Saturday, February 16News That Matters

Online Marketing Tips

Digital marketing tips for politicians

Digital marketing tips for politicians

Online Marketing Tips
By Olawale AjayiToday, we will quickly be looking at digital marketing in the area of politics, and how it can enhance a politician’s image, we will also show how a politician can take advantage of this for election victory.Olawale AjayiHow significant is digital political marketing? No doubt, it is very essential, especially during the time of election, because it is important to get people to know you and find out what your proposals are. Just as it is also indispensable to show people what has been done, or the experience you have. Now, what better way can one achieve this feat than through the internet, which is where most people go in search of information?Essentially, digital political marketing, as its name suggests, is a way to apply digital marketing techniques in the field of
Five tips for creating effective video marketing

Five tips for creating effective video marketing

Online Marketing Tips
In all of its glory, the internet has become almost as vital as breathing, and video is next in line for the throne. With a third of online activity spent watching videos currently, its essential usage, not only for commercials or entertainment, is without a doubt. Likewise, marketers have started to use video more and more.Simply using video, however, is not sufficient and unlikely to produce the wanted outcome. Nevertheless, with these five strategies at hand, videos can easily be used effectively in marketing.1. Select the right toolMost importantly, the right tool must be selected. This requires a clear definition of the wanted outcome as well as an analysis of what is necessary to get there. Companies such as simpleshow offer explanation services, excelling through individuali...
4 Tips Of Small Business Marketing

4 Tips Of Small Business Marketing

Online Marketing Tips
Having an arsenal of marketing tips for small businesses can help you boost your business to success.As a business owner, you should continuously seek marketing advice for small businesses that can be used in your business. This will ensure that your marketing efforts are always fresh and relevant. We have compiled some of the most significant marketing tips for small businesses that every owner should know.Appeal To EmotionsIn your marketing messages, whether print, online, video or others, appeal to the emotions of your audience. If you make your audience feel something, that feeling will undoubtedly win over reason. It is much easier to evoke feelings than to win an argument.Invest more in your online marketingWhile there is more to small business marketing than online marketing, tod...
Top 6 Online Marketing Tips that Small Businesses can Leverage Today

Top 6 Online Marketing Tips that Small Businesses can Leverage Today

Online Marketing Tips
Planning to implement digital marketing for the first time for a new business can be an overwhelming experience. This is because of the appealing nature of several diverse ways to do so. Today, there exists a multitude of strategies and even places to market your business. Considering the existence of a huge number of strategies and approaches, the chosen ones when coupled with other ideas take no time to proliferate out of control.Above all, it can be challenging to pick up a marketing method, especially for a small business with limited resources including a petite budget. So, how these businesses can opt for an affordable yet effective online marketing campaign? Well, for them, here are some most effective tips that they can leverage today!Beware of One-Sided Internet Marketing TipsT...
5 hot marketing tips for 2018

5 hot marketing tips for 2018

Online Marketing Tips
Looking for proven marketing tactics to grow your firm? Here are five that will work in any business situation. With the proliferation of social media and content marketing strategies such as e-newsletters, relying on word-of-mouth to attract new clients may no longer be enough.Not only are prospective clients time-poor, they are being inundated with information about accounting services from rival firms and invitations to take their business elsewhere. As a result, practices of all sizes should not see marketing as yet another expense, but an essential tool for growth and a way to boost the bottom line.The key, however, is to achieve cut-through in an increasingly cluttered, highly competitive market.1. Build your brand“You need a point of difference and a
Photography and The Law: This Is the Blog You Must Follow

Photography and The Law: This Is the Blog You Must Follow

Online Marketing Tips
If you’re a professional photographer, familiarity with photography and the law for copyrights, releases, contracts and more, is an essential aspect of your photography business. Attorney Rachel Brenke — who is licensed in Texas, Virginia and the Supreme Court of the United States — can help through her web site, TheLawTog.“I’ve been working with thousands of photographers over the last 10 years,” Brenke says. Her goal is to help professional photographers stay “protected, engaged, and successful”. In addition to providing legal advice and guest-lecturing at CreativeLive and WPPI (Brenke is a photographer herself), she offers marketing tips through her blog.Recent article titles include “What do I do if there’s no written photography contract?”, “What do I do if someone makes an illustr
Is Your Business Prepared For Generation C?

Is Your Business Prepared For Generation C?

Online Marketing Tips
The first mention of Gen C can be traced back to 2004, but 2010 marks Nielsen and Booz Allen Consulting’s attempt to use the term as a way to define millennials. In 2012, Gen C became its own entity as Brian Solis published his definition — essentially, a group of individuals, irrespective of age, who use an abundance of technology during their daily routine.As the president of a social media marketing agency, I am always on the lookout for new trends, groups or platforms in the online marketing industry to help boost our clients’ businesses and online presence. Following extensive research on Generation C, it became clear that the company's focus needed to shift from millennials to these new leading consumers.Who Is Generation C?Traditionally, generations are defined by the ye
Top 5 marketing campaign tips to boost your brand effectiveness

Top 5 marketing campaign tips to boost your brand effectiveness

Online Marketing Tips
Kantar Millward Brown released a new AdReaction study that examines the global state of multichannel advertising campaigns.AdReaction: The Art of Integration guides marketers on how to best navigate the myriad channel choices and ad formats, while delivering effective, integrated campaigns, well understood across channels by consumers.AdReaction found that, well integrated and customised ad campaigns can boost campaign effectiveness by as much as 57%; this represented fewer than half (46%) of all campaigns tested.Read: Crypto comeback: Virtual currency kicking into new gearThe study also found marketers and consumers having different views on whether campaigns successfully fit together. Most marketers (89%) surveyed believe their campaign strategies are integrated, but just over ha...
15 Tips for Writing Quality Landing Page Copy that Converts

15 Tips for Writing Quality Landing Page Copy that Converts

Online Marketing Tips
Templune / PixabayQuality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business.Simply publishing anything in that space won’t work. You’ll have to put some thought into how to create copy that your audience will love. The good news is it’s not as hard as you might think. The blueprint is out there.Below are some tips for breaking through to your customers, with landing page copy that grabs their attention. No one knows your business like you do. You can take these tips, and craft a page that turns skeptical readers into brand loyalists. Or you can hire a landing page copywriter.15 Tips for Writing Landing Page Copy that Will Boost Your BusinessTip #1
Five Tips To Help Retailers Develop A Digital Media Marketing Plan

Five Tips To Help Retailers Develop A Digital Media Marketing Plan

Online Marketing Tips
$68 million on advertising. However, since November 24, 2017, advertising on television, print, and radio ceased throughout the holiday season. Their goal was to focus more on the digital marketing side of things and try to connect with an ever-growing online audience.While this may not have been the smartest move for such a big corporation (since television advertising equates to about one-third of ad spending and is still regarded as the most effective form of advertising), digital media marketing is the perfect place for your small retail business to thrive.There’s little doubt small retailers need to establish themselves in the digital space. In today’s fast-paced environment, you can’t rely on the tactics of old to bring you closer to the future. That’s where digital marketing come