Saturday, February 16News That Matters

Marketing Strategy

Why Content Consistency Is Key To Your Marketing Strategy – Forbes

Why Content Consistency Is Key To Your Marketing Strategy – Forbes

Marketing Strategy
GettyGetty For any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business. Many factors contribute to a brand’s success, but perhaps one of the most valuable is content consistency. From social media and blogging to responding to customer reviews and replying to emails, your content needs to maintain a consistent voice, tone and style. However, maintaining a uniform voice and tone isn’t the only important aspect of content consistency. The amount of content and when you publish it is also integral to any savvy marketing strategy. Why Content Consistency Is King Whether you publish blogs ever...
Maserati to Revamp Marketing Strategy to Increase Sales – Tires & Parts News

Maserati to Revamp Marketing Strategy to Increase Sales – Tires & Parts News

Marketing Strategy
Mike Manley, who took over as the CEO of Maserati after the sad demise of Sergio Marchionne has announced that Maserati is going to revamp its marketing strategy. This is being done to counter the slump in sales that the brand experienced last year, with global sales dropping by 28 percent in 2018. Manley has brought back Harald Wester, who oversaw a rise in Maserati’s fortunes from 2008 to 2016. Waster has been asked to put a new management team in place so that Maserati could regain its past glory and rise to even greater heights. Manley admitted that it had been a mistake to put Maserati and Alfa Romeo together as it reduced the focus on Maserati as a brand. He went on to state that he expected Harald and his new team to start making significant progress from the second half...
The American Dream Isn't Dead, It's Changing & So Should Your Marketing Strategy – Credit Union Times

The American Dream Isn't Dead, It's Changing & So Should Your Marketing Strategy – Credit Union Times

Marketing Strategy
Younger generations have different definitions of the American Dream. Today’s adult generations have all defined their American Dream differently, which has been supported by financial institutions with messages that have helped care for and make those dreams come true. In this moment, a key opportunity lies in how to earn the trust of Gen Z by first understanding what they define as the American Dream and second, isolating a role that credit unions can play to help make that happen. The American Dream for baby boomers was defined by owning a home with a new car and working toward a reliable pension. For Gen Xers, their dream has been met with stark reality as they live in their McMansions while witnessing their retirement funds and home values atrophy in a volatile market...
Give Your B2B Marketing Strategy a Makeover with Insights from the Beauty Industry – The Content Standard by Skyword

Give Your B2B Marketing Strategy a Makeover with Insights from the Beauty Industry – The Content Standard by Skyword

Marketing Strategy
This year, your—and everyone else’s—B2B marketing strategy will have one big focus: customers. From the rise of customer experience (CX) as a key thread that runs across how we do business, to personalized sales through account-based marketing, companies are factoring the customer directly into their business models more than ever before, and brands like Amazon and Apple, which are laser-focused on personalization and the customer experience, have only raised the bar. The fact is that today’s customers want every brand—regardless of what space they’re in or how large they are—to nail each and every interaction. So as you design your 2019 marketing strategy, ask yourself: How do you connect with customers and individual decision-makers when you&#...
How to Correct a Failing Marketing Strategy – TechBullion

How to Correct a Failing Marketing Strategy – TechBullion

Marketing Strategy
Even experienced entreprepreneurs find it difficult to implement a perfect marketing campaign at first go. You must have data to inform your campaign, without which you cannot really dial things in. Assuming that your marketing strategy is not performing as well as it should and you aren’t able to see the results that you predicted for your company – it is possible that your return on investment is either negative or negligible. The measures that have been given here should be followed only if you are completely ...
5 Steps to Crafting a Winning Pinterest Digital Marketing Strategy – TAPinto.net

5 Steps to Crafting a Winning Pinterest Digital Marketing Strategy – TAPinto.net

Marketing Strategy
  Being successful on Pinterest can have a significant impact on your brand and your bottom line. There are 175 million active Pinterest users, and of those, 40% make $100k+ per year.Sign Up for E-News Reaching the higher earners that make up a significant part of the Pinterest demographic is important because 87% of Pinners have purchased a product thanks to Pinterest and 72% of Pinners use Pinterest to decide what to buy offline. These stats are part of the reason that Pinterest has the highest average order conversion value ($80.54) of any social network. To give a comparison, Facebook’s average order conversion value is only $71.26. Unlike Facebook and Instagram, there is a lower level of competition when it comes to Pinterest marketing. This means that if you k...
The Marketing Strategy That Makes WD-40 So Successful – Reader's Digest

The Marketing Strategy That Makes WD-40 So Successful – Reader's Digest

Marketing Strategy
This all-purpose formula owes its massive popularity to a simple, yet genius, marketing strategy. Jasni/Shutterstock With 176 countries selling it, over 2,000 documented uses for it, and over a billion dollars in revenue from it, it seems like there’s no stopping WD-40. The popularity of the primary-colored can continues to grow all over the world, and consumers keep discovering more ingenious uses for it. In fact, here are 46 great ways to use it (and that’s only scratching the surface). But it wasn’t always that way. Back in the 1950s, a trio of chemists working in the aerospace industry was trying to develop a formula that would prevent aircraft and missiles from rusting. The first attempt was a failure, as were the second and third attempts—but the scientis...
Content Marketing Strategy Tweaks: Boost Your Game in 2019 – Associations Now

Content Marketing Strategy Tweaks: Boost Your Game in 2019 – Associations Now

Marketing Strategy
By Ernie Smith / Feb 6, 2019 (AlekZotoff/iStock/Getty Images Plus) While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. An array of recommended strategy tweaks highlight the importance of not resting on your laurels. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. But even though it’s become more common and less novel, there’s still plenty of room for content marketing strategy tweaks in 2019. A few suggestions to get going: Spend more time on your content. In the past, content strategy has been dr...
Data: The Secret of a Successful Marketing Strategy – CIOReview

Data: The Secret of a Successful Marketing Strategy – CIOReview

Marketing Strategy
Customer insights are the center of successful commercial and marketing activity. However, companies are not attentive towards using data to form company-wide strategies. Big brands rely on walled gardens which control a user's access to web content and services. High reliance on walled gardens does not reap desired results because brands cannot extract the real value of data they use. Moreover, once the advertising campaign is over the outcomes are not as forecasted. With the open sharing of data used, cost of the campaign, and the results achieved, the organizations can analyze the success of their ad campaign. Data Transparency Digital channels have increased, and the audience is fragmented according to these channels. Reaching the target audience at the right time with the ri...
Banking Should Include Podcasts As Part Of Content Marketing Strategy – The Financial Brand

Banking Should Include Podcasts As Part Of Content Marketing Strategy – The Financial Brand

Marketing Strategy
It has never been more difficult to get the attention of customers and prospects using traditional marketing channels. Consumers are not only bombarded by messages from more organizations across more channels than ever before, but consumers are busier than ever. That said, evidence indicates that consumers have a strong desire for self-help and education in all areas of their life. Just look at the popularity for fitness, health and wellness apps and insights. The same can be said for financial wellness shows (both app based and in podcast format). Bottom line, podcasts are here to stay and are only getting more popular as organizations are looking to expand their content marketing strategies. But, why on earth would a retail bank want a podcast? This is a legitimate question, if you b...