Sunday, February 23News That Matters

Day: February 6, 2020

Digital Marketing Strategies for Small Business – Fourth Source

Digital Marketing Strategies for Small Business – Fourth Source

Marketing Strategy
Introduction Today, digital marketing strategies are becoming an important part of the marketing strategies of businesses. These strategies are similar to the traditional marketing strategies that are adopted by companies when it comes to goals and mission. This is because both methods aim at creating brand awareness and help companies to connect with customers online. Digital marketing strategies are beneficial to every type of business and specifically small businesses. Small businesses that are not implementing digital marketing strategies to their business should need to understand its importance. The reason is that digital marketing strategies help their business to develop well in such a competitive market. Digital marketing covers all aspects of online promotion from content cre...
How to Make an Effective PowerPoint Presentation about Marketing Strategies for a Product – Business 2 Community

How to Make an Effective PowerPoint Presentation about Marketing Strategies for a Product – Business 2 Community

Marketing Strategy
If a tree falls in a forest and no one is around to hear it, does it make a sound?What about a marketing strategy for your product or service? If you come up with the most brilliant idea known to man, but you don’t know how to present the idea, will it gain any traction?The answer: No. A poorly executed presentation will leave your idea dead in the water.We know that not every marketing professional is born with the natural ability to create and deliver great marketing presentations, but don’t worry—we’re here to outline for you how to utilize presentation skills to get an outstanding reception when proposing a new marketing campaign or initiative.These presentation tips will also help you conduct a seminar or webinar for training purposes, create marketing content for platforms such as
Former Disney Exec-Turned-Self-Help Author: My Job Wasn't "That Hard" – Hollywood Reporter

Former Disney Exec-Turned-Self-Help Author: My Job Wasn't "That Hard" – Hollywood Reporter

Self Help
Dave Hollis, who writes about his former job in 'Get Out of Your Own Way,' says he sought advice from his wife, who wrote the best-selling self-helper, 'Girl, Wash Your Face': "Her help was encouragement." In summer 2017, Dave Hollis — then president of domestic distribution for Walt Disney’s powerhouse film studio — found himself on a Hawaiian family vacation feeling morose, disengaged, resentful and drinking too much vodka. He was in the midst of reading a galley of his wife’s new book, Girl, Wash Your Face, which would go on to become a runaway hit and solidify Rachel Hollis’ standing as a best-selling self-help author, motivational speaker and social influencer. The words were like a mirror — including how they were struggling in their sex life. Within months, Hollis informed h
Top 9 Hotel Marketing Tips to Increase Online Presence in 2020 – Hotel News Resource

Top 9 Hotel Marketing Tips to Increase Online Presence in 2020 – Hotel News Resource

Online Marketing Tips
We all understand how technology has advanced at an astonishing rate over the past decade, and a lot of the devices and systems we thought of as cutting edge ten years ago are already obsolete. A perfect illustration of that is the technologies and methods used for modern marketing online.      Just think of how rapidly we have become familiar with concepts like keywords and SEO to CPC and Facebook ads. There is a lot of buzz around the internet and its advances, and anyone involved in tourism or hospitality has to remain right at the cutting edge. Ignore it and run the risk of being obsolete. Consumers, too, are far more aware of your online presence, and a2019 report by Adobe Digital Insights showed that 61% of leisure arrangements are made online, emphasiz...
Self-help books are mocking the country – University Star

Self-help books are mocking the country – University Star

Self Help
Proclaimed “self-help” books are not helping anyone but an author’s bank account. The craze in self-improvement has caused the nation to fall victim to manipulation through pretty book covers and an ego boost. As a society who values self-interest above most everything, believing that a book with encouraging statements and steps to magically becoming rich, happy and successful will make any sort of real difference is comforting. Unfortunately, these categorized self-help books are nothing more than the imagined success of a first-time author with no life. Purchasing a self-help book is a complete waste of money and valuable time; anyone with actual life experience would encourage society to steer clear. Never spend a dime on any type of book that is supposed to instruct the reader on ho

Infiniti's Marketing Solution Helped an Online Healthcare Service Provider Achieve 15X Increase in Leads | Read the Complete Success Story to Gain Comprehensive Insights – Business Wire

Online Marketing
LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on marketing services engagement. This success story highlights how the experts at Infiniti Research helped an online healthcare service provider streamline communication, enhance patient experience, and achieve a 20% increase in profits. Rising government initiatives to promote online healthcare services and increasing demand for remote monitoring services are propelling the growth of the online healthcare services market. Besides, the penetration of smartphones and health apps are increasing opportunities for companies in the online healthcare services industry. However, traditional marketing initiatives are no longer helpi...

The Best Self-Help Books for Relationships – AskMen

Self Help
Relationships Don’t Come With An Instruction Manual, But These Will Help February 6, 2020 Share Tweet The AskMen editorial team thoroughly researches & reviews the best gear, services and staples for life. AskMen may get paid if you click a link in this article and buy a product or service.Love is universal. It’s something even the snarkiest, most pessimistic of critics want. But to attain such a valued emotional connection, there’s a catch. From beginning to end, it’s going to take a lot of work. RELATED: Where (and How) to Meet Women O
How GoPro CMO Used Data Insights to Drive Marketing Strategy – Chief Marketer

How GoPro CMO Used Data Insights to Drive Marketing Strategy – Chief Marketer

Marketing Strategy
Marketing an action camera to consumers in world where high-quality camera phones are ubiquitous could be seen as a challenge. But GoPro CMO Todd Ballard views it as an opportunity for the brand, according to a piece in AdExchanger. He’s banking on consumers returning to filming life events with a device that doesn’t separate them from the actual experience. One way the brand is focusing on that premise is through its recently-wrapped, second annual Million Dollar Challenge campaign, which asks consumers to share their own GoPro footage for a chance to win a share of a $1 million prize pool and have their clips featured in a highlight video. More than 42,000 entries rolled in this year, up from last year’s 25,000. It’s become a treasure trove of content for all of 2020 that the brand ca