Saturday, April 4News That Matters

Day: March 5, 2020

Drummer with motivational message performs for Winterport students – WABI

Drummer with motivational message performs for Winterport students – WABI

Motivation
WINTERPORT, Maine (WABI) - Some students in Winterport got a mix of motivation and music Thursday. Former Broadway performer Elec Simon played for kids at Leroy H. Smith School. He's currently a soloist with the Cleveland Cavaliers' drum team. The students placed fourth in this year's Winterkids Winter Games program. It's a month long outdoor and nutrition challenge for elementary schools. Simon's visit was their reward. Besides playing music, Simon is also a motivational speaker who sends a message about respect and anti-bullying. "We don't talk about anybody by the way they look, be...

Jeep® Brand Gives Fans and Followers Motivation to Become Part of the Jeep Wrangler Family and Start Their Open-air Adventures Now – PRNewswire

Motivation
The Jeep® brand is giving its fans and followers motivation to join one of the most legendary and exciting nameplates in automotive history. As part of its spring celebration, the brand is launching the Jeep Wrangler 'Friends & Family' initiative, giving consumers access to special pricing for the first time ever on select models of the Jeep Wrangler, and with ownership, the opportunity to join the global Jeep family. The campaign includes a 30-second TV and online spot, featuring the song "Young," a custom track performed by Old Dominion (and written by Katelyn Tarver) that speaks as a love letter to Jeep brand's attributes of freedom, adventure and Americana. The song was created specifically for the Jeep brand through an innovative par
PEOPLES' SELF-HELP HOUSING ANNOUNCES NEW BOARD MEMBERS KEVIN CLERICI AND HAZEL DAVALOS • Atascadero News – Atascadero News

PEOPLES' SELF-HELP HOUSING ANNOUNCES NEW BOARD MEMBERS KEVIN CLERICI AND HAZEL DAVALOS • Atascadero News – Atascadero News

Self Help
Kevin Clerici, Executive Director of Downtown Ventura Partners, and Hazel Davalos, Community Organizing Director for CAUSE, have been appointed to the Peoples’ Self-Help Housing’s Board of Directors.“We are thrilled to have the professional insight and wealth of knowledge that Kevin and Hazel are bringing to our organization,” PSHH President & CEO John Fowler said. “Their dedication to the Central Coast and passion for assisting low-income communities aligns perfectly with our mission. We are honored to have them join us.”Kevin Clerici is currently the Executive Director of Downtown Ventura Partners and has ties with the International & California Downtown Associations. In addition, Kevin serves on the Board of the Ventura Community Partners Foundation, Ventura County Behavioral
A Self-Help Coaching Map: Going for Your Joy – The Good Men Project

A Self-Help Coaching Map: Going for Your Joy – The Good Men Project

Self Help
Here’s my roadmap for coaching people. Part 1: Identify the current stressors in your life Part 2: Articulate and set sail for your audacious long-term goal Part 3: Eliminate or delegate stressful requirements Part 4: Add aspirational and constructive activities Part 5: Set accountability cycles and an accountability partner There you go, I’ve set out the roadmap for you to seek a better and more productive life. My work here is done. The roadmap is easy, as you know. Most of us know how to lose the extra weight we gained over the holidays. Eat less. Exercise more. Cut out snacks and desserts. And most of us don’t follow the advice we know is right and we know will lead us to a happier body. We just don’t do it. Are we lazy? Perhaps. Are we unmotivated? That’s a possibility. Or is the
My Children are My Motivation – Springfield Business Journal

My Children are My Motivation – Springfield Business Journal

Motivation
[embedded content] My Children are My Motivation Mike Coonrod, sbjLive producer Zachary Troutman, motivational speaker, says his children are the number one motivation in his life. “While I want to impact so many people, I want to be able to leave a legacy to my sons,” Troutman says. “I want them to have something to be proud of, something to wake up and carry.” 1:20 Let's block ads! (Why?) Source link

