Saturday, December 15News That Matters

Marketing Strategy

Top 4 Emerging Channels to Leverage in Your Marketing Strategy in 2019 – MarTech Advisor

Top 4 Emerging Channels to Leverage in Your Marketing Strategy in 2019 – MarTech Advisor

Marketing Strategy
Get the early mover advantage by leveraging these top 4 emerging channels in your marketing strategy in the coming year. Modern marketing is an incredibly dynamic field with constant innovations taking place around the year. Although trends such as chatbots, voice search, and so on that have been around for a few years, 2019 will be the year where we will see their adoption reaching a higher scale. As we approach 2019, let’s look at the top four channels you need to leverage in your marketing strategy in the next year. Conversational Commerce Conversational commerce allows brands and shoppers/users to interact with each other via chatbots, messaging apps, and digital assistants. 1. Chatbots: Since chatbots are available 24*7, they can be used to automate specific parts of cus...
Why Digital Marketing Strategies are Imperative to Boost Startup Growth – Entrepreneur

Why Digital Marketing Strategies are Imperative to Boost Startup Growth – Entrepreneur

Marketing Strategy
The relativity of digital marketing strategies with the growth of businesses is no secret in today's ever-evolving business world. But what are some of the most favorable marketing strategies? December 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The emphasis of businesses on digital marketing strategies has been increasing with each passing day as the traditional marketing is hastily becoming obsolete. Marketers believe that the trade has changed more in the last two years than it ever did in the past five decades. Digital marketing strategies can give an edge to businesses, in particular, startups, who would do well to leverage th...
Insect-meal producers' marketing strategies win Rabobank praise – IntraFish

Insect-meal producers' marketing strategies win Rabobank praise – IntraFish

Marketing Strategy
Clever niche marketing and a capacity to attract investment have helped boost the prospects of insect meal proteins becoming established in the aquaculture feed market. That's the view of Rabobank analyst Gorjan Nikolik. His comments come amid growing investor interest in insect meal proteins and as French supermarket chain Auchan launches a range of insect fed trout in 52 of its stores. "At least on paper insects look like they can achieve profitability on a reasonably small scale, they don't need to build 100,000 ton plants." But scale is only one factor in the equation. "They have done a tremendously good job at attracting investment by profiling themselves as a circular solution," Nikolik added. Solving the conundrum Three years ago the practicalities of getting ...
What You Can Learn From Cisco About Creating an Effective Content Marketing Strategy – Influencive

What You Can Learn From Cisco About Creating an Effective Content Marketing Strategy – Influencive

Marketing Strategy
You probably know that content marketing can get you an influx of new monthly traffic.  Stats from Kapost show that year-over-year growth in unique site traffic is 7.8* higher for content marketing leaders compared to followers (19.7% vs 2.5%). Yes, it is a way to create brand engagement and build an audience; but, one thing you might not know is that content marketing can also make a big impact on your ROI.Content marketing generates three times more leads for 62% less the cost of traditional marketing.This was proven by Cisco as far back as 2008, with nothing like Instagram or Pinterest. Facebook was still in its early stages. At a time when getting insights from content marketing efforts was almost impossible, the networking giant Cisco was going to launch a new product: a new r...
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising – Adweek

How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising – Adweek

Marketing Strategy
By Danielle Wiley Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column. |4 hours agoThe rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen’s Global Trust in Advertising saying that 83 percent of people trust the recommendations of friends and family over traditional ads, it’s no wonder influencer marketing has emerged as a successful strategy for boosting awareness and sales.It can be tempting to view influencer campaigns as a modern vehicle for brand-owned messaging, but there are big advantages to steering clear of the old-school ad paradigm.Avoid the hard sellA well-respected influencer won’t accept a sponsorship if they ...
4 Key Areas to Address When Developing Your Marketing Strategy – Business 2 Community

4 Key Areas to Address When Developing Your Marketing Strategy – Business 2 Community

Marketing Strategy
Every executive understands that having a well-defined strategy and clear objectives for one’s business is crucial. Your overarching business strategy and objectives impact every aspect of your organization and form the foundation of your marketing strategy.However, whether it’s due to lack of resources or time, marketers sometimes find themselves scrambling to put together a marketing strategy that overlooks some key steps that could significantly impact marketing ROI. In the following post, we examine some of these important steps that get overlooked and how you can address them:#1 Establish a framework for your marketing strategyA marketing framework or model are useful tools that can help structure thinking and planning as you develop your strategy. Creating a framework ...
The new world of marketing: why AI should be part of your strategy – AdAge.com

The new world of marketing: why AI should be part of your strategy – AdAge.com

Marketing Strategy
Credit: Getty Images Content provided by IBM with Insider Studios. Machine learning is reinventing marketing—and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe AI is important to the future of their organizations. At the same time, only about a quarter of them use AI today. Industry analysts report artificial intelligence empowers businesses to mine and interpret valuable data and make stronger connections with their customers. Yet most still aren't applying AI to their marketing strategies. Today's consumers expect a lot from digital experiences. They want marketing content that's useful and relevant to their li...
Marketing strategies that can help small businesses succeed – Economic Times

Marketing strategies that can help small businesses succeed – Economic Times

Marketing Strategy
By Amit KapoorCutting-edge technologies today are disrupting the digital world. These technologies are being used along with digital marketing strategies by organizations of all sizes to stay ahead of the market. The ultimate objective of businesses across industries is to maximize their sales and returns on investment (ROI) while spending the least on cost-per-acquisition (CPA). While businesses have multiple digital marketing strategies that they can implement to achieve their goals, a common myth that prevails in the market is that the micro, small and medium-sized enterprise (MSME) sector cannot avail the benefits of these strategies. However, this is far from the fact. A business of any scale - however small or big - can, and must make use of these strategies to grow and succeed in...
4 Steps to an Inspired Marketing Strategy | – RisMedia.com

4 Steps to an Inspired Marketing Strategy | – RisMedia.com

Marketing Strategy
In real estate—and in any career, for that matter—it’s easy to step in line and follow a comfortable routine; however, innovation is key to making a name for yourself in an industry flooded with other agents striving toward the same goal. Therefore, stepping outside of your comfort zone is a must if you want to stand apart from the crowd to market yourself and attract attention. How can you keep yourself from being boxed in when it comes to your marketing strategy? Take it one step at a time, starting this weekend, and always keep the ideas fresh and inspired. Step 1 Take inventory of what’s out there. Do some research to find out what marketing strategies are currently in play. Of these, which are losing their steam and proving inefficient, and which are borderi...