Wednesday, June 19News That Matters

Online Marketing Tips

8 Social Media Tips for Small Businesses – Search Engine Journal

8 Social Media Tips for Small Businesses – Search Engine Journal

Online Marketing Tips
ADVERTISEMENTThe small business world can be a grind working in and on the business to reach goals and milestones and grow.Owners and employees wear a lot of hats and often excel at filling a lot of roles.The day-to-day requirements of sales, operations, payroll, invoicing, service, and fulfillment take a ton of time and energy.Something that gets squeezed out is marketing.The marketing mix for a small business often covers the essentials and things that are closest to the bottom line.These are often identified as the website and campaigns that impact lead or sales generation closest to the last click or to the conversion. Those include things like email marketing, SEO, and paid search.Often, social media is left out of that mix or only done in a way that meets a bare minimum to show th...
Five Tips to Improve Your Business's Marketing Strategy – Business.com

Five Tips to Improve Your Business's Marketing Strategy – Business.com

Online Marketing Tips
The first quarter has just come to a close, so perhaps now is a good time to examine your digital marketing strategy. Is the plan you created at the beginning of the year working? If not, it might be time for you and your marketing team to go back to the drawing board.After all, considering Pew Research's finding that 9 out of 10 American adults used the internet in 2018, a solid digital marketing strategy is critical for your brand's success.High-quality content and relevant brand interactions are key to a successful targeted internet marketing campaign. But generating highly effective online campaigns takes more than a good hashtag. According to a recent CMI report, fewer than half of B2B marketers have a written content marketing strategy.Don't be in that disorgan...
Internet Marketing Company, fishbat, Discusses How Children & Youth Fashion Companies Can Benefit from the Instagram Shop Feature – Yahoo Finance

Internet Marketing Company, fishbat, Discusses How Children & Youth Fashion Companies Can Benefit from the Instagram Shop Feature – Yahoo Finance

Online Marketing Tips
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="NEW YORK, June 18, 2019 /PRNewswire/ --&nbsp;Instagram is the ideal platform for digital window shopping, especially for fashion and clothing brands. As an image-based social media network, Instagram can display products and convey your brand's persona with ease, and now, you can even sell directly on the platform. While Instagram Shopping is not new, the feature has now rolled out to all businesses in the US and eleven additional countries." data-reactid="11">NEW YORK, June 18, 2019 /PRNewswire/ -- Instagram is the ideal platform for digital window shopping, especially for fashion and clothing brands. As an image-based social media network, Instagram can dis...
HPE's Channel Gets A New Digital Marketing Partner Accreditation – CRN

HPE's Channel Gets A New Digital Marketing Partner Accreditation – CRN

Online Marketing Tips
Hewlett Packard Enterprise is expanding its Marketing Pro Academy with a new on-demand Digital Marketing Partner Accreditation program. The program, which includes a number of online training tracks, will be available beginning Nov. 1. Those who pass the exam will receive a formal HPE marketing accreditation—a degree recognizing digital business marketing achievement. The accreditation—which also comes with an HPE logo that can be touted in online signatures and on a partner’s website—is aimed at developing more digital-business-savvy marketing reps and executives in the HPE channel, said Chris Ogburn, vice president of worldwide field and channel marketing at HPE. “This is about getting partners to align their investment and activities with how customers are buying,” he said. “The pr
How to Turn Customers into Fans – 5 Tips for Successful Content Marketing – ISPO

How to Turn Customers into Fans – 5 Tips for Successful Content Marketing – ISPO

Online Marketing Tips
Turn customers into fans with good content marketing.Image credit: iStock/AntonioGuillem For decades, companies have relied solely on the performance of their products to satisfy their customers. And with great success. According to current surveys, corporate and private customers in the outdoor industry are extremely satisfied with their suppliers. However, the often one-sided focus on performance, growing intensity of competition, and the huge range of products have led to customers often no longer recognizing any differences between the various offers. As a result, even satisfied customers buy from the competition if it is...
Drive Real Content Marketing Results with These Expert Tips – Small Business Trends

Drive Real Content Marketing Results with These Expert Tips – Small Business Trends

Online Marketing Tips
Your business needs a content marketing strategy. This holds true if you don’t create any online content. Or if your content is not getting the results you hoped for. So here are some tips from members of the online small business community for creating a strategy that actually works for your business goals. Create a Successful Native Advertising Campaign Native advertising allows you to reach potential customers online in a way that feels natural and organic. And when making use of this tactic to promote your business’s content, make sure you do it correctly. Read this Content Marketing Institute post by Megan Morreale for tips. Use Facebook Engagement Strategies for Promotion When promoting your content on Facebook, it’s important to find ways to engage your audience. The more engag
Last Minute Marketing Tips for Father's Day: What You Can Do Differently in 2019 – MarTech Advisor

Last Minute Marketing Tips for Father's Day: What You Can Do Differently in 2019 – MarTech Advisor

Online Marketing Tips
<!-- --> <!-- --> Last Minute Marketing Tips for Father's Day 2019 | MarTech Advisor International Father’s Day is on June 16, 2019. Celebrated worldwide on the third Sunday of June, it’s a day to commemorate fatherhood and male parenting. Today, we’re talking tips to help you make the most of this this Spring-end shopping event. In the marketing world, Inter
What Subjects Are Covered In A Digital Marketing Course – Pulse Headlines

What Subjects Are Covered In A Digital Marketing Course – Pulse Headlines

Online Marketing Tips
The need to learn the latest digital marketing skills has never been more crucial for business and will remain so well into the future.  With this being one of the most important avenues for creating brand awareness, site traffic and conversions, there has never been such a demand for digital marketing courses.  Understanding both the basic and advanced principles of digital marketing has never been more important to the overall success of a business. It’s not only important to learn fundamental digital marketing techniques and best practices but to also keep on exploring emerging technologies and digital marketing tips.  Needless to say, it’s vital that every business gets to grips with this and ensure that their employees complete a digital marketing course to stay a
Facebook Provides Community-Building Tips for Brands in New Report – Social Media Today

Facebook Provides Community-Building Tips for Brands in New Report – Social Media Today

Online Marketing Tips
As social media, in general, becomes more self-aware, and shifts towards more private sharing - as opposed to posting everything out in the open - the importance of online groups is rising, which is an equally relevant shift for marketers to note. Facebook has been making a big push on groups and community building, and this week, on the Facebook IQ research blog, the company has shared some new tips to help brands better utilize online communities in order to establish stronger connection with their target audience.  As explained by Facebook: "People have never been more digitally empowered to build communities around the things that matter to them - from gatherings of dads married to doctors, to female entrepreneurs seeking to shape the future of Africa. A recent global survey ...
Social media usage and advertising 2019, per Mary Meeker's Internet Trends Report – ClickZ

Social media usage and advertising 2019, per Mary Meeker's Internet Trends Report – ClickZ

Online Marketing Tips
Mary Meeker’s annual Internet Trends Report gives us very useful insights into all the trends that shape the Internet landscape. There are more than 300 slides that present the latest trends on the Internet. We wanted to make it easier for you to focus on key insights so we’ve highlighted the most interesting stats around social media usage, advertising and the evolution of social media platforms. The rise of Internet ad spending The Internet ad spend has accelerated by 22% since last year. What’s interesting is that the biggest contributor to this growth is the rise of mobile advertising. Over the last years, there has been a stable increase in the mobile ad spend. More marketers are eager to increase their budget for advertising