geralt / PixabayBack in 2009 we put our first client on Facebook. We were handling the online advertising for a home inspection company and heard about Facebook Business Pages and put him up, free of charge, to see what would happen.These were the early days of Social Media Marketing, the beginning. After a couple months our client saw the value of using Facebook to post information. At the time it was not so much business related as fun and informative updates and memes.Not long after this we were hired by a national insurance company to market all their northern Illinois agents. Even with the interest the updates generated, and the representation online, the agents did not understand the value of this new realm of marketing.Over the past 10 years we have heard every complaint about So...
Digital marketing and search engine optimisation has the potential to send a steady stream of relevant traffic to your website and ultimately generate leads and sales.It really works, if it’s done right.So if you’re wondering why it’s not and your campaigns are falling short, then it’s likely you’re doing something wrong. What’s also likely is that you’re not the first person to have made that mistake. Here then, are our top five reasons why your digital marketing may be falling short.1. Getting Traffic But No ConversionsOne of the most common problems that businesses face is not converting the leads they get on their websites. So if your traffic is increasing but conversions are suffering, there are several things you should be looking at. Recommended For You Webcast, March 5th: How AI
As a human resources expert or manager, it is very important to identify the employees and identify the factors that help them shine. Of course, the most important factor in this glare is motivation. According to Hay Group Research, 50 percent of successful employees are among the most motivated. Motivation expert James Sale shares 9 prominent types of employees at work and tips on how to motivate them. Managers know how important motivation is to their employees’ success. Hay Group Research proves this by putting it into statistics. According to the research, almost half of the employees who shine in the office emphasizes that the most effective factor in this is that they are well motivated. Motivation specialist James Sale states that there are 9 main types of employees in the st
It's where marketing efforts converge, so to make money online, you need to make sure your website is in order. February 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As a small business, your website is the single most important resource you have in your marketing arsenal. It’s where all your marketing efforts converge, whether they are in the form of inbound content marketing, ads or direct marketing. Customers will usually check your website for an overview of your products and services before committing themselves to any other action, including a purchase.There are pros and cons to this. On one hand, it’s a great opportunity to revamp
automotiveMastermind Founder and Co-CEO Marco Schnabl joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss the state of dealership marketing in 2020 as well as automotiveMastermind’s Market EyeQ platform.VIDEO TRANSCRIPT:Jim Fitzpatrick: Thank you so much for joining us on CBT news.Marco Schnabl: Thanks Jim.Jim Fitzpatrick: Pleasure to have you.Marco Schnabl: This is our fourth time, back together?Jim Fitzpatrick: Exactly. So we’re almost finished with day one at NADA convention here in Las Vegas. Talk to us a little about what’s going on at your booth and some of the things that are happening with automotiveMastermind.Marco Schnabl: So, we always have a great NADA, this year has been overwhelming, quite frankly. It’s been a very, very busy at the booth. We now p
media update’s Christine Beukes explains the best ways to use emojis in your social media marketing strategy. If there’s one thing that will help consumers determine the tone of your brand, it’s emojis. In fact, some people can even hold conversations using emojis (it’s like an entirely new language!). For instance, can you guess what this means?If you guessed ‘stuck in traffic’, you are correct! Additionally, including emojis in your marketing makes your brand’s messaging more meaningful and entertaining. For example, if you were a fast food joint that was announcing a new pizza, there is a clear tone difference between these two messages:Notice how, in the second one, the emojis convey the same message, but it’s a lot more attention-grabbing in a post or ad. So, are you ready to amp u
Nancy Jones created Thrive to be an escape for women from the stress of everyday life. (Photos by Jack Jacobs) Two decades as a stay-at-home mom gave Nancy Jones a lot of ideas about ways she wished she could pamper and improve herself. In December, the entrepreneur brought those ideas to life in the form of Thrive: Mind Body Soul, described as a “self-care” center for women at 4200 Park Place Court Innsbrook. Thrive’s goal is to help women make a habit of taking care of themselves, beyond just exercise. It’s a practice made more difficult by the hectic pace of modern living, Jones said. “People will go and exercise their body more than they will exercise their mind, body and soul. That’s just one part of the package,” Jones said. “Once you do it, you realize the value of it. But gettin
Get Bitter To Get Better by Geoff Woliner ‘Villains. We all have them. The narcissists, sadists and sociopaths who’ve abused us. Humiliated us. Destroyed our self-esteem. And made us feel as if we have no place in this world. The self-help gurus tell us to ignore them, and that we can “Get bitter or get better”. But what if I told you that you can reclaim your confidence, step into the life you were always meant to live and win every big moment by getting bitter?’ The above paragraph is from the blurb of Geoff Woliner’s new self-help book, Get Bitter to Get Better. And if that text doesn’t seize your full attention and peak your interest for more than we don’t know what will. In this book, you’ll learn how you can channel your pain and use your villains to:- Get the job of your dreams-
Think of the term “retail” and chances are your mind wanders to the vast land of internet shopping. Whilst a majority of people choose to shop online in 2020, there is still a demand for retail storefronts and outlets. Brick and mortar stores may not be as popular as they once were, but trust when we say there is still a huge market for it. If you are looking to open a storefront in 2020, you’ve come to the right place. Today, we have a look at 6 top tips for opening a retail outlet in 2020, so read on to find out more! 1. Gather Your Software Retail stores are no longer what they used to be in the 80s or 90s. With the shift towards all things digital, it is important that business owners ensure that they have all the software necessary to run a successful retail business. This can i
While influencers are all the rage on most social media platforms, Instagram is currently the leader of the influencer marketing pack. According to research, some 79% of brands turn to the photo-sharing app for influencer campaigns, and 2020 will be no different. Why is this so? Partly, this is due to the rising popularity of the platform, but the focus on visual content and creativity also makes it more difficult to gain traction on Insta without some level of platform knowledge and understanding. Influencers know the platform, and they've already established an audience on it, which can make them a great conduit between relevant brands and interested consumers, when chosen well and allowed a level of creative freedom. Whether you go for micro-influencers with more specific follo...