Saturday, April 4News That Matters

Day: March 21, 2020

self-help – NBCNews.com

self-help – NBCNews.com

Self Help
Cultural critics and academics have long despised self-help books."How-to writers are to other writers as frogs are to mammals," Dwight MacDonald wrote in his 1954 essay "Howtoism." "Their books are not born, they are spawned." A 2011 CBS News article on the genre is forthrightly titled, "Why Most Self-Help Books Suck," and the genre's authors are frequently compared to snake oil salesmen.Self-help books, critics insist, use mediocre prose to promise impossible transformations to gullible consumers. They tell people they can fix themselves with affirmations and diets, rather than acknowledging that society is rigged against them, and that no life hack can substitute for higher wages and universal health care. They offer bland, glib aphorisms rather than hard truths.Self-help books, crit...
Self-help books get a lot of hate — but there's more to the genre than literary snobs allow – NBC News

Self-help books get a lot of hate — but there's more to the genre than literary snobs allow – NBC News

Self Help
Cultural critics and academics have long despised self-help books."How-to writers are to other writers as frogs are to mammals," Dwight MacDonald wrote in his 1954 essay "Howtoism." "Their books are not born, they are spawned." A 2011 CBS News article on the genre is forthrightly titled, "Why Most Self-Help Books Suck," and the genre's authors are frequently compared to snake oil salesmen.Self-help books, critics insist, use mediocre prose to promise impossible transformations to gullible consumers. They tell people they can fix themselves with affirmations and diets, rather than acknowledging that society is rigged against them, and that no life hack can substitute for higher wages and universal health care. They offer bland, glib aphorisms rather than hard truths.Self-help books, crit...
10 Tips for Improving Your Small Business Marketing Through Content and Visuals – Small Business Trends

10 Tips for Improving Your Small Business Marketing Through Content and Visuals – Small Business Trends

Online Marketing Tips
Every small business’s marketing strategy is going to look a bit different. But no matter your industry or niche, it’s always important to make your messaging stand out with quality visuals and/or content. To step up your game in this area, here are some tips and insights from members of the online small business community.<!-- --> Get More Followers on Instagram Your amazing Instagram content is only going to make a big impact on your business if there are enough people who actually see it. The best way to make sure people see your posts regularly is to increase your base of followers. This Search Engine Journal post by Kristi Kellogg includes 22 proven strategies for doing just that. Know The Latest Web Design Trends If you’re thinking about updating your website this year, un
Motivation: How to get it, keep it and use it, even during a pandemic when you may need it most – CNN

Motivation: How to get it, keep it and use it, even during a pandemic when you may need it most – CNN

Motivation
But now, as the coronavirus continues to spread across the globe, it can be difficult to find the motivation to set and achieve goals, especially when the future feels uncertain.Maybe now, due to restrictions on some activities, there are some goals you can't pursue. But for others, this could be an ideal time to work on yourself.You suddenly have the opportunity to spend more time exercising outside, to pick up the book you've been meaning to read or get your attic organized. If your goal has been to eat a healthier diet, you can now focus on learning how to nurture yourself with homemade meals instead of gravitating toward sugary snacks at work. While it can be hard to find and maintain the motivation to make a habit stick, experts have some motivational secrets to propel you through...
Benefits of online marketing agencies – – VENTS Magazine

Benefits of online marketing agencies – – VENTS Magazine

Online Marketing
Related Articles Online marketing is highly beneficial to make your business a brand. There are several reasons to hire the online marketing agencies. These agencies have the team of experts and these people use their experiences and skills to provide a recognition to your business. Introducing business on social media is popular because these platforms are highly innovative because they offer innovative and branded products. On some social networks, there are modern and imported products are available in reasonable price range. Online Agentur is the most reliable website for marketing your business online. This agency guides you how to interact or connect your followers in a way that is highly unique and innovative. They will handle your followers by using the tec...
Organisations come together to provide self-help tips and community support – LeaderLive

Organisations come together to provide self-help tips and community support – LeaderLive