Vush's Empowering Influencer Marketing Strategy is Changing the World for Women – PRNewswire

Marketing Strategy
NEW YORK, March 5, 2020 /PRNewswire/ -- Vush is a self-love and female wellness brand which aims to break social stigmas behind adult toys and bring out confidence in women to explore themselves without shame or guilt. They are doing so by normalizing the use and promotion of toys through a social media movement which harnesses the power of influencer marketing to change cultural perceptions behind female adult toys. Vush's marketing strategy is driven by Instagram influencer marketing. They have targeted females who fit the "beauty, wellness and lifestyle" image. This has driven huge growth in their brand, follower count and sales. Many female celebrities such as: "Influencers are a critical element to our brand due to the empowering concept of promoting such a toy in the first p...
Amazon partners with NULM to empower self-help groups – Outlook India

Amazon partners with NULM to empower self-help groups – Outlook India

Self Help
New Delhi, Mar 5 (PTI) E-commerce giant Amazon has tied-up with the Ministry of Housing and Urban Affairs under the National Urban Livelihoods Mission to train, support and provide market access to artisans and self-help groups (SHGs) with the aim of helping small businesses in exploring wide markets through the platform. In the first phase, 2,500 products will be on sale from March 28, said Durga Shankar Mishra, Secretary, Ministry of Housing and Urban Affairs. In phase one, 24 states, 40 clusters and 350 self help groups have been enrolled which have the potential to generate around Rs 45 crore in the next one year. "The agreement will help promote around four lakh women in self help groups which represent all urban local bodies across the country. E-commerce has become extremely s...
Keds puts a print catalog at the center of its new marketing strategy – Glossy

Keds puts a print catalog at the center of its new marketing strategy – Glossy

Marketing Strategy
When Lisa Lewis joined Keds as vp of marketing a year ago, she was tasked with coming up with a way to revitalize the brand. Twelve months later, Keds is launching a new marketing strategy with an unexpected non-digital focus.On Thursday, Keds is releasing the Handbook for Women — an update of the Keds Handbook for Girls released in the 1920s — which will be at the core of the company’s ongoing marketing strategy. The idea is to leverage Keds’ long history to appeal to a younger consumer who craves authenticity. Every six months, a new issue will be released with a different theme. For the six month period until the next issue, all of Keds’ marketing and collaborations will be informed by the theme of the handbook. Chatter about the death of print has been swirling for years, but K
8 tips for marketing — bad ones — that you should avoid – Chiropractic Economics

8 tips for marketing — bad ones — that you should avoid – Chiropractic Economics

Online Marketing Tips
Christina DeBusk March 4, 2020 According to Forrester, digital marketing — including email and social media — costs businesses nearly $105 billion. Avoid these bad tips for marketing and going down the wrong road. This is no small amount, especially when you’re a smaller business. So, when paying your marketing bills, you certainly want to follow tips for marketing that work. With that thought in mind, here are eight pieces of advice that some people recommend, but which you should avoid implementing in your own digital marketing strategy: 1. “You should be on every social media platform possible.” While this seems like good advice on the surface, especially with Statista reporting that there are an estimated 2.35 billion social network users worldwide, it’s only good in part. Yes, y
The Only Sane, Super-Productive, And Uber-Effective Marketing Strategy Left – Customer Think

The Only Sane, Super-Productive, And Uber-Effective Marketing Strategy Left – Customer Think

Marketing Strategy
“15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touch-points with nearly 50% regularly using more than four.” –KnexusGroup, “Omnichannel Stats You Don’t Want To Miss” If you follow the history of baseball at all, you might know that Bill James, the father of baseball statistics, originally tapped into his first audience through a small announcement made in a baseball magazine. Quaint. There was a time when that basic model worked: use one format or tool exclusively and watch the attention increase and the money roll in. In marketing and advertising, we call that the old “Command and Control” era, the epoch when catchy jingles, cute mascots, and funny phrases ma