Thursday, April 2News That Matters

Marketing Strategy

How to Adapt Your Online Marketing Strategy in a Time of Crisis – Business 2 Community

How to Adapt Your Online Marketing Strategy in a Time of Crisis – Business 2 Community

Marketing Strategy
Life has certainly gotten complicated over the past few weeks, hasn’t it? We’re living through a global pandemic. For many of us, it’s the first time we’ve dealt with this sort of thing. There are a lot of unknowns, a lot of questions and a lot of concerns…but not many answers.In particular, things have gotten particularly challenging for business owners and marketers. What do you do when your whole country is effectively (or literally) on lockdown? How do you engage with the Coronavirus discussion? Should you engage with the discussion?Clearly, it’s not “business as usual”. Even if your business runs entirely online, COVID-19 is affecting you. It’s a critical time, and you need to make the right decisions if you want to get through the next few weeks and months.In this article, we’re g
How Digital Marketing Strategies Are Changing Due to COVID-19 – Built In

How Digital Marketing Strategies Are Changing Due to COVID-19 – Built In

Marketing Strategy
It started with messages from airlines, but soon enough every kind of organization — universities, tech startups, sandwich shops you visited once three years and two cities ago — started sending out coronavirus updates. Clothing brands sent emails headed, “Things are weird”; personal grooming brands penned subject lines like, “Let’s get through this together.”Is this a smart email marketing strategy?It depends, experts say. Not every email is as insensitive as the (humorous, fictional) Bed Bath & Beyond email subject, “Bed Bath & Coronavirus!”“I was happy to get an email from Comcast that said, ‘Here’s what we’re doing to keep the network up; here’s what to do if you have a problem.’”“I was happy to get an email from Comcast that said, ‘Here’s what we’re doing to keep the n
How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)? – MarTech Advisor

How Will Marketing Strategies Evolve in Times of Coronavirus (COVID-19)? – MarTech Advisor

Marketing Strategy
COVID-19 has impacted countries all around the world. With no cure in sight, social distancing is the only way to limit the spread of the virus. But during these times when people are staying home and  working remotely, buying patterns have been drastically altered. How will marketing strategies evolve in these uncertain times and going forward? THE NEW RULES OF (MULTI-CHANNEL) CUSTOMER ENGAGEMENT: HANDBOOK FOR GROWTH MARKETERS Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. The kind of engagement that drives optimal customer lifetime value and real business impact. Download Coronavirus is, by far, one of the biggest challenges this generation has faced, an...
What the Coronavirus Means for Bacardi’s Marketing Strategy – The Wall Street Journal

What the Coronavirus Means for Bacardi’s Marketing Strategy – The Wall Street Journal

Marketing Strategy
Before the coronavirus outbreak, Bacardi Ltd. Chief Executive Mahesh Madhavan was grappling with a fundamental problem for the spirits industry: A new generation of consumers was drinking far less than their parents did Now he’s facing another challenge. A pandemic has closed bars and restaurants around the world, prompting a rise in online alcohol purchases and worries that consumer behavior may be forever changed. For now, though, Mr. Madhavan is forging ahead with strategies Bacardi put in place before the crisis. Among... Let's block ads! (Why?) Source link
3 Ways Marketing Strategies Will Need to Shift to Deal With Coronavirus Complications – Adweek

3 Ways Marketing Strategies Will Need to Shift to Deal With Coronavirus Complications – Adweek

Marketing Strategy
|57 mins ago Traditionally, industry events and conferences are considered an important opportunity for b-to-b marketers to network with potential prospects and help fill their pipelines. In fact, more than half of b-to-b marketers use in-person events and trade shows to drive lead generation. Unfortunately, we’re living in a world in which face to face interactions at conferences are not feasible for the foreseeable future. COVID-19 has a chokehold on business operations across the nation and is rattling industries to their core. But this is not a time for fear. This is a time for marketers to focus. It is no secret that business development is facing unexpected challenges, but it does not have to be when marketers employ the right approach. Replace the handshake with a vi
10 Reasons Your marketing Strategy Must Include WhatsApp Right Now – MarTech Advisor

10 Reasons Your marketing Strategy Must Include WhatsApp Right Now – MarTech Advisor

Marketing Strategy
While the WhatsApp chat platform offers a private and convenient conversational space, WhatsApp marketing is yet to receive marketers' full attention. We compiled numerous other reasons why you need a WhatsApp marketing strategy right now. WhatsApp is the world's most popular chat platform where users can text, call, video call, send voice memos and locations, create and share photos, videos, and other files via mobile and desktop. It provides end-to-end encryption and free real-time communication with users on the platform. It has evolved from a text-based closed platform to a place where people share views and news with others. The calling features have paved the way for global conversations, and the inclusion of multiple media formats has made WhatsApp a source of entertainment too....
How to Create a Successful Marketing Strategy Using a Single Decision Framework – Inc.

How to Create a Successful Marketing Strategy Using a Single Decision Framework – Inc.

Marketing Strategy
Marketing is hard. Many times the results are subjective, and it's not clear on what marketing strategy will generate the best results. Because there are so many marketing channels to choose from to market your company's products or services, it becomes difficult to choose just one, so many end up choosing multiple which dilutes the results.Marketers can choose from email marketing, social media marketing, Google Ads, Facebook Ads, Influencers, billboards and partnerships, and I'm sure that's only 10 percent of the available channels. The list goes on and on.Invest a little in all of them and you'll see no results because you're not focused and invest too much in a single channel that isn't performing, then you're going to run out of money quickly.For startups, this ...
What Successful B2B Content Marketing Strategies Have in Common – Business 2 Community

What Successful B2B Content Marketing Strategies Have in Common – Business 2 Community

Marketing Strategy
When there is a lull in activity or a slow time of year, it’s a great time to review your company’s B2B content marketing strategy or to build one if one does not exist.Whether you are auditing an existing strategy or crafting a new content marketing strategy, you may be asking, “What does a successful strategy look like?” While every content strategy is unique, there are several attributes that all effective strategies share:A Strategy OutlinedA vague idea of what you’d like to do with your content marketing or a strategy that only exists in your head is not a clear strategy. To be successfully executed, a B2B content marketing strategy must be clearly outlined in a document. Whether that document is on Evernote, or Microsoft Word, PowerPoint, Asana, or Basecamp doesn’t matter. What ma
Questions Any Agency Handling Your Hotel's Digital Marketing Strategy Should Be Able to Answer | By Jessica Kaiser – Hospitality Net

Questions Any Agency Handling Your Hotel's Digital Marketing Strategy Should Be Able to Answer | By Jessica Kaiser – Hospitality Net

Marketing Strategy
The biggest challenge of digital hotel marketing is oversaturation. In an OTA, Airbnb, and HomeAway world there is stiff competition and direct bookings are becoming harder to come by. So, how do you stand out from the crowd online and convert? Well, first things first, to avoid disappearing into the white noise of the web, you have to partner with the right marketing agency. Here are some questions to ask potential agency partners to ensure that they have the right tools to help your hotel increase bookings through digital marketing strategies. Advertisements What factors do you focus on when developing a website? The majority of travelers use Google and other search engines first and foremost to find and book destinations and hotels. And these days...