Wednesday, January 22News That Matters

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3 Tips for Brands Looking to Utilize TikTok for Marketing – Social Media Today

3 Tips for Brands Looking to Utilize TikTok for Marketing – Social Media Today

Social Media Marketing
In November 2019, data from app analytics provider Sensor Tower showed that short-form video app TikTok had surpassed 1.5 billion downloads. According to the data, TikTok was the third most-downloaded app of the year, beating out both Facebook and Instagram (in fourth and fifth places, respectively). Typically, the significant rise of a new social media app opens the floor for online debate - should users create a personal or professional account with the platform or skip it? TikTok's current audience is dominated by younger users, and depending on a brand's target market, this may either turn businesses on or off in creating accounts. However, most major social media apps were initially written off as passing fads, and are now embraced and utilized on a daily basis by large organizati...
Self care doesn't always have to comes with a price tag – Mustang News

Self care doesn't always have to comes with a price tag – Mustang News

Self Help
Grace Kitayama is a journalism sophomore and Mustang News columnist. The views expressed do not necessarily reflect those of Mustang News.  Stressed? Buy a bath bomb. Depressed? Buy a face mask. Tired? Buy a Yerba Mate. Can’t sleep? Buy a pair of blue light glasses. Worried about your physical health? Buy a Hydroflask and refill it three times a day. Self care is any activity we do in order to take care of our physical, mental and emotional health. The buzzword has evolved past an idea, morphing into a trend and occasionally popping up as a meme.  I, for one, really support self care, and I think it is important that everyone should work to improve themselves. However, what I think is a common misconception of self care is that it should always be enjoyable. When I see
HBR: 4 questions to develop a successful digital marketing strategy – Becker's Hospital Review

HBR: 4 questions to develop a successful digital marketing strategy – Becker's Hospital Review

Marketing Strategy
Andrea Park - Tuesday, January 21st, 2020<a href="https://www.beckershospitalreview.com/digital-marketing/hbr-4-questions-to-develop-a-successful-digital-marketing-strategy.html?tmpl=component&print=1&layout=default" data-tracking="print" title="Print article " onclick="window.open(this.href,'win2','status=no,toolbar=no,scrollbars=yes,titlebar=no,menubar=no,resizable=yes,width=640,height=480,directories=no,location=no'); return false;" rel="nofollow"> Print  | Email It may seem that the organizations that draw the most engagement via social media are those with the flashiest posts, but in reality, the most successful digital marketing strategies are those that make promises that will be deli...
Doubts surface over Puerto Rican governor's motivation to fire housing secretary – NBC News

Doubts surface over Puerto Rican governor's motivation to fire housing secretary – NBC News

Motivation
The decision by Puerto Rico's governor to fire the island's housing secretary just as the U.S. territory is slated to receive some long-awaited hurricane recovery funds is throwing uncertainty into an already complicated process — as both sides dispute the motivations behind the ouster.Gov. Wanda Vázquez fired Housing Secretary Fernando Gil Enseñat and two other high-profile officials after residents in the earthquake-hit southern town of Ponce discovered a warehouse full of emergency supplies, some dating back to 2017 when Hurricane Maria devastated the U.S. territory.His ouster came four days after the U.S. Department of Housing and Urban Development ended its yearlong hold on $8.2 billion of hurricane aid funding to help Puerto Rico rebuild hurricane-ravaged homes. The much-needed fu
8 ways to improve your email marketing strategy | Reach Further – Reach Further

8 ways to improve your email marketing strategy | Reach Further – Reach Further

Marketing Strategy
By Ellen Chang Jan. 21, 2020 Learn how to elevate your email strategy game and reach more customers. (Photo credit): Gettyimages.com/imran kadir photography Steps to ensure that your audience engages with your email content Email marketing can be a headache for business owners, but it is a necessary tool to reach both current and potential clients. Revamping your email marketing strategy can help customers feel more engaged and also encourage them to interact more frequently with the company through their website or social media accounts. One critical factor is keeping your company’s email list clean, said Lewis Goldstein, president of Blue Wind Marketing, which has worked
Essential Online Marketing Blueprint Bundle Is Up For A Massive Limited Time Discount Offer Of 89% – Avail Now – Wccftech

