For those of us who have devoted more years in legal marketing than we’d care to admit, it’s heartening to see the field receiving the recognition it deserves. The demand for top talent has never been higher and marketing plans are getting more attention from firm management. It’s no secret why marketing has become more urgent and important in the legal industry. During the past decade that followed the last recession, growth in demand for law firm services has been relatively stagnant. That’s a huge change from the golden era of Big Law, when annual double-digit revenue increases at many big law firms were practically a given and partners could simply wait for the phone to ring. The landscape for high-end legal services is
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Let’s start with the basics. You probably already know that a marketing strategy is a plan that allows you to reach strategic goals you have set for your business. This strategy includes different marketing techniques and activities; a digital marketing strategy – as the name suggests – is one that focuses on the digital side. Many businesses overlook Digital Marketing Strategies, preferring to focus on more traditional marketing plans. This is a mistake, and without a digital marketing strategy you risk missing out on the key opportunities the digital realm provides. Since the majority of people now use the internet for business and pleasure, your marketing strategy must encompass plans for the digital side of life. Here’s more…. What’s The Deal With Digital Marketing? Digital marketin
(iStock) Is your business on Instagram, yet? It should be. The social media site has emerged as one of the hottest channels for brand marketing. Instagram is a great addition to your marketing strategy, especially if your product has a visual element and a target audience that includes females in the 18-35 age range. It’s also a little different than some of the other social sites you’re familiar with. Instagram was created as a visual medium. Users expect compelling photos and videos that tell stories and evoke emotion. The best way to understand Instagram’s power is by following other brands. One of my own personal favorites is New Orleans artist Ashley Longshore, whose Instagram activity helped skyrocket her popularity. Longshore blends her offbeat and irreverent humor with her bold
A strong content marketing strategy can go a long way toward building your brand and increasing sales.That’s why, according to the Content Marketing Institute, more than 91 percent of business to business and 86 percent of business to consumer organizations use it to connect with their customers.If you’re starting to dabble in content marketing you may wonder how you can verify that you’re getting a benefit from all of the time, effort, and cost it takes to run the program.Evaluating the marketing ROI on your content is possible but it isn’t as simple as comparing the money you’ve spent on the program with the total amount of sales.The benefits of content marketing go beyond how a program directly affects your company’s bottom line.Along the way, it is possible to perform measurement an
The Content Marketing Institute - in association with MarketingProfs - has released the annual B2B Content Marketing Benchmarks, Budgets, and Trends report. Top line conclusion - content marketing is maturing…slowly In the North American version of the research, 21% of marketers think they are very successful at content marketing, while 5% reckon to be extremely successful. It would be nice to know who that 5% is and how they do it. It seems like it’s an ideal state that’s incredibly difficult to reach for most organizations, which is probably why the majority (58%) more modestly think they are moderately successful. The report notes that compared to last year, just over half (51%) of respondents think they have been more successful, but a quarter (28%) feel things are s
Last week, the New York Times revealed that The Mandalorian will feature “a dramatic Star Wars-universe spoiler in the first episode.” This announcement was noteworthy for a couple of reasons.Most immediately, it demonstrates how profoundly spoilers have influenced the way in which we talk about mass media. After all, up till now, when works of art have delivered major information about themselves or related media, they have usually been called “plot points,” not spoilers. This isn’t quite up there with “how you feel about something is just as much a spoiler as saying who dies” or the argument that retweeting an official Twitter account counts as a spoiler, but it is close.There are legitimate reasons for audiences to be concerned about spoilers, particularly in the era of social media
Nordstrom (NYSE:JWN) stock has declined over 40% in the past year, as investors turned away from weak sales and headwinds across the department store sector. Revenue in the first half of the retailer's fiscal 2019 decreased 4.1% year over year to $7.3 billion. The bulk of that shortfall came from Nordstrom's full-price sales, which fell 5.9% in the same period. After three straight quarters of declining revenue, investors are hoping to see improvements in the near future, potentially driven by management's marketing efforts and smart product assortments. On Oct. 24, Nordstrom opened its largest flagship store in New York City, a key piece of its new strategy to drive traffic and attract customers. Will these fresh efforts be enough to reverse the stock's slide? Let's find out....
An analysis of ticket sales from the NBA's 2018-19 regular season surfaces such quirks as the Los Angeles Lakers' stranglehold on much of California, despite the Golden State Warriors' three recent NBA Finals wins. There's also the Utah Jazz's dominance across not just Utah, but also Nevada, Idaho, and parts of Montana and Wyoming. It's a county-by-county look at where team allegiances lie across the country from Vivid Seats, a Chicago-based ticket marketplace."We want to use our data to tell great stories that are representative of the fanbase, that give some insight into what is actually happening, and where consumers are passionate about events," says Vivid Seats CEO Stan Chia.Vivid Seats is counting on basketball fans to keep coming back for a second an...
According to research from Gartner, mobile marketers by next year will drive 80% of engagements through mobile websites. That means marketers will increase their efforts in mobile marketing. But first they’ve got work to do. Those same marketers, though, are building their mobile websites without accurate knowledge of their customers’ mobile preferences. If there were ever a time to start doubling-down on mobile marketing efforts — and getting better at it — it’s now. And Gartner’s not the only one who’s saying so. Meeker Finds Mobile on the Rise According to Mary Meeker’s 2019 Internet Trends Report this year, mobile time spent vs. advertising equivalency is finally flattening out. In 2010, mobile time spent on media was 8% vs. 0.5% spent on internet advertising. In 2018