Thursday, April 2News That Matters

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How to Adapt Your Online Marketing Strategy in a Time of Crisis – Business 2 Community

How to Adapt Your Online Marketing Strategy in a Time of Crisis – Business 2 Community

Marketing Strategy
Life has certainly gotten complicated over the past few weeks, hasn’t it? We’re living through a global pandemic. For many of us, it’s the first time we’ve dealt with this sort of thing. There are a lot of unknowns, a lot of questions and a lot of concerns…but not many answers.In particular, things have gotten particularly challenging for business owners and marketers. What do you do when your whole country is effectively (or literally) on lockdown? How do you engage with the Coronavirus discussion? Should you engage with the discussion?Clearly, it’s not “business as usual”. Even if your business runs entirely online, COVID-19 is affecting you. It’s a critical time, and you need to make the right decisions if you want to get through the next few weeks and months.In this article, we’re g
Practice self-care that works for you, professional help is available – TAPinto.net

Practice self-care that works for you, professional help is available – TAPinto.net

Self Help
March 31, 2020 Dear Editor: Sign Up for Holmdel & Colts Neck Newsletter Our newsletter delivers the local news that you can trust. You have successfully signed up for the TAPinto Holmdel & Colts Neck Newsletter. The importance of focusing on our mental health needs at this time cannot be underestimated. We are all facing unexpected changes in our work and home situations which can easily lead to, or exacerbate, stress, anxiety, depression, and other mental health issues. Social distancing can create social isolation if we don’t take the right care of ourselves. Preferred Behavioral Health Group is a non-profit organization that has been supporting the Monmouth and Ocean county communities for those with mental health and substance use challenges for over 40 years
Top 10 Strategies to Boost Digital Marketing Conversion Rates in 2020 — Plus, Best Digital Marketing Agencies, According to Digital Marketing Agency Rating Platform – Yahoo Finance

Top 10 Strategies to Boost Digital Marketing Conversion Rates in 2020 — Plus, Best Digital Marketing Agencies, According to Digital Marketing Agency Rating Platform – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="79% of marketing leads do not convert into sales, posing a significant challenge for businesses. TopMarketingCompanies.com identified ten impactful strategies that increase conversion rates in a new report." data-reactid="12">79% of marketing leads do not convert into sales, posing a significant challenge for businesses. TopMarketingCompanies.com identified ten impactful strategies that increase conversion rates in a new report.<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="NEW YORK, April 2, 2020 /PRNewswire-PRWeb/ -- 79% of marketing leads do not convert into sales, posing a significant challenge...
CloudApps Donates Sales Motivation Platform to Help Alleviate COVID-19 Pressure on Sales Teams – Yahoo Finance

CloudApps Donates Sales Motivation Platform to Help Alleviate COVID-19 Pressure on Sales Teams – Yahoo Finance

Motivation
CloudApps offers support to businesses globally by donating its gamified Sales Effectiveness platform to help unite Sales teams.LONDON, April 2, 2020 /PRNewswire/ -- CloudApps, The Sales Effectiveness and Accuracy Company, today announces it will immediately offer its motivational Sales Effectiveness platform for free to any Sales team striving to maintain productivity through the COVID-19 outbreak.The initiative comes after the compulsory move to remote working places added pressure on Sales teams across the world.CloudApps CEO Anthony Day said:"This is an unprecedented time for every business. We've all had to take swift action and make changes to adjust to the new working practices and restrictions being applied almost daily. "It is our priority to support businesses in whichever way...
Merrimack Valley Chamber of Commerce Plans Online Marketing Mixer Friday Morning – WHAV News

Merrimack Valley Chamber of Commerce Plans Online Marketing Mixer Friday Morning – WHAV News

Online Marketing
The Merrimack Valley Chamber of Commerce is hosting a free, online business mixer tomorrow morning. Described as a “virtual networking event,” The Chamber says “local business owners can introduce themselves and meet other members of the community while still practicing social distancing. The online event begins at 10 a.m., and may be joined by computer or smartphone. To attend, click here or visit merrimackvalleychamber.com for more information. Share this:Like this:Like Loading... Let's block ads! (Why?) Source link
Greater emphasis on online marketing needed in midst of COVID-19 disruptions – Appier – CosmeticsDesign-Asia.com

Greater emphasis on online marketing needed in midst of COVID-19 disruptions – Appier – CosmeticsDesign-Asia.com

Online Marketing
Appier is an artificial intelligence start-up that develops AI-powered solutions primarily for marketing for businesses looking to maximise their ‘customer lifetime value’.The company currently represents several beauty and personal care brands. Most recently, it partnered with John Masters Organics in Japan to introduce AIQUA, a customer engagement platform to help the brand improve its customer experience.Magic Tu, senior vice president of Appier told CosmeticsDesign-Asia​ that the fallout of the pandemic has forced companies to revaluate its online efforts.“The virus situation has encouraged people that were lagging behind in terms of internet presence to increase their digital footprint,” ​said Tu.Since the COVID-19 outbreak, the firm has observed cosmetic companies relying more on
5 Ways to Motivate Staff During COVID-19 – Atlanta Small Business Network

5 Ways to Motivate Staff During COVID-19 – Atlanta Small Business Network

Motivation
In addition to combating the physical aspects of COVID-19, many employers also find themselves contending with the emotional repercussions of the pandemic. Many employees are dealing with stress, anxiety, and depression as they try to balance new realities at work and at home.  For businesses to succeed at this time, it is more important than ever to place a focus on employee well-being. This means helping employees navigate the psychological upheaval they may experience. Here are five ways employers can promote wellness while motivating their staff during the current crisis.  Model Calm Though always needed, a leader is especially critical during a disaster. Regardless of how a boss may feel at this time, employees need someone to look to for reassurance. A motivating employe...
4 Benefits of Social Media Marketing For Your Business – iTech Post

4 Benefits of Social Media Marketing For Your Business – iTech Post

Social Media Marketing
Tech (Photo : 4 Benefits of Social Media Marketing For Your Business) A lot of people think social media is a tool where they have freedom of speech and can express the best side of themselves. However, there is much more to social media than you think. It is one of the strongest marketing tools of today that has changed the dynamics of modern businesses. Today, a business without social media marketing is like a body without a soul. Not only is it less expensive, but it can also help a naïve business in achieving skyrocketing success in a short time. If it hadn't  been for this amazing tool, many business ideas would have never seen the light of the day. Here, in this article, we w
How to Improve Your Social Media Marketing Plan – BBN Times

How to Improve Your Social Media Marketing Plan – BBN Times

Social Media Marketing
There are about 3.484 billion social media users in 2019 according to the Global Digital Report. This number represents almost 50% of the world’s population. That is why social media is one of the best places to reach your target market. Every major social media platform such as Facebook and Twitter offer ways for brands to promote themselves online. There are thousands of brands competing with each other to catch the attention of their target customers and make money with facebook groups.You may be spending hours to create engaging and high-quality content for your social media profiles. However, it can be pretty disappointing if you get little to no response to your content. This has become a fairly common issue ever since Facebook revamped their News Feed. It has, thus, become crit