PHOTO: Shutterstock How do you market a product that has no physical presence? Or something that is constantly changing? These are the challenges SaaS marketers face on a daily basis. But, if you are able to perfect your SaaS marketing strategy, you will reap in the rewards. In this article, with the help of leading experts in the SaaS industry, we take a closer look at what SaaS marketing is, how is it different, and what are the best strategies. What Is SaaS Marketing? SaaS marketing refers to a process of promoting a SaaS product, a web-based software platform or other cloud offering that customers can use via a subscription or licensing basis. With a SaaS product, the vendor looks after maintenance, upgrades, and security. It is the “exact opposite” of marketing on-pre
<!-- --> <!-- --> 3 Reasons You Need a Blockchain Marketing Strategy in 2019 | MarTech Advisor Blockchain is an industry buzzword and a game-changer for financial services. However, its unique and multifaceted applications can also be leveraged by marketers. We discuss how blockchain marketing strategies can help marketers reimagine the customer experience and customers’ expectations. What Is Blo
Industry: 3D TV Customer experience (CX) is rising in importance within companies marketing strategy. Organisations that drive attention to customer experience enjoy increased revenue and repeatedly out perform their competitors. This all leads to optimizing customer experience to be one of the most exciting opportunities for marketeers this year. UK, USA, Europe (PRUnderground) April 15th, 2019 Customer experience (CX) is rising in importance within companies marketing strategy. Organisations that drive attention to customer experience enjoy increased revenue and repeatedly out perform their competitors. This all leads to optimizing customer experience to be one o...
Marketing is critical for establishing a competitive advantage over the competition. But nearly 60 percent of partners don’t consider their marketing efforts effective, according to CompTIA’s 6th Annual State of the Channel. This is because solution providers don’t always have the time, money or expertise necessary to create a successful strategy. “We know that the partners are focused on technology, and marketing sometimes comes last,” says Mark Sher, vice president of unified communications product marketing and management at Intermedia. “We want to help partners understand the best way to go to market, the best way to attract new customers.” The best way for solution providers to focus on marketing without really having to focus on marketing is through pre-built campaigns they can
When it comes to making buying decisions, who are you more likely to trust: a brand or a fellow buyer who uses the product? We’re more likely to trust the recommendations of friends and family than brands when it comes to making buying decisions — at least, that’s the concept behind user-generated content. User-generated content, or UGC, is any type of content that is created and posted by users and consumers about a brand or product. UGC is free and depends entirely on the user promoting content on their social media and other online platforms. It is an effective strategy to build deeper emotional connections with your audience. As reported by AdWeek, 85% of users say visual UGC is more influential in their decisions than brand-generated photos or videos. If you want to leverage U
Published April 16, 2019 Are you looking for ways to increase your digital marketing conversions? Would you like your website landing pages to convince more visitors to sign up with you? The team from Brafton share their landing page best practices in this infographic. Here’s a quick summary: Action-orientated copy Contrasting CTA colors Remove the navigation menu Use images and videos Request the right amount of info Keep it simple Always be testing Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Let's block ads! (Why?) Source link
In 2019, almost every suburb of America has a bustling hub of international restaurants, ready to whisk your taste buds around the world. To really succeed amongst this competition, follow these 3 hot restaurant marketing strategiesto stand out from the crowd. 1. Pop-Up Somewhere Unexpected Your local community should have a reasonably busy calendar of events throughout the year, especially in the warmer months. Craft festivals, food markets, or music events are all great places to have a small pop-up restaurant. It’s a terrific restaurant marketing strategyfor several reasons: It’s only a short-term investment without too much commitment You open your menu to a completely new market of customers The events offer built in infrastructure and crowds You can test small ba
<!-- --> <!-- --> How Design Thinking and Agile Models are Transforming Marketing Strategies: The CA Way At a time when globally, marketers are eager for new ideas that can reimagine a company’s marketing strategy, Design Thinking and Agile are standout areas for innovation. Jeff Leroux and Shastri Purushotma from Ziff Davis B2B reached out to Lynn Teo and Kristen Wilson from CA Technologies, gather
Have you heard about the Trojan Horse marketing strategy for gaining high-paying clients? The metaphor of a Trojan Horse has come to mean a strategy that causes a target to invite a foe into a securely protected place. As you probably learned in school, the Trojan Horse is a mythical story about a tricky move the ancient Greeks used to enter the city of Troy and win the war. Here is a recap. After a long siege, the Greeks constructed a huge wooden horse, and hid men inside. The Greeks pretended to sail away, and the Trojans pulled the gift horse into their city as a victory trophy (I know, you think they would have been more suspicious). That night hidden Greek soldiers snuck out of the wooden horse and opened the gates for the rest of the Greek army, which had sailed back under cover...
It’s 2019, and you don’t need to be convinced that content is an essential component of your brand’s digital strategy. But, what are we really talking about when we talk about “content marketing”? Often, marketers (and consumers) automatically think of the written work -- web copy, blog posts, emails, customer stories and so on -- that constitutes a brand’s value proposition, products and services. And while that content is imperative to a brand’s successful digital marketing portfolio, this thought process allows one crucial content component to be reduced to an afterthought: the visuals. At Stackla, we understand that visuals play an integral role in a brand’s content strategy, and we prioritize the focus on our customers’ visual content through our AI-powered platform.