The explosive of growth of social media platforms, coupled with the ease of use of today’s technology, creates a terrific opportunity for home medical equipment companies (HME) to market their products and services at very low cost. It also allows for a broad reach into target markets and new customers. In the past, to market online effectively meant hiring a plethora of unintegrated technology companies to assist you. For example, to optimize your visibility on the internet, you would use an internet marketing company to help with keyword research and creating ad campaigns, then optimizing them for both the Google Ads and Microsoft Advertising platforms. You may also have required the services of a social media marketing expert and a public relations company to get your messages out fo
SINGAPORE, 18 October 2019: For companies to succeed in the digital era, the time-tested advice stands that marketing must be targeted and a travel company must know its customers. Those were the basic observations presented by Trip.com destination marketing general manager Edison Chen at the 12th edition of ITB Asia. Ctrip Group took to the stage to share the company’s experiences with peers at Southeast Asia’s largest travel industry’s gathering. “Each product and every customer are different. That’s why it’s so important to know your customer, your product, and tell your brand story in ways that appeal,” he said. Trip.com destination marketing general manager Edison Chen and Ctrip Area General Manager Ru Yi both spoke at the trade show, the third year that group has sponsored the
Immigrant entrepreneur Anna Metselitsa is growing successful ecommerce business Haute Rogue through sheer determination and online business smarts. (Credit: Haute Rogue) Success could be just one click away, as an ongoing ecommerce business boom continues to open up a world (wide web) of possibilities for would-be entrepreneurs. Last year saw continued growth in the digital marketplace. Online transactions accounted for just over 14 percent of all retail sales made in the United States in 2018, with Americans plunking down more than $517 billion to digital stores of all sizes. And worldwide, sales neared $3 trillion. If you’re looking to get in on that action with your small business idea, take a moment to review these tips from women entrepreneurs who have already made it happen. [Rela
All businesses go through ups and downs in their client intake - some months, you’ll sign on a record number of clients, and others, you essentially hear crickets. While this is fairly normal, there are a few things you can do to keep a steady stream of new clients coming… without breaking the bank. Huify reports that attracting a new client can be five times more expensive than retaining your current ones. So, in addition to retaining current clients, exercise these tips to get more business coming through your door. Even better: these tips can be applied year-round, not just in the down seasons. 1. Use social media to build relationships. Of course, today’s best method for meeting new people is via social media! Especially with Instagram features such as the Explore page, ha
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="SINGAPORE, Oct. 16, 2019 (GLOBE NEWSWIRE) -- Today, representatives from the Ctrip and Trip.com brands participated in the 12th ITB Asia convention on behalf of Ctrip Group, the largest online travel business in Asia." data-reactid="11">SINGAPORE, Oct. 16, 2019 (GLOBE NEWSWIRE) -- Today, representatives from the Ctrip and Trip.com brands participated in the 12th ITB Asia convention on behalf of Ctrip Group, the largest online travel business in Asia.Trip.com General Manager of Destination Marketing Edison Chen and Ctrip Area General Manager Ru Yi both spoke at the convention, which the Asian travel sector's premier annual trade fair, akin to its parent trade show ITB ...
SINGAPORE, Oct. 16, 2019 (GLOBE NEWSWIRE) -- Today, representatives from the Ctrip and Trip.com brands participated in the 12th ITB Asia convention on behalf of Ctrip Group, the largest online travel business in Asia.Trip.com General Manager of Destination Marketing Edison Chen and Ctrip Area General Manager Ru Yi both spoke at the convention, which the Asian travel sector's premier annual trade fair, akin to its parent trade show ITB Berlin. This marks the third year that Ctrip Group has participated in and sponsored the exhibition held annually in Singapore, which last year attracted over 1,000 exhibitors, 1,000 buyers and 11,000 attendees. As an industry leader, representatives from Ctrip Group this year took to the stage to share the company's experiences with peers at the trav...
Reading Time: 3 minutesHow to incorporate the holidays into your social media marketing strategy There’s a lot to look forward to in the holiday season, especially for business owners. Along with hot chocolate, there are hot spending trends to boost revenue. If you’re looking to push your profit margins from red to black, Black Friday could be the day to make that happen. You can beat out your competition and capitalize on the holiday rush by tailoring your social media marketing strategy specifically to this time of year. Here are some tips to optimize your campaign for the holidays. Plan Your Social Media Marketing Strategy in Advance Ideally, the holiday rush will keep you too busy filling orders to leave much time for creating social media content. Planning ahead can make all th
Mark Horoszowski is the CEO and cofounder of MovingWorlds.org, a social enterprise that helps global social impact leaders and doers behind grassroots, world-changing ideas to connect and build their skills. They have two signature programs: The MovingWorlds Institute, which helps professionals grow their careers through skills-based service; and corporate partnerships, which allows companies to use their platform to pilot and scale their own professional development programs, like Microsoft’s MySkills4Afrika and Kering’s Solidarity Leave.Mark Horoszowski is the CEO and cofounder of MovingWorlds.org.Milleigh Vo“A lot of what I do seems like a dream job, and it is incredibly satisfying work,” says Horoszowski. Once a quarter, he travels to a new city to kick-off MovingWorlds’ Global Fell
October 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by reinforcing key themes including omnipresence and personalization. In a launch reminiscent of Steve Jobs, founder Mikael Yang revealed a long list of new ManyChat features, such as the exciting multi-channel ability to automate SMS and Email conversations alongside Facebook Messenger chats. Regardless of whether you're ready for messenger apps, these 13 strategies from #Conversations2019 will help you i