If you haven’t refreshed your digital marketing strategy in a while, chances are it is beginning to tell on your sales and revenue. Even if you haven’t noticed a drop there; however, there are other signs of trouble in your digital marketing strategy you should look out for.1. There Are Lots of Visitors, but Not Enough People BuyingIf plenty of people coming to your website, with not many of them buying something, it could mean your marketing message is wanting in some way. You may need to do some conversion rate optimization. When you perform such optimization, you’ll find out when your visitors are dropping off during the conversion process. You may find that maybe your forms are too difficult to fill up, or perhaps your product information is not clear. Doing A/B tests, you’ll find o
<!-- --> <!-- --> Exploring SMB Marketing Strategies with Doug Nelson of Justworks Justworks stands out in the B2B marketplace as a platform designed for small businesses, with 2 to 100 employees. The company’s Director of Demand Generation, Doug Nelson, described his marketing strategy and looked at the many factors that inspired him. The full transcript of his interview with Ziff Davis B2B is avai
If you’re looking to reach the millennial market, using messaging that conveys your company’s values or social responsibility will be the most effective method, according to a recent Ace Metrix study. And real estate marketers should take note, because according to the National Association of Realtors, this demographic now represents the largest homebuying population in America—with their slightly older counterparts, the Gen Xers, coming in a close second. So to reach this socially conscious group—which has notoriously leaned more in favor of renting than buying for a multitude of reasons—marketers in the real estate field need to not only sell these consumers on why buying a home is worthwhile, but also exhibit that their company is one which goes beyond basic corporate social respons
ATLANTIC CITY, N.J. (CBS) – An Atlantic City casino announced it’s taking on a new marketing strategy that includes a new name. The Ocean Resort Casino, formerly known as Revel Casino, is putting the casino at the forefront of its name. In order to promote it is a casino first, its name has been changed from Ocean Resort Casino to Ocean Casino Resort. Time to unveil a tide of changes! 🌊 After rolling out a new marketing campaign, Ocean is making several improvements beginning with a shift in focus. We are a casino first. To reflect this, we are kicking it off with a new name—Ocean Resort Casino is now Ocean Casino Resort! pic.twitter.com/awPB6uM6tM — Ocean Casino • Resort (@TheOceanAC) April 10, 2019 “We are making so many positive changes, it was important to us that our name and b
Press release content from Business Wire. The AP news staff was not involved in its creation.Click to copyhttps://apnews.com/Business%2520Wire/34431e0b378a4d4c9536cfbbacb13a89LONDON--(BUSINESS WIRE)--Apr 10, 2019--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest marketing analytics engagement for a leading sports goods retailer. During the course of this engagement, the marketing analytics experts at Quantzig adopted a holistic approach to help the client optimize customer touchpoints and deliver the right message through different marketing channels. This success story highlights how the sports goods retailer was able to combine multiple channel data stream...
By Kate Jeffers Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. |3 hours agoLike everything else in this crazy industry, agencies’ approach to managing global business used to be easier. When I started working on my first global brand 20-plus years ago, marketers basically controlled a linear consumer journey. So global really just meant translating unified ad campaigns made up of TV, print, OOH and radio for other markets and then settling in with an ice-cold Tab to watch a LaserDisc.Fast forward many years and—to state the obvious—things are pretty complicated. Consumers are in control, whether they’re in Indiana or India. They choose where, when, how they want to engage with brands and what content they consume. Brands are cha
Marketing strategies help your business grow. To make sure your marketing team is contributing to your business in the best possible way it can, companies need a strategy that is focused on action and data. A data-driven marketing strategy can make all the strength and weaknesses of your business apparent. This means that you will be able to make strategic decisions that will help your company’s marketing efforts become more successful. Table of Contents What is Data-Driven Marketing? Most companies already have products and services that they offer, and for them the main goal is development and growth. This is done with the help of the data they get from their interactions with the consumers, along with the data they receive from tracking their competitor’s performance. Currently,
As more and more companies choose to join the online market to offer their products and services, marketing strategies have become more creative as companies try to ensure their customer base. SEO If you want to rank on the search engines for particular keywords, then you would choose to use search engine optimization or SEO. You can rank for particular keywords according to the nature of your business. SEO will not give you instant results, rather it is a longer term marketing strategy, and it is not suitable for all businesses. SEO can be thought of as an investment for your business. The marketing costs associated with SEO do not continue indefinitely as usually once a site is ranked, it will stay ranked. It allows for huge increase in traffic and hence sales. If your business operat...
The era of email@example.com is over—and the time for automated, conversational communications has arrived. Today’s consumers expect more from their most loved brands, and companies must evolve to deliver real-time engagement that satisfies customer needs and wants.Eighty percent of consumers say no retailer or service provider has ever sent them a communication that felt overly personal. Just look at L’Oréal. When it launched its Makeup Genius app, customers didn’t cry foul at facial recognition. Instead, they leapt at the opportunity to engage with the brand in that way, demonstrating that audiences are hungry for personalized experiences that add value beyond the product itself.Automated communications have often sounded cold and impersonal. For example, the ty
Retargeting has become one of the most successful online advertising techniques in digital marketing, but it’s often still confusing to many agents and brokerages. The basic premise of retargeting is that it affords companies the opportunity to extract value from their website visitors, even when those visitors leave the site. This presents a way to continue the conversation and remind those visitors of their past activity. Through the use of a pixel installed on the website, ads can be targeted to the visitor, reminding them of what they looked at and encouraging them to take further action. The most common way consumers experience retargeting is when they view a retail product online and then see the ads for that same product in other places they visit. Considering that the conversion