Saturday, December 15News That Matters

Online Marketing Tips

6 Simple Tips for Standing out on Google During the Holiday Season – Entrepreneur

6 Simple Tips for Standing out on Google During the Holiday Season – Entrepreneur

Online Marketing Tips
Know what Google's Custom Intent Targeting can do? It's time that you learn. December 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For most businesses, the holiday season is hands-down the most profitable time of the year. The National Retail Federation reports that holiday-season consumer spending has increased by more than 3 percent year-over-year since 2010 -- and the growth gets more pronounced every season. With spending like that, the holidays can be a gold mine for online advertisers.Related: 7 Advanced Google Search Tricks You Should Be Using For Market ResearchThe only problem? Everybody knows that. The Googl...
What were HongKongers searching for online in 2018 – Marketing Interactive

What were HongKongers searching for online in 2018 – Marketing Interactive

Online Marketing Tips
Chinese TV drama series “Story of Yanxi Palace”, super typhoons Mangkhut and the legendary Jin Yong top the chart of the Google Search for Hong Kong in 2019. Hong Kong citizens continue to embrace digital in their everyday lives, and they go to Google looking for the latest information and reviews as new gadgets and viral trends pop up on the internet. When WhatsApp added support for third-party sticker packs by allowing designers and developers to create their own in-app stickers, it immediately triggered searches for WhatsApp Sticker, pushing it to third on Top Trending Keywords and later becoming the Top Trending Tech Lifestyle Keyword of 2018. Mobile banking products PPS and WeChat Pay were ranked seventh and eighth, echoing the whitepaper findings that 57% of Hong Kon...
You got a bad review online? Some tips on how to handle it – Associated Press

You got a bad review online? Some tips on how to handle it – Associated Press

Online Marketing Tips
NEW YORK (AP) — Negative online reviews may be hard for small businesses to avoid — even companies with many happy customers can get panned. Marketing consultants, who help companies keep a positive image, say owners should never ignore a bad review, and instead use their best customer service skills to mitigate the damage: Some tips for dealing with negative reviews: — Expect that at some point, you’re going to get a bad review. “Somebody’s bound to have a negative experience,” says Ryan Goff, chief marketing officer with MGH, a marketing firm. “Accepting that affects how you deal with the customer.” — Consider negative reviews as marketing information — the feedback tells you th...
Online ads spoil Christmas surprises, raising privacy concerns: experts – CP24 Toronto's Breaking News

Online ads spoil Christmas surprises, raising privacy concerns: experts – CP24 Toronto's Breaking News

Online Marketing Tips
Adina Bresge, The Canadian Press</span> Published Tuesday, December 11, 2018 11:16PM EST Lisa Clyburn knew she had found the perfect gift for her nine-year-old son: a feline-themed logic game that would appeal to his passion for cards and cats. But when the Edmonton child psychologist pulled out her phone to show her son a funny cat video on Facebook, she fears she may have inadvertently tipped him off to the Christmas Day surprise after an ad for the present she had just ordered online popped up in her feed, catching the boy's eye. "It wouldn't have been on his radar had he not seen it," Clyburn said with a sigh. "I wanted it to blow his mind that...
4 tips to launch your marketing career with digital marketing courses – Born2Invest

4 tips to launch your marketing career with digital marketing courses – Born2Invest

Online Marketing Tips
A lot of courses covering basics of marketing to specifics like Email Marketing, SEO, Retargeting, and Google Analytics are available online. You can find boot camps, certified university offerings and much more on these subjects. And, you can always attend a college physically. But, with the online-everything today, online or digital marketing is more dominant when learning online as well. You use the tools that you will be using later at your job. You learn the cutting-edge software that is used in the industry. Here are four tips to skyrocket your career in digital marketing: 1. edX course Probably the best and quickest right now, with a certification in digital marketing program. You shall learn all the cool technologies being used right now and those that are in great demand. They ...
Digital SEO Marketing Strategies Online Examples – The Frisky

Digital SEO Marketing Strategies Online Examples – The Frisky

Online Marketing Tips
In today’s technology landscape, the strong digital marketing strategy actually has become a big hit thing. An only question is how one can one serve it up in the best possible way. Your success in business generally depends on the right kind of strategy. The right kind of strategy will lead to higher sales, long-term growth and new customers. Traditional advertising is now a thing of past. Why? It is more annoying than being very effective.  It’s the CMO’s job of staying ahead of this digital marketing curve, stay updated on the new trends as well as break through this clutter. So, here are some simple tips to optimize the digital SEO https://www.webmarketing123.com/ – marketing strategies. Prioritize your customer needs When your team is busy with ...
Top tips: 5 social trends for 2019 – Netimperative

Top tips: 5 social trends for 2019 – Netimperative

Online Marketing Tips
Michael Kruger, Head of Digital at LEWIS Global Communications looks at social media trends for 2019. For 2019, Michael predicts: 1. CEOs will get social. 2. Brands will build engagement through user-generated content. 3. Chatbots make it personal. 4. Live Video will continue to grow. 5. Augmented reality becomes more accessible. 1. CEOs will get social. “Over the recent years, the public’s trust in organisations has fallen, and with all the online platforms we now have available, a lack of online transparency with your audience is unforgivable. “In 2019, company leaders should embrace social media to share their thoughts, their insights, create relationships with their online community, and, above all, listen to their followers. This will become the norm as communit...
Attracting Your Online Audience: 10 Tips For Creating Captivating Content – Forbes

Attracting Your Online Audience: 10 Tips For Creating Captivating Content – Forbes

Online Marketing Tips
To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an online world bursting with billions and billions of pages of content — with new content being added every minute — how do you ensure you’re creating compelling content that generates views?Whether it’s defining the details that will capture interest, timing your posts to grab the most views or choosing the right venue for your message, there are strategies that will help your online voice be heard. Ten members of Young Entrepreneur Council offer insights on producing and posting content that will r...
4 Ways to Lower Your User Acquisition Cost – Business 2 Community

4 Ways to Lower Your User Acquisition Cost – Business 2 Community

Online Marketing Tips
If your SaaS startup is spending more money attracting and converting new users than your customers ultimately end up spending on your product, is it really worth it? Your business will never be profitable if you’re spending way too much money bringing users in. That’s why an important metric to measure is your user acquisition cost.By measuring — and lowering — your user acquisition cost, you can scale your business faster and more efficiently. If you’ve never calculated your user acquisition cost before, don’t worry, it’s a simple formula. All you do is take the total cost of your marketing and divide it by your total number of customers. And if you find your user acquisition cost is too high, what can you do to lower it?Let’s dive in, h...
5 Tips to Boost B2B E-commerce Sales and Increase Repeat Customers – MarTech Advisor

5 Tips to Boost B2B E-commerce Sales and Increase Repeat Customers – MarTech Advisor

Online Marketing Tips
In B2B e-commerce you must focus on your online tactics and technology, bringing in new customers, and keeping the existing ones happy. You also have to maintain an optimal revenue mix of new and repeat customers, to boost business growth and achieve sales goals. We discuss five B2B e-commerce tips to boost sales and increase repeat customers. 1. Customer Profiling: To increase your B2B e-commerce revenue you need to create customer profiles to understand their requirements and problem areas, formulate outreach tactics, ascertain cost of acquiring or retaining them and then chalk out revenue potential from various customer profiles. With online activities, there is no shortage of data, which can help you build robust customer profiles. New Customer – Create an Ideal C...