You never know how long it takes to reach an address in Kabul," the 24-year-old tells AFP as he prepares to set off on what he hopes will be a quick delivery...
Online Marketing Firm Wants 'Wiretap' Claims Tossed

Online Marketing Firm Wants 'Wiretap' Claims Tossed

Online Marketing
By Ben Kochman Law360 (February 2, 2018, 10:09 PM EST) -- Online marketing company NaviStone Inc. urged a New Jersey federal court Friday to quash a proposed class action suit claiming its customer tracking software is illegal, arguing that its tracing tools installed on Quicken Loans Inc.’s website do not “intercept” data as part of a  “wiretap” because visitors are a party to the messages.Lawyers for the Cincinnati company — which touts its code’s ability to track website visitors' actions as a way to later sell them services — claimed that the keystroke tracking allegations in Michael... Let's block ads! (Why?) Source link
The importance of combining online & offline marketing

The importance of combining online & offline marketing

Online Marketing
In today’s competitive world of business, effective marketing is of the utmost importance. If you want to compete with your rivals on a global level, you need to make sure that you use the right marketing methods.However, you also need to remember the importance of local marketing rather than just focusing on global marketing through the use of digital channels.Whether you operate a major cosmetic surgery clinic such as Dore Aesthetic or whether you are running a local coffee shop or bar, you need to ensure you get the marketing just right in order to benefit from increased success. This means combining both online and offline marketing, which means that you can capture the audience on both a global and local level.How can you do this?These days, businesses put a huge amount of effort a
Differences in B2B and B2C marketing online

Differences in B2B and B2C marketing online

Online Marketing
By Diana RatliffSpecial to the Tribune Successful companies understand who their clients are, how they buy, and what is important to them. That understanding is reflected in their marketing.While every company is unique, useful distinctions can be made based on whether the company looks for B2B or B2C commercial transactions. B2B stands for business-to-business. B2C stands for business-to-consumer. B2B buyers purchase products or services for their companies; B2C buyers buy products or services for personal or family use.Selling cleaning systems for the electronics industry (B2B) is very different than selling a watch to a single wearer (B2C).What inferences can we make from that, and how does it affect online marketing?B2B buyersA business buyer seeks logical reasons to support...
5 Reasons to Redo Your Website in 2018

5 Reasons to Redo Your Website in 2018

Online Marketing
Sign up for eletters today and get the latest how-to from Fine Homebuilding, plus special offers.As a contractor, your online presence is crucial to attracting the right customers to your company. One of the most essential parts of your online presence is your contracting website.Today, some will tell you that you need to be focusing only on social media. While social media does play an important role in online marketing, remember that your website is one of the most fundamental keys to your online presence. It’s the home base for your company. You store your information there, and you can use it as a platform to showcase your work. It is an asset of your business that you own and easily control.To the success of your online presence, here are five reasons that you may need to redo
'Black box' problem hampers banks' online marketing

'Black box' problem hampers banks' online marketing

Online Marketing
Bankers would like to take advantage of one of Facebook's prime marketing skills — the ability to target users who exhibit attributes like their existing customers — but there are persistent fears that doing so could make financial institutions run afoul of regulatory restraints. In theory, Lookalike Audiences, which allow a company to upload a list of customers so that Facebook can identify common demographic information or interests, could help accelerate banks' marketing campaigns. But fair-lending laws and disparate impact, under which banks can be held liable for unintentional discrimination, are staying banks' hand when it comes to use of the tool. “We have definitely seen interest from our banking clients in running targeted customer acquisition campaigns on Facebook, and for goo