Sunday, February 23News That Matters

Day: February 5, 2020

Tips to Grow an eCommerce Brand in 2020 with Influencer Marketing – Business 2 Community

Tips to Grow an eCommerce Brand in 2020 with Influencer Marketing – Business 2 Community

Online Marketing Tips
If you want to stay ahead of your competitors on social media platforms then influencer marketing can be your most powerful weapon.The consumers of today are smarter than they used to be. Now people do a lot of research before buying anything.However, if someone whom they trust recommends a particular product to them then they are more likely to buy the product.And that’s where influencer marketing works the best.In a nutshell, influencer marketing is when brands collaborate with influencers for boosting their sales and brand awareness among a targeted audience.Influencer marketing has become one of the most preferred marketing strategies in recent years and so 89% say ROI from influencer marketing is comparable to or better than other marketing channels.But how to leverage influencer m
FPRA Lake Presents Workshop on How to Better Tell Your Story Online – Clermont Report

FPRA Lake Presents Workshop on How to Better Tell Your Story Online – Clermont Report

Online Marketing
AdvertisementCommunicators, do you know how your client’s online reputation affects their bottom line? How much does it cost each month to lose a lead from your website because it is not optimized? The Florida Public Relations Association Lake County Chapter presents “How to Better Tell Your Story Online so Your SEO and Reputation Work for You.” During this presentation, Wendy Taylor, CEO and founder of Strategic Online Marketing, will discuss ways to improve your search value and online reputation on Google My Business and other sites. The event, which is open to the public, will be held at 11:30 a.m. on Wednesday, Feb. 19, at the Tavares Utilities Conference Center, 1000 Captain Haynes Road.  A catered lunch will be provided. The cost is $20 for FPRA members and $25 for
5 Steps for When You Feel Motivation Dropping – Business 2 Community

5 Steps for When You Feel Motivation Dropping – Business 2 Community

Motivation
One day during your morning commute you notice that one of your tires looks like it’s losing air. Instead of putting air in the tire, you go on with your daily routine. On your way to work, you have a blowout. If you had taken care of the car immediately, you probably wouldn’t be dealing with a flat tire on the side of the road. It’s kind of the same thing with motivation. When you feel motivation dropping.How to Handle When You Feel Motivation DroppingWhy wait until you feel completed unmotivated to address the situation? Personally, it makes more sense to fill-up your motivation before it’s empty. And, these five steps can ensure that that happens.1. Let it go.This doesn’t mean giving-up on a task permanently. It just means that sometimes you need to take a step back and refocus.For e
5 Proven Small Business Marketing Strategies for 2020 – Business 2 Community

5 Proven Small Business Marketing Strategies for 2020 – Business 2 Community

Marketing Strategy
I’m a small business owner who’s not ready to reinvent the wheel.We don’t have the budget, the resources, or the interest in developing a blue ocean.We do have the budget, resources, and interest in making a proven channel work for us.The challenge is that the proven marketing strategies have more competition than ever.In PPC (pay per click) advertising, the CPC (cost per click) is rising across the board. Unless you already know what you’re doing, an education is only going to get more expensive as time goes on.If you have the budget for it, I’d suggest hiring a consultant to walk you through it and help you get your first campaigns profitable.That’s not what this post is about. I want to take a look at alternative ways that have been proven to work no matter what other factors are at

3 key principles to maintain motivation in your career – Business Insider – Business Insider

Motivation
Alex Haimann is partner and head of business development at Less Annoying CRM.Losing motivation is a natural part of a long-lasting career — but it doesn't have to be permanent.Having a mantra can help guide and motivate not only your career, but also your personal life. It can inspire you to always make strides toward new accomplishments.You can find ways to stay motivated by following a few key habits: Make time for personal reflection, refocus your efforts when you fall off track, and always circle back to what's most important to you.Visit Business Insider's homepage for more stories. When I first had lunch with the CEO and cofounder of my current company in 2012, I had no idea the c
“Self-Help” and “Literature” Serve the Same Purpose – Forge

“Self-Help” and “Literature” Serve the Same Purpose – Forge

Self Help
Dale Carnegie and Jo March have more in common than you thinkJoanna ScuttsFeb 5 · 6 min readPhoto: Still from ‘Little Women’Is it possible to read your way to self-improvement? The gatekeepers of literature as high art have always said no. Books are there to be studied, interpreted, admired, even loved — but not used. They are not there to impart lessons to the reader, to model ways of being. One is not “supposed” to turn to Jane Austen for relationship advice, any more than one should use The Odyssey to plan a sightseeing trip to the Greek islands.And yet, as the Harvard English professor Beth Blum demonstrates in her new book The Self-Help Compulsion, the dividing line between those “ambivalent shelf-fellows,” literature and self-help, has never been clear, and has only blurred over t
Guest Opinion: Trump's motivation key to impeachment justification – Bucks County Courier Times

Guest Opinion: Trump's motivation key to impeachment justification – Bucks County Courier Times

Motivation
President Trump clearly pressed Ukraine’s president to embarrass his political opponent. Whether doing so violates federal law and abuses presidential authority depends upon his motivation. Whether the Senate should remove him is an issue of “gravitas”.A president should not be removed merely because political opponents believe he has exceeded his authority. Federal courts draw and enforce those boundaries. The Constitution requires conviction of “Treason, Bribery, or other high Crimes and Misdemeanors”.President Clinton clearly committed perjury in an attempt to cover up embarrassing sexual misconduct. But Chuck Schumer and most other Senators did not think that offense sufficiently grave to warrant removal from office.“Abuse of office” is a charge easily made. Some suggest that Presi
Bassem Ghali Congratulated By Canada's Minister Of Small Business, Mary Ng, For Winning Digital Agency And Entrepreneur Of The Year Awards – Yahoo Finance

Bassem Ghali Congratulated By Canada's Minister Of Small Business, Mary Ng, For Winning Digital Agency And Entrepreneur Of The Year Awards – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Bassem Ghali, Founder and CEO of Green Lotus, accepts awards for Immigrant Entrepreneur of the Year as well as Digital and E-Commerce Business of the Year at the Canadian National Business Awards banquet hosted by CanadianSME Business Magazine." data-reactid="11">Bassem Ghali, Founder and CEO of Green Lotus, accepts awards for Immigrant Entrepreneur of the Year as well as Digital and E-Commerce Business of the Year at the Canadian National Business Awards banquet hosted by CanadianSME Business Magazine.<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="TORONTO, Feb. 5, 2020 /PRNewswire-PRWeb/ --&nb...
Social Media Marketing for Small Businesses: An Interview with Julian Sage – Business 2 Community

Social Media Marketing for Small Businesses: An Interview with Julian Sage – Business 2 Community

Social Media Marketing
The following social media marketing industry interview is with Julian Sage, Host of the Short Term Rental Success Stories podcast and Vacation Rental Machine podcast.Andrew: Do you think that Social Media Marketing is useful for small businesses? Why or why not?Julian: Social media marketing has been the backbone of our business. I started a podcast Short Term Rental Success Stories out of sheer curiosity and enthusiasm for Airbnb back in March 2019. 8 months later and we were able to reach the number one spot in search on iTunes for ‘Airbnb’. You may be thinking, “What does Airbnb have to do with small business and why the heck would a podcast help?” After starting my podcast I realized how many successful people there were managing Airbnb’s (or Short Term Rentals as we like to call t