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Marketing Strategy

10 Effective Ways To Incorporate Geofilters Into Your Marketing Strategy

10 Effective Ways To Incorporate Geofilters Into Your Marketing Strategy

Marketing Strategy
<div _ngcontent-c20 innerhtml=" Shutterstock As Snapchat's user base continues to climb, more and more businesses are taking advantage of its   location-based geo-filters   to reach their target audience. These customizable screens allow you to reach potential customers in certain geographical areas, most often when they're within a certain radius of your physical business location. From promoting sales to steering consumers toward your business over a competitor's, there are a number of ways to effectively use geo-filters as part of your overall marketing strategy. We asked members of Forbes Technology Council for their best recommendations. 1. Use Geofilters To Attract Talent And Engag...
Why Marketing Strategies Need to Use Big Data

Why Marketing Strategies Need to Use Big Data

Marketing Strategy
If one tried to list all the relevant questions in the modern marketing world, such a task would be of Herculean proportions. Amongst those questions, one is ever-present – what is the difference between regular data and big data? The term “big data” refers to enormous amounts of data that businesses collect. They can stem from their business endeavours, or from their interaction with customers, obtained through different means. We see this form of information emerging as the foundation of many successful marketing campaigns, in various facets of the industry. Why is this the case and how does big data work in the first place? Planning – an Indispensable Basis Every data scientists and marketer will acknowledge that their industry is increasingly volatile. A...
How to Break from a Product-Driven Mindset and Create a Customer-First Content Strategy

How to Break from a Product-Driven Mindset and Create a Customer-First Content Strategy

Marketing Strategy
Whether they admit it or not, the job of an online marketer, or any marketer for that matter, is to drive sales, ROI and raise brand awareness. But most marketers don’t want to be seen as that creepy, untrustworthy “salesman” pushing products so forcefully that they actually scare the customer away. To avoid the stereotype, the goal of the modern-day marketer shouldn’t be to make the sale. Instead, they should focus on how best to establish a relationship, build trust and authority with their audience, and ultimately make their customers feel confident in the product once they are ready to make a purchase. If your business is looking for long-term success, you must first learn how to leave these old models behind and develop an in-depth and strategic content mark...
'Haters gonna hate': Burger King's CMO explains the strategy behind its edgy marketing approach

'Haters gonna hate': Burger King's CMO explains the strategy behind its edgy marketing approach

Marketing Strategy
Burger King Some may dismiss Burger King's whacky ads as stunts, but it doesn't bother its global chief marketing officer Fernando Machado. "I need to stand out, we need to stand out as a brand," he told Business Insider in a recent interview. "So haters gonna hate." The fact that Burger King is not afraid to take risks also helps it attract the best creative talent, Machado said. Whether it's releasing a quirky ad that hacks the latest new technology or throwing shade at a competitor, Burger King isn't one to sit on the sidelines.  The burger chain has carved out a name for itself as a lit brand that comes out with campaigns that are funny and self-deprecating — snagging several awards along the way. And while some may dimiss them as marketing stunts, it doesn't...
Fake online reviews on the rise: A marketing strategy for online retailers?

Fake online reviews on the rise: A marketing strategy for online retailers?

Marketing Strategy
With the proliferation of online shopping and the myriad of options out there, it’s not surprising that consumers often turn to customer reviews to determine the legitimacy of businesses or the quality of the product being sold.  However a recent report on Channel NewsAsia programme Talking Point shed light on the rising trend of fabricated reviews on online site. The programme uncovered the rise of recruitment agencies which specialise in bringing on board as many as 80,000 fake reviewers in the region, which includes Singapore. The programme also spoke to a recruiter, who referred to the practice as a “marketing strategy” to boost sales of a product. Alibaba Group (Taobao), Lazada, Amazon and Zalora have not yet responded to Marketing‘s queries on their pr...
What Is The Perfect Marketing Strategy For Your Business? Part 4 – Home Base – Your Website

What Is The Perfect Marketing Strategy For Your Business? Part 4 – Home Base – Your Website

Marketing Strategy
paulbr75 / PixabayWe are chugging right along in this series of what is the perfect marketing strategy for your business. And this is the third main section. What we’re going to talk about today is building your home base. Now, in baseball, you can have as many hits as you want, singles, doubles, triples, whatever it is. But the bottom line is, you do not score runs unless somebody touches home base.That’s essentially the difference between what happens on social media and what happens on your website. Social media is filled with singles. You can garner attention, you can do all kinds of different stuff. But getting people to leave social media is hard, because they want to stay in that sandbox and play. So ultimately what you have to do is use things like social media to ge...
Advertising will transform your credit union's marketing strategy

Advertising will transform your credit union's marketing strategy

Marketing Strategy
In the world of modern digital marketing, the use of web content, SEO, and websites to market and reach your target audience is essential. However, the market is becoming competitive and as a result, organic SEO strategies may not be enough. This is where paid advertising for credit unions can come into play. By combining online paid ads with your SEO and website efforts, your credit union can reach more highly targeted people than ever. Additionally, digital advertising will have significant benefits once you learn how to leverage it properly. Why Online Paid Advertising for Credit Unions? First, you can tailor your paid search ads based on specific keywords. For example, if someone is looking at houses, you can ad...
San Antonio Airport marketing strategy gets sky high results

San Antonio Airport marketing strategy gets sky high results

Marketing Strategy
1280x960_80607P00-DOLAN.jpgThe San Antonio International Airport's service development team continues to market San Antonio and the airport as a prime destination for business and vacationing travelers. Last months statistics show that their new marketing plan is working. As they continue to attract new travelers, the airport is already on pace to exceed passenger numbers from last year. For the month of May they had a record number of 840,951 passengers that flew through the airport. That's a 8.2% increase or 64,000 more passengers than the same time last year. Mays numbers took off sky high exceeding three million passengers. That's a 10.1% growth. Domestically, traffic climbed 8.2% compared to the same time last year while international traffic grew by 8.6%.More than 23,000,000 pou...
3 Tips for Creating an Effective Marketing Strategy for Reddit

3 Tips for Creating an Effective Marketing Strategy for Reddit

Marketing Strategy
|5 mins ago In May 2018, Reddit overtook Facebook as the third most popular website in the U.S. This revelation closely followed their announcement of a redesign, the first in a decade. Reddit’s newfound media presence has industry insiders hustling to develop effective strategies to tap into their engaged user base. In April 2018, the site reached 330 million monthly active users, which put it on par with Twitter. The average user spends over 15 minutes per day on Reddit, with an average session time of six minutes and 25 seconds. Run your user page like a subreddit Content posted to user profiles is not subject to the rules and regulations that are found on subreddits, giving users more freedom when it comes to marketing. While users and brands are now free to play...