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Marketing Strategy

Factors That Will Fuel Your Digital Marketing Strategy

Factors That Will Fuel Your Digital Marketing Strategy

Marketing Strategy
The universe of marketing is constantly evolving, especially in the contemporary era of social media, automated ad tech and audience analytics. Brands need to stay on top of these changes to successfully reach their audiences, especially as consumers become savvier and more cynical of promotional advertising.Technology is helping marketers to strategize and measure more effectually. It is also helping in making digital marketing maneuvers smoother and more dynamic. Innovation in technology ensures that you know more about audience behavior and preferences to be able to run campaigns that are closely personalized. There is absolutely no doubt that 2017 was an incredible year for marketing. What's even better than a banner year is fresh optimism for the subsequent one. Predictions and tre...
5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

Marketing Strategy
You don't need a big budget to learn from these big-budget brands. February 23, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don't have big budgets.Specifically, we're finding more and more brands making a buzz in the court of social media, and there's something to be learned from every one of them: the good and the, shall we say, not-so-good.Marketing strategy mishapsPepsiCoOne of the most newsworthy marketing moments of late came from PepsiCo, which made headlines about snacks designed for women. Twitter lit up like a Christmas tree talking about "Lady Doritos," asking C...
Want to Build a Great Marketing Strategy? Start by Making Human Connections–Here's How

Want to Build a Great Marketing Strategy? Start by Making Human Connections–Here's How

Marketing Strategy
Hearst bought Rodale. Meredith bought Time. But these major magazine unions will look relatively small if AT&T acquires Time Warner and Sinclair Broadcast Group manages to take over Tribune Media. And now, CBS is in talks with Viacom to combine. While the valuations in this wave of M&A vary, one thing remains constant: a quest for scale.Facebook and Google eat the lion's share of digital advertising and practically all the growth. So this wave of mega media mergers illustrates one route to combat the dominance of these internet giants: scale. Each of these mergers amasses an enormous audience in an effort to extend companies' reach in order to compete. And while it will be exciting to see what these mergers yield in terms of advertiser appeal, there's another approach ...
ABC/Disney's Freeform Ups Deena Beach And Dalia Ganz To VP Level

ABC/Disney's Freeform Ups Deena Beach And Dalia Ganz To VP Level

Marketing Strategy
ABC/Disney’s Freeform network has upped two key executives to VP roles. Deena Beach is now the VP, marketing strategy, while Dalia Ganz has been upped to VP, social media, digital marketing & synergy.The appointments were announced by Tricia Melton, SVP, marketing, creative & branding, who spearheaded the launch of the new brand narrative and tagline, which was unveiled earlier this year at the network’s inaugural Freeform summit. Beach and Ganz will continue to report to Melton.“Deena is a strategic marketing powerhouse who constantly strives to push our brand forward in new ways, and Dalia is one of the industry’s most creative and innovative leaders in social media,” said Melton. “Together, they are a powerful marketing team who will take Freeform to new heights.”Previously a
Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

Marketing Strategy
It’s only January, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns.As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A successful marketing strategy in 2018 will need to include integration points, data flow strategies, data security and more. To be truly transformative, marketers will need to analyze performance and adapt to the needs of their audiences.Digital is no longer an afterthou
BitTitan Hires Former Dell EMC Exec To Head Global Marketing Strategy

BitTitan Hires Former Dell EMC Exec To Head Global Marketing Strategy

Marketing Strategy
by Ty Trumbull • Feb 22, 2018Pam CoryPam Cory, a former Dell EMC executive, has joined BitTitan as VP of marketing. The move comes at a key time for BitTitan, which makes a range of business- and cloud-enablement solutions for MSPs.Cory will lead all product, brand, and channel marketing, while driving strategy around demand generation, business development, and media relations for the company’s flagship MSPComplete and MigrationWiz platforms.Cory brings more than 15 years’ experience developing global go-to-market and digital campaign strategies, the company asserts. Until recently, sh was head of marketing for Dell EMC’s Emerging Technologies division, where she oversaw customer retention, focusing on big data, Internet of Things, and analytics.Before that, she worked i
13 Strategies For Marketing To Generation Z

13 Strategies For Marketing To Generation Z

Marketing Strategy
Generation Z will account for 40% of all consumers by 2020, according to statistics compiled by Fast Company. Born after 1995, this new generation rivals the ever-popular millennials and consists of a new breed of customers that need careful consideration when marketing to them.Members of Gen Z are even more detached, engrossing themselves in technology. They grew up on social media and can research their way out of any predicament. This powerful consumer base is the next group of consumers that can help your business grow its revenue, as long as you take note of them now and prepare your marketing strategies to cater to their needs.Below, 13 members of Forbes Business Development Council provide some of the best strategies for selling to the new tech-centric Generation Z. Here...
3 Tips to Improve Your LinkedIn Marketing Strategy

3 Tips to Improve Your LinkedIn Marketing Strategy

Marketing Strategy
PHOTO: [email protected]As Facebook tightens the screw on brands by yet again weakening their organic reach on the platform, it’s time for B2B marketers to take a good look at their LinkedIn marketing strategy. Even as it stands, 80 percent of B2B marketing leads generated on social media come from LinkedIn, and according to the marketing experts we spoke to, you can expect that figure to rise in 2018.Facebook or No Facebook, LinkedIn Rules The B2B SpaceDespite Facebook touting statistics that business decision makers spend 74 percent more time on Facebook than anyone else, and in the face of Facebook loyalists who champion the platform as a marketer’s dream because of its sheer size, Joe LaSala, Vice President of Marketing at NYC-based Analytics Partners, has a different take. He
MBREDC launches new website as part of marketing strategy to bring jobs to Horry County

MBREDC launches new website as part of marketing strategy to bring jobs to Horry County

Marketing Strategy
Copyright 2018 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.CONWAY, SC (WBTW) – Last year was a rocky year for the Myrtle Beach Regional Economic Development Corporation. Each year, local municipalities give the corporation hundreds of thousands of dollars to bring jobs to the area. CEO and President of the MBREDC Josh Kay told News13 last month the corporation brought one company to the county in 2017 and another closed days after opening. However, only two months in to 2018, Kay says this year is looking better. "We've announced 169 full time jobs in calendar year 2018 already and over 23 million dollars in capitol investment. So, we've already exceeded our capital investment goal," said Kay. Tuesday, the co
Sterling to develop marketing strategy to bring businesses to town

Sterling to develop marketing strategy to bring businesses to town

Marketing Strategy
In an effort to promote economic growth and encourage new businesses to come to town, Sterling has contracted the services of Lex Thomas Communications to develop and implement a marketing and public relations strategy to encourage renewal of the downtown area.According to Town Administrator Ross Perry, there are many attractive reasons why businesses would want to come to Sterling, including close access to highways, one of the lowest utility rates in Massachusetts, and mostly green energy through the hard work of their light department. There are also available buildings for businesses, and available land in the industrial section.What is missing, said Perry, is a widespread awareness of such things. “It seems that, for years, all of these positives have been a closely held secret tha