Thursday, May 23News That Matters

Online Marketing Tips

10 Online Lead Generation Tips For Service Brand CMOs

10 Online Lead Generation Tips For Service Brand CMOs

Online Marketing Tips
<div _ngcontent-c20 innerhtml="Generating interest AKA leads online is getting harder and harder.&nbsp;ShutterstockWith so many consumers active online, it has forced CMOs to shift a large percentage of their focus to the online ecosystem when it comes to generating leads, specifically for businesses that provide a service.CMOs must come up with effective strategies to attract prospects online, turn them into leads, and then convert them into customers. There are many obstacles in the way&nbsp;— increased online competition, consumer reviews on social media and review platforms and the evolution of consumers’ online behavior when it relates to interacting with advertisements.In order to help you generate quality leads online and convert a high percentage of them into cus
Top 10 restaurant marketing tips

Top 10 restaurant marketing tips

Online Marketing Tips
Not only is competition fierce, a restaurant loses an opportunity they cannot regain every time there’s an empty table during a service.So how does one limit these missed opportunities? Through implementing effective restaurant marketing tips.1. Professionally photograph your dishesOne of the most important things you can do is take professional, drool-worthy photos of your menu items. Online visual content is king, especially appetizing food to hungry eyes.Example of enticing food photography taken by the Get It Magazine Ballito/Umhlanga team.2. Welcome online reviewsNext is to make sure you have set up a TripAdvisor and Zomato account and have someone constantly manning these. Include as much detail on your restaurant as possible on these platforms, including your
8 Vital Email Marketing Tips for a Successful Hospitality Industry Campaign

8 Vital Email Marketing Tips for a Successful Hospitality Industry Campaign

Online Marketing Tips
Email marketing is a hugely beneficial marketing tactic if implemented in the right way. For many businesses, the main focus is on creating new content, new opportunities and getting new customers to come in but this doesn't have to be the case.In fact, it's far easier to market your business to a subscriber or existing customer than it is to seek out new ones who you'll need to convince to trust your business. To give you a helping hand on how email marketing can benefit your hospitality business here are eight essential tips you need to know.Welcome EmailsOne of the most important emails that your customers will be expecting after they give you their email address is a welcome email stating that you're happy to have them become a part of your mailing list.You'll want to make sure that...
7 Ways to Increase Your Brand Awareness Exponentially

7 Ways to Increase Your Brand Awareness Exponentially

Online Marketing Tips
Here’s a quick guide to easily increasing brand awareness.A brand is nothing if people don’t recognize it. However, generating brand awareness is no easy feat. In fact, it is considered one of the most challenging parts of digital marketing today.Fortunately, there are plenty of ways now to build brand recognition.But, before you get excited, you need to know that the recent changes in the world of online marketing have rendered some of these techniques useless.Many of the techniques that worked just last year no longer do much at all.With that in mind, Edgy Labs gathered seven of the most effective ways to help you improve your brand awareness strategy for 2018.Follow these useful tips, and before you know it, you’ll be on your way to enhancing your product’s or business’s brand.7 Ways
Tom's tips for online success

Tom's tips for online success

Online Marketing Tips
Almost unknown in Asia 10 years ago, e-commerce has grown quickly in Thailand, Mr Tom says.ACommerce Thailand co-chief executive Tom Srivorakul grew up in the US and has always been fascinated by internet business models. He worked in various industries and returned to Thailand over 15 years ago to start his first internet business with his two brothers. Over the years, Mr Tom and his brothers have built and exited various regional businesses. Here he offers his views on the state of e-commerce in Thailand.Q: What was the inspiration for your e-commerce businesses, Ensogo and aCommerce?After seeing the Groupon phenomenon in the US, we started Ensogo in Thailand, Indonesia and the Philippines. ACommerce's business was conceptualised after we exited Ensogo and during our time at Ardent Ca...
5 Spring Cleaning Tips For Your Social Media

5 Spring Cleaning Tips For Your Social Media

Online Marketing Tips
We're finally there. Spring. And that I find... exciting! So, when thinking about spring, then spring cleaning, consider your social media clean up as well. When I read this week that an average brand has over 250 digital experiences now to manage online, if you have any type of digital footprint, you may not be far behind.That, and are you future-focused, or past-focused? If you dig the past, of course, feel free to keep everything up and going (and there's something extra special to be said for those who curate content online that happened before the internet happened). But, if you're future focused like I am, consider tweaking and sprucing up your digital presence to focus on whats coming, rather than just what has been. Here are a few tips I completed this weekend, bu...
5 Of The Most Valuable Digital Marketing Tips for Lawyers

5 Of The Most Valuable Digital Marketing Tips for Lawyers

Online Marketing Tips
Tuesday, March 20, 20185 Of The Most Valuable Digital Marketing Tips for LawyersLaw firms, like any business, find that there are certain digital marketing strategies that work well for their industry. Because of this, there are many of the same spaces online where they compete. Most attorney’s websites rely heavily upon SEO and Pay Per Click advertising to generate new interest from prospective clients. Because of this, there are online platforms and tools that work well for attorneys which means that they need to be protected. Here are some tips for safeguarding some of your most valuable online resources.Protect Your Google Reviews - Google giveth and Google can taketh away. Building up a strong reputation through reviews on Google has solid benefits. It builds trust in the eyes of p
Facebook will research you at the request of marketers

Facebook will research you at the request of marketers

Online Marketing Tips
The story below was originally published in May 2017. It has been republished in light of news that Facebook suspended data firm Cambridge Analytica for improperly obtaining data harvested from 50 million users.Companies looking to get an edge in their use of advertising on Facebook can ask the social network to conduct research and compile reports about its users' online activities, Facebook acknowledged Monday in an email to CBS News. But Facebook noted that it considers some key questions in deciding whether to agree to such requests."Before moving forward with research, some of the questions our teams use to evaluate are: Will the analysis improve the community or people's experience on Facebook? Are there potential adverse consequences in using the insights? Would people expect thi...
Tips To Make A Successful Career In Digital Marketing

Tips To Make A Successful Career In Digital Marketing

Online Marketing Tips
With the rise of the internet and digital networks, digital marketing has become the indispensable need of the current era for businesses looking to promote themselves. As consumers become more tech-savvy and adept, entrepreneurs and digitally-enabled companies have expended considerable effort in building their brand through digital marketing platforms. India is projected to add half a billion more internet users in the next 5 years, which is increasingly driving companies to turn to digital channels for promotions in a constant endeavor to increase their profits.This will lead to a rise in demand for people with digital marketing skills, as companies feel the need to stand out from their competition in the market. It is estimated that more than 18,00,000 digital marketing jobs will be...