March is prime time for information about nutrition, success, humor, and being outside. So why not create seasonal content that will help your business build customer relationships and make sales?Content marketing is the act of creating, publishing, and distributing articles, podcasts, or videos with the aim of attracting, engaging, and retaining customers. It works on the principle of reciprocity — exchanging things for mutual benefit.In the case of content marketing, your business is providing useful, informative, or entertaining content in exchange for future consideration when your audience goes shopping. When potential customers use your content, such as reading your articles or watching your video, they may feel a need to repay and make a purchase from your store.Content marketing
|4 hours agoIn a now very digital society, marketers have adapted to reach consumers where they are—on their phones, tablets, computers and any number of devices with internet access.While a mastery of online marketing is absolutely essential to brand success, providing an engaging offline experience is becoming increasingly important, particularly for those who operate in the luxury space.The ability to seamlessly blend both offline and online marketing strategies to create a high-value customer experience builds a deeper relationship with ultra-high-net-worth individuals who are looking more than ever for brands they can trust.Preferences for the luxury audienceLuxury is not so easily defined in a world where consumer desires have become notoriously fickle and brand halos shine bright
Alex Herring, January 31, 2018 During the Atlanta January Market, Andrew Tucker, manager of new product development for Google, gave a presentation in which he shared best practices for retailers and small businesses seeking to boost their online traffic. His main takeaways: think mobile first, engage users with unique content, leverage social media platforms and increase revenue by monetizing your website. For more practical tips on how to execute these steps, read the story here.Let's block ads! (Why?) Source link
By Olawale AjayiToday, we will quickly be looking at digital marketing in the area of politics, and how it can enhance a politician’s image, we will also show how a politician can take advantage of this for election victory.Olawale AjayiHow significant is digital political marketing? No doubt, it is very essential, especially during the time of election, because it is important to get people to know you and find out what your proposals are. Just as it is also indispensable to show people what has been done, or the experience you have. Now, what better way can one achieve this feat than through the internet, which is where most people go in search of information?Essentially, digital political marketing, as its name suggests, is a way to apply digital marketing techniques in the field of
In all of its glory, the internet has become almost as vital as breathing, and video is next in line for the throne. With a third of online activity spent watching videos currently, its essential usage, not only for commercials or entertainment, is without a doubt. Likewise, marketers have started to use video more and more.Simply using video, however, is not sufficient and unlikely to produce the wanted outcome. Nevertheless, with these five strategies at hand, videos can easily be used effectively in marketing.1. Select the right toolMost importantly, the right tool must be selected. This requires a clear definition of the wanted outcome as well as an analysis of what is necessary to get there. Companies such as simpleshow offer explanation services, excelling through individuali...
Having an arsenal of marketing tips for small businesses can help you boost your business to success.As a business owner, you should continuously seek marketing advice for small businesses that can be used in your business. This will ensure that your marketing efforts are always fresh and relevant. We have compiled some of the most significant marketing tips for small businesses that every owner should know.Appeal To EmotionsIn your marketing messages, whether print, online, video or others, appeal to the emotions of your audience. If you make your audience feel something, that feeling will undoubtedly win over reason. It is much easier to evoke feelings than to win an argument.Invest more in your online marketingWhile there is more to small business marketing than online marketing, tod...
Planning to implement digital marketing for the first time for a new business can be an overwhelming experience. This is because of the appealing nature of several diverse ways to do so. Today, there exists a multitude of strategies and even places to market your business. Considering the existence of a huge number of strategies and approaches, the chosen ones when coupled with other ideas take no time to proliferate out of control.Above all, it can be challenging to pick up a marketing method, especially for a small business with limited resources including a petite budget. So, how these businesses can opt for an affordable yet effective online marketing campaign? Well, for them, here are some most effective tips that they can leverage today!Beware of One-Sided Internet Marketing TipsT...
Looking for proven marketing tactics to grow your firm? Here are five that will work in any business situation. With the proliferation of social media and content marketing strategies such as e-newsletters, relying on word-of-mouth to attract new clients may no longer be enough.Not only are prospective clients time-poor, they are being inundated with information about accounting services from rival firms and invitations to take their business elsewhere. As a result, practices of all sizes should not see marketing as yet another expense, but an essential tool for growth and a way to boost the bottom line.The key, however, is to achieve cut-through in an increasingly cluttered, highly competitive market.1. Build your brand“You need a point of difference and a
If you’re a professional photographer, familiarity with photography and the law for copyrights, releases, contracts and more, is an essential aspect of your photography business. Attorney Rachel Brenke — who is licensed in Texas, Virginia and the Supreme Court of the United States — can help through her web site, TheLawTog.“I’ve been working with thousands of photographers over the last 10 years,” Brenke says. Her goal is to help professional photographers stay “protected, engaged, and successful”. In addition to providing legal advice and guest-lecturing at CreativeLive and WPPI (Brenke is a photographer herself), she offers marketing tips through her blog.Recent article titles include “What do I do if there’s no written photography contract?”, “What do I do if someone makes an illustr
The first mention of Gen C can be traced back to 2004, but 2010 marks Nielsen and Booz Allen Consulting’s attempt to use the term as a way to define millennials. In 2012, Gen C became its own entity as Brian Solis published his definition — essentially, a group of individuals, irrespective of age, who use an abundance of technology during their daily routine.As the president of a social media marketing agency, I am always on the lookout for new trends, groups or platforms in the online marketing industry to help boost our clients’ businesses and online presence. Following extensive research on Generation C, it became clear that the company's focus needed to shift from millennials to these new leading consumers.Who Is Generation C?Traditionally, generations are defined by the ye