Thursday, August 22News That Matters

Online Marketing

Executive Series: Generating Leads Through Online Marketing

Executive Series: Generating Leads Through Online Marketing

Online Marketing
This workshop will teach you methods to generate free and paid sources of new leads using online platforms including Google, YouTube, Facebook and others. Generating leads and prospects using online marketing and advertising. Do you have a consistent flow of new prospects to your business? Can you increase the lead flow quickly and easily? Are you able to close these leads and generate a profitable ROI? For most business owners this is one of the biggest challenges to successfully starting and growing a business. This workshop will help you learn methods to generate free and paid sources of new leads using online platforms including Google, YouTube, Facebook and others. Come learn from a marketing company owner with over 8 years of expertise is referral/lead generation. Can&rsquo...
ConDati raises $4.75 million for digital marketing analytics

ConDati raises $4.75 million for digital marketing analytics

Online Marketing
ConDati has raised $4.75 million in funding for its next-generation analytics for digital marketing. The Palo Alto, California-based company is also announcing its flagship service, ConDati Marketing Analytics. ConDati said it wants to deliver a holistic view of digital marketing performance. The company leverages the economics of the cloud to give even small and mid-sized companies access to on-demand, affordable, and actionable data science. “We’re moving marketing out of incomplete and antiquated spreadsheets into a whole new way to monitor, understand and manage the business,” said Ken Gardner, CEO of ConDati, in a statement. “We’re delivering immediate and actionable insights that help CMOs determine the most effective o...
How To Create An Algorithm-Proof Online Marketing Strategy

How To Create An Algorithm-Proof Online Marketing Strategy

Online Marketing
<div _ngcontent-c20 innerhtml=" Shutterstock Online marketing used to be a much more even playing field with a low barrier to success. But as the internet has matured and become more sophisticated, the companies running the show (like Facebook, Google and Amazon) have had to evolve with it, causing major issues for businesses trying to keep up. Business owners and marketers feel like the rug keeps getting pulled out from under them.  When Google changes their search algorithms, websites that used to pop up on the first page get lost in the crowd. When Amazon changes the rules for reviewing a product, product businesses often need to reanalyze their entire product launch strategies. When Facebook makes an algorithm update...
Two Keys to Building Trust Online

Two Keys to Building Trust Online

Online Marketing
Trust is the foundation of business relationships. In construction work, contractors trust the designers’ plans; designers trust that the builders will safely construct the building according to plan; and most importantly, the homeowners trust the people they’ve put in charge of creating the future home for their family. After everybody shook hands and exchanged names and contact information—the process of building a home is begun. Soon a beautiful house is established, rising from the solid foundation of concrete and a customer-contractor trust relationship. Contractor/client relationships require trust. Today we’re going to look at how to...
Marketing Day: Influencer marketing, hiring the right team & DoubleClick's digital audio ads

Marketing Day: Influencer marketing, hiring the right team & DoubleClick's digital audio ads

Online Marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to use influencer marketing to meet your company’s goalsMay 30, 2018 by Megan KrauseThink influencer marketing is too pricey for your brand? Think again. Contributor Megan Krause explains how to go about finding partners that fit well with your business. How to hire the right people for your marketing teamMay 30, 2018 by Digital Marketing Depot“Digital Transformation” has become one of the most commonly used buzzwords in business today. As we scramble to digitize, personalize and virtualize more and more aspects of the human experience, it’s hard to find an article or research piece on organizational strategy...
Rakuten Marketing Announces Participation at the 2018 Internet Retailer Conference & Expo

Rakuten Marketing Announces Participation at the 2018 Internet Retailer Conference & Expo

Online Marketing
SAN MATEO, Calif., May 30, 2018 /PRNewswire/ -- Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced participation in this year's 14th annual Internet Retailer Conference & Exposition (IRCE), the flagship and largest event of the eCommerce industry. Taking place June 5-8, 2018 at McCormick Place West in downtown Chicago, this year's conference will host over 10,000 top leaders, executives and marketers in retail and eCommerce. The four-­day event is a one-­stop shop for eCommerce business needs, featuring compelling programming and presentations matched by the very latest products and ser...
Digital Marketing ROI: 11 Metrics You Must Understand

Digital Marketing ROI: 11 Metrics You Must Understand

Online Marketing
Any novice who has ever dipped their toe into Google Analytics can attest that the sheer volume of data available could easily crush even the mightiest Avenger. Fighting Thanos. On Ego. With all his Avenger buddies.Let’s put it this way; you need to be a Guardian of the Galaxy to manage the herculean task of sifting through all that data.But before signaling The Marvel Bunch to help you measure the ROI of your digital marketing efforts, you need to get some basic metrics. Because, let’s face it, without the right equipment, even a God of Thunder is pretty helpless.1. Cost per LeadIf your website is collecting leads for your sales team to “close,” you need to know how much you’re paying for each lead.If the cost of each lead is more than what you produc...
Three strategies for dealing with post-GDPR disruption to digital marketing

Three strategies for dealing with post-GDPR disruption to digital marketing

Online Marketing
GDPR compliance has been top priority for businesses ahead of the recent deadline - and rightly so. However, the majority of businesses have yet to realise that they could be facing further disruption to their digital marketing in the form of increased competition in the pay-per-click (PPC) markets.There are a number of ways businesses generate new business leads online. These can be split into two categories:Affiliates, brokers, email and third-party databases;Direct marketing such as PPC, SEO and paid social media.While most marketers will expect GDPR to affect the first category, in actual fact both could be affected in the coming months.The need for first-party opt-in under GDPR has caused problems for affiliates and lead generation networks. While many affiliates have likely worked...
Google Assistant Is Getting Better: Here's What That Means For Marketers

Google Assistant Is Getting Better: Here's What That Means For Marketers

Online Marketing
Pexels.com Google Assistant Is Getting Better: Here's What That Means for Marketers In case you had any doubts the AI apocalypse was near, Google Assistant just took a massive step forward in that direction. We may not need to worry about Skynet sending Terminators to proactively assassinate high-potential leaders among us, but the day may soon come when AI assistants are practically indistinguishable from humans. And when it does, marketers are going to have new obstacles—and opportunities—to sort out. The Lowdown Though digital assistants and chatbots have been advancing steadily over the past several years, one recent demo has called attention to just how far this technology has come. Earlier this month, at I/O 2018, Google C...
5 Free Classes to Help You Become a Master Content Marketer

5 Free Classes to Help You Become a Master Content Marketer

Online Marketing
Image credit: Indypendenz/ShutterstockIf you want to use content marketing to attract and build your audience, you need to know your stuff. These free courses can help you become a better content writer.Content marketing is a buzzword these days. It is the best marketing technique for you if you don’t have a massive budget for increasing your brand exposure and acquiring traffic that converts.Let's take a look at seven free-enrollment writing classes that help you become a master content marketer.This is a course on Skillshare, the leading online learning platform, that teaches you how to create quality content on a regular basis by capitalizing on the latest digital marketing trends. This course is created by Andrea Goulet Ford of BrandVox, a company that helps business leaders d...