Sunday, December 8News That Matters

Online Marketing

TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants – MarTech Series

TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants – MarTech Series

Online Marketing
TripAdvisor, Inc., the world’s largest travel platform, announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience. Today, 93 percent of diners check menus online before choosing a place to eat, but for restaurants, keeping their menus up-to-date everywhere on the Internet is a challenging and time-consuming process. SinglePlatform works with restaurants to easily publish and manage their menus and other key information such as their business name, opening hours and contact information on main search and discovery sites like Google and Facebook. Upon completion of the integration, restaurants will be ab
Over 3 million people took these 5 online courses in 2019—here's what they teach you – CNBC

Over 3 million people took these 5 online courses in 2019—here's what they teach you – CNBC

Online Marketing
As technology continues to transform business, workers are using technology to transform themselves throughout their careers.Today, one of the most common ways for workers to do this is by taking a course online.There are several online education providers offering free and low-cost courses for workers hoping to "upskill," meaning they want to pick up a new skill that can help them advance their careers. One of those providers is LinkedIn Learning, which costs about $299.88 per year but is often offered to students by their universities or to workers through their employers.Approximately 93 million workers took a course on LinkedIn Learning in 2019.LinkedIn recently analyzed their user data to determine their most popular courses of the year. More than 3 million people took these five c...

TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants – PRNewswire

Online Marketing
NEEDHAM, Mass., Dec. 5, 2019 /PRNewswire/ -- TripAdvisor, Inc. (Nasdaq: TRIP), the world's largest travel platform*, today announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience. Today, 93 percent of diners check menus online before choosing a place to eat, but for restaurants, keeping their menus up-to-date everywhere on the Internet is a challenging and time-consuming process. SinglePlatform works with restaurants to easily publish and manage their menus and other key information such as their business name, opening hours and contact information on main search and discovery sites like Google ...
OVC, INC. SEO Team Strengthens Law Firms' Marketing Efforts – Yahoo Finance

OVC, INC. SEO Team Strengthens Law Firms' Marketing Efforts – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="OVC, INC.'s search engine optimization (SEO) team consists of digital marketing professionals Christine Miller, Michael Rivera, and Frank Jones. OVC, INC. provides cutting-edge, personalized online marketing for lawyers throughout the United States with first-page search results and exceptional conversion rates for our clients." data-reactid="11">OVC, INC.'s search engine optimization (SEO) team consists of digital marketing professionals Christine Miller, Michael Rivera, and Frank Jones. OVC, INC. provides cutting-edge, personalized online marketing for lawyers throughout the United States with first-page search results and exceptional conversion rates for our client...
We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now – Search Engine Journal

We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now – Search Engine Journal

Online Marketing
ADVERTISEMENTGood marketers are hungry for knowledge and always looking to hone their craft so they can win for their clients/brands/themselves.We all start at the basics and no one should ever be made to feel bad for not knowing a tactic. It brings me so much joy to learn something new, and to empower a fellow marketer when I can.That said, when someone is “faking” their prowess they invite ruin and ridicule on themselves (and often drag the brands they serve down with them).I asked some of my favorite perspectives about their favorite marketing ”tells.”Their answers turned into a really useful reality check on which tactics are still relevant and which ones need to be retired.1. Leaning Heavily on Data with No Strategy/Action ItemsThis tell came up in all disciplines (SEO, PPC, and So

SEMrush Hosted the Biggest International Digital Marketing Show in India – PRNewswire

Online Marketing
The event witnessed power packed speakers from notable international brands including Microso, LinkedIn, Zoho.com, Uber Eats, Nykaa, and OLX sharing first hand insights on improving digital marketing strategies, building traffic, expanding brand awareness and everything a marketer should know to be prepared for 2020. According to the participants, among the most popular sessions were the following: Audiences, Ads, and AI: Top Tips for Future-Proofing Your PPC by Purna Birji, Microsoft Markeng in 2020 - Why businesses should kill the Funnel and focus on the Flywheel by Shahid Nizami, Hubspot Key to scale - how to build your own business from scratch by Vargab Bakshi, Shopify India Olga Andrienko, Head of G...
Digital Marketing Hacks for E-commerce Players to use in 2020 – Customer Think

Digital Marketing Hacks for E-commerce Players to use in 2020 – Customer Think

Online Marketing
Image Source If we draw an analogy, physical stores are made up of brick and mortar, while e-commerce stores are made up of Lego. While physical stores are permanent and stiff, e-commerce stores are temporary and nimble. E-commerce stores can be restructured innumerable times and can incorporate all the feedback. The building, and optimizing an e-commerce platform is easy, but running and scaling it is quite challenging. To scale an e-commerce business, the team needs to identify its audience, refine it and target it. Once you start targeting your audience, the traffic increases but there’s a long way to go before the traffic converts into orders. The conversion rate for a new shopper is 1.5%-2%. The fact that 72% of all shoppers start their search on Amazon, explains how tough it is
Best Digital Marketing Courses 2019 • Enroll Now • Benzinga – Benzinga

Best Digital Marketing Courses 2019 • Enroll Now • Benzinga – Benzinga

Online Marketing
Digital marketing skills are in high demand across many industries. Companies understand the importance of having an online presence and how an effective digital strategy can mean increased profits. They’re on the hunt for professionals that can help, which means more opportunity for you if you’re interested in digital marketing.  Whether you’re ready to pursue a career in digital marketing or expand your knowledge, there are courses for all skill levels that can lend you a helping hand.  Quick Look: Best Digital Marketing Courses What Makes a Digital Marketing Course Great? Before you sign up for a digital marketing course, review the description to confirm it meets the following criteria. Discusses Current Trends  Trends continually change in t
The Outdoor Industry Vs The Digital World – Forbes

The Outdoor Industry Vs The Digital World – Forbes

Online Marketing
The Outdoor Industry vs The Digital WorldPHOTO BY @ALEXAZABACHE ON UNSPLASH WITH TREATMENT BY MTO DESIGNER MARIANA SAHAGÚNUnlike any other, the outdoor industry provides a real chance for a lifestyle business of entrepreneurial dreams.Like many, I started my own business for the freedom of creating my own destiny, the autonomy to go where I want to go, when I want to go. To create a business that mirrors my own values and would have the culture I sought but did not find at other places I previously worked.For me, this meant creating a values-based agency focused on helping great companies with a mission to achieve both profit and impact. Over the last six years, we have found a values-alignment with companies across a wide array of industries with one clear standout — the outdoors.Entre