Essential Online Marketing Blueprint Bundle Is Up For A Massive Limited Time Discount Offer Of 89% – Avail Now – Wccftech

Online Marketing
Marketing is one of the most important aspects of running a successful enterprise. Online marketing is nowadays the champion that sets businesses apart from each other. You can become an expert Marketer by investing your time in learning the tips of the trade and charging people for your skills, or you can start your business and use your knowledge for self. Wccftech is offering an amazing discount offer on the Essential Online Marketing Blueprint Bundle. The offer will expire in a few days, so avail it right away. Essential Online Marketing Blueprint Bundle features The bundle is extensive and contains 6 courses and each course will teach you something new. Here are highlights of what the Essential Online Marketing Blueprint Bundle has in store for you: Content Marketing: The Stra...
Study points to positive effects of guided self-help for depression in autistic adults – EurekAlert

Study points to positive effects of guided self-help for depression in autistic adults – EurekAlert

Self Help
An adapted form of 'low intensity' cognitive behavioural therapy (CBT) could offer help to autistic adults living with depression, according to a new study funded by NIHR. Autism Spectrum Disorder (ASD) affects around 1% of the UK adult population. Approximately one-third of autistic people experience depression at some point in their lives, however to date surprisingly little research into treatments for depression within the autistic community has been conducted. Co-occurring autism and mental health conditions, including depression, present particular challenges for psychologists and healthcare professionals. While there is strong evidence of effective treatments for depression for the population as a whole, including CBT, accessing mainstream therapies can be difficult for autis...
How To: Social Media Marketing in the Restaurant Industry – Modern Restaurant Management

How To: Social Media Marketing in the Restaurant Industry – Modern Restaurant Management

Social Media Marketing
We get it, you’re busy. The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting.  But millennials and Gen-Z are quickly becoming the largest generation, overtaking baby boomers in 2019. And one thing we know about those 35 and younger – they love social media.  Checking into restaurants, tagging beautiful platings, and sharing their experiences with friends and family. #youvegottotrythisplace #amazingfood But it’s not just millennials and Gen-Z. Social media has become an ingrained part of our digital lives. From checking the news to endlessly scrolling Facebook, an average of 153 minutes is spent on social networks every day. If you don’t have a social media strategy for your restaurant, you
Calumet Specialty Products Partners, L.P. Launches 2020 Phase II Self-Help Initiatives Expected to Contribute Approximately $40 Million of Incremental Adjusted EBITDA – Yahoo Finance

Calumet Specialty Products Partners, L.P. Launches 2020 Phase II Self-Help Initiatives Expected to Contribute Approximately $40 Million of Incremental Adjusted EBITDA – Yahoo Finance

Self Help
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Includes multiple Specialty Products earnings growth initiatives and G&amp;A reductions" data-reactid="11">Includes multiple Specialty Products earnings growth initiatives and G&A reductions<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content=" " data-reactid="12"><p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="INDIANAPOLIS, Jan. 21, 2020 /PRNewswire/ --&nbsp;Calumet Specialty Products Partners, L.P. (NASDAQ: CLMT) (the "Partnership" or "Calumet"), a leading independent producer of specialty hydrocarbo...
New Spiritual Self-Help Book Invites Readers to Restore Their Lives After Trauma – Yahoo Finance

New Spiritual Self-Help Book Invites Readers to Restore Their Lives After Trauma – Yahoo Finance

Self Help
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Author Maggie Moor encourages readers to find complete awareness within themselves in 'I AM.'" data-reactid="11">Author Maggie Moor encourages readers to find complete awareness within themselves in 'I AM.'<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="NEW YORK, Jan. 21, 2020 /PRNewswire-PRWeb/ -- Author, healer and psychoanalyst Maggie Moor has developed a spiritual self-help book that outlines her somatic healing method to help those who have been through trauma. "I AM: Your Guide to Mind and Body Union for Total Awareness" is designed to help readers who have endured trauma to become s...