Wednesday, October 17News That Matters

Online Marketing Tips

Using the Four P's of Marketing in a Digital Economy

Using the Four P's of Marketing in a Digital Economy

Online Marketing Tips
Having the right marketing mix could be the difference between success or failure. While there are many ideas around the web when it comes to a marketing strategy, sometimes going back to the basics is best. In this video, I’ll walk through the traditional “Four P’s of Marketing” and show how they can be applied to our digital economy.[embedded content]Video Transcript:If this is your first time watching or maybe you’ve been watching a while and haven’t yet hit “subscribe”, we would love for you to do so now and have you join our community. We publish new content each week to help you grow your business online in the most practical ways.We’re going to talk about the four P’s of marketing today. Those four P’s are Product,...
13 Eerily Effective Halloween Marketing Tips for Online Sellers

13 Eerily Effective Halloween Marketing Tips for Online Sellers

Online Marketing Tips
Photo by bruce mars on UnsplashWhen you think of seasonal marketing, you might go straight for the big guns, like Black Friday and Cyber Monday.But pump the brakes for a second because there is another opportunity lurking in the shadows of your marketing campaigns… Halloween!Don’t worry — you don’t need to sell costumes or candy to cash in on Halloween marketing. (But it sure doesn’t hurt, as Americans spend 171 million annually on Halloween-themed items, according to The Balance.)So lock the doors and draw the shades because 13 eerily effective Halloween marketing tips for online sellers are coming for you right now.1. Get Creative With Your Existing Items No, you might not sell pumpkin outfits for dogs or gummy bears to drop in trick-or-treaters’ ba...
See How Emma Roberts Effortlessly Handles Internet Trolls in Fiat's Latest Ads

See How Emma Roberts Effortlessly Handles Internet Trolls in Fiat's Latest Ads

Online Marketing Tips
|2 days ago Internet trolls, as insufferable as they may be, are fairly woven into the fabric of social media. It’s hard to actively engage in online spaces without running into at least one, and then you have to decide how you’re ultimately going to deal with them. In a new campaign produced by Rodeo Show, it appears that Fiat has found their best weapon for defeating those dastardly trolls: Emma Roberts. Directed by Michael Koerbel and starring the American Horror Story actress, a trio of quick ad spots show Roberts coming face-to-face with a grumpy Fiat dissenter: a life-sized, trash-talking smartphone. He has no reservations about spouting his unsolicited opinions of the stylishly compact vehicle, which are ripped directly from the comment sections of Fiat&r...
National Franchise Brand, Local Franchisee Marketing

National Franchise Brand, Local Franchisee Marketing

Online Marketing Tips
 "Buy Local” is for quite understandable reasons a buzz phrase at the minute - a significant and highly valuable proportion of consumers are looking to spend their hard earned cash with small businesses in their own neighborhood and support their local economy. This isn’t just limited to individuals either - many local government bodies and businesses also recognize the benefits of shopping locally and are actively encouraging this behavior through different initiatives. To quote the 2017 BIA/Kelsey study “The Win of Going Local”, “Consumers have a growing sense of localism, and marketers need to key into this in their campaigns to achieve a level of genuineness. They fail to do so at their peril.” A franchise branch is generally a small to med...
Charming Charlie Makes Executive Appointments

Charming Charlie Makes Executive Appointments

Online Marketing Tips
Fashion-oriented jewelry and accessories chain Charming Charlie has reshuffled its executive ranks. It exited Chapter 11 a little less than six months ago. The 264-store chain has promoted Rob Adamek (pictured), who has served as its chief financial officer since November 2016, to the role of chief operating officer. “Rob has played a critical leadership role through some of the most challenging times we have experienced as a company,” said Lana Krauter, CEO of Charming Charlie, in a statement. “He understands the culture of this business and what we are trying to accomplish.” In addition, Joy Garcia has been appointed senior vice president and chief marketing officer. She replaces Sheila Field, who has held the position on an interim basis since...
Ten tips to increase your sales from landscaping

Ten tips to increase your sales from landscaping

Online Marketing Tips
Photo: Pixabay Growing your landscaping business can sometimes be a challenge. Not only are you competing against other local companies, but you also have to continually be on the lookout for potential new customers. Doing so can be time-consuming, particularly when you consider the actual work you have to do. However, there can be no denying the benefits of great landscaping for your customers. So how do you convince them of this? Take a look at these 10 tips for increasing your sales from landscaping. They can help you build a strong customer base and grow your business. Be proactive It’s always a rewarding feeling when customers approach you about work. Whether they’ve seen your advertising or been referred by a previous client, it shows they’re impressed with your ...
How To Augment ROI With These Five Digital Marketing Strategies

How To Augment ROI With These Five Digital Marketing Strategies

Online Marketing Tips
PexelsPexels Digital marketing is growing by leaps and bounds and is a boon for businesses, as it generates enticing results in a short amount of time. For businesses today, operating in the contemporary world and facing cut-throat competition has led to an increase in customer expectations. As a result, successful business leaders are amalgamating traditional and digital marketing methods to generate revenue. In the past, generating leads through methods like TVCs (TV advertisements), hoardings and paper ads brought tremendous results, but these strategies have largely been replaced by digital marketing, which has brought a revolution in the marketing industry with immense benefits. Increasing revenue and improving return on investment (ROI) is an esse...
11 YouTube Channels for Digital Marketing

11 YouTube Channels for Digital Marketing

Online Marketing Tips
YouTube is a helpful resource for learning digital marketing strategies from expert influencers. There are a variety of channels, offering practical tips and techniques to market your brand. Here is a list of YouTube channels for digital marketing. There are video tutorials on search engine optimization, social media strategies, landing pages, copywriting, and content marketing. All of these channels are free. Moz Moz The Moz channel focuses on search engine optimization and inbound marketing. While co-founder and SEO guru Rand Fishkin is no longer at Moz, you can find a collection of Whiteboard Friday sessions with him and other inbound marketing thought-leaders. — Backlinko Backlinko Backlinko is from backlink master Brian Dean. Get actionable SEO and link building and content m...