Sunday, February 23News That Matters

Day: February 10, 2020

Rebuilding Motivation: How to Get Back on Track and Reach Your Goals – Thrive Global

Rebuilding Motivation: How to Get Back on Track and Reach Your Goals – Thrive Global

Motivation
The process of committing to a new habit rarely goes exactly as planned. Most of us will fluctuate in our motivation levels or face setbacks that can send us off track. And that’s OK, as long as we recommit and keep going.  We asked our Thrive community to share the ways they rebuild their motivation when it begins to dwindle, and how they recommit to a habit when they fall off the wagon. Which of these tips will you try the next time you start to lose motivation? Take a moment to reset “I hit the ‘reset’ button to recommit. For me, this means going for a walk outside, calling a friend, journaling, taking a nap, drinking a glass of water, or doing a short meditation. The simple act of giving myself some breathing room allows me to shift my perspective and come bac
Moses Wright Not Lacking Any Motivation Ahead of Louisville Rematch – Sports Illustrated

Moses Wright Not Lacking Any Motivation Ahead of Louisville Rematch – Sports Illustrated

Motivation
In Georgia Tech's previous outing against Louisville back on January 23rd, Moses Wright didn't have the most efficient outing against the Cardinals. And he knows it."Honestly I didn't think I played up to my standard against Louisville," the junior forward admitted. "I felt like there were a couple plays here and there that I could have done differently"While he did end up finishing with 11 points, it was also coupled by committing 3 turnovers and matching his rebounding season low of 3. He credits a combination of effort and execution as to how he performed against the Cards, and he's vowing to flip the script come Wednesday.'I'm going to give it my all against Louisville"With reserve big man Evan Cole's status still listed as "questionable" vs. Louisville per Josh Pastner, they'll nee...
How to Start With Digital Marketing Once Your Website & App is Ready? – Business 2 Community

How to Start With Digital Marketing Once Your Website & App is Ready? – Business 2 Community

Online Marketing
Digital marketing is one of the most resourceful and self-sufficient ways of increasing brand visibility. Most business owners believe that owning a website and app is enough to cater to the market, but if you own an e-commerce store, the best way to improve sales is through digital marketing.muneebfarman / PixabayThe art of digital marketing is vast and quite tough at times. However, you can easily start on the journey with the help of these tips and gather more insight as you go along.10 proven steps to promote your new online store or startup:1. Website OptimizationThe SEO process doesn’t simply end with blogging and social media. Every word, image, and other objects that appear on your website need to be optimized to rank high in search engine results.Also, keep in mind that the pos
3 Ways to Refresh Your Email Marketing Strategy – Total Retail

3 Ways to Refresh Your Email Marketing Strategy – Total Retail

Marketing Strategy
The apple of every retailer’s eye is a loyal customer. But is there a chance your email marketing strategy is leading customers off the path to loyalty? Beyond the products and services you offer, your marketing communication strategy can make or break your ability to generate long-term loyalty. Your strategy is critical for understanding how to communicate with your customers across all stages of the customer lifecycle, especially as e-commerce giants like Amazon.com expand into brick-and-mortar and digital-native, direct-to-consumer (D-to-C) brands sway shoppers with their sleek branding and seamless shopping experiences. Fortunately, you can make simple changes that have a big impact. From Yes Marketing’s report, The Retail Shopper’s Journey to Loyalty, here are a few actionable ways
Chipotle crafts a targeted-marketing strategy – Restaurant Business Online

Chipotle crafts a targeted-marketing strategy – Restaurant Business Online

Marketing Strategy
Photograph courtesy of Chipotle Mexican GrillDespite reporting a same-store sales increase of 13.4% earlier this month, Chipotle Mexican Grill executives say there’s still plenty of room for growth at the fast-casual burrito chain. One prime source of runway?A targeted marketing strategy that leverages the power of the Newport, Calif.-based brand’s year-old rewards club program with personalized marketing efforts, slated to begin rolling out in the next few months, Chipotle CMO Chris Brandt told Restaurant Business.There are currently about 8.5 million Chipotle Rewards members, and Chipotle launched a new marketing effort called Guac Mode on Monday to encourage loyalty program sign-ups and to convert digital-ordering customers into the loyalty program. “We’re trying to be a brand that h
Microsoft Store taps R.R.Donnelley & Sons to boost in-store marketing strategy with digital signage – Retail Customer Experience

