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Online Marketing Tips

Digital Marketing Tips for 2018

Digital Marketing Tips for 2018

Online Marketing Tips
There's no doubt the Internet plays an important role in the lives and businesses of many. In fact, just under 90% of adults in the United States access the world wide web. And the amount of time they spend online supports the requirement for digital marketing in 2018.The problem is that much has changed over the last two decades in terms of online marketing, and not everyone is keeping up. This results in lost income, brand reputation and even local, walk-in sales.What can you do to keep your website and business relevant for 2018 in terms of digital marketing?1. Consider Increasing Blog OutputBlogging is more than just someone sitting at home sharing their experiences. It's a method in which many companies have increased response rates from consumers. In fact, about 60% of businesses ...
How to create the perfect 'flatlay': Marketing executive reveals her top tips for taking the perfect Instagram photo to …

How to create the perfect 'flatlay': Marketing executive reveals her top tips for taking the perfect Instagram photo to …

Online Marketing Tips
Instagram is known for flatlays - but not everyone knows how do one themselvesThat's where people like Sydney-sider Gem Alexandra, 29, step in to help out The Sydney-sider is the marketing executive behind Black Label DigitalShe charges a fee to construct people's flatlays for them, starting at $129By Billie Schwab Dunn For Daily Mail AustraliaPublished: 02:44 BST, 2 April 2018 | Updated: 03:06 BST, 2 April 2018 Instagram is flatlay central, with popular bloggers and businesses using it to showcase their products.But what do you do if you have no idea how to construct the perfect photo?That's where people like Gem Alexandra, 29, and her business Black Label Digital step in, which she started with her sister.The prices for their services range from five photos for $...
Crucial Tips for Using IP Watching and Enforcement to Protect Your Business

Crucial Tips for Using IP Watching and Enforcement to Protect Your Business

Online Marketing Tips
Intellectual property rights in trademarks, copyrights, domain names and website content are among a company’s most significant assets and account for key elements of a business’ core operations and consumer brand recognition. Twenty-first century businesses must protect these critical assets by developing comprehensive IP watch and enforcement strategies—and by recognizing the legal risks and financial costs of failing to do so. This article will help businesses take practical, appropriate, and timely steps to protect their legal rights and interests, and avoid common—yet costly—brand and other IP asset protection mistakes.Challenges to Brand Assets in the Digital AgeWith its ease of access, ubiquitous presence and ability to reach wide audiences, the internet presents companies w
4 Top Green Marketing Tips for Eco-friendly Businesses

4 Top Green Marketing Tips for Eco-friendly Businesses

Online Marketing Tips
The number of green businesses in this country is growing every year. There are a couple of factors that are playing a role in the trend. Many entrepreneurs are genuinely concerned about preserving the environment. Others are trying to capitalize off of the growing number of customers that are serious about sustainability. According to recent polls, 66% of customers prioritize working with green businesses. Millennials are more likely to support green businesses, even if it means paying a premium for products and services.Despite the obvious appeal of operating a green business, following through is challenging. One of the most difficult aspects of running a green company is knowing how to consistently run a marketing campaign that aligns with their goals of sustainability.Rely on local...
4 Tips for Creating Catchy Banner Ads to Boost Your Sales

4 Tips for Creating Catchy Banner Ads to Boost Your Sales

Online Marketing Tips
Banners are the bread and butter of any affiliate network, as it is their quality and catchiness that define whether the link behind them is going to receive traffic and, potentially, new customers. Therefore, the craft of creating and placing them is one of the most important skills responsible for boosting sales through affiliate marketing – and here we will discuss some tricks of the trade that can help you out in this job.1. Design them to fit specific websitesIdeally, the banner should ideally match the design of the site where it is found. It means that it should look natural regarding size, color inspiration, and imagery. It shouldn’t be smaller or bigger than design elements that surround it. Its color has to be consistent with the general palette of the website in question, and
10 Tips to Improve Online Marketing in 2018

10 Tips to Improve Online Marketing in 2018

Online Marketing Tips
With the arrival of the New Year everything is for purposes: diets, gym, host of objectives and most part remain in the attempt. But there is something you cannot miss, and it is the improvement of your company's marketing. From Onpoint Internet Marketing, your advertising agency, we bring you the best digital marketing tips for this year:Plan: This word must be present in many aspects of our life, and one of them is the marketing of our company. We cannot do anything without a well-studied plan, which foresees the strategies we intend to develop and the way in which we will measure the results.Defer: It is useless to rely on other companies and copy the same techniques. You must find a point or sector that differentiates you from others and makes you unique in the sector.Be active: It ...
10 Online Lead Generation Tips For Service Brand CMOs

10 Online Lead Generation Tips For Service Brand CMOs

Online Marketing Tips
<div _ngcontent-c20 innerhtml="Generating interest AKA leads online is getting harder and harder.&nbsp;ShutterstockWith so many consumers active online, it has forced CMOs to shift a large percentage of their focus to the online ecosystem when it comes to generating leads, specifically for businesses that provide a service.CMOs must come up with effective strategies to attract prospects online, turn them into leads, and then convert them into customers. There are many obstacles in the way&nbsp;— increased online competition, consumer reviews on social media and review platforms and the evolution of consumers’ online behavior when it relates to interacting with advertisements.In order to help you generate quality leads online and convert a high percentage of them into cus
Top 10 restaurant marketing tips

Top 10 restaurant marketing tips

Online Marketing Tips
Not only is competition fierce, a restaurant loses an opportunity they cannot regain every time there’s an empty table during a service.So how does one limit these missed opportunities? Through implementing effective restaurant marketing tips.1. Professionally photograph your dishesOne of the most important things you can do is take professional, drool-worthy photos of your menu items. Online visual content is king, especially appetizing food to hungry eyes.Example of enticing food photography taken by the Get It Magazine Ballito/Umhlanga team.2. Welcome online reviewsNext is to make sure you have set up a TripAdvisor and Zomato account and have someone constantly manning these. Include as much detail on your restaurant as possible on these platforms, including your
8 Vital Email Marketing Tips for a Successful Hospitality Industry Campaign

8 Vital Email Marketing Tips for a Successful Hospitality Industry Campaign

Online Marketing Tips
Email marketing is a hugely beneficial marketing tactic if implemented in the right way. For many businesses, the main focus is on creating new content, new opportunities and getting new customers to come in but this doesn't have to be the case.In fact, it's far easier to market your business to a subscriber or existing customer than it is to seek out new ones who you'll need to convince to trust your business. To give you a helping hand on how email marketing can benefit your hospitality business here are eight essential tips you need to know.Welcome EmailsOne of the most important emails that your customers will be expecting after they give you their email address is a welcome email stating that you're happy to have them become a part of your mailing list.You'll want to make sure that...