The basics of a digital marketing campaign are no different from traditional marketing, but digital brings advantages that can be harnessed to make your marketing spend go that much further.By YU YU DIN | FRONTIERI came back to Myanmar to establish Wave Digital, the digital agency arm of Myanmar’s biggest marketing and media agency group. Before this, I had set up the digital team for India’s leading PR agency, Genesis Burson-Marsteller. I discovered that Myanmar had leapfrogged in many areas but we had forgotten the basics of effective marketing campaigns. Digital is no different from traditional marketing: you can’t jump until you get your basics right, especially when working with an agency.An agent by definition in Myanmar has always been someone who makes things easier to process –
If your marketing well has run dry, try these basic ideas – they still work like a charm to bring in more site visitors. April 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & Noble | iBooks | IndieBoundNever depend on only one or two channels when driving web traffic to your site. Justin Bridegan of MarketingSherpa writes: “It’s always best to have a variety of traffic sources. This minimizes the risk of your website being decimated if your main traffic source dries up.”With that in mind, let’s dig into five ways you can drive traffic to your site.Affiliate Marketing This doesn’t ju
Marketing is a tool used on a global basis to delegitimize elections and, with it, democracy.That much was underscored by Facebook FB, +2.47% CEO Mark Zuckerberg’s congressional hearing last week on how Facebook data was used during the 2016 U.S. presidential election.Indeed, the use of marketing, particularly online marketing, has been growing. But this doesn’t necessarily mean it is becoming more effective. It has be
NetFoundry is a Tata-incubated startup. We enjoy the resources and backing of Tata Communications, one of the world’s largest telecoms, while moving with the agility and innovation of a startup. You will be working in a fast-paced startup environment as part of a small, agile team based out of Charlotte, NC with 15-20% work-related travel.Overview:NetFoundry is looking for an energetic and charismatic Digital Marketing Specialist with a technical background and an entrepreneurial spirit. Supervised by the Director of Marketing, the Digital Marketing Specialist is focused on managing the performance and effectiveness of our online presence. This includes but is not limited to implementing marketing automation (HubSpot), light web development, on-page/organic SEO, traffic growth strategy,
oracle-cloud-on-building-100730618-orig.jpg The sophistication of the Australian digital market, plus the rapid rate local marketers have embraced personalisation and metrics, is phenomenal, global leaders from the Oracle Data Cloud team believe. Now, they say, it’s up the marketers globally to ask the right questions about where they want this technology to go.Oracle Data Cloud senior VP and co-founder of Moat, Jonah Goodhart, and group VP, data science, Robin Opie, visited Sydney for the Oracle Data Summit last week. They told CMO marketers will not be limited by technology in the future, rather it will be up to society to decide where they want technology to take them. Both agreed marketing change driven by technology is only just beginning globally, and
<div _ngcontent-c20 innerhtml="Virtual currency holds lots of promise. Is it the future of online marketing though?In 2006, TIME Magazine awarded the coveted “Person Of the Year” cover to us, the consumer of information on the Internet. The cover read, “You control the information age. Welcome to your world.”The thought was nice but over the past decade plus not much has changed about the way content is created, distributed and monetized online. One man says that consumers are actually not in control at all. In fact he feels, and many might agree, that when it comes to consuming content on the Internet, the audiences are getting more than just short changed, they are getting completely taken advantage of.Audiences hold all the value to content publish
TIME is running out to sign up for free digital marketing advice seminars run by The Bolton News. The seminars are aimed specifically at local businesses who would like to expand their digital knowledge and cut through the jargon. Digital marketing expert Rachael Dunn, who is co-ordinating the workshops, said: "After 17 years in media I’ve seen a lot of changes and challenges for SMEs when it comes to marketing their businesses. "The most common issue at present relates to online marketing: ‘Where do I start?’, ‘There are too many options!’ "But often, these businesses forget about the key fundamentals you have to have in place before you even look into online marketing. "Get your website right. This is the first step if you want to attract people to your product/services
A well-created online marketing plan explains in detail all the tools, tactics and strategies that will be carried out to achieve the targeted goals April 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media.The online marketing plan is one of the most important tools for any company that wants to stand out on the internet. Competing in a world of constant change is very difficult, and here this article plays a very important role, which will help you to set different actions towards achieving your objectives.Online marketing is crucial for any brand, regardless of its size. It is true that for many, the beginnings can be confusing, an...
MIAMI, April 13, 2018 /PRNewswire/ -- Matt Maglodi, founder of the internet marketing company Online Advantages, is pleased to announce the grand opening of a new East Coast office in Miami, Florida. The new location will serve Miami, and the greater State of Florida. To learn more about Online Advantages and the high quality and affordable digital marketing services that they offer their valued clients, please visit Online Advantages Miami. To celebrate the grand opening of the new Online Advantages location, Maglodi said he will be offering free monthly marketing workshops to small businesses that will cover the basics of internet marketing."We are looking forward to working more closely with clients in and around the area, and offering our effective and innovative digital ...
CHICAGO -- This is the year click-throughs and other "vanity metrics" that marketing teams use to "prove" digital marketing ROI will be thrown away. Instead, spending on customer outreach -- and investments in the martech stack used to enable them -- will be directly tied to revenue.So said Shashi Seth, Oracle's marketing cloud senior vice president, across several sessions, including a keynote at the Modern Customer Experience CRM user conference, en route to announcing new data analysis tech to help companies find that holy grail connecting marketing spend to bottom-line revenue. That long-sought-after digital marketing ROI metric has been nearly impossible to measure before the current era of big data collection and AI tools to sift through it."2008, for many of you -- if you're old ...