Sunday, January 26News That Matters

Marketing Strategy

Minocqua Chamber of Commerce pursues new marketing strategy with rebrand – WJFW-TV

Minocqua Chamber of Commerce pursues new marketing strategy with rebrand – WJFW-TV

Marketing Strategy
NEWS STORIES MINCOQUA - One Northwoods community is taking a new approach to marketing itself as a destination for tourists. The Minocqua Chamber of Commerce recently launched a rebrand; the organization changing its name to "Let's Minocqua!"The new Let's Minocqua logo shows the organization still promotes Arbor Vitae and Woodruff as well. People can spot the new logo in the town visitor's center and in the 2020 destination guide.Executive director Krystal Westfahl says the new brand is a call to action."It becomes this exciting descriptor of what we're going to go do when we go the Northwods," said Westfahl. Westfahl says the rebrand will showcase the Chamber's work marketing local business."So this one brand really encompasses all the things we do between ...
How to Keep Your Content Relevant and Engaging – Business 2 Community

How to Keep Your Content Relevant and Engaging – Business 2 Community

Marketing Strategy
Whether it be by careful consideration or a lucky break, discovering content that your audience goes crazy for is always to be celebrated. However, it’s important to understand that while a specific content marketing piece worked at that time and for a particular audience, it may not be as popular the second time around..The half-life of a specific sort of content is short. Trying to capitalize on it over and over, whether it be on social media, your website or other content marketing channels, will inevitably fail as your audience becomes bored (or grows to encompass more varied demographics), marketing strategies change and online trends evolve.To protect your business from becoming a one-trick pony, your content marketing strategy should be varied, well-researched and flexible.Keep Y
LG’s future business plans, marketing strategy revealed – Android Community

LG’s future business plans, marketing strategy revealed – Android Community

Marketing Strategy
Suddenly, LG is busy with making updates to its phones and changes to its business strategy. The company is due for a major revamp in many aspects and we believe it’s going to do so seriously this time. LG is hoping to turn a profit before 2021 year-end. We believe it will and it can because the other South Korean tech giant knows innovation. In the past, it has introduced new technologies that have kickstarted many different standard features on smartphones. In the coming months, we can expect two new LG budget phones. The Verizon LG G8 just received an Android 10 update, following the LG V50 ThinQ’s turn in South Korea last week. The next-gen flagships from the mobile brand are said to be one and the same but with different connectivity–the LG V60 ThinQ and
A Guide to Law Firm Marketing Strategy – Hit Search

A Guide to Law Firm Marketing Strategy – Hit Search

Marketing Strategy
Sometimes, it can be difficult to know where to start when it comes to marketing your law firm. In such a saturated market, law firms must do more than ever before to cut through the noise and attract new clients. So, how do you do this? It’s not a case of needing a scary, over-complicated strategy – there are plenty of tactics that are easy enough to implement, especially with the help of a marketing agency. (more…)
How to Readjust Your Influencer Marketing Strategy to the Trends to Come – MarTech Series

How to Readjust Your Influencer Marketing Strategy to the Trends to Come – MarTech Series

Marketing Strategy
We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at its expansion with a current worth of $8 billion. The same Business Insider report shows us that by 2022, this already huge figure is likely to reach $15 billion. In light of such whooping expectations, influencer marketing plans of the present have to welcome in the latest strategies. Fortunately, there’s no need to change an entire workflow. For this reason, we are going to expose all the trends that will shape 2020 and suggest hands-on adjustments for current influencer campaign best practices. Despite the Latest Waves of Regulations, Influencer Marketing Remains a Volatile Industry. 1. Instagram and the Secret Order of Likes Instagram is unflinching in its global undert
Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples – MarTech Advisor

Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples – MarTech Advisor

Marketing Strategy
Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? In this article, we discuss: What is multicultural marketing Five best practices for success in this space Examples of 2019’s best multicultural marketing campaigns  Multicultural marketing opens new roads for brands to engage with their consumers outside the “majority audience.” It targets specific consumer segments based on ethnic and socio-cultural patterns, building a deeper emotional connection that increases the chance of a conversion. CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upward
5 Steps to Strengthen Your Digital Marketing Strategy In 2020 – Times Square Chronicles

5 Steps to Strengthen Your Digital Marketing Strategy In 2020 – Times Square Chronicles

Marketing Strategy
5 Steps to Strengthen Your Digital Marketing Strategy In 2020 Writer January 22, 2020 Social media marketing strategies are must-haves when putting together a solid marketing plan. It is a summary of all the things you wish to do and accomplish across social media. It is a blueprint that guides your actions. It confirms if you are failing at your attempts of succeeding.  Everything you do should serve a purpose. Everything you do ...
3 Types of Content Strategy – Business 2 Community

3 Types of Content Strategy – Business 2 Community

Marketing Strategy
When it comes to creating a Leadership Marketing strategy, there’s no one-size-fits-all solution.We have to figure out how to combine three key elements — your brand voice, your ideal customer’s values, and market data — to create a strategy that will uniquely serve your business and your customers.But one other key part of this is to understand your business’ goals for content marketing. If you don’t understand what result you want to achieve through content marketing, you’ll struggle to ever achieve it.In general, there are three main types of content marketing strategies: thought leadership, lead generation, and SEO. Each one will use different tactics, different methods, and different elements to achieve the goal.1. Thought LeadershipThought leadership is your content marketing goal
3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy – Business 2 Community

3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy – Business 2 Community

Marketing Strategy
According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program for more than two years.ABM has become a major enterprise buzzword over the last decade, and you likely have your own definition. According to ISTMA, who coined the term, “Account-based marketing (ABM) is a strategic approach to designing and executing highly-targeted, personalized marketing programs and initiatives to drive business growth and impact with specific, named accounts.”With all the buzz around ABM, you may be asking: “What’s the secret behind a successful ABM strategy?” As many enterprises have discovered, there is no silver bullet. It requires a lot of preparation you may not have