Sunday, December 8News That Matters

Marketing Strategy

12 creative restaurant marketing strategies for increasing revenue – Fast Casual

12 creative restaurant marketing strategies for increasing revenue – Fast Casual

Marketing Strategy
Dec. 6, 2019By Tiffany Wakimoto, senior marketing manager, Restaurant365Marketing your restaurant in a constantly changing digital world can be challenging, especially on top of keeping up with day-to-day restaurant management, but restaurant marketing is essential both for retaining current customers and maintaining healthy long-term growth.When considering starting a marketing campaign, it's first essential to understand your target audience. Are you marketing to young millennials or families with kids? Keep in mind how different groups respond to different advertising. By understanding your audience, you can ensure your brand message is heard clearly by your target customers, and you are spending your marketing resources wisely.With your audience in mind, here are 12 creative restaur...
Video Should Be Part of Luxury Home Sellers’ Marketing Strategy – Mansion Global

Video Should Be Part of Luxury Home Sellers’ Marketing Strategy – Mansion Global

Marketing Strategy
Compelling visuals are critical to grabbing the attention of buyers when marketing a home, and now, more sellers and brokers are taking a step beyond still photography and using video to promote homes for sale, especially at the high end. This might entail a simple video tour of the interiors of a property, or drone footage to capture exteriors, acreage and the look of the surrounding neighborhood. Some listings go further than that, with professionally shot short films complete with paid actors, music and more, a technique used to sell a home in Villa Park, California, for $1.7 million. Only 9% of agents surveyed last year by the National Association of Realtors said they use video in their listings, but 73% of homeowners surveyed said they’d be more inclined to list with an agent wh
The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST] – Search Engine Journal

The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST] – Search Engine Journal

Marketing Strategy
Podcast: DownloadSubscribe: Apple Podcasts | Android | For episode 174 of The Search Engine Journal Show, I had the opportunity to interview Jesse McDonald, Global SEO Strategist at IBM and world-renowned expert and speaker.McDonald talks about the difference between a topic-focused strategy and a keyword-focused strategy, why it matters, and more.How would you define the difference between a topic-focused versus a keyword-focused strategy?Jesse McDonald (JM): [W]ith things like E-A-T and BERT, it has been a big shift away from just this keyword focus and into more of a topical sort of focus when creating content for SEO, or at least considering content for SEO.Basically when I’m saying that, I’m thinking of it from the perspective of back in the day you were going to create a page that

Peloton internal documents reveal red-hot company's marketing strategy – Business Insider

Marketing Strategy
This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content. Four confidential documents obtained by Business Insider show how Peloton plans to expand its audience.In one, the red-hot fitness startup asked agencies to create campaigns directed at people who are into fitness but not convinced its $2,000-plus bikes are worth the money.That notion is in contrast with Peloton's panned holiday commercial that critics said showed, among other things, how the company was targeting the privileged. Peloton's stock plunged after the ad ra...
Why You Need a LinkedIn Marketing Strategy – BBN Times

Why You Need a LinkedIn Marketing Strategy – BBN Times

Marketing Strategy
500 million users! 61 million Influencers! 40 million decision-makers! Not very Huge? Isn’t it? Let us now look at these numbers like this. These are those users who actually mean business. They are not there for social networking. High-level executives of organizations, entrepreneurs, CEOs, media experts, business tycoons, best business analysts, etc. You name it and have them there. Do you think you can afford to lose out on such an exclusive audience? Of course not! Now we are talking about business. This is LinkedIn and this is the potential it brings to your business to grow, flourish and reach new skies. Recent research by the Content Marketing Institute has fostered the faith of many marketers in the platform. Astonishingly, as many as 97% of the B2B m
CMO Insight Summit 2019: Craft Winning Content Marketing Strategy – MarTech Advisor

CMO Insight Summit 2019: Craft Winning Content Marketing Strategy – MarTech Advisor

Marketing Strategy
The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. In an exclusive pre-event interview with MarTech Advisor, Kasumi Mihori, SVP of Brand Creative at Sony Pictures Entertainment,  Alexandre Antonello, Head of Marketing, LatAm at Burger King, and Chris Curtin, Chief Brand & Innovation Marketing Officer at Visa discuss how CMOs can solve strategic challenges in content marketing and experiential marketing with personalization, and more. CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT Gen Z is a business opportunity you can’t afford to miss. As 40% of the population command
Story archetypes and their use in digital marketing strategies – The Drum

Story archetypes and their use in digital marketing strategies – The Drum

Marketing Strategy
Archetypes have long been used by marketers to help define a brand’s personality, which in turn allows for a powerful and cohesive digital marketing strategy to be rolled out. Nowhere is this more apparent than in the world of luxury marketing, where story archetypes help brands to define their image and tailor their marketing to a very specific group of individuals.There are 12 archetypes, which were defined by famed Swiss psychiatrist and psychoanalyst Carl Jung. These carefully constructed story archetypes each reflect enduring personas that feed into the human experience, helping a brand to discover its personality and brand voice by anchoring it to a clearly defined story archetype that is already embedded within humanity. This story archetype ultimately defines how and the way tha
Improving its marketing strategy – SaukValley.com

Improving its marketing strategy – SaukValley.com

Marketing Strategy
Michael Krabbenhoeft/mkrabbenhoeft@saukvalley.comCaptionCrews work on the covered walkway and parking lot Monday at the Twin Cities Farmers Market in Sterling.Michael Krabbenhoeft/mkrabbenhoeft@saukvalley.comCaptionA worker installs metal roofing panels Monday on the covered walkway at the Twin Cities Farmers Market in Sterling. Work continued Monday on the Sterling Market project, where a covered walkway was being built just west of the Twin City Farmers Market at 106 Ave. A. The council approved the low bid of $951,418.95 from Porter Brothers of Rock Falls in May for the covered marketplace facility after the Sterling Market project had stalled earlier this year. Plans got back on track in January when Sterling Today decided to contribute $400,000 to the project. The marketplace const...
6 basic carwash marketing strategies – Carwash Online

6 basic carwash marketing strategies – Carwash Online

Marketing Strategy
Mikko Lemola/Essentials/iStock Whether you’re just starting your carwash marketing strategy or you’re reviewing it for the upcoming year, it’s important to be constantly aware of the marketing industry, so that you can build a marketing campaign that will be successful and bring you new customers. To have an effective marketing campaign, you don’t need to pour in a lot of money, but you do need to come up with creative marketing ideas. That’s sometimes easier said than done. Here are the top ideas to start your successful carwash marketing strategy. 1. Develop a loyalty program There are a lot of retail businesses out there who are now offering loyalty programs to their customers. These programs are a great way to create en
CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties – MarTech Series

CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties – MarTech Series

Marketing Strategy
New Events and Ad Campaigns Span Retail Portfolio Sensory-friendly Santa experiences, snow shows and pet photo nights are among the exciting and fun programs CBL Properties is offering at its retail centers this holiday season. This year also marks the fourth year the company will close 55 of its properties on Thanksgiving. “Robust event programming has always been a crucial component of the holiday experience at our properties. As the retail real estate industry has evolved, we recognized an opportunity to differentiate our holiday offerings and create custom programs that are unique to each community,” said Stephen Lebovitz, CEO of CBL Properties. “Customers can enjoy new events every week throughout the holidays, ranging from character appearances to cookie decorating classes and VIP