Saturday, February 16News That Matters

Marketing Strategy

HEC Paris in Qatar's executive course on 'business marketing strategy' – Gulf Times

HEC Paris in Qatar's executive course on 'business marketing strategy' – Gulf Times

Marketing Strategy
HEC Paris, one of the world’s leading providers of executive education, is delivering ‘Rethinking your Business Marketing Strategy’ on February 27 to 28 at its Doha Campus, it was announced in a statement.‘Rethinking your Business Marketing Strategy’, with Professor Frederic Dalsace, is intended to offer participants a solid understanding of cutting-edge thinking in the field of business marketing. The goal of this programme is to propose an alternative to the traditional B2B marketing, which now takes place in a new context – a “phygital” (partly physical /partly digital) ecosystem. This new approach has the potential to help firms develop disruptive business models and differentiate themselves in the market. Delving in depth on t...
Agencies practice what they preach with 'mature' content marketing strategies – Marketing Tech

Agencies practice what they preach with 'mature' content marketing strategies – Marketing Tech

Marketing Strategy
Every agency out there has got an opinion – at least, one that you probably have to pay for – about how you need to do content marketing. It’s gone beyond mere choice. More often it’s become a question of: quality or quantity? Naturally, some believe they can offer the content equivalent of the moon on a stick. Peter Bell, senior director at Marketo, wrote for this publication in November about what he called ‘Frankenblogging’; where off-cuts and half-formed ideas in a content library can be ‘stitched together’. Much is similarly made of user-generated content. In the same month Alain Mevellec, co-founder and CMO at Sellsy, noted how a company’s approach to customer feedback is “an important consideration in [its] culture, b...
Best Practices on Developing an Account-Based Marketing Strategy – Business 2 Community

Best Practices on Developing an Account-Based Marketing Strategy – Business 2 Community

Marketing Strategy
Account-Based Marketing (ABM) is a B2B strategy in which businesses target a clearly defined set of targeted accounts and create personalized campaigns focused on key decision makers within those accounts.Instead of casting a wide net to capture an array of varying leads, the focus is placed on quality over quantity. Targets are generally high-yield accounts and are considered a good fit for the business’ products or services. Marketing efforts are thus more personalized to the individual prospects and can lead to higher conversion rates.Through ABM, landing these target business accounts often means generating more revenue, penetrating new and desirable territories and positively influencing your market.Initial Considerations for ABM StrategiesYour very first step to get started ...
How to Promote on Instagram: An Instagram Marketing Strategy – INQUIRER.net

How to Promote on Instagram: An Instagram Marketing Strategy – INQUIRER.net

Marketing Strategy
Anybody who is anybody knows that social media has drastically changed the way we interact with each other. Just take a look around; people are always staring down at their smart devices, many times mindlessly scrolling through their social media feeds. One app that has taken the world by storm is Instagram, a picture sharing platform that’s popularity allows content to be viewed all over the world. Meaning for you as a business owner this can be one of your greatest tools, allowing you to interact with an incredibly vast array of people, very quickly. But as the landscape of marketing is changing so is your Instagram marketing strategy. This is why I am here to lead you to a successful Instagram marketing strategy. From organic content to paid, it’s all included. Instagram...
Seven Essential Inbound Marketing Strategies For Healthcare – Forbes

Seven Essential Inbound Marketing Strategies For Healthcare – Forbes

Marketing Strategy
GettyGetty Inbound marketing is a proven methodology for growing business, yet in healthcare marketing, we see plenty of practices not reaching their full potential. Below, I've outlined seven key strategies to build upon your current inbound marketing efforts, covering the full inbound marketing life cycle. Inbound Strategy No. 1: Lead with empathy. The heart of any inbound marketing strategy is content, but most medical practices spend an awful lot of time talking about themselves rather than their customers. It's OK to talk about yourself, but you must lead with empathy. Emotions dictate so many of the decisions we make. Show potential patients that you understand what it's like to be in their shoes, that you understand their unmet needs and how that makes them...
Social media marketing strategy can help save time – Union Democrat

Social media marketing strategy can help save time – Union Democrat

Marketing Strategy
By Linda Schooley SCORE SCORE is a national organization and resource partner of the U.S. Small Business Administration (SBA). The Tuolumne County SCORE chapter services Tuolumne and Calaveras counties and offers counselors who provide clients with 100 percent confidential and 100 percent free one-on-one small business counseling, group training and workshops. Are you constantly jumping from one task to the next? Is your ‘to-do&rsqu...
How to "Marie Kondo" your digital marketing strategy – ClickZ

How to "Marie Kondo" your digital marketing strategy – ClickZ

Marketing Strategy
It’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get started. That’s why we should apply the KonMari method to our digital marketing strategy. What does Marie Kondo have to do with marketing? Image: Web Summit – Sportsfile, CC BY 2.0 Marie Kondo and her tidying techniques have been popular for years but she’s recently gained an even bigger audience through Netflix’s Tidying Up with Marie Kondo. All of a sudden, many of us got obsessed with the art of tidying up. We’ve realized that tidying up can be easier if you follow a structure. It can even become therapeutic by showing your appreciation to your belongings ...
Three Ways to Turn a Bad Review into Your Most Profitable Restaurant Marketing Strategy – Modern Restaurant Management

Three Ways to Turn a Bad Review into Your Most Profitable Restaurant Marketing Strategy – Modern Restaurant Management

Marketing Strategy
Can you really turn a bad review into extra revenue for your restaurant? Read on, and we’ll show you exactly how to not only change a bad review to a good review, but to earn more revenue as well. You’ll know better than anyone that reviews are critical to your restaurant’s bottom line. According to GoDine, ​62 percent​ of diners said that reviews were the top thing they considered when choosing a restaurant. Unsurprisingly, bad reviews can be profit killers.  However, there’s no reason to dread checking your reviews – let’s have a look at how to turn around a bad review for the better, and actually make it your most profitable restaurant marketing strategy.  Make it Right, Right Away  You’ve got a busy restaurant...
4 Reasons to Rethink Your Influencer Marketing Strategies – Business 2 Community

4 Reasons to Rethink Your Influencer Marketing Strategies – Business 2 Community

Marketing Strategy
Veex / PixabayIf you’ve been reluctant to go beyond dabbling in the influencer marketing game thinking it’s just a fad, think again. Influencer marketing campaigns have been around for several years now, and their popularity only continues to grow.This increased focus is in reaction to data that traditional ad campaigns simply aren’t as successful as they once were. 30 percent of internet users predicted to be using ad blockers by the end of 2019. Things haven’t changed much since a 2015 Nielson study revealed the most trusted sources of advertising to be people you know. Branded websites, consumer opinions posted online and editorial content ranked heavily with ads sadly near the bottom of the list.The question successful enterprises are asking themselves is no ...
Event: Master your enterprise search marketing strategy – ClickZ

Event: Master your enterprise search marketing strategy – ClickZ

Marketing Strategy
Search marketing is at a critical crossroads. More consumers than ever before are relying on search for every stage of the buyer journey, from initial research to to final purchase. However, with the increased reliance on search comes increased expectation from consumers. Consumers want to find what they’re looking for no matter where they begin their search. And they expect that brand messaging will remain consistent across platforms. According to a recent study by Google, 75% of smartphone owners turn to search as their first step in the buying process. To add to the complexity, search has comes to mean more than just text. Buyers are increasingly interested in easier to use voice and image searches as well. &...