Today’s businesses have so many opportunities to earn an income online. Whether you use your website, social media or platforms like YouTube, it’s important to have a strategy to help you optimize your revenue. Here are some tips from members of the online small business community to help you do just that. Increase Website Earnings through Ads Some businesses see their website simply as a tool. But your site can actually be a major source of income for your business. Ezoic recently shared this video that includes insights from Small Business Trends publisher Anita Campbell about increasing website earnings. Earn Money on YouTube You probably know that YouTube has an advertising program that allows popular video creators to earn some revenue. However, earning an income from the platfor
Music marketing has become a whole new animal from what it was a couple decades ago, and while variety of new tools and techniques are now available to artists, many of them require a significant investment. Here we look at seventeen different marketing tips that, while still effective, remain affordable to the average musician. ________________________ Guest post by Eugene Eaton Music marketing has changed drastically in the last couple of decades, offering artists all sorts of promotion tools and channels. But it’s not easy to find too many marketing tactics that are both effective and inexpensive. If you are looking for a way to promote your music on a shoestring budget, you’ve come to the right place. Keep reading to learn 17 accessible and affordable music marketing ti
Customer reviews are among consumers’ most trusted ways to vet a product or service, with 84% saying they trust online reviews as much as they do personal recommendations. Carrying such high trust and being publicly available around the clock, positive online reviews can clearly be a powerful part of a business’ marketing toolbox.While positive reviews can be a big boon to business, negative reviews do pop up. While sites like Google and Yelp allow companies to respond to customer feedback, a company needs to be very careful in crafting responses to negative reviews to send the right message not only to the reviewer in question, but also to readers who will take note of how well your company handles customer service. We asked members of Forbes Agency Council for their tips on crafting t
<!-- --> <!-- --> Integrating Web, Social, and Mobile Marketing for 2019 | MarTech Advisor Globally, customers use a plethora of platforms to better understand a product, before making a purchase. Therefore, marketers must effectively understand and utilize social platforms, mobile marketing and online marketing, across multiple channels and devices while formulating their campaigns. Here are four ...
E-commerce site owners often neglect one major aspect of SEO: their local listing! In theory, you shouldn’t have to worry about local searches because the algorithms should catch it for you.We’ve got news for you — they don’t.And even if they did, wouldn’t you want to have more control over what they say and show about your business? It is your business, right?So we’ve put together a few tips to help you manage your local search marketing strategy more efficiently. Using these tips, you should see a nice boost in your website traffic.Claim your businessWhen a user searches for plumbers in Dallas Texas, search engines take notice. They try to find the best information for their users. At times, they’ll use information from social media websites and other indirect sources.When they do thi
By Andrew Witkin, founder and president, StickerYou With billions of people accessing the internet on a daily basis, digital marketing has become a necessity for businesses across the globe. How well you plan and execute your digital marketing strategy will directly affect the growth of your business and scope of your customer base. By introducing your brand to the digital world, you connect with a much larger audience than through print or other mediums for marketing. But the potential for accessing this larger audience is tempered by the increase in competition. It’s a crowded playing field with an even more crowded fan base, and a strong digital marketing strategy is crucial in order to stand out and effectively navigate this space. Image courtesy of Igor Miske, Unsplash
No matter your industry, company size, the products or services you offer, or the audience you serve, there’s one thing I can assume with near absolute certainty: You want to appear on the first page of Google’s organic search results. And you’re likely dedicating at least some portion of your budget to an SEO content strategy that’ll help you get there. With somewhere around 3.5 billion searches taking place per day, Google is the unofficial gateway to the internet, and therefore, the main path for building brand awareness. So it’s no wonder why every single digital marketer is concerned with search engine optimization. And while every year someone claims SEO is dying (or already dead), we can safely predict it’s not going anywhere anytime soon. In fact, SEO is more lively and active t
For businesses of all sizes, content marketing can be an extremely effective way to grow a presence online, attract attention from potential customers, and position a brand in an authoritative and trustworthy way. Affordable, easy to implement and highly valuable when handled correctly, content marketing is a clear front runner in the digital marketing space. After all, content marketing costs an average of 62% less than other related tactics yet delivers over three times the results. If your business is new to content marketing or you simply need a little direction in fine-tuning your approach, these five tips can give you a leg up on your growth strategies and help you further define your brand. Beef Up Product Descriptions Do you have an e-commerce operation or otherwise feature d...
Spring is officially here, marking the start of Q2 for businesses big and small everywhere. After the first few months of the year, many businesses will be taking this time to update their marketing and advertising techniques. A few strategies to do this have stood out so far this year that can help these businesses draw in new customers and improve brand loyalty. Focusing On Local Business In the digital era, it can be incredibly tempting to expand your marketing focus to a larger audience across a wider area. However, this could be a mistake that actually decreases the number of new customers your business draws in. 85% of a business’s customers live or work within a five-mile radius of its location, making local marketing both important and shockingly effective. Remember to
Ten years from now, blockchain will not be the relatively unknown phenomenon that it is today. By then, I believe most businesses will have adopted the technology, developed systems on the platform and taken advantage of its features. A decentralized business world isn’t too far in the future. As a matter of fact, it has its right foot in the door. Today, companies of all kinds have dipped their toes into the waters of this new technology -- from banking to gaming, traveling to food transportation. Disrupting Business And Technology Having worked with blockchain startups, helping them market their businesses, I’ve seen how decentralized technology can make people’s ears ring with both uncertainty and excitement. Blockchain technology offers a lot of positives to industries. These a