Thursday, March 21News That Matters

Online Marketing Tips

4 Simple Digital Marketing Tips That Work

4 Simple Digital Marketing Tips That Work

Online Marketing Tips
Image credit: tuan azizi/ShuttterstockThese digital marketing strategies increase your business's online visibility and establish an ongoing connection with customers.There's no question that digital marketing is vital to the success of your business. The decline of traditional online advertising has pushed businesses to utilize growing online technologies to reach customers. Gone are the days of surface-level advertisements – today, digital marketing is focused on reaching and creating a connection with consumers.When used correctly, digital marketing allows your business to target and reach its market, accounting for new customers, more sales, and long-term growth. However, the complexity of digital technologies can make it hard to determine the right strategy for your business.Use th
Five mortgage marketing tips for professionals

Five mortgage marketing tips for professionals

Online Marketing Tips
Stop me if you have heard/seen this marketing:Here is what the bond market is doing...Rates experienced moderate to low volatility...Last week the MBS market improved by...Although business is good, I am always happy to help with your referrals...Flyers on loan programs!I see it every day on social media, and I see every day that these posts get little to ZERO engagement. Most of the time these are automated posts that are the same as every other LO that is using those services. I think we can all agree that in today's online world we need our marketing to stand out and be different.In this industry, people do business with you because they know YOU, like YOU, and trust YOU. It is what I call the 3Ys, and all the top producers I know have this strategy down cold. In short, the 3Ys put a...
Secure code review tips: How many review rounds are needed?

Secure code review tips: How many review rounds are needed?

Online Marketing Tips
I see other departments in my company go through several different revision cycles to review new projects, but...when it comes to writing secure code, the programmers usually just release it when it works and worry about security later. How can I advocate for a secure code review process, and how many layers of review do you think are necessary to release secure code?Humans are visual creatures, and what users -- and the boss -- all see when they look at a website is the work of the graphic design team and their interpretation of the marketing and sales departments' brief. This is why those departments are allowed countless revisions, and usually larger budgets, than those responsible for security. They also tend to have more influence over what goes into a website, and they rarely...
9 expert tips on avoiding the pitfalls of customer service

9 expert tips on avoiding the pitfalls of customer service

Online Marketing Tips
Despite its maturity, there are still many failures in customer service in 2018. Why are these still occurring and what are the best future-proof solutions?To find out, Raconteur asked dozens of C-suite executives and senior business leaders. Here, in their own words, is what they said:01 - It’s all about being personalIf customer service isn’t personal, and you don’t know your customer, then it isn’t working. Transforming the retail experience to connect the high street with the online realm requires fundamental changes in the retail business model. To achieve retail nirvana, businesses must integrate and augment personalised customer service throughout, covering all touch points from the store, to online, to mobile. Few have recognised the technology that already exists to h
3 Content Marketing Tips for Your Service Business

3 Content Marketing Tips for Your Service Business

Online Marketing Tips
Find out what content marketing is and what types would work best for your service business. April 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & Noble | iBooks | IndieBoundContent marketing should definitely be one of the arrows in your ser­vices marketing quiver. Content marketing has become a major com­ponent of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this year. But, what exactly is content marketing, and how can you use it to market your services online?Content marketing is a t
Google's Top Three Digital Marketing Tips for SMEs

Google's Top Three Digital Marketing Tips for SMEs

Online Marketing Tips
One study shows that during an online product or service search, more consumers are ignoring banner ads because they do not trust them. However, research shows that in January 2018, over 80 percent of Americans bought an item online meaning that digital traffic is growing by the day. For this reason, it is critical for businesses to come up with new marketing strategies to reach their customers. Below are the top three Google’s digital marketing tips for SMEs help them increase their online presence.Update Your SEO Frequently Many SMEs have great products and services, but their poor marketing strategies do not help them in attracting the right customers. Consumer behavior suggests that potential customers do not scroll down the results page after a search. In this case, the location o
Time to Spring Forward – Presenting Our Mighty March Summary of Digital Marketing Tips & Teachings

Time to Spring Forward – Presenting Our Mighty March Summary of Digital Marketing Tips & Teachings

Online Marketing Tips
Yes, we’ve already had to “spring forward” but the springing part is never really over. It’s definitely time to spring forward in your digital marketing knowledge quest.March’s Mighty Wrap-upWe’ve gathered all 14 of Rocks Digital’s “info-nutritive” March blog posts into one easy-to-reference page. (And while you’re at it, take a look back at February’s wrap-up right here.)Phat Tips for a Lean Startup“Life’s Too Short to Build Something Nobody Wants” is the quote to keep in mind as you start on the path to a lean startup. Vikas Rana shares some tips on how to cut costs without cutting corners. It’s a mindset shift you should definitely think about.A Snapshot of Visual Content MarketingYou may be able to write beautiful, compelling copy – but maybe an infographic is a better way to go. Of
How To Effectively Reach Your Audience Through Offline Marketing

How To Effectively Reach Your Audience Through Offline Marketing

Online Marketing Tips
<div _ngcontent-c20 innerhtml="ShutterstockA decade ago, deciding which marketing media to invest in was simpler and the outlets far fewer. You basically went with offline, online or a combination of both. Now, with more platforms and distractions, brands need to be smarter and more strategic about their targeting to reach the same audience size that they previously did.The good news? More media vehicles mean more opportunities to capture and engage an audience. The bad news? The media landscape has become increasingly confusing. It’s complicated and challenging to make strategic media decisions that result in true effectiveness.In those simpler times, offline platforms like television advertising were a cornerstone medium that could be trusted, especially when seeking to enhanc