Saturday, April 4News That Matters

Day: March 15, 2020

Why Referral Software Should Be Part of Your Marketing Strategy – Business 2 Community

Why Referral Software Should Be Part of Your Marketing Strategy – Business 2 Community

Marketing Strategy
Are you contemplating why referral software should be part of your marketing strategy? Whether you’re a marketer in the B2B space or with a consumer brand, you’re not alone. Especially since referral programs drive some of the highest conversion rates among all marketing channels, it’s no surprise that more and more businesses are leveraging referral software to scale this customer acquisition channel.Why referral software should be part of your marketing strategyIn today’s digital world, positive word-of-mouth interactions can exponentially drive sales when leveraged through referral marketing programs. In fact, referrals have been deemed as the most valuable form of marketing.What exactly is referral marketing?Referral marketing is when a company rewards fans, customers, influencers,
Claiming Your Business: Listings and Reviews – Business 2 Community

Claiming Your Business: Listings and Reviews – Business 2 Community

Online Marketing
When it comes to listings and review sites like Google My Business, Yelp, and Facebook, if you haven’t claimed your business profile, you’re losing money.And no one wants to lose money.Did you know that “90% of consumers used the internet to find a local business in the last year, with 33% looking every day”? (BrightLocal 2019) And if you aren’t controlling what they’re seeing about your business, who is?In this article, we’ll be covering the why, where and how of claiming your business (or nonprofit) online.Let’s face it — listings and reviews are a huge, and very important, part of your online marketing. In fact, it is one of the five key elements of a strong digital marketing strategy!Where business listings and reviews fit into your online marketing strategyIf you haven’t read our o
A kind word is the best motivation, says 2020 Fittest Loser writer – Chicago Daily Herald

A kind word is the best motivation, says 2020 Fittest Loser writer – Chicago Daily Herald

Motivation
The outside noises. Birds chirping. People walking by the house talking. Motorcycles roaring down the busy streets. They are always a sweet, telling sound of spring's arrival.                                                                                                &nb...
4 Marketing Tips for Your Restoration Company – IMC Grupo

4 Marketing Tips for Your Restoration Company – IMC Grupo

Online Marketing Tips
It’s not enough for restoration companies to set up a website and proclaim their services for the world to see. In order to be truly effective and reach people who need it most, you’ll need to apply online marketing techniques. Here are 4 water damage restoration marketing tips you can integrate. Table of Contents 1. Social Media It makes sense to come up with a marketing campaign that’s solely focused on social media, as there are millions of individuals on them at any given moment. Carefully choose which platforms you’d like to operate on. For example, Facebook can bring you closer to those who need your services nearby. Creating content is easy as long as you make it timely, engaging and to the point. What’s more, marketing on these platforms ar
How to Create a Data-Driven Content Marketing Strategy That Works – Business 2 Community

How to Create a Data-Driven Content Marketing Strategy That Works – Business 2 Community

Marketing Strategy
Don’t Let Your Content Marketing Efforts Go To Waste… Create A Continuous Data-Driven Content Marketing Feedback Loop!Smart marketers know that content marketing is the name of the game for a solid inbound marketing strategy. But, with so much content being produced, creating content for the sake of creating content is only adding to the noise. Creating a data-driven content marketing strategy is crucial to every business that wants to make an impact with their content marketing efforts.By utilizing data in every phase of your content marketing strategy, you are effectively ensuring you are putting the right content in front of the right audience, in the best format, on the appropriate channel… and all at the optimal time. Whew! That’s a tall order. But, by creating a continuous data-dr
7 tips to fine tune your video marketing strategy – Business MattersBusiness Matters

7 tips to fine tune your video marketing strategy – Business MattersBusiness Matters

Marketing Strategy
Video marketing is perhaps the biggest trend in advertising today. Businesses who don’t use video are falling behind rapidly, and it’ll be hard to keep up as the trend progresses. Videos aren’t going away anytime soon, so perfecting your video marketing strategy is vital. Here are a few tips to get your strategy just right. Use the Right Tools According to video expert Yael Klass, “You can’t pound a nail without a hammer, and you certainly can’t build an effective business strategy without the right video marketing tools.” He suggests using a variety of tools including: Promo.com AVS Video Editor ScreenFlow Snagit Vidyard Camtasia Headliner Audacity Each tool you add to your box will have a specific use and can add another layer to your video to improve its effectiveness. Speak to You
In front of an empty stadium, our only motivation was to become champions: Pritam Kotal on ISL win – The Statesman

In front of an empty stadium, our only motivation was to become champions: Pritam Kotal on ISL win – The Statesman

Motivation
In front of a spectator-less Jawahar Lal Nehru stadium in Goa, ATK and India full-back Pritam Kotal said while it was unfortunate to lift the trophy in front of an empty stadium, the desire to become ISL champions for a record third time motivated them. “We feel very good to be the champions and it’s a significant win in front of an empty stadium. Our only motivation was to become champions,” said Kotal at the post-match media conference as quoted by IANS. Spanish midfielder Javi Hernandez netted twice in the final as ATK defeated Chennaiyin FC 3-1 to grab their third ISL title, the most by any team so far. In the wake of the novel coronavirus, the organisers were forced to stage the final behind closed doors. There were, however, about 200 people in the stadium as part of the
Our only motivation was to become champions: Kotal on ISL win – Outlook India

Our only motivation was to become champions: Kotal on ISL win – Outlook India

Motivation
Our only motivation was to become champions: Kotal on ISL win Fatorda (Goa), March 15 (IANS) ATK and India full-back Pritam Kotal said he is relieved to help the side win their record third Indian Super League (ISL) title, saying as a senior player in the team it was his responsibility to motivate the players in front of empty stands at the Jawaharlal Nehru Stadium. ATK rode Spanish midfielder Javi Hernandez''s brace and a goal from Edu Garcia to defeat Chennaiyin FC 3-1 and grab their third title in a riveting final which had to be held behind closed-doors due to the coronavirus outbreak. ATK and Chennaiyin were the only two teams to have won the ISL crown twice before the start of the game. "Last two seasons were very tough for me. I had a lot of responsibility when ATK brought me o...
China's Evergrande and others promote properties online on virus fears – Nikkei Asian Review

China's Evergrande and others promote properties online on virus fears – Nikkei Asian Review

Online Marketing
GUANGZHOU -- One of China's largest property companies Evergrande Group is conducting online marketing of properties amid the coronavirus outbreak and introducing large discounts to encourage sales, but analysts see little upside for the industry in the short term.Evergrande has developed a smartphone app, called Hengfangtong, to showcase condominiums and offices. The app enables users to look around the property, enter different rooms, as well as parking lots, common hallways and other facilities.In the middle of February, Evergrande launched a marketing campaign on Hengfangtong, selling properties at 25% discounts. In March, the discounts had narrowed slightly to 22%. The company also said it would refund buyers any difference in prices if they found cheaper deals elsewhere until May ...