Saturday, October 19News That Matters

Marketing Strategy

You're Approved! How to Plan Your PR and Marketing Strategy for FDA Clearance – Business 2 Community

You're Approved! How to Plan Your PR and Marketing Strategy for FDA Clearance – Business 2 Community

Marketing Strategy
Congratulations, you’ve received your 510(k) clearance from the U.S. Food and Drug Administration (FDA)! You’ve worked for weeks, months, perhaps even years to get to this point, and I’m sure you can’t imagine working on one more plan – but you do need a marketing plan for your FDA clearance.You and a team of researchers, engineers, scientists, developers, clinicians and countless others put so much into your product and this clearance process. You’ve conducted clinical trials, filled out applications and assembled hundreds or thousands of documents, making for some very long days and late nights. Some equate the clearance process to raising a child – challenging, exhausting, fulfilling and wonderful.After all that hard work, it might be tempting to coast now that the finish line is in
Are Events Part of Your Marketing Strategy? The Should Be. – Business 2 Community

Are Events Part of Your Marketing Strategy? The Should Be. – Business 2 Community

Marketing Strategy
For businesses to be successful in today’s digital world, having an effective digital marketing strategy is crucial, but that doesn’t mean you should ignore traditional marketing activities like events. Event marketing is still relevant, providing incredible opportunities to generate brand awareness, engage with clients and connect with partners.By not investing in event marketing you’re missing out on valuable in-person opportunities. Here are 4 reasons why events should be part of your business marketing strategy in 2019:1. Brand awarenessAll businesses want to be recognisable but many businesses struggle to cultivate their brand. Building a brand goes further than creating a name and logo. The stories you tell and the relationships you build are the aspects that determine whether a c
How to Create a Successful PR & Marketing Strategy for 2020 – Business 2 Community

How to Create a Successful PR & Marketing Strategy for 2020 – Business 2 Community

Marketing Strategy
As 2019 comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2020?Of course, we’re happy to help you come up with a comprehensive marketing strategy for your business, but if you’d like some advice to do it yourself, follow this convenient guide.How to Create Your 2020 Marketing StrategyAs I explained in this blog post, Why and How to Include Content Marketing in Your Strategy:Step 1: Review This YearReview your previous marketing strategy before you begin making future plans.Before you can figure out where you’re going, take a look at where you are. What were your goals for 2019? Did you achieve them? In addition to your marketing strategy for this year, think about
Don't Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers – MarTech Series

Don't Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers – MarTech Series

Marketing Strategy
With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Yet, too often do marketers instead rely on data as a short-cut, for example by using it to glean insights from A/B testing tools that ‘optimize’ content by generating thousands of variants of a particular asset before pitting them against one another. Over time, this approach will eventually whittle the list down to a single Marketing asset that is expected to have the highest rate of engagement. This method of selecting content sounds great in theory – but unfortunately, A/B testing does little in the wa
Time To Get Social: Prioritizing Social Marketing Strategies – MarTech Series

Time To Get Social: Prioritizing Social Marketing Strategies – MarTech Series

Marketing Strategy
Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision makers where they are – social media. Developing a strong social media strategy gives real estate marketers access to a pipeline of new leads, an avenue to nurture prospective ones, and a channel to follow up with current and past clients. Meanwhile, marketers are engaging with prospects in real time, publishing timely and relevant content, and advertising in a m
Five Types Of Third-Party Content Creators To Integrate Into Your Marketing Strategy – Forbes

Five Types Of Third-Party Content Creators To Integrate Into Your Marketing Strategy – Forbes

Marketing Strategy
There is a new reality in the world of marketing, and that reality is the deterioration of organic reach. It’s becoming increasingly difficult to reach consumers through organic efforts, especially given the algorithm changes that have been and likely will continue to be implemented by the major social platforms. Combine this with the eventual cookie apocalypse predicted by marketers, and you have a recipe for major change. Let’s take a look at the two areas of marketing that must be transformed. 1. Content: Content can be expensive, especially since many marketers use agencies and production companies to produce it. More importantly, as consumers are often ambivalent toward advertising, this time-consuming and expensive content may ultimately be ignored. 2. Paid Media: Given the
Your 2019 Holiday Digital Marketing Strategy Guide – Forbes

Your 2019 Holiday Digital Marketing Strategy Guide – Forbes

Marketing Strategy
Planning months ahead for a holiday campaign can sound like you’re jumping the gun, but to marketers, it’s the perfect time to start thinking up online campaign ideas. As the holiday season is quickly approaching, it’s essential that your business has the right marketing strategy guidelines laid out to boost engagement and skyrocket sales.  Online sales now make up over 50% of the consumer holiday shopping spree, and this number is expected to grow significantly year by year. With the ever-evolving market and changing customer tastes, it’s important to stay up to date and on top of changes happening in the real world and, perhaps more essentially, the online one. In an effort to make your life easier and help you begin your digital marketing strategy for the holidays (if you haven’
Ways to Build a Successful Fall Marketing Strategy – Business 2 Community

Ways to Build a Successful Fall Marketing Strategy – Business 2 Community

Marketing Strategy
Why is a Fall Seasonal Marketing Strategy Important?Seasonal marketing is more important than ever before. A well crafted Fall seasonal marketing strategy helps humanize your brand and connects you with customers in a more meaningful way.Seasonality affects everyone’s life, regardless of locale or demographic. It affects the clothes we wear, the food we eat, and how we spend our time.Fall Seasonal MarketingFall tends to be thought of as a time of change – and that change brings around endless opportunities for marketing. Virtually every type of business can benefit from a fall seasonal marketing strategy.Autumn is a time of year when everyone can find something to enjoy. If you’re the outdoorsy type, most people can brave the outdoors without a parka. Prefer the great indoors? All the m
5 Ways Investing in a Marketing Strategy is Good for Your Small Business – NuWire Investor

5 Ways Investing in a Marketing Strategy is Good for Your Small Business – NuWire Investor

Marketing Strategy
If you started a small business you are probably all of these things: passionate, knowledgeable, inspired, empowered, and… money tight. We know how difficult the first steps of investing in your ideas can be. Most small business owners skimp on the basic things – they put off new office furniture purchases, insurance, maybe even decide to do a lot by themselves – like graphic design, logos, printing and website design. Are you a do-it-all? There is one place where you should consider investing when starting a new business, and that’s marketing. A big reason for that is even though you know your business and how to do your craft, be it roofing, gardening, baking or being the greatest nursery school in town, so do local marketers. Marketing Local is Worth it In fact, chances are that ther
How effective is nostalgia as a marketing strategy? – Business MattersBusiness Matters

How effective is nostalgia as a marketing strategy? – Business MattersBusiness Matters

Marketing Strategy
Ah, memories! Marketers have been around for decades, and as customers grow savvy, they are forced to change up their strategies. From bestowing information on products in lengthy infographics in newspapers to creating unrelated yet memorable TV ads to bursting onto socials to try to achieve some natural viral content, marketers constantly switch things up. But, there is one undying strategy that works in marketing that has been used since the term was invented: the power of nostalgia. Thinking wistful thoughts about the past, relating products and services to a happier time, or simply throwing back to allow us to remember things have all been successful. So how is nostalgia used in marketing? [embedded content] Nostalgic Brands One of the primary uses of nostalgia in marketing is by re...