Sunday, September 15News That Matters

Online Marketing

High online marketing costs blamed for Tesco Direct downfall

High online marketing costs blamed for Tesco Direct downfall

Online Marketing
Tesco has blamed on elevated costs for online marketing and fulfillment for the closure of its loss-making Tesco Direct website, overshadowing 500 employees with a cloud of uncertainty.Best known for its grocery offer, Tesco had also vainly sought to challenge the likes of Argos and Amazon by branching away from food products to the likes of sofas, games and TVs. But it failed to make any headway toward profitability since the launch in 2006.Run in parallel with Tesco.com, the household goods and clothing arm will cease trading from 9 July and will include the closure of a number of distribution centres dedicated to the fulfilment of orders.Commenting on the move Tesco UK chief executive Charles Wilson commented: “This decision has been a very difficult one to make, but it is an e...
Digital marketing in the shadow of the GDPR

Digital marketing in the shadow of the GDPR

Online Marketing
This year, 2018, is officially the year of privacy: The EU’s General Data Protection Regulation (GDPR) will officially come into force on 25 May, followed by its local cousin, POPIA in the second or third quarter of the year. You may be feeling this already – who hasn’t received a flood of Privacy Policy and Data Protection Policy updates from around the world? Both GDPR and POPIA are set to dramatically change the way South African organisations do business – especially how personal data is handled and stored. Why should the GDPR matter to South African digital marketers? The GDPR extends well beyond the borders of the EU. The legislation has so-called ‘extra territorial applicability, but it also stops European organisations from sending data to other cou...
5 Reasons Why You Should Hire a Digital Marketing Consultant for Your Business in 2018

5 Reasons Why You Should Hire a Digital Marketing Consultant for Your Business in 2018

Online Marketing
May 22, 2018 2 min read You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Amidst cut-throat competition amongst today's entrepreneurs, it is vital that your offering needs to stand out from others such that maximum peopel derive benefit from yoru offerings. In this regard, it becomes imperative to properly showcase and get the message across despite you having unconventional offerings and services.  Here, it should not do any harm to use the services of an efficient digital marketing consultant; for both your full-time and part-time businesses. Check out below, 5 advantages that onboarding a digital mar...
Tesco blames high cost of online advertising as it shuts Tesco Direct website

Tesco blames high cost of online advertising as it shuts Tesco Direct website

Online Marketing
Tesco is closing its non-food website Tesco Direct following a detailed review that concluded there is “no route to profitability” for the loss-making business, which was launched in 2006 to take on Amazon. Tesco says the online operation faced a number of significant challenges, including high costs for fulfilment and online marketing, that have prevented it from delivering a sustainable offer as a standalone non-food business. Its full-year 2018 results shows that while food sales were up 2.9% year on year, general merchandise (GM) was down 0.4% and online GM sales fell by 11.3%. The website will cease trading on 9 July 2018, putting approximately 500 jobs at risk, mostly at its Fenny Lock fulfilment centre. Tesco now plans to sell non-food items such as homeware and ...
Shopper Marketing Undergoes A Digital Evolution

Shopper Marketing Undergoes A Digital Evolution

Online Marketing
Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is undergoing a massive transformation thanks to the spread of ecommerce and online shops. Of the $178 billion marketers spend annually on in-store marketing, $55 billion could shift from traditional retail trade marketing to online ads, according to the US Grocer Site Monetization report released this month by Gartner’s L2 market research group. Some of this activity is driven by availability, as retailers like Walmart, Target and Kroger’s have launched programmatic ad platforms so brands carried by the stores can target known shoppers as well as drive and attribute in-store sales. And it’s working. Kellogg’s is investing more of its shopp...
What Business Owners Need To Know About Hiring An Effective Marketing Team

What Business Owners Need To Know About Hiring An Effective Marketing Team

Online Marketing
Shutterstock Some of our success at Empowered Staffing is due to operating in the SaaS/tech, digital marketing and e-commerce/retail industries, where most of our clients have a revenue stream that stems from an online platform. Because online sales and properly marketing your business online is so important, we have been able to help a lot of companies that want to start investing in their marketing efforts by growing their marketing teams. I have worked with a lot of small to midsize businesses seeking marketing managers, directors of channel marketing, PPC/SEM specialists, email and CRM marketing leaders, analysts and more. The one major thing in common for all these companies is that they experienced a tremendous amount of growth once they ha...
Contractors, Get Online Now!

Contractors, Get Online Now!

Online Marketing
It’s 2018! Times have changed, and with the times, the tools have changed as well. Nail guns have replaced hammers on large projects. Screwdrivers and hand-saws have been exchanged for cordless drills and jig saws. While the methods of building have changed, old-school contracting values and principles have remained the same. Lay a solid foundation. Build strong. Build secure. As long as the principles of contracting are unchanged, the quality of work produced (regardless of tools) stays the same as well. Changes in Marketing Technology Just like contracting and construction itself, I think we can all agree that marketing technology has changed a lot over ti...
Digital Marketing/PR Manager

Digital Marketing/PR Manager

Online Marketing
Remuneration:Market related Location:Cape TownType:PermanentReference:#LKCompany:AKA Recruitment International</a>A smart education company that has created a learner-centric education system where every learner is equipped to discover and achieve his/her life purpose, is seeking an enthusiastic, dynamic digital marketing/PR manager to join our team. The digital marketing/PR manager will be responsible for planning, development and implementation of all of the organisation’s marketing strategies, marketing communications, and public relations activities across all digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Duties and respons...
9 Advantages of Online Marketing

9 Advantages of Online Marketing

Online Marketing
In the digitization era, marketing is incomplete without online marketing.Small businesses and startups often struggle with having an excellent online presence for their business as compared to the huge corporations. Online marketing could be your answer to make your business or new ideas successful.Having a business website in today’s digital competitive world is a must. However, having an online presence does not simply mean that you need to have a business website. There is more to it, all the requisites need to be fulfilled like online branding techniques and creative brand strategies for online marketing campaigns.   Readers often consider marketing and online marketing as a single concept. However, the two are different from each other. Marketing is simply b...