Thursday, April 18News That Matters

Marketing Strategy

Harnessing The Power Of Click & Collect In Your Marketing Strategy

Harnessing The Power Of Click & Collect In Your Marketing Strategy

Marketing Strategy
In this opinion piece, Veronika Birnkammer (pictured below), marketing director at Fluent Commerce, explains the value of marketers using click and collect to ensure their brand can out-convenience their competitors.With increasing pressure from international retailers, enabling Australians to shop faster, easier and avoid delivery charges is crucial in the battle for customer spend in 2018. For many retail marketers, harnessing the power of click and collect can help boost brand awareness, customer loyalty and increase sales.According to the JDA/Centiro Customer Pulse 2017 Report conducted by YouGov, Australian shoppers have a high usage of click-and-collect services. The main reasons are so they can avoid home delivery charges (45 per cent), and that in some cases picking a ...
YouTube TV Lands NBA Finals Sponsorship, Building on Sports-Marketing Strategy

YouTube TV Lands NBA Finals Sponsorship, Building on Sports-Marketing Strategy

Marketing Strategy
Google’s YouTube is boxing out over-the-top TV rivals with yet another promotional sports pact: YouTube TV will be the first-ever presenting sponsor for the NBA Finals.Under the multiyear deal with the National Basketball League, YouTube TV also will be the presenting partner of finals for the Women’s National Basketball Association (WNBA) and the NBA G League, the NBA’s official minor league. The parties aren’t disclosing the length of the deal but it runs through at least 2019.The move comes after Google has inked several sports partnerships for YouTube TV in recent months, showing that it believes tying the “virtual” pay-TV brand to live sports has been an effective customer-acquisition tool.Earlier this month, YouTube renewed and extended its marketing deal with Major League Ba
6 ways to leverage tax reform in your marketing strategy

6 ways to leverage tax reform in your marketing strategy

Marketing Strategy
After months of deliberation, our government passed the largest tax overhaul in over 30 years: the Tax Cuts and Jobs Act of 2017. Whether you agree with the changes or not, the public will need advice on how to manage their finances under the new law. When approached properly, the new legislation should provide financial advisers with the leverage they need to expand and exceed their 2018 marketing goals. Here are six ways you can use the new tax plan to build existing client relationships and acquire new clients:1. Hold an educational seminar. Whenever a new law is passed or regulations change, the public will always ask, "What does this mean to me?" This type of uncertainty creates a great opportunity for advisers to offer free seminars addressing common concerns to both existing and ...
The Nonprofit Marketing Musts That B2B Marketers Can Do Too

The Nonprofit Marketing Musts That B2B Marketers Can Do Too

Marketing Strategy
Heartfelt marketing isn’t just for nonprofits. Every brand has a center of good.Using this good to get results might be more intuitive for nonprofits, but it can do the same for all kinds of organizations—even in the B2B world. Nonprofit marketing goals and objectives may be fundamentally different, but there are definitely shared marketing musts. I’ve seen these unexpected similarities in my own career working with both for-profit and nonprofit marketing teams.People are people, no matter what general audience category they fall into: consumer, business, employee, donor, volunteer. And every person has a heart. The heart has a role in most decisions, business or philanthropic, as does the head. Let’s examine these principles that apply to both nonprofit and B2B marketing.Image attribut
This Marketing Strategy Is a Game Changer for Resource-Strapped Startups

This Marketing Strategy Is a Game Changer for Resource-Strapped Startups

Marketing Strategy
Tech-powered ABM is the future of marketing. Is your startup prepared for the transition? March 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Take a look around any city sidewalk, classroom, restaurant or waiting room, and you’ll see how prevalent technology has become in our society. In fact, according to a 2018 survey by Pew Research Center, just more than a quarter of consumers say they're "constantly online." But technology could never eclipse real human conversations and interactions, could it?According to Daryl Plummer, managing VP at Gartner, that reality is just a few years away. Plummer believes that by 2020, artificial intelligence tech (such as chatbots) will dominate both our social and bu
Find out how to transform your content marketing strategy in 90 days

Find out how to transform your content marketing strategy in 90 days

Marketing Strategy
THE BEST CONTENTOur award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.THE BIGGEST ISSUESFrom the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.PERSONAL AND PROFESSIONAL DEVELOPMENTInformation, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.Let's block ads! (Why?) Source link
Ryanair's Wenk: our strength is in simplicity of marketing strategy

Ryanair's Wenk: our strength is in simplicity of marketing strategy

Marketing Strategy
Panel: Ellis and Wenk"Our marketing strategy is really on a very simple one-pager. It’s be like Aldi on price, be like Amazon on data and understanding the customer, and then be faster than anyone else. And that’s it," Wenk told his interviewer, Gravity Road managing director and former Sainsbury's marketer Sarah Ellis."You need to make sure that the structure allows you to have a decision-making process that is so fast, that doesn’t get held up by process."The strength of Ryanair is it’s a very simple decison-making process and no unnecessary layers of management you have to go through. Decisions are taken on a weekly basis and if there’s something new going on you change it."Wenk, who joined Ryanair two years ago after 10 years at Lidl UK and Ireland, emphasised the airline company’s
Webinar: Is It Time to Scrap Your Sales & Marketing Strategy?

Webinar: Is It Time to Scrap Your Sales & Marketing Strategy?

Marketing Strategy
Wednesday, April 4, 20182 p.m. EDTMany pundits say it’s time to throw out tried and true practices such as email marketing, telemarketing and events, and start over with radically new tools and tactics, including digital marketing, retargeting and business analytics. Channel business leaders are asking: Are we wasting money now? And if we revamp, how can I guarantee return from all that investment?In this Channel Partners webinar, two soldiers in the front lines of marketing and sales weigh in. Ginger Clay and Mike Schmidtmann will debate the sea changes that have transformed the revenue-generation landscape and examine how radically these changes impact sales and marketing organizations by sharing their own real-world examples.Takeaways for Your BusinessClay and Schmidtmann will debate
Brands urged to worry more about marketing strategy and less on influencer fraud

Brands urged to worry more about marketing strategy and less on influencer fraud

Marketing Strategy
(L-R): Svirskis, Dennehy-Neil, Halfacre and Kemp.It's not too difficult to spot an influencer buying followers, or generating fake posts if you know what to look for, Anthony Svirskis, chief executive of influencer marketing agency Tribe, said. "When influencers gain followers organically, there's a steady rise where as if it's really staggered or just shoots straight up all at once, they're buying followers. Other tell-tale signs are engagements with posts, if it trails off or drops off, the types of follower profiles – fake ones tend to have generic pictures and numbers after a name and if the number of likes exceeds the number of views," Svirskis told panel moderator, Campaign trends editor, Nicola Kemp. Tribe has also built a reverse-image search engine