By David InskeepSCORE Knowing the effectiveness of your social media marketing efforts involves more than just counting your Facebook business page “likes” and Twitter followers. Superficial “vanity metrics” rarely provide an accurate window into how well your strategy is working.What really matters is how well your content is:Attracting and keeping the interest of readers, viewers, or listeners.Getting shared.Generating leads.Making sales.And that requires paying attention to metrics that shed light on whether your social media marketing tactics are helping you reach your business goals.Establish Goals.Metrics are only meaningful when they relate to clear goals. How else can you say your efforts are succeeding or failing? In his book, "500 Social Media Marketing Tips,” social m
With so many people tuning into their social media sites each day, it’s no wonder more brands and businesses are following their customers there to reach them. Marketing campaigns now include having a presence on Twitter, LinkedIn, Facebook, Snapchat, and other online channels to promote products and services. If your company has just started with social media, don’t worry. It can seem overwhelming, but with a few tips, you can keep your efforts active and engaging.1. Provide Consistent Updates: One of the missteps some companies make after launching their social media sites is not providing consistent updates. The key is to post new content on a regular basis. Create a schedule where fresh information is posted and older content is archived. The posting schedule should include the type
I love to write, so I’ve been maintaining a blog while I’ve been in school. The thing is, I’d really like to do this more seriously. However, that’s not really possible right now, because nobody really knows that my blog exists! I write about news and general-interest stuff, so I think there might be a market for my blog, but there’s no way to know right now because nobody is paying attention to it. How can I bring my blog to the attention of more people? Blogging can be a very rewarding way to reach an audience and even, if you attract enough readers, make a living. However, there’s no doubt that the path to internet prominence can be a very challenging one indeed. How can you make people aware of a site without spending a mind on advertising? Experts tell us that the key to
Most consumers start by doing online research when it comes time to make a big purchase. The same is true for prospective solar customers—many turn to the internet first to understand the process of going solar and identify local solar companies.That’s why digital marketing is a powerful tool for solar companies to connect with customers. Solar installation companies must be sure to dedicate time and thought into their online presence to avoid missing out on prospective customers. Luckily, it doesn’t take much expertise to reap the benefits of digital marketing.In this new series from Aurora Solar, we’ll walk through the variety of tools and platforms that solar companies can incorporate into their digital solar marketing efforts. We’ll explain the value offered by different digital mar
Does Google Analytics still cut it in today’s world? What should marketers be doing instead and how can they stay ahead of the ROI pressures? Matthew Robinson at ContentSquare looks at the importance of marketing growing up and taking note of new ways to measure and analyse ROI.Despite the increasing sophistication of online services, eCommerce teams continue to rely on dated forms of measurement. eCommerce has changed fundamentally over the past ten to fifteen years, with the online channel influencing purchase decisions more and more, and taking an increasing share of corporate profitability. Customer expectations are high but marketers are not evolving their analytics techniques. Naïve MeasurementGoogle Analytics (GA) was a revelation for marketers a decade ago, offering an unprecede
11What makes someone act?There have been countless hours of study devoted to this question. Today, though, it’s usually considered in the light of sales: what will it take to help my conversion rates go up? Is there a way I can get more people to buy my product or service?The answer is yes. And it’s not as hard as you think.Here are six tips to improve your conversion rate optimization.#1 Have a Strong Value PropositionThe number one question you have to answer when someone new comes to your site is this:What’s in it for me?“I’ve been working for a while on ways to tell people why they should use my e-commerce program, and I still don’t think it’s there yet,” said Nick Peroni of Ecom Empires. “But it’s definitely helped that we created a video on the sign-up page that lays out the value
<div _ngcontent-c20 innerhtml="ShutterstockIf you have ever Googled the phrase "SEO is dead," you probably stumbled upon multiple sites vehemently arguing one side or the other. The naysayers insist that the practice is dead, or at least ineffective, while advocates continue to swear by it. So what's the truth and is it still worth implementing? And if so, how can you properly implement SEO to be effective now and in the future?For those who believe that SEO doesn't work anymore, here is some food for thought. SEO has changed a lot, and that's an understatement. But that doesn't mean the practice is dead or doesn't work. Digital marketing, and SEO especially, encompasses much more than just links and keywords. You need to consistently provide value in everything you do. Building...
Before you dismiss the idea that you might suffer from smartphone addiction, consider how long could you go without checking your phone. A day? An evening? An hour? Internet use has skyrocketed over the past few decades due to the proliferation of mobile devices. The convenience of checking social media updates, messaging friends, watching movies, paying bills and even finding dates right from our pockets has radically changed our lifestyle habits. Since 2000, the average number of hours spent online each week has doubled to 23.6 hours, according to the 15th annual Digital Future Report, produced by the USC Annenberg Center for the Digital Future.However, a 24-7 internet connection in the palm of your hand comes with a price. Numerous recent studies have linked social media to low self-...
(MENAFN Editorial) Online PR News 09-April-2018 Astoria, New York When it comes to marketing on the Internet, lawyers need to become savvier. "There are tips and tricks that they can use to successfully engage people and market their services online," says Chad Lieber. Among those tricks is ensuring that the content on your website has proper short tail and long tail keywords, which will help you to rank better on search engines. With better ranking, you can improve your conversion which will lead to more people contacting you about their cases. The content you create should relay your expertise to the potential client leafing through the pages of your site. The information on your web pages and your blog should communicate your expertise and lead to conversations...
[unable to retrieve full-text content]12 Public Facebook Groups You Should Join for Great Business Insights Small Business TrendsFull coverage Source link