Saturday, April 4News That Matters

Day: March 12, 2020

Role Models Admired for Work Ethic More Motivating Than Geniuses – PsychCentral.com

Role Models Admired for Work Ethic More Motivating Than Geniuses – PsychCentral.com

Motivation
New research finds that scientists who are known for their hard work, such as Thomas Edison, are more motivating than scientists who are viewed as naturally brilliant.Penn State researchers performed a series of studies and discovered young people were more motivated by scientists whose success was associated with effort than those whose success was attributed to exceptional intelligence. The finding held true even if the mentor was a genius such as Albert Einstein.Danfei Hu, a doctoral student at Penn State, and Dr. Janet N. Ahn, an assistant professor of psychology at William Paterson University, believe their findings will help dispel certain myths about what it takes to succeed in science. The study appears in the journal, Basic and Applied Social Psychology.“There’s a misleading me
Coronavirus creating disruption, uncertainty for digital marketing ecosystem – MarTech Today

Coronavirus creating disruption, uncertainty for digital marketing ecosystem – MarTech Today

Online Marketing
The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand. Online publishers have indicated that COVID-19 is starting to impact ad revenues. In particular, the NY Times made a filing in which it said (via Axios) that ad revenue would be down about 10% this quarter. The company attributed that to “uncertainty and anxiety about the virus.” Analysts said they expect to see Facebook’s ad business take a hit in the near-term (it would follow Google’s could as well). Indeed, uncertainty and fear are having a real-world impact. That
Peoples’ Self-Help Housing Educator Accepted into ‘Emerging Leader of Color’ Program – Noozhawk

Peoples’ Self-Help Housing Educator Accepted into ‘Emerging Leader of Color’ Program – Noozhawk

Self Help
March 12, 2020 | 12:09 p.m. Peoples’ Self-Help Housing (PSHH) educator Joanna Dominguez has been accepted into the highly competitive Professional Learning Community for Emerging Leaders of Color program. Selected by the National Afterschool Association (NAA) from more than 300 applicants, Dominguez and her 11 peers will be participating in this equity-driven leadership program which convenes in Washington D.C.  “We are so proud to have Joanna be selected for this prestigious program with the NAA,” PSHH President and CEO John Fowler said. “The impact of this incredible opportunity will be felt within our e
Five barriers to delivering a truly customer-centric marketing strategy – The Drum

Five barriers to delivering a truly customer-centric marketing strategy – The Drum

Marketing Strategy
Over the past few months, DAC has been invited to provide expert insights at marketing events across Europe. It has helped to further sharpen our understanding of the individual needs of brands - as well as their challenges. Having consulted with hundreds of marketers, we've identified the key pain points in realising a truly data-led, customer-centric marketing strategy.1. Brands still work in silosWe've conducted straw polls at every event, asking the simple question: "Are your marketing and brand strategies run in silos?" The response has come loud and clear, and can be best summarised as follows:"Our business wants new customers, regardless of channels. However, the silos we operate in mean we sometimes compete for budgets and exposure. Each team/department is focused on their own t...
6 Tips for Effective Social Media Marketing – Hawaii Business Magazine

6 Tips for Effective Social Media Marketing – Hawaii Business Magazine

Social Media Marketing
Smart strategy and effective execution in social media are the difference between 🤩 results and 😢 Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social media” in addition to other marketing vehicles, says Jessica Yuhara, VP of marketing and director of strategy at Upspring, a Honolulu digital agency and a sister company of Hawaii Business Magazine. But instead of just jumping in blindly, plan your social media campaign, she says. To help companies, here are six tips from Yuhara and Jackie Smythe, executive VP at Anthology Marketing Group. 1. Research Develop a deep understanding of your customers demographically and geographically, what motivates them and how they behave. Und
Revenge game: Syracuse used lopsided loss to North Carolina as motivation – syracuse.com

Revenge game: Syracuse used lopsided loss to North Carolina as motivation – syracuse.com

Motivation
Greensboro, N.C. – The memory was fresh. Syracuse players still felt the sting of Feb. 29, when North Carolina shellacked them in the Carrier Dome.That loss, the 92-79 pounding the Tar Heels inflicted upon them, served as motivation for Wednesday night’s rematch in the Greensboro Coliseum. Only this time, advancement in the ACC Tournament was on the line along with personal pride.“We came out today, we wanted to take it a little personal,” Elijah Hughes said. “They came to our home court and they beat us. And we took it personal.”When SU players thought about that game, they winced at the details. UNC shot nearly 52 percent. The Heels, a team not particularly proficient from the 3-point line, made 42.3 percent of their 3s.They also outrebounded the Orange by 10.All of this happened on a
10 Motivational Tips to Succeed at Anything – Business 2 Community

10 Motivational Tips to Succeed at Anything – Business 2 Community

Motivation
You’ve followed all the tips and tricks to combat productivity. But, you’re still procrastinating on those goals you’ve set. And those to-do-lists still haven’t been completed. So, what’s the deal? It may be because you just haven’t used the right motivation tips. So, why not give these ten motivation tips a shot? I guarantee that they’ll help you succeed at anything. Here are 10 motivational tips to succeed at anything that I’ve used myself.1. Set a goal and visualize it down to the most minute detail.See it, feel it, hear the sounds that accompany the end result (wind rushing through your hair, applause). Elite athletes visualize their performance ahead of time — right down to the smell of the sweat dripping down their face as they cross the finish line,” writes Next Avenue’s Suzanne
Best B2B YouTube Marketing Ideas for 2020 – MarTech Series

Best B2B YouTube Marketing Ideas for 2020 – MarTech Series

Online Marketing Tips
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If your business doesn't have a successful digital marketing strategy, this bundle can get you back on track. – The Next Web

If your business doesn't have a successful digital marketing strategy, this bundle can get you back on track. – The Next Web

Marketing Strategy
TLDR: The Dynamic Digital Marketing Manager Bundle explains all the steps to harness the power of social media and online messaging for your business. It’s easy to disregard social media and email as a simple conveyance system for political screeds, cat memes, spam and emails from your mother. But the truth is, to the seasoned digital marketer, those outlets can be the lifeblood of a thriving business, both online and in real life. There aren’t 12,000 digital marketing agencies in the United States right now by accident, you know. If you want to understand what those agencies know about harnessing digital forces to start making you and your business some serious revenue, the training in The Dynamic Digital Marketing Manager Bundle ($29.99,
Teads Introduces inRead Social to Enhance Social Media Advertising – MarTech Advisor

Teads Introduces inRead Social to Enhance Social Media Advertising – MarTech Advisor

Social Media Marketing
Teads' inRead Social is designed to be a powerful, frictionless complement to brands' social media activations. NEW YORK: Teads, The Global Media Platform, unveils inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads' platform of premium publishers. THE NEW RULES OF (MULTI-CHANNEL) CUSTOMER ENGAGEMENT: HANDBOOK FOR GROWTH MARKETERS Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. The kind of engagement that drives optimal customer lifetime value and real business impact. Download Teads' inRead Social is designed to be a powerful, frictionless complement to brands' social media activations.  Teads provides ...