Self Help
A LOCAL community leadership alliance has launched months early to provide community spirit to those in need. Organisations have come together to form the CREW (Community, Resilience, Empowerment and Well-being) group to get as much self-help and community support content as much as possible. Jane Bellis said it was going to be launched later this year, but due to the coronavirus outbreak, support is needed now more than ever. She said: “I set it up early 2019 as systems seemed to be breaking down more and more with an increasing pressure on third sector in areas such as alternative education provision and social care. “The idea was to get a group of socially conscious leaders together with experience in various areas (education, health, housing, social care, public se
LinkedIn’s New Ad Unit & This Week’s Digital Marketing News [PODCAST] – Search Engine Journal

LinkedIn’s New Ad Unit & This Week’s Digital Marketing News [PODCAST] – Search Engine Journal

Online Marketing
ADVERTISEMENTSocial isolation can’t keep the Marketing O’Clock team from releasing a new episode!We’re recording from our houses to bring you this week’s show.Hosts Greg Finn, Jess Budde, and Mark Saltarelli deliver the digital marketing news the community is talking about this week:LinkedIn Introduces Conversation AdsThe new format allows advertisers to engage with users in LinkedIn messages.These choose your own adventure ads feel organic to the user and the messages are only sent when users are active on LinkedIn.Google Webmaster Central Creates New Properties for EventsAdded to developer documentation this week, the new schema will allow webmasters to share the current status of their event, whether its canceled, postponed, or virtual.Snapchat Lens Web BuilderThis completely free to
India- Govt engaged with 23 e-commerce agencies for online marketing of handloom products – MENAFN.COM

India- Govt engaged with 23 e-commerce agencies for online marketing of handloom products – MENAFN.COM

Online Marketing
(MENAFN - KNN India) Govt engaged with 23 e-commerce agencies for online marketing of handloom products New Delhi, Mar 21 (KNN) The government of Indian has 23 e-commerce agencies for online marketing of Handloom products as per the extant policy framework, said Union Minster of Textiles Smriti Zubin Irani. In a written reply on Friday, the Minister said, 'An amount of Rs 93.79 crore has been generated from online marketing of Handloom products as on Feb, 2020. E-commerce agencies are onboarding weavers/handloom producers for online marketing by organizing awareness programme/workshops in the handloom clusters.' 'In addition, weavers/handloom producers are also being onboarded on Government e-Market place (GeM) for on-line marketing through GeM portal to the Indian Railways and other...
Govt engaged with 23 e-commerce agencies for online marketing of handloom products – Knn India

Govt engaged with 23 e-commerce agencies for online marketing of handloom products – Knn India

Online Marketing
Govt engaged with 23 e-commerce agencies for online marketing of handloom products New Delhi, Mar 21 (KNN) The government of Indian has 23 e-commerce agencies for online marketing of Handloom products as per the extant policy framework, said Union Minster of Textiles Smriti Zubin Irani. In a written reply on Friday, the Minister said, ''An amount of Rs 93.79 crore has been generated from online marketing of Handloom products as on Feb, 2020. E-commerce agencies are onboarding weavers/handloom producers for online marketing by organizing awareness programme/workshops in the handloom clusters.'' ''In addition, weavers/handloom producers are also being onboarded on Govern...
How agency leaders are keeping team members motivated amid COVID-19 crisis – Campaign US

How agency leaders are keeping team members motivated amid COVID-19 crisis – Campaign US

Motivation
As the coronavirus outbreak forges on, businesses around the globe are closing their doors, almost everyone is working remotely and the fear of a recession is increasingly becoming a reality.  The onslaught of COVID-19 news can be quite disheartening and stressful - both from a personal and professional standpoint. Campaign US asked a number of agency CEOs and presidents to share how they're trying to keep their employees inspired right now. See their answers below. How are agency leaders keeping their teams motivated during this uncertain time? Devika Bulchandani, McCann North America, President The last few days have been a wake-up call for the importance of a strong culture. It would have been very hard to keep our people motivated had they not felt a vested interest in the wor...