Sunday, December 8News That Matters

Online Marketing Tips

Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy – Forbes

Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy – Forbes

Online Marketing Tips
We probably don’t need to tell you how much the TV landscape is changing with the rise of cord-cutters and the increase in content being consumed on smart TVs and mobile devices. The data-fueled advances in digital marketing are starting to make traditional TV advertising look like a small step up from spray-and-pray marketing. For years, the limitations of TV advertising have been brushed off for lack of a better alternative. Sure, you can target a fairly general demographic, but there’s no easy way to determine how well you’ve reached your target audience — much less track your return on investment. Enter over-the-top (OTT) advertising, the new frontier of the digital TV landscape. You’ve likely heard the buzzword, but what does “over the top” actually mean? OTT refers to film and TV
5 Digital Marketing Tips for the Legal Niche From a Lawyer – Entrepreneur

5 Digital Marketing Tips for the Legal Niche From a Lawyer – Entrepreneur

Online Marketing Tips
When it comes to effective digital marketing, the speed of technology, innovation and adoption presents unique challenges. December 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Presented by If you're trying to introduce your law practice to a new level of online marketing, you may be feeling overwhelmed. A mere glance at the stats can scare you -- the prospect of forking out up to $500 for a single click to your website isn't appealing to everyone. However, I have seen far too many lawyers who heavily invested in their organic performance -- and successfully, for some time -- only to see their entire...

Avoid Distractions and Improve Your Marketing with These 10 Tips – Small Business Trends

Online Marketing Tips
You promote and market a business online in so many different ways. It’s easy to get distracted with tactics that aren’t completely in line with your business. You’re struggling with these distractions. Or you want to avoid this problem before it starts. Learn from these insights shared by members of the online small business community. Find Where Social Media Fits into the Customer Journey Social media can be a very important part of your marketing strategy. But if you’re not thinking about it in terms of the actual customer journey, you could be really missing out on some of its potential. To optimize your messaging to the needs of your customers throughout their buying journey, read this Duct Tape Marketing post by John Jantsch. Don’t Let Digital Distractions Destroy Your Well Bein
12 Must-Know Modern Digital Marketing Tips Revealed – Customer Think

12 Must-Know Modern Digital Marketing Tips Revealed – Customer Think

Online Marketing Tips
Creating a thriving and highly successful business isn’t always a walk in the park, especially when you are competing against professionals with decades of experience; and sometimes nasty blood-thirsty competitors. And if you’re in the lower end of the spectrum where you are just starting out and almost all the odds are stacked up against you, you NEED Social Media, Digital Marketing, Email Marketing, and other functional marketing channels ASAP! This is just the only way you can create a thriving business if you are currently experiencing this: You look at your sales report and wondering how some popular brands were able to rack up huge sales. And everybody you know seems to be buying from them. Just remember Social Media, Digital Marketing, Email Marketing effective strategies and oth

Internet Marketing Company, fishbat, Shares 3 Helpful Tips For Remarketing Your Business – PRNewswire

Online Marketing Tips
LONG ISLAND, N.Y., Nov. 28, 2019 /PRNewswire/ -- E-commerce behavior is not straight forward. In fact, a very common consumer behavior is expressing interest in a product or service by visiting a webpage or clicking an ad, but not completing a transaction immediately afterward. This doesn't necessarily indicate a lost sale, but a step in the buying process, and an opportunity to retarget the individual in the future. This is the basis of remarketing, which helps businesses reconnect with those likely to work with them. In the world of modern digital marketing it is a critical component of a sales funnel. With this in mind,  Internet marketing company, fishbat, shares 3 helpful tips for remarketing your business. 1. Offer incentives to those that previously visited product page...
Five Tips For Improving Marketing Strategies In 2020 – Entrepreneur

Five Tips For Improving Marketing Strategies In 2020 – Entrepreneur

Online Marketing Tips
Developing a future-proof and digital-forward marketing strategy means keeping upcoming trends at its very core. November 27, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. One of the key steps for developing a future-proof and digital-forward marketing strategy is to keep upcoming trends at its very core. Talkwalker and Hubspot have co-authored a report outlining the key trends for 2020 by consulting industry experts and social media gurus. Here are five tips to help you leverage these trends when putting together your 2020 marketing strategy:1. Ch...
Three Email Marketing Tips to Increase Engagement and Improve Campaigns – MarketingProfs.com

Three Email Marketing Tips to Increase Engagement and Improve Campaigns – MarketingProfs.com

Online Marketing Tips
The popularity of email has increased exponentially since it was first introduced to the public in the mid-1990s. A mere 10 million people had an email account in 1997. By 2018, that number had risen to at least three billion—and it's still climbing. Because of the large numbers of people using email, many marketers have developed in-depth email marketing campaigns to build their customer base. Email marketing is similar to billboard marketing in that it's easy to reach an enormous number of would-be customers who are just passing through. The trick, as with all marketing, is converting email opens into successful sales and increased brand loyalty. Current Trends in Email Marketing It's true that social media has become increasingly popular over the past decade or more, but email is sti
7 Tips to Leverage Seasonality in Your Paid Search Campaigns – Business 2 Community

7 Tips to Leverage Seasonality in Your Paid Search Campaigns – Business 2 Community

Online Marketing Tips
Seasonality doesn’t just shape your Starbucks order. For many marketers, seasonality has a big influence on what products and services you’re promoting (and how aggressively), what drives revenue, what messaging resonates with customers, and more.Just look at these industry examples, to name a few:Tax season for accounting firmsSpring and fall sales events for automakers (when new models are typically rolled out)The cold and flu season for healthcare providersThe holiday season for retailersThe spring and summer months for landscapersWinter for home heating specialists vs. summer for home cooling specialistsTourist season for the travel industryApplication deadline season for higher education organizationsTo maximize revenue, search marketers need to optimize their strategy to drive lea
Quick Guide to Text Marketing on Black Friday – Business 2 Community

Quick Guide to Text Marketing on Black Friday – Business 2 Community

Online Marketing Tips
As I write this, Black Friday is approaching.As business owners, we all know what a critical time of the year this is. It’s literally Make it or Break it. I know some businesses are on the edge right now… and if they don’t have a stunning holiday sales season, they might have to shut down and lay off people.Black friday is huge for everyone. Tens of millions of shoppers will be filling up the stores and surfing online for Christmas deals. It’s estimated these shoppers will spend over $5 BILLION on this one day alone.Thats a big slice of pie for business owners.Don’t miss out on your fair share.Here’s some quick tips on how to do Text Marketing right on Black Friday…Black Friday Text Marketing TipsWe don’t have a lot of time, so I’m going to go quickly.I’m going to assume you have your t