Sunday, August 25News That Matters

Online Marketing

Online media consumption to boost digital marketing – SunStar Philippines

Online media consumption to boost digital marketing – SunStar Philippines

Online Marketing
BEING home to among the world’s heavy internet users, the Philippines could see further growth in digital marketing as the population shifts to online media consumption.Dennis Perez, president of the Internet and Mobile Marketing Association of the Philippines (Immap), said the digital space has continued to evolve and disrupt several industries. The digital economy, he noted, is potentially disrupting a lot of companies whether small or big and the need to adopt the virtual medium is rising among them.Perez, who is a media director at Unilever Philippines, believes the country’s heavy social media usage should push businesses to invest in digital marketing to broaden their market reach.Immap is now looking into establishing a presence in Cebu to engage more companies
4 Steps To Build Your Career As A Freelance Digital Marketer – Forbes

4 Steps To Build Your Career As A Freelance Digital Marketer – Forbes

Online Marketing
Digital marketing is one of the top paying remote work niches right now. The compensation will likely remain high as companies keep ramping up their digital marketing spending. This year worldwide digital ad spending is expected to rise by 17.6% to $333.25 billion and reach an astonishing $517.51 billion by 2023. A fair share of those budgets will go into hiring top digital marketers, both in-house and on an ad hoc, freelance basis. So how do you become one of the top digital marketers for hire? Below are several helpful steps that should help you steer your career in the right direction.  1. Give your mindset a quick check As an employee, you are probably used to getting things done as per your boss's requests. Typically, you are given a general direction for a project and yo...
Three Digital Marketing Trends That Can Bring You Closer To Your Customers – Forbes

Three Digital Marketing Trends That Can Bring You Closer To Your Customers – Forbes

Online Marketing
To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, "more than a quarter of U.S. adults say they’re 'almost constantly online.'" This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will affect digital marketing and advertising in the future. Here are three digital marketing trends that Meeker highlighted, and my advice on how you can take advantage of these trends to get closer to your customers and increase your marketing campaigns’ chances of success. 1. People Love Visuals, Videos And Voice According to Meeker’s report, Americans spent 6.3 hours a day using digital media in 2018, an increase of
Verified Expert Growth Marketing Agency: 3Q Digital – TechCrunch

Verified Expert Growth Marketing Agency: 3Q Digital – TechCrunch

Online Marketing
With 12 offices and 350 employees around the world, 3Q Digital is a giant among growth marketing agencies. They’ve worked with companies like Brandless, Opendoor, and Warby Parker, but they also have an internal business unit called 3Q Incubate to work with startups in their pre-launch phase. 3Q Digital gets tech and that’s a testament to CEO and founder David Rodnitzky’s early days as a one-man growth marketing consulting practice in 2008. Learn more about 3Q Digital’s approach to growth, their ideal client, and more.  “I’ve used them at 3 companies – 2 of which were small startups with minimal prior paid investment. In those cases, they helped me build our entire performance marketing foundation…” Matt O' Day, SF, Head of Performance Marketing and Analytics, Rylo Inc
Master digital marketing without breaking the bank with these online courses – New York Post

Master digital marketing without breaking the bank with these online courses – New York Post

Online Marketing
Discover the highlights of our New York Post Store, brought to you by our partner StackCommerce. The New York Post may be compensated and/or receive an affiliate commission if you buy something through our links. The times they are a-changin’, especially in the world of marketing. Long gone are the days of plastering brochures and billboards to get recognition. Today, if your business doesn’t have an online presence, you’re practically invisible. But it takes more than just a website to succeed in 2019. From Facebook to Google Adwords, you need to be able to do it all. Don’t worry; you don’t need to go back to school to learn the essentials of modern digital marketing. All you need is an internet connection and this Complete Digital Marketing Super Bundle. Across nine courses and over 5
San Diego Architects Reputation Marketing Media Relations Services Launched – Yahoo Finance

