Having an arsenal of marketing tips for small businesses can help you boost your business to success.As a business owner, you should continuously seek marketing advice for small businesses that can be used in your business. This will ensure that your marketing efforts are always fresh and relevant. We have compiled some of the most significant marketing tips for small businesses that every owner should know.Appeal To EmotionsIn your marketing messages, whether print, online, video or others, appeal to the emotions of your audience. If you make your audience feel something, that feeling will undoubtedly win over reason. It is much easier to evoke feelings than to win an argument.Invest more in your online marketingWhile there is more to small business marketing than online marketing, tod...
Planning to implement digital marketing for the first time for a new business can be an overwhelming experience. This is because of the appealing nature of several diverse ways to do so. Today, there exists a multitude of strategies and even places to market your business. Considering the existence of a huge number of strategies and approaches, the chosen ones when coupled with other ideas take no time to proliferate out of control.Above all, it can be challenging to pick up a marketing method, especially for a small business with limited resources including a petite budget. So, how these businesses can opt for an affordable yet effective online marketing campaign? Well, for them, here are some most effective tips that they can leverage today!Beware of One-Sided Internet Marketing TipsT...
Looking for proven marketing tactics to grow your firm? Here are five that will work in any business situation. With the proliferation of social media and content marketing strategies such as e-newsletters, relying on word-of-mouth to attract new clients may no longer be enough.Not only are prospective clients time-poor, they are being inundated with information about accounting services from rival firms and invitations to take their business elsewhere. As a result, practices of all sizes should not see marketing as yet another expense, but an essential tool for growth and a way to boost the bottom line.The key, however, is to achieve cut-through in an increasingly cluttered, highly competitive market.1. Build your brand“You need a point of difference and a
If you’re a professional photographer, familiarity with photography and the law for copyrights, releases, contracts and more, is an essential aspect of your photography business. Attorney Rachel Brenke — who is licensed in Texas, Virginia and the Supreme Court of the United States — can help through her web site, TheLawTog.“I’ve been working with thousands of photographers over the last 10 years,” Brenke says. Her goal is to help professional photographers stay “protected, engaged, and successful”. In addition to providing legal advice and guest-lecturing at CreativeLive and WPPI (Brenke is a photographer herself), she offers marketing tips through her blog.Recent article titles include “What do I do if there’s no written photography contract?”, “What do I do if someone makes an illustr
The first mention of Gen C can be traced back to 2004, but 2010 marks Nielsen and Booz Allen Consulting’s attempt to use the term as a way to define millennials. In 2012, Gen C became its own entity as Brian Solis published his definition — essentially, a group of individuals, irrespective of age, who use an abundance of technology during their daily routine.As the president of a social media marketing agency, I am always on the lookout for new trends, groups or platforms in the online marketing industry to help boost our clients’ businesses and online presence. Following extensive research on Generation C, it became clear that the company's focus needed to shift from millennials to these new leading consumers.Who Is Generation C?Traditionally, generations are defined by the ye
Kantar Millward Brown released a new AdReaction study that examines the global state of multichannel advertising campaigns.AdReaction: The Art of Integration guides marketers on how to best navigate the myriad channel choices and ad formats, while delivering effective, integrated campaigns, well understood across channels by consumers.AdReaction found that, well integrated and customised ad campaigns can boost campaign effectiveness by as much as 57%; this represented fewer than half (46%) of all campaigns tested.Read: Crypto comeback: Virtual currency kicking into new gearThe study also found marketers and consumers having different views on whether campaigns successfully fit together. Most marketers (89%) surveyed believe their campaign strategies are integrated, but just over ha...
Templune / PixabayQuality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business.Simply publishing anything in that space won’t work. You’ll have to put some thought into how to create copy that your audience will love. The good news is it’s not as hard as you might think. The blueprint is out there.Below are some tips for breaking through to your customers, with landing page copy that grabs their attention. No one knows your business like you do. You can take these tips, and craft a page that turns skeptical readers into brand loyalists. Or you can hire a landing page copywriter.15 Tips for Writing Landing Page Copy that Will Boost Your BusinessTip #1
$68 million on advertising. However, since November 24, 2017, advertising on television, print, and radio ceased throughout the holiday season. Their goal was to focus more on the digital marketing side of things and try to connect with an ever-growing online audience.While this may not have been the smartest move for such a big corporation (since television advertising equates to about one-third of ad spending and is still regarded as the most effective form of advertising), digital media marketing is the perfect place for your small retail business to thrive.There’s little doubt small retailers need to establish themselves in the digital space. In today’s fast-paced environment, you can’t rely on the tactics of old to bring you closer to the future. That’s where digital marketing come
Tumisu / PixabayYou’ve set up your AdWords account and have successfully sent qualified traffic to your site. Now you need to make optimizations using feedback from how your account’s traffic is performing on your site. To get this data, you need to understand how to effectively utilize Google Analytics to see whether your AdWords traffic is completing the goals you have set out for it. In this article, we will cover several tips and best practices to ensure that your Analytics and AdWords accounts are correctly synced, and to help you leverage both engines’ data to keep your campaigns on track to meet and surpass your marketing goals.Linking Your AccountsThe first and most important thing that needs to be done once your AdWords account is running is connect it to your Analytics account
StockSnap / PixabayYou know you need to up your online marketing game in the new year. One of the best ways to do that is to take your copy to the next level.However, copywriting is not something that just comes naturally to everyone. In fact, it can be difficult to write effective online marketing copy, whether you’re doing it on a landing page for your course, or whether you’re creating a Facebook ad.As you get ready to move forward in the new year, though, here are a few things to consider for better marketing copy:1. Start with AuthenticityOne of the best things you can do for effective online marketing copy is to be yourself. Come from an authentic place. Your voice and tone should be personal and real.Think about writing your ad copy from your customer’s point of view — and make i