New research suggests social media can provide a cue to help people overcome boredom with their existing exercise program and spark the desire to continue physical activity.As most of us have experienced, exercise can be a chore. We know it’s good for us, and we may do it, but it’s not always fun. When our exercise routine becomes stale and we think about quitting, finding something or someone that helps us get over that motivational hump can be just what we need.Researchers at the Norwegian University of Science and Technology (NTNU) have now tested how social media can help. “We wanted to encourage and support people in feeling good about their training,” says Professor Frode Stenseng at NTNU’s Department of Education and Lifelong Learning.The results of a recent experiment demonstrat
How do we make ourselves better? And what does better even mean? Those can be expensive questions to answer. One 2016 estimate valued the self-help industry at close to $10 billion. From modern crazes like Marie Kondo's "The Life Changing Magic of Tidying Up" to classics like Dale Carnegie's "How to Win Friends and Influence People," people have been turning to self-help books for a long time, and they continue to do so. To find out which of these books actually worked, Jolenta Greenberg and Kristen Meinzer spent years on a social experiment. As a part of their podcast "By The Book," they pick self-help bestsellers and live by their rules—and only by their rules—for at least two weeks. And now, they have a new book sharing what they've learned. It's called "How to be Fine: Wh
Adolfo Marquez The stream of daily updates and breaking news from our government and health authorities are challenging companies all over the nation to adapt to stay afloat and survive amid the current chaos related to coronavirus. You’re probably already researching virtual conferencing platforms to replace in-person meetings, but now is also a great time to rethink your online marketing strategy. As more people find themselves indoors, your business’ online presence will become even more important in establishing your company in the minds of your target customers. While it would be easy to deprioritize marketing due to operational or financial concerns, this will result in competitors gaining an online advantage and an increased share of your target market.
If you haven’t been living under a rock for the last decade, you’d know that digital marketing has evolved by leaps and bounds over the years. The point that we’re trying to drive here is that people across the globe use Google Search at an unimaginable rate. This fact alone is enough to exemplify how important search engine optimization is in today’s day-and-age, and why SEO companies in Noida exist. But, the ungodly amount of traffic that search engines receive is merely one of the many reasons small businesses should place SEO at the top of their marketing hierarchies. How Google Search Functions? They go through the entirety of the content available on the web and send back scanned copies of accessible content to Google’s index . As soon as a webpa
How do we make ourselves better? And what does better even mean? Those can be expensive questions to answer. One 2016 estimate valued the self-help industry at close to $10 billion. From modern crazes like Marie Kondo’s “The Life Changing Magic of Tidying Up” to classics like Dale Carnegie’s “How to Win Friends and Influence People,” people have been turning to self-help books for a long time, and they continue to do so. But not all of these strategies are created equal, so which ones will actually make you the morning-loving, meditating, bed-making best self you could be? Or are these books only promoting a fantasy? Jolenta Greenberg and Kristen Meinzer are dedicated to finding that out. They are the authors of “How to be Fine: What We Learned from Living by the
The Coronavirus (COVID-19) outbreak has led to companies across the globe asking employees to work from home. Social distancing, while effective in curtailing the effects of the pandemic, can lead to loss of productivity, miscommunication, and lower business output. We asked marketing and sales experts about the best tips, strategies, and tools to work effectively from home during this time. Around the world, professionals are working from their self-quarantined homes, and while social distancing is the need of the hour, work must go on. But sales and marketing teams that cannot (and should not) work in silos might have trouble communicating effectively and collaborating to get meaningful work done. So, for marketing and sales teams to continue to work effectively from home, we a...
Almost everybody on social media uses hashtags, likely including your brand. But even though hashtags are ubiquitous, that doesn't mean they are always used most optimally when it comes to garnering the most attention. Your goals: make the most out of your wording; cover the right consumer communities; don't over- or undertag; and check your progress consistently to see how your efforts are playing. Here are the freshest, most creative, and most effective ways you should use hashtags to boost your marketing power right now. Know how to make branded hashtags resonate. New data from Sprout Social suggests turning to your customers to see how they are specifically using your hashtags in their posts and reviews about your brand and following suit. While it's good...
While we may live in a digital world, offline sales still drive the bulk of the consumer economy. To be successful in today’s hyper-saturated world of search, marketers must optimize not only for what happens online, but also for those highly valuable online to offline conversions.Here are some tips on how to drive more high-quality calls and in-store visits that result in sales1. Create an ideal online-to-offline customer experienceYou can use your customers’ behaviors and preferences to personalize their purchase journeys. Many retailers are starting to combine online and offline experiences, in that you can order a product and check if it’s available at a store near you for pickup. Similarly, online retailers are also toying with the idea of opening up physical stores at select locat
CHICAGO (CBS) — As people find themselves working from home, those with children have extra work when it comes to keeping their kids occupied, entertained and most importantly educated and on task during this unexpected school break.Morning Insider Lauren Victory reports on what to think about as parents and kids adjust to the new normal under COVID-19. With karaoke, her daughter dressed up for math time, then did push-ups for gym. Science tends to fascinate too. Chicago public school parent Alex Lopez shared experiments he’s conducting, like a slow motion image of a meteor crash. His basement is now class C-19. His four, five and six-year-old students help create rules and makeshift schedule. Therapist Lauren Bondy is the founder of Parenting Perspectives. “Yeah, of course they fe
Admit it: you’ve bought a shiny new book on mastering your fear, or figuring out a specific personality metric, or an entirely beet-based diet. You read it, you feel amazing! Then, two days later you can’t remember what it said. Boom: inspirational hangover. Certain books are like a hit of caffeine to our world-weary souls. Finding a book that helps create lifelong habits is admittedly much harder. So many self-help books out there are like a pep talk from your best friend. You feel great for a while, maybe even long enough to take action on something, but eventually you find yourself once again staring down Suzanne Sommers at Barnes & Noble. I can’t speak universally, but I do know that the following books have greatly altered my life for the better in specific and long-lasting way