Wednesday, October 17News That Matters

Marketing Strategy

8 Ways To Build A Musician's Marketing Strategy

8 Ways To Build A Musician's Marketing Strategy

Marketing Strategy
The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key ways in which artists can build a good marketing strategy. ___________________ Guest post by Lillian Chifley from Symphonic Distribution's Symphonic Blog Let’s face it; the music industry is large and highly competitive. Needless to say, it can be very difficult to succeed in the industry. The problem is that most musicians have the music fundamentals down pat, but haven’t mastered the marketing fundamentals. They just produce an endless list of songs and hope that their b...
Email Marketing Strategy Plan

Email Marketing Strategy Plan

Marketing Strategy
If you own a business and you need help with your email marketing strategy plan then you've landed on the right article! If you’re just starting out with an email marketing campaign, make sure you check out our email marketing tips and tricks. Here are the steps to plan the best email marketing strategy: Identify Your Target Audience Before you even think of initiating a marketing campaign, you need to identify your target audience. Marketing your business to a user who is not in need of your business services/products will be a complete waste of your time and effort. Ask yourself these question in order to collect your mailing list: What kind of people are looking for your products or services? Where will you find these people? What are the various ways of capturing the contact ...
3 Facebook Marketing Strategies to Grow Your Brand

3 Facebook Marketing Strategies to Grow Your Brand

Marketing Strategy
With 2.2 billion monthly active users, Facebook continues to be the most popular social media channel. But aside from just helping people connect with friends and family, the platform has also proven to be a boon for marketers across multiple industries. In fact, 96% of businesses are actively using Facebook to engage with their audiences and market their products.At the same time, you need to thoroughly craft a unique and effective marketing strategy that will deliver results. If you’re not sure how to get started, here are some of the most effective Facebook marketing strategies that you can use to grow your brand:1. BUILD AN IMPRESSIVE FACEBOOK BUSINESS PAGEYour brand’s Facebook page serves as the face of your company. So you need to make sure that it properly represents ...

Why Inbound Marketing Is a Better Supply Chain Strategy Than Outbound

Marketing Strategy
Traditional marketing in the supply chain uses an outbound strategy. We’ve all done it. Taking out ads in trade publications. Sending direct mailings. Cold calling.These types of approaches fight to get your brand name in front of prospective customers, hoping to get a marketing message that resonates in front of the right person at the right time. Image courtesy: Pixabay Inbound marketing is different Inbound marketing is different. It’s, well, confident. It showcases your industry merit rather than trying to convince people of it. With inbound marketing, you publish relevant, informative content where your audience already is – your website, related social media, and other online industry channels – to add value at every stage of their buyer’s journe...
Decoding The Drive To Dynamic Pricing

Decoding The Drive To Dynamic Pricing

Marketing Strategy
(Photographer: Simon Dawson/Bloomberg) We see a steak selling for eight dollars at the supermarket and we assume that’s what everybody else will pay. (Unless there’s a loyalty card special.) Airline passengers packed on board a flight… a different story. We assume everyone in our cabin is paying a different fare… in some instances, dramatically different fares. Our perceptions of price are inextricably linked to value. They are also connected to a sense of fairness. Pricing Decisions For Marketers Get Thornier As algorithms come into play and the pricing practices of yield management pioneered by airlines decades ago expand, both the customer’s perception of price and the marketer’s process of establishing price...
Building a better B2B content marketing strategy

Building a better B2B content marketing strategy

Marketing Strategy
SOCIAL BUZZ Time to fine-tune your B2B marketing strategy. Source: Shutterstock MARKETING to business buyers online might seem like one of the most difficult things in the world. There’s a tonne of competition and a whole lot of information out there, and it could be quite confusing for the target audience. Which is why B2B marketers must aim to engage buyers in a way that overcomes the information overload and drives a successful purchase. Ga...
5 Content Marketing Trends To Watch In 2019

5 Content Marketing Trends To Watch In 2019

Marketing Strategy
The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process. For all the changes that have taken place over the years, one thing is certain: Content marketing is here to stay. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021. And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their audiences) create and consume content in 2019. 1. Content marketing is becoming marketing. In the midst of the daily gri...
Healthcare company Star appoints Bonfire to implement marketing strategy

Healthcare company Star appoints Bonfire to implement marketing strategy

Marketing Strategy
Star, a full-service resourcing and outsourcing company for the healthcare industry, has appointed Bonfire Creative Intelligence to devise and implement a new marketing strategy and programme, including the design and build of a new website.The agency has created a brand guidelines with specific colour palettes and related imagery associated with Star’s outsourcing and resourcing part of the business. A campaign including online and offline advertising and direct mail is now being rolled out.Star business development director, Ryan Wooller, said: “We were looking for an agency that was a great fit for Star in terms of both capability and chemistry. The team at Bonfire demonstrated an impressive understanding and interest in our industry, which led to the delivery of a well ...
Why a unique product is the best marketing strategy

Why a unique product is the best marketing strategy

Marketing Strategy
Mustard Systems’ Tom Rolfe outlines the key factors to adhere to when building an in-house sports betting product from scratch Back in the day when I wasn’t in the betting space (and probably didn’t even know it really existed), as a token gesture to comply with the “We pretend to care about our employees” guidelines, my employer sent us on what you’d laughably describe as training courses. Just for my own amusement I went for… Log in to continue reading Let's block ads! (Why?) Source link
5 keys to a killer recruitment marketing strategy

5 keys to a killer recruitment marketing strategy

Marketing Strategy
If you're an HR or recruiting leader in today's candidate-driven market, you are already well-acquainted with the downside of a low U.S. employment rate: It can seem impossible to fill open positions. But new times call for new measures. Today's HR teams need to think like the ad agencies behind those killer tourism marketing campaigns -- only, in this case, the destination is your company. This approach to attracting candidates is called recruitment marketing, and it's a must for HR leaders and their recruiting teams. "Today, a recruiter can still blindly post a vacancy on job boards and hope that qualified applicants will come to them, but this style of 'post-and-pray' recruiting is unreliable," said Allegis Group's executive director of corporate strategy and marketing, Rachel Har...