Microsoft Store taps R.R.Donnelley & Sons to boost in-store marketing strategy with digital signage – Retail Customer Experience

Marketing Strategy
Feb. 10, 2020Photo by istock.comMicrosoft Store is partnering with R.R. Donnelly & Sons Company, a multichannel marketing and business communications provider, for creative and print support to drive a compelling and responsive in-store customer experience.The retail brand is consolidating work for in-store signage across all Microsoft Store locations in the United States, Puerto Rico, and Canada, according to a press release.Microsoft Store will utilize RRD's technology to automate sign-building workflows, while providing needed flexibility to customize content and pricing at different store locations.This accelerates the entire process and enables each retail location to react to any changes with new signage in a matter of hours — not days, according to the release."RRD's expertis

Self-Help Books: Career Edition – AskMen

Self Help
February 10, 2020 Share Tweet The AskMen editorial team thoroughly researches & reviews the best gear, services and staples for life. AskMen may get paid if you click a link in this article and buy a product or service.The road to career success is rarely easy to navigate or paved to perfection. Whether you’re looking to climb up the corporate ladder at your current company, embark into the unknown of entrepreneurship or switch gears and take on a new industry, having a guidebook on hand – filled with tried-and-true tactics and a little inspiration – can make
Why Your Obsession With Self-Help Might Not Be Healthy – Thrive Global

Why Your Obsession With Self-Help Might Not Be Healthy – Thrive Global

Self Help
Photo by Andrew Neel on Unsplash “I read a book a day. Heck, sometimes two books a day. If you want to be ahead of the curve, you’ve gotta do what no one else is doing,” says the expert on your business podcast. “If you want to have clear skin and balanced hormones, you need to drink green smoothies filled with ashwagandha,” the shiny-haired wellness blogger shares earnestly. “It’s also important to exercise daily, avoid sugar, dairy, gluten, and definitely don’t drink alcohol.” “The path to enlightenment is two hours of meditation every day,” says the spiritual teacher sitting in lotus pose. These types of messages travel from my Apple earbuds into my psyche nearly every day. I’m deeply steeped in the world of self-help. I consume personal development conten
Signs Your Digital Marketing Strategy Isn't Working – Business 2 Community

Signs Your Digital Marketing Strategy Isn't Working – Business 2 Community

Marketing Strategy
Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in.The Leads Are Few and Far BetweenWhile B2C firms can expect to get upwards of 20 leads a day, depending on the product or service offered, the story is different for B2B firms. It’s more realistic to anticipate about 15 – 20 leads per month for a B2B firm.If it’s been 3 – 4 months since you’ve launched your B2B digital marketing strategy and you are only seeing 3 – 5 website leads per month, something isn’t right. Skip down to our “What You Can Do” section to see how you can address this issue.Leads Aren’t Good Quality or Are Not the Target AudienceAnother sign that y
Conversational Marketing: How to Go Beyond Chatbots – CMSWire

Conversational Marketing: How to Go Beyond Chatbots – CMSWire

Online Marketing
Artificially intelligent (AI)-driven chatbots are an exciting emerging channel, but in 2020, conversational marketing doesn’t just mean chatbots. In fact, according to data from Business2Community, 79% of consumers are willing to use messaging apps to get customer service.  That means customers want to have live conversations with their favorite brands via social media platforms, messaging apps and other communication tools. With this in mind, we’ve turned to the experts to learn what conversational marketing means, and how brands can implement an effective conversational marketing strategy. What Is Conversational Marketing? “In short, [conversational marketing] is a new, proactive way of doing online marketing,” said Paweł Ławrowski, head of growth at Tidio. Rather than s