Sunday, February 23News That Matters

Day: February 3, 2020

Don't Let Poor Personalization Harm Your Email Marketing Strategy – Associations Now

Don't Let Poor Personalization Harm Your Email Marketing Strategy – Associations Now

Marketing Strategy
By Ernie Smith / Feb 3, 2020 (drogatnev/iStock/Getty Images Plus) A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. You may feel like the world has moved on to newer ways of distributing content online—but the truth is that email is holding its own, especially in the workplace. One other noteworthy trend that shows the shifting nature of targeting involves the physical mail, which is increasingly borrowing from email-style targeting techniques, according to The Washington Po
PTAB Stance on Motivation Evidence For Obviousness – The National Law Review

PTAB Stance on Motivation Evidence For Obviousness – The National Law Review

Motivation
Monday, February 3, 2020 Two PTAB decisions recently designated as informative show that failure to provide detailed evidence of motivation to combine references for an obviousness challenge, can sink a Petition before or after institution of trial.  In Johns Manville Corp. v. Knauf Insulation, Inc. (IPR2018-00827, Paper 9), the PTAB denied institution of an IPR for lack of reasons to substitute compositions in one reference with those of another.  In Hulu, LLC v. Sound View Innovations, LLC (IPR2018-00582, Paper 34), the PTAB reached a final decision that the claims of a telecommunications patent were not obvious where Petitioner’s motivation to combine rationale was unde
Monday Motivation: Adopting a Mamba Mentality – Grit Daily

Monday Motivation: Adopting a Mamba Mentality – Grit Daily

Motivation
Monday Motivation, it’s on! We see you, struggling to get your day started and in need of a pick-me-up to launch your week on the right foot. If you’re a podcast person, listen to our Monday Matters content on our Spotify Grit Daily podcast channel. Or read on to get our Monday Motivation quick tips.Studies show that your morning mood affects your productivity all day. Grit Daily is here to get your work week off to a good start. Pump your fists – it’s time for Monday Motivation!One week laterThe loved ones and fans of the nine people that perished in a helicopter crash last Sunday are going to be feeling the ripple effects of that loss for years and even decades to come. Since that accident, the world has not only mourned the loss of Kobe Bryant, his daughter, GiGi, and the other coach
5 Self-Care Methods People Are Practicing In The Election Year – Bustle

5 Self-Care Methods People Are Practicing In The Election Year – Bustle

Self Help
Americans are stressed. Not all of them, but most of them. A November 2019 study by the American Psychological Association found that 60% of Gen Z and millennials want to stay informed about the news, but following it causes stress and anxiety. On top of that, more than half are uneasy about the upcoming presidential race. And who can blame them? American voters find themselves staring into an electoral abyss, with only an exhausting and polarizing political debate on the other side."I see people feeling paralyzed and wondering, 'What’s the point of anything?'" says Leisha Borja, MFT, a marriage and family therapist based in Valencia, California. "There’s a lot of hopelessness and helplessness."Self care is an oft-cited solution for such ills, and while the cliche methods — massages, Ne
Solutions Of Online Marketing Tips In The Uk – XDigitalNews

Solutions Of Online Marketing Tips In The Uk – XDigitalNews

Online Marketing Tips
Loads of marketers fill in who pay per click traffic marketing advertisements could possibly be the become all and end each of Internet site promotion. To be honest it is far from. Profit PPC a whole lot inside my business enterprise, but I really could without any problems live while not it. There are lots of other web page promotion ideas it’s possible you’ll hire to build up your small business as well as pay-per-click promotion. The A’s in Internet Marketing Still on the onset remember Fb is not a platform you can expose your home business about you and also how it is you will want to offer your followers. In the same manner our web affiliate marketing business is install, generally a lot more people are providing the comparable product along with comparable business; the ma
Infusions of Self-Care: The Best Tea in Bellingham – whatcomtalk.com

Infusions of Self-Care: The Best Tea in Bellingham – whatcomtalk.com

Self Help
I sit down with Michele Sanger, owner of Living Earth Herbs, as we sip cups of perfectly-steeped Cinnamon Rooibos Chai. The conversation and the warming spices of the tea make me forget the cold winds and rains just outside the door. Taking a tea break can be an intentional way of integrating self-care and nourishment into your day, especially during the winter season. Still Life Massage and Float logo Living Earth Herbs crafts teas for both health and pleasure. “We focus on medicinal formulations,” Sanger tells me, “which is something unique to our shop.” These medicinal benefits range from improved digestion, a stronger immune system, relaxation, and stress relief. She recommends a variety of herbs that offer support during the winter, including echinacea, elderberry, cinna
Integrating Your Online Reputation Strategy into Your Dealership's Marketing Plan – http://cbtnews.com/

Integrating Your Online Reputation Strategy into Your Dealership's Marketing Plan – http://cbtnews.com/

Online Marketing
In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer reputation is the