San Diego Architects Reputation Marketing Media Relations Services Launched – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="San Diego online marketing agency ProMediaAuthority launched a first-of-its-kind reputation marketing solution for architects and interior designers in San Diego." data-reactid="11">San Diego online marketing agency ProMediaAuthority launched a first-of-its-kind reputation marketing solution for architects and interior designers in San Diego.<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="SAN DIEGO, CA / ACCESSWIRE / August 21, 2019 / ProMediaAuthority, a digital marketing agency based in San Diego, California, announced an innovative content- and media-based online marketing solution for architects...
Kane: Digital marketing and SEO is a marathon, not a sprint – Pamplin Media Group

Kane: Digital marketing and SEO is a marathon, not a sprint – Pamplin Media Group

Online Marketing
'There are a lot of SEO experts and social media management gurus out there to help mom-and-pop business owners.' If there's one thing I hear all the time while I'm out in the field talking to business owners, it's this: "I don't know how to improve my online presence, appear higher in Google or handle social media." If this sounds like you, rest assured you are not the only one struggling to create and manage a digital brand. I'm a millennial, which, in part, means I grew up in a generation that pioneered the latest technology trends. My cohorts and I were guinea pigs for Apple, Microsoft, Google and many others to roll out and test their devices. But, guess what? I am still no expert when it comes to social media management, online marketing or web development. That's why wh...
Digital Marketing Specialist CRVA – Charlotte Agenda

Digital Marketing Specialist CRVA – Charlotte Agenda

Online Marketing
The Charlotte Regional Visitors Authority (CRVA) works to deliver experiences that uniquely enrich the lives of our visitors and residents. Through leadership in destination development, marketing and venue management expertise, the CRVA leads efforts to maximize the region’s economic potential through visitor spending, creating jobs and opportunities for the community. Brands supported by the CRVA include the Charlotte Convention Center, Spectrum Center, Bojangles’ Entertainment Complex, the NASCAR Hall of Fame, Charlotte Regional Film Commission and Visit Charlotte in conjunction with the region’s destination marketing brand, ‘Charlotte.’ Overview:The Digital Marketing Specialist is responsible for supporting the success of the CRVA’s digital properties and marketing strategy. This in
Internet Marketing Company, fishbat, Discusses 3 Social Media Strategies Airlines Can Take Advantage Of – Yahoo Finance

Internet Marketing Company, fishbat, Discusses 3 Social Media Strategies Airlines Can Take Advantage Of – Yahoo Finance

Online Marketing
NEW YORK, Aug. 20, 2019 /PRNewswire/ -- When it comes to online marketing, social media is essential for reaching the widest audience possible. Internet marketing company, fishbat, discusses 3 social media strategies airlines can take advantage of.(PRNewsfoto/fishbat)Roughly 70 percent of adults in the United States are active on social media. Moreover, it's common for the average social media user to have accounts spanning different platforms, including Facebook, Twitter, and Instagram. From a corporate standpoint, this equates to a consumer base that can be reached on different channels. Social media can help any business, airlines included, engage their current audience and attract newcomers alike. As is the case with any digital marketing approach, the potential of social media...
How To Make A Product Go Viral: The Holy Grail Of Digital Marketing – Forbes

How To Make A Product Go Viral: The Holy Grail Of Digital Marketing – Forbes

Online Marketing
No matter how great your next product is, it won’t sell to a single customer if no one knows it exists. Of course, the more people you can market your product to, the better your chances of dramatically increasing sales. That’s why making a product go viral has become such a popular goal for marketers. When that happens, potential customers from all over the world share your product with even more potential customers, maximizing your reach -- and doing so for free. Obviously, that would be incredible, especially if you can make your products go viral again and again. Fortunately, it doesn’t have to be as daunting a task as it often sounds. Instead, just follow these five steps to leverage viral marketing for your next product. 1. Clarify your product’s practical value. Products that go