Sunday, June 16News That Matters

Marketing Strategy

Brands urged to worry more about marketing strategy and less on influencer fraud

Brands urged to worry more about marketing strategy and less on influencer fraud

Marketing Strategy
(L-R): Svirskis, Dennehy-Neil, Halfacre and Kemp.It's not too difficult to spot an influencer buying followers, or generating fake posts if you know what to look for, Anthony Svirskis, chief executive of influencer marketing agency Tribe, said. "When influencers gain followers organically, there's a steady rise where as if it's really staggered or just shoots straight up all at once, they're buying followers. Other tell-tale signs are engagements with posts, if it trails off or drops off, the types of follower profiles – fake ones tend to have generic pictures and numbers after a name and if the number of likes exceeds the number of views," Svirskis told panel moderator, Campaign trends editor, Nicola Kemp. Tribe has also built a reverse-image search engine
Why Is Robert McKee's Marketing Strategy The Only One That Works?

Why Is Robert McKee's Marketing Strategy The Only One That Works?

Marketing Strategy
Tweet This<div _ngcontent-c20 innerhtml="Roos Trommelen Robert McKee teaches the art of storytelling in AmsterdamThe only way that companies will be able to succeed in their marketing and sales efforts is to adopt a radical strategy that has rarely been used before: telling the truth.So says Robert McKee, the most well-known and the most respected teacher of the art of storytelling in the world. For over thirty years he has shown screenwriters how to tell a good story well. Among the people who have taken his multi-day story seminar are Peter Jackson, Jane Campion, Geoffrey Rush, William Goldman, Meg Ryan, Kirk Douglas, John Cleese and Russell Brand, and over 60 former students have won Academy Awards.He has also achieved one of the most highly coveted honors in popular culture:...
How to Implement Your Content Marketing Strategy

How to Implement Your Content Marketing Strategy

Marketing Strategy
A documented content marketing strategy is what separates the most successful content marketing programs from the banal rest. Upon hearing this, many marketers today breathe a deep sigh of relief. “Nailed it,” they inwardly congratulate themselves. “We wrote down our strategy months ago.”In other words, you planned the work. Good.But now it’s time to work the plan.Image attribution: Jonathan BeanHere’s where successful marketers realize that crafting the plan is the (comparatively) easy part. Launching the tactical actions and seeing team-wide behavior change to administer the strategy is a different animal. It may even be the difference between a content marketing success . . . and failure.Start by Revisiting Your PlanGuaranteed, your department still has at least one marketing practit
Marketing strategy for UTEP Athletics focuses on growing fans

Marketing strategy for UTEP Athletics focuses on growing fans

Marketing Strategy
EL PASO, Texas (KFOX14) — The new UTEP athletic director Jim Senter wants to make sure fans are going to games.Senter said the Miners not only need to win on the field and the court, but they need to win on the streets.“Every person can make a difference. Every person makes a difference,” said Senter.A big part of making a difference starts with a good marketing strategy for UTEP Athletics.“We need help in grassroots marketing, which means us engaging more people and building a fan base of volunteers which can help us reach the masses of El Paso. We have to embed ourselves, where we grow a fan base, organically. And authentically, to be able to earn their trust and their respect and their time to come support us,” said Senter.The athletics department is launching a new fan counci
3 startup CMOs share what makes a disruptive marketing strategy

3 startup CMOs share what makes a disruptive marketing strategy

Marketing Strategy
In the age of disruption, increasing numbers of marketing professionals are gaining roles at startup and industry disruptive organisations. CMO tracked down three such CMOs who are living and breathing the life as marketing chiefs working at some of these non-traditional businesses. We asked them what it’s like being a disruptor in the market, some of their top priorities and main challenges, and what makes for good marketing strategy. All three CMOs shared what they said are their ‘must-have’ marketing strategies and tips for success. Striking a balance For Weploy CMO, Ben Eatwell, being at a disruptor is both an “exciting and daunting” proposition. There are no precedents to what works and what doesn't, which means the CMO always has to test and learn, he said. Eatwell comes from a tr
Southern California needs a better marketing strategy

Southern California needs a better marketing strategy

Marketing Strategy
“Southern California is man-made, a gigantic improvisation” — Carey McWilliams, Southern California: An Island on the Land, 1946Largely invented, a semi-desert far from the metropolitan heartland of the nation, Southern California has relied on a combination of engineering genius and marketing bravado. The constructed infrastructure has become creaky, but still functions. Not so our sense of marketing our region to the rest of the world — and ourselves.In its earliest decades, the Los Angeles region merchandised itself aggressively, but the product largely sold itself by showing off its natural beauty and uniquely wonderful climate at events like the Rose Bowl. The area’s domination of music, movies and television and its tech-based business community — notably aerospace — solidified it
Simple Strat positioned for high growth in the marketing strategy space

Simple Strat positioned for high growth in the marketing strategy space

Marketing Strategy
Ali Schwanke burst onto Lincoln’s startup scene by winning Startup Weekend in 2013 with Exercise My Schedule, a tool to manage group fitness schedules. Today she is in her third year as founder, CEO and marketing strategist for Simple Strat, a Lincoln marketing strategy startup.“I initially wanted to pour all my time into growing the Exercise My Schedule app, and did consulting to fund the work toward that,” Schwanke said. “I saw a lot more success on the consulting side, so I leaned into that instead.”That success led Schwanke to consider expanding.“With the intricacies you need to succeed in marketing, you need a multitude of talents not found in one person,” she said. “Bringing those on board and really going into the strategy and technology space allowed us to be positioned to talk
With a newly opened STEM center and a revolutionary marketing strategy, Nipsey Hussle is music's biggest disruptor

With a newly opened STEM center and a revolutionary marketing strategy, Nipsey Hussle is music's biggest disruptor

Marketing Strategy
"In our culture, there's a narrative that says, 'Follow the athletes, follow the entertainers,'" he said. "And that's cool but there should be something that says, 'Follow Elon Musk, follow [Mark] Zuckerberg.' I think that with me being influential as an artist and young and coming from the inner city, it makes sense for me to be one of the people that's waving that flag."Let's block ads! (Why?) Source link