Sunday, August 25News That Matters

Marketing Strategy

Inside The Marketing Strategy Of The Louvre – Forbes

Inside The Marketing Strategy Of The Louvre – Forbes

Marketing Strategy
Getty ImagesWith more than ten million visitors last year, a 25% increase from 2017, why would the Louvre need a marketing strategy?For the past 18 years, the world’s most visited museum has been getting a hand with marketing projects from Accenture Interactive and the Accenture Foundation.I recently asked Claude Chaffiotte, managing director for Accenture Interactive in France and Benelux, to illuminate some of the work that’s being done. Paul Talbot:  Where does marketing fit into the strategic plan you’ve been working on for The Louvre?Claude Chaffiotte: The Louvre aims to create meaningful experiences for visitors before, during, and after their visit. To meet this goal, Accenture Interactive is helping the museum to better understand its visitors, including the scientists
5 Strategies for International Digital Marketing – Business.com

5 Strategies for International Digital Marketing – Business.com

Marketing Strategy
Digital marketing refers to the promotion of products with the aid of digital technologies, primarily through the internet. It entails the production of digital marketing materials to be distributed across multiple online channels including email, websites, blogs, social media and games, as well as audio and video streaming. It is inherently already an international advertising strategy since there are hardly any restrictions in distributing digital marketing content to audiences worldwide.Here are the important points every business owner or manager must be aware of in pursuing an international digital marketing campaign. While it is possible to immediately use online ads or social media to reach out to prospective customers in other countries, the results may not be optimized without ...
How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic] – Social Media Today

How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic] – Social Media Today

Marketing Strategy
With 49% of consumers relying on influencer recommendations, and influence marketing campaigns delivering a 6 to 1 return on average, a big question many B2B marketers are now asking is, “what is influencer marketing in the context of B2B?” When most marketers hear the phrase “influencer marketing”, their minds quickly jump to an image of a famous reality TV star pushing the latest protein shake or fashion item. Fortunately, that’s not what this infographic is about. At its core, influencer marketing for B2B is about partnering with industry experts to add credibility, distribution and engagement to great brand content. At TopRank Marketing, we define influencer marketing as "activating internal and industry experts with engaged networks to co-create content of mutual value, and ac
What Does 'Marketing Strategy' Really Mean? – Forbes

What Does 'Marketing Strategy' Really Mean? – Forbes

Marketing Strategy
John Wanamaker, marketing pioneer of the 19th century, is famously quoted to have said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Though this statement was made more than 100 years ago, I believe it still rings true for many business-to-business technology companies. As the founder and president of a B2B marketing firm, I know that unlike Wanamaker, modern companies have advanced marketing automation and analytics platforms at their fingertips. But these platforms alone can’t build a solid strategy. They need input. Why Marketing Strategy Matters  In the quest to automate marketing journeys with artificial intelligence and machine learning, it’s easy to overlook the essential element that defines your product or service’s value to th
Ovo hopes to trigger change with sustainable marketing strategy – Marketing Week

Ovo hopes to trigger change with sustainable marketing strategy – Marketing Week

Marketing Strategy
Developing an internal carbon offsetting strategy likely isn’t on most marketing teams’ agenda, but at Ovo Energy it’s a top priority.The energy provider is looking to spearhead change by introducing a marketing strategy that pus the focus on sustainability rather than visibility. That will see the company prioritise digital marketing and no longer use non-digital advertising in public places. Door drops are being removed from its marketing strategy, while digital outdoor will be powered by renewable energy. Renewable will also be a requirement for any energy used in creating content, and if that is not possible then carbon use will be offset. It is also shifting its policy on flying, telling staff they should not take “unnecessary” flights and where they cannot be avoided the company w
14 Ways To Shift Your Marketing Strategy In The World Of Online Retail – Forbes

14 Ways To Shift Your Marketing Strategy In The World Of Online Retail – Forbes

Marketing Strategy
Brick-and-mortar has slowly declined over the years, with more retailers moving to digital spaces. These changes require new marketing strategies to target consumers and adapt to their online and mobile shopping habits.Business owners, especially those who still run a brick-and-mortar store in an online retail world, often feel confused and overwhelmed when trying to tailor their marketing to a digital audience. To help you adapt, a panel of Forbes Communications Council members shared ways to start appealing to your audience’s changing needs. Follow their tips to continue reaching and engaging your target buyers, no matter where they’re shopping. Forbes Communications Council members share tips for brick-and-mortar store owners to transition their marketing to the digita
Using WiFi to Amplify Your Winery's Marketing Strategy – wineindustryadvisor.com

Using WiFi to Amplify Your Winery's Marketing Strategy – wineindustryadvisor.com

Marketing Strategy
AdvertisementBy: Hannah Hambleton Winery marketing can be tough. As well as competing against other wineries, you also need to stand out against wine retailers; both on and offline. As a result, wineries need to develop strong brand awareness, customer engagement and a loyal customer base. The solution?  WiFi marketing. Not only will WiFi marketing let you accurately target customers, you’ll also understand how to engage them and keep them loyal. We’ll take a look at 4 reliable, easy to implement ways WiFi marketing will make your winery marketing strategy much more effective. What exactly is WiFi marketing? WiFi marketing is the process of communication with your customers through providing WiFi access from a hotspot in your winery. This coverage lets customers connect wirelessly
Reinvent Customer Experience as a Marketing Strategy! – Customer Think

Reinvent Customer Experience as a Marketing Strategy! – Customer Think

Marketing Strategy
A study by Temkin Group revealed, “65% of buyers believe a positive experience with an enterprise is more influential than great advertising”. Numerous other studies suggest that customers now consider user-experience as a key differentiator between the brands. With every enterprise diverting investment towards creating a positive experience, the Gartner study that predicted “50% of enterprises will double their investment in customer experience” finds new ground. The changing dynamics of customer acquisition is coaxing business into spending more while attempts to retain existing customers find no buyer. Businesses today need to pivot from customer acquisition mindset to customer retention because retention is a proven way of acquiring referrals. A retained customer (promoter) is lik
Why DTCs Need a Diverse Marketing Strategy this Holiday – Sourcing Journal

Why DTCs Need a Diverse Marketing Strategy this Holiday – Sourcing Journal

Marketing Strategy
Attention DTC brands: For sellers that want to win the holiday season, let it be known that two-day shipping is the norm—not a perk. Q4 can be a grueling period for any seller as inventory demands ramp up and the marketing stakes get higher. For direct-to-consumer brands, however, things can get a little dicey as… This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe. Log In Subscribe Let's block ads! (Why?) Source link
Who You Are Is Who You Appeal To: A Simple Strategy For Marketing Your Real Estate Business – Forbes

Who You Are Is Who You Appeal To: A Simple Strategy For Marketing Your Real Estate Business – Forbes

Marketing Strategy
In every business — not just real estate — marketing to a specific demographic is key to successful growth and often is one of the most difficult problems to solve at the same time. Most of us in the real estate industry probably did not go to college for marketing specifically, but that doesn't mean you can't learn to market yourself and your business in a better way. After years of owning my own real estate businesses and helping others develop theirs, I have found the problem that most people run into when trying to create an effective marketing strategy is spending more time looking at data and other competitors' marketing than trying to come up with their own strategies. Don't get me wrong — data is important, and so is knowing what your competition is doing. But it is not and shou