Saturday, December 15News That Matters

Online Marketing

Marketing for Growth: Resource Allocation for New Online Store Owners – MarTech Advisor

Marketing for Growth: Resource Allocation for New Online Store Owners – MarTech Advisor

Online Marketing
One of the biggest challenges for new online store owners is getting shoppers to the site once it's launched. This article by Emily Johnson, Manager and Team Lead, Springbot, provides pointers about where to focus marketing efforts to drive traffic and set up your new store for growth. Congratulations! You are now an online store owner! You refined your products, built a website, wrote some pithy descriptions, took some beautiful pictures, set up a payment system and have a team of friends and family ready to help pack up and ship out orders as they begin rolling in. You have flipped your digital door sign to “Open for Business!” But, now what? You’ll need to muster up what elbow grease you’ve got left to make sure shoppers know you exist, and building awarenes...
Predictions: 9 digital marketing trends for 2019 – CMO

Predictions: 9 digital marketing trends for 2019 – CMO

Online Marketing
If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, artificial intelligence (AI), machine learning, virtual reality, augmented reality, natural language processing and facial recognition becoming mainstream, it can feel as if marketers are always chasing their tails.Add to this the constant, and very ad-hoc, data privacy protections going up almost by postcode, the marketing path is a difficult, and volatile, one to be treading.So what does 2019 hold for digital marketers, and marketing generally? We ask a raft of industry experts from the marketing technology and industry community to give us their th...
The Digital Marketing Market in India (2018-2023) – Mobile Ads are One of the Most Promising Digital Marketing Formats – ResearchAndMarkets.com – Business Wire

The Digital Marketing Market in India (2018-2023) – Mobile Ads are One of the Most Promising Digital Marketing Formats – ResearchAndMarkets.com – Business Wire

Online Marketing
DUBLIN--(BUSINESS WIRE)--The "Digital Marketing Market in India (2018-2023)" report has been added to ResearchAndMarkets.com's offering. India is considered to be emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design. Online advertisement and mobile advertisement form the two major chunks of digital marketing. Rising demand for digital marketing is spurred by the increased use of the 4G connections and smartphones along with a fast growing e-commerce business. There is a dearth of skilled professionals in this space, and sometimes it becomes very difficult for the companies to afford the technologies to enter into the digital s...
Online marketing framework to guide consumers out in three months — CPC – The Punch

Online marketing framework to guide consumers out in three months — CPC – The Punch

Online Marketing
Ifeanyi Onuba, Abuja The Consumer Protection Council will before the end of the first quarter of 2019 release a framework that will guide the conduct of online marketing companies in Nigeria. The Director-General, CPC, Mr Babatunde Irukera, stated this during an interview with our correspondent in Abuja. The council had in March this year met with top officials of online marketing companies in Nigeria such as Jumia, Konga, Yudalla, and Mall for Africa among others. The meeting had focussed on the current consumer experience in the online shopping market place. Speaking during the interview, the CPC boss said both the council and the online marketing companies had agreed that only a robust, ethical and well-regulated industry could promote consumer confidence. He said both the counci...
Debunking the Top Five Digital Marketing Myths In the Market – MarTech Series

Debunking the Top Five Digital Marketing Myths In the Market – MarTech Series

Online Marketing
Digital marketing has become just “marketing” — it’s the norm for modern businesses, while traditional marketing, although still present and necessary, has inevitably taken the back seat. Being a powerful driving force for growth, it’s not exclusively a concern of the marketing team.In a well-integrated strategy, customer service and sales teams primarily need to have some insight into the facets of digital marketing, but there’s usually a lot of outdated information or prevailing myths concerning it. This can only create misunderstandings across teams or lead the non-marketing staff to miss out on viable solutions and opportunities in their work. In light of that, we’re here to debunk the 5 most common digital marketing myths.Myth #1: If Your C...
How Franchisors And Franchisees Can Work Together For Digital Marketing Success – Forbes

How Franchisors And Franchisees Can Work Together For Digital Marketing Success – Forbes

Online Marketing
GettyGetty The franchisor-franchisee dynamic is one of the most unique relationships in the business arena. The franchise model requires unity while also encouraging autonomy, and that can be a complicated environment to maintain. Coordinating marketing initiatives within that model can be particularly challenging. But if both parties wish to succeed, they must strike the appropriate balance in executing key tactics that each is best equipped to manage. This is especially true in managing digital strategy, where available resources often dictate the channel and scale of the tactic. At Location3, we manage digital marketing strategy for more than 100,000 franchise and multi-location businesses, and we’ve learned that open and clear communicatio...
Fashion brands must improve digital marketing as online shopping grows – FashionUnited India

Fashion brands must improve digital marketing as online shopping grows – FashionUnited India

Online Marketing
Marjorie van Elven | Tuesday, 11 December 2018 Consumers are growing more and more accustomed to buying clothes online, so much so that the share of e-commerce sales is set to grow from 20 percent today to 25 percent by 2020, according to a joint study by international marketplace Zalando and consultancy firm Boston Consulting Group (BCG). In this scenario, it is crucial for fashion brands to have a firm online marketing strategy, which is why the duo surveyed 90 global fashion brands belonging to 40 companies, as well as a group of senior executives in Western Europe, to learn how they are doing online marketing. They found out there is still a lot of room for improvement. Here are the study’s main takeaways: 1. Fashion labels plan to increase online media spend...
Fashion brands must improve digital marketing as online shopping grows – FashionUnited UK

Fashion brands must improve digital marketing as online shopping grows – FashionUnited UK

Online Marketing
Marjorie van Elven | Tuesday, 11 December 2018 Consumers are growing more and more accustomed to buying clothes online, so much so that the share of e-commerce sales is set to grow from 20 percent today to 25 percent by 2020, according to a joint study by international marketplace Zalando and consultancy firm Boston Consulting Group (BCG). In this scenario, it is crucial for fashion brands to have a firm online marketing strategy, which is why the duo surveyed 90 global fashion brands belonging to 40 companies, and a series of senior executives in Western Europe, to learn how they are doing online marketing. They found out there is still a lot of room for improvement. Here are the study’s main takeaways: 1. Fashion labels plan to increase online media spending Cu...
Five Online Marketing Strategies For Law Firms – Forbes

Five Online Marketing Strategies For Law Firms – Forbes

Online Marketing
GettyGetty How can law firms bring traffic to their websites, get more phone calls and generate ongoing referrals and repeat business? Based on my experience working with many law firms and other industries, I can tell you that trust is important to the success of your online marketing campaigns. Your marketing plan should start with building a reputable brand and website, followed by ongoing strategies that educate and hopefully turn website visitors into loyal clients. It's important to be at the forefront of their mind when they need you most. Let's discuss five marketing strategies that can help your law firm reach new clients: 1. Optimize your website. A website needs to be more than a homepage, about page and contact us page. It should be a tool that co...