Saturday, December 15News That Matters

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6 Simple Tips for Standing out on Google During the Holiday Season – Entrepreneur

6 Simple Tips for Standing out on Google During the Holiday Season – Entrepreneur

Online Marketing Tips
Know what Google's Custom Intent Targeting can do? It's time that you learn. December 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For most businesses, the holiday season is hands-down the most profitable time of the year. The National Retail Federation reports that holiday-season consumer spending has increased by more than 3 percent year-over-year since 2010 -- and the growth gets more pronounced every season. With spending like that, the holidays can be a gold mine for online advertisers.Related: 7 Advanced Google Search Tricks You Should Be Using For Market ResearchThe only problem? Everybody knows that. The Googl...
Study scrutinizes hidden marketing relationships on social media – Princeton University

Study scrutinizes hidden marketing relationships on social media – Princeton University

Social Media Marketing
Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare.The study focused on affiliate marketing, in which companies pay a commission to social media figures for driving sales. Content creators who produce videos, photos and commentary are rewarded when their followers purchase products after clicking on affiliate marketing links included in their social media posts. Researchers in Princeton’s Department of Computer Science extracted affiliate marketing links from randomly drawn samples of about 500,000 YouTube videos and 2.1 million Pinterest pins. They found 3,472 YouTube videos and 18,237 Pintere...
Six key social media marketing trends for 2019 – ClickZ

Six key social media marketing trends for 2019 – ClickZ

Social Media Marketing
It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful year of social media marketing for your business. Right before starting the new year, it’s good to review your existing social media marketing strategy to find what works and what can be improved. A closer look at your past campaigns, social posts, best-performing channels and analytics can help you get ready for 2019. As the social media landscape is changing at a fast pace, it’s important to keep up with the latest trends every year to ensure that your strategy is still successful. Here are six key trends to keep an eye on for 2019. Engagement is more important than ever Fa...
Top 4 Emerging Channels to Leverage in Your Marketing Strategy in 2019 – MarTech Advisor

Top 4 Emerging Channels to Leverage in Your Marketing Strategy in 2019 – MarTech Advisor

Marketing Strategy
Get the early mover advantage by leveraging these top 4 emerging channels in your marketing strategy in the coming year. Modern marketing is an incredibly dynamic field with constant innovations taking place around the year. Although trends such as chatbots, voice search, and so on that have been around for a few years, 2019 will be the year where we will see their adoption reaching a higher scale. As we approach 2019, let’s look at the top four channels you need to leverage in your marketing strategy in the next year. Conversational Commerce Conversational commerce allows brands and shoppers/users to interact with each other via chatbots, messaging apps, and digital assistants. 1. Chatbots: Since chatbots are available 24*7, they can be used to automate specific parts of cus...
Why Digital Marketing Strategies are Imperative to Boost Startup Growth – Entrepreneur

Why Digital Marketing Strategies are Imperative to Boost Startup Growth – Entrepreneur

Marketing Strategy
The relativity of digital marketing strategies with the growth of businesses is no secret in today's ever-evolving business world. But what are some of the most favorable marketing strategies? December 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The emphasis of businesses on digital marketing strategies has been increasing with each passing day as the traditional marketing is hastily becoming obsolete. Marketers believe that the trade has changed more in the last two years than it ever did in the past five decades. Digital marketing strategies can give an edge to businesses, in particular, startups, who would do well to leverage th...
Insect-meal producers' marketing strategies win Rabobank praise – IntraFish

Insect-meal producers' marketing strategies win Rabobank praise – IntraFish

Marketing Strategy
Clever niche marketing and a capacity to attract investment have helped boost the prospects of insect meal proteins becoming established in the aquaculture feed market. That's the view of Rabobank analyst Gorjan Nikolik. His comments come amid growing investor interest in insect meal proteins and as French supermarket chain Auchan launches a range of insect fed trout in 52 of its stores. "At least on paper insects look like they can achieve profitability on a reasonably small scale, they don't need to build 100,000 ton plants." But scale is only one factor in the equation. "They have done a tremendously good job at attracting investment by profiling themselves as a circular solution," Nikolik added. Solving the conundrum Three years ago the practicalities of getting ...
Study scrutinizes hidden marketing relationships on social media – Phys.Org

Study scrutinizes hidden marketing relationships on social media – Phys.Org

Social Media Marketing
Content creators who produce videos, photos and commentary are rewarded when their followers purchase products after clicking on affiliate marketing links included in their social media posts. Credit: Beatrice Trinidad Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare. The study focused on affiliate marketing, in which companies pay a comm...
Study scrutinizes hidden marketing relationships on social media – EurekAlert

Study scrutinizes hidden marketing relationships on social media – EurekAlert

Social Media Marketing
IMAGE: Content creators who produce videos, photos and commentary are rewarded when their followers purchase products after clicking on affiliate marketing links included in their social media posts. view more  Credit: Illustration by Beatrice Trinidad Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare. The study focused on affiliate marketing, in which companies pay a commission to social media figures for driving sales. Content creators who produce videos, photos and commentary are rewarded when their followers purchase products after clicking on af...
Hootsuite Releases Their Take on Social Media Trends for 2019 – MarTech Series

Hootsuite Releases Their Take on Social Media Trends for 2019 – MarTech Series

Social Media Marketing
Hootsuite Leads the Global Media Management Sphere with 17 Million Loyal Customers and Almost 80 Percent of the Fortune 1000 Using Their Product. Hence, When They Talk About Social Media Trends, Marketers All over the World ListenThis is Hootsuite’s third report of this sort where they have predicted trends for the coming year — trends that have given marketers sleepless nights. Social media is the number one channel for marketing initiatives and marketers have to get it right in order to sync-in with annual business goals. Hootsuite summarizes their rather extensive report for marketers in order to inform them about how 2019 looks like. These trends are:TrustWith all that’s happening around the world, social media users are in no position to blindly trust sharing thei...