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Online Marketing

With New CEO, Plastics Company Plans Online Marketing Push

With New CEO, Plastics Company Plans Online Marketing Push

Online Marketing
On Monday, privately-held Keter Plastic Ltd., an Israel-based manufacturer of resin-based household products, announced the appointment of Alejandro Pena as CEO, as part of transiting the company’s management to the U.S. In 2016, London-based private equity house BC Partners acquired an 80% stake in the company for $1.7 billion. Mr. Pena’s appointment is part of the company’s plan to focus on the U.S. market, where it expects to see the most growth, and a plan to generate more online sales, the company’s outgoing CEO Jonathan Koldony said in an interview with Calcalist Tuesday.  For daily updates, subscribe to our newsletter by clicking here. Mr. Pena joined the company in January 2017 as manager of its North American business.   New CEO Alejandro Pena. Photo: Carlos A
Unilever warns online media: we can no longer advertize like this

Unilever warns online media: we can no longer advertize like this

Online Marketing
Unilever has threatened to pull its advertising budget from online media channels that lack transparency and create discord according to marketing director Keith Weed’s statements at the IAB advertisers’ congress.“The digital ecosystem is murky and fraudulent”Unilever is the second largest advertiser in the world, with a 7.7 billion euro annual marketing budget: only Procter & Gamble spends more on advertising. About a quarter of its budget goes towards online marketing, but chief marketing officer Keith Weed expressed his concerns about online media’s credibility at the influential IAB congress in London.The speech is an open warning to tech giants like Facebook, YouTube, Google and Twitter, because he complains about how “fake news, racism, sexism, hate-spreading terrorists a
Internet Marketing Firm ChiroMatrix and International Fitness Company Physiotec to Form Strategic Partnership

Internet Marketing Firm ChiroMatrix and International Fitness Company Physiotec to Form Strategic Partnership

Online Marketing
SAN DIEGO, Feb. 12, 2018 (GLOBE NEWSWIRE) -- Website design and online marketing professionals ChiroMatrix are pleased to announce the formation of a strategic partnership with international exercise prescription video company Physiotec. This partnership is expected to serve both parties well as they continue to lead and grow in their respective fields. All business can benefit from a robust and well-marketed online presence. Health and service businesses are no exception. The owners of chiropractic offices and other health service businesses have little free time to devote to website and marketing up-keep. That’s where ChiroMatrix steps in and fills an important role.Through this partnership, the professional web marketing services of ChiroMatrix, and its sister company VetMatrix - w
Unilever threatens Facebook, Google with online advertising cuts

Unilever threatens Facebook, Google with online advertising cuts

Online Marketing
Unilever, one of the world's largest advertisers, is threatening to pull its investment and marketing from tech giants such as Google and Facebook if the platforms fuel hate, create division or fail to protect children. Reuters reports the consumer goods giant is set to put Silicon Valley on the hot seat during a speech Monday by Unilever’s chief marketing officer Keith Weed at an industry conference. Weed will call on the technology industry to improve transparency and consumer trust in an era of fake news and toxic online content.“As one of the largest advertisers in the world, we cannot have an environment where our consumers don’t trust what they see online,” Weed is expected to tell the audience. “We cannot continue to prop up a digital supply chain — one that delivers over a
Converg Media Specializes in Offering Cost-effective Online Marketing Services

Converg Media Specializes in Offering Cost-effective Online Marketing Services

Online Marketing
Converg Media - The Kansas City Digital PR and SEO CompanyConverg Media, the leading digital marketing agency in Kansas City, provides cost-effective online marketing services that include social media marketing, e-mail marketing, PPC and more.Olathe, Kansas - February 12, 2018 - Being a full-service digital marketing agency in Kansas City, Converg Media has been providing online marketing services such as search engine optimization, social media marketing, video pre-roll advertising, call tracking and other digital marketing services. They have a proven track record of increasing search engine rankings for their clients in various fields.“Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustaina
Unilever warns Big Tech to drain online ads 'swamp'

Unilever warns Big Tech to drain online ads 'swamp'

Online Marketing
Shannon Bond in New York February 12, 2018 Unilever, the world’s second-biggest marketing spender, is threatening to pull its advertising from digital platforms such as Google and Facebook if they “create division”, foster hate or fail to protect children.Keith Weed, Unilever’s chief marketing officer, was set to put the technology giants on notice in a speech on Monday to major advertisers, media groups and technology companies at the annual Interactive Advertising Bureau conference. “As one of the largest advertisers in the world, we cannot have an environment where our consumers don’t trust what they see online,” he plans to say. “We cannot continue to prop up a digital supply chain — one that delivers over a quarter of our advertising to our consumers — which at times is l
Why online marketing is knowing consumer needs before your competition

Why online marketing is knowing consumer needs before your competition

Online Marketing
media update's Adam Wakefield was at Google South Africa's head office in Johannesburg on Tuesday, 6 February, where he heard Google Kenya country manager, Charles Murito, break down what online consumers are looking for today, and how online marketers should adapt to their changing needs.  The mobile phone is driving Internet use in Africa According to Murito, rising Internet usage is due to primarily to better infrastructure, cheaper devices, and lower data costs. While data costs in certain African countries were higher than others, overall, data is getting cheaper.What was striking for Murito was the growing usage of the Internet in Africa. Between 2014 and 2017, statistics available to Google showed that Internet usage in Kenya grew from 48% to 53%. In Nigeria, Inter...
The Benefits And Challenges Of Being An Online-Only Brand

The Benefits And Challenges Of Being An Online-Only Brand

Online Marketing
<div _ngcontent-c20 innerhtml="There are plusses and minuses when it comes to brands that are online only,Nowadays, as you know, unless you’ve been living under a rock – not that there’s anything wrong with that – everything can be done online from buying shoes or grocery, to buying furniture for home. There is no doubt that the Internet has brought tremendous changes in our lifestyle and our behavior has changed as a result.Moreover, the way we have come to shop has transformed, because we have access to information, we can ask for advice, watch vlogs or YouTube channels to have all the data we need to purchase what we want.More than half (62%) of US consumers with Internet access, now shop online at least once a month. Whereas, 80% of connected customers use their mobile phone
A Lifetime of Making Art, but New to Selling It Online

A Lifetime of Making Art, but New to Selling It Online

Online Marketing
AdvertisementSuzanne Massion has been making art her whole life.Ms. Massion, now 72 and living outside Chicago, said she couldn’t remember a time when she didn’t paint or draw — including her young adult years, which she spent on a dairy farm, and her time selling annuities for a savings and loan. For the last quarter-century, however, her artwork has become more than just a hobby. It’s now her main endeavor.But relying solely on the traditional brick-and-mortar gallery to sell her art isn’t working for her anymore. In October, after going nearly two years without a sale at a gallery where she had a nine-year relationship with the owner, she decided to market her pieces more energetically online.Ms. Massion now exhibits primarily at www.ugallery.com, a San Francisco-based juried site, e
More developers, brokers see benefit of online marketing

More developers, brokers see benefit of online marketing

Online Marketing
More and more developers are seeing the advantage of going digital in marketing their properties.Lamudi Philippines, one of the country’s top online property portals, has recently reported having 15 million user visits to their website for 2017 alone in a phenomenon they consider now as “property window shopping.”Another Filipino-owned property listing site, Filipino Homes, is also optimistic that more customers will turn to browsing for properties over the internet. ADVERTISEMENT Anthony Leuterio, owner and founder of Leuterio Realty and Brokerage Inc. which also owns Filipino Homes, said the growth of digital marketing for properties will continue to gain momentum in the coming years.“If you look at our growth, we are so promising. In about one or two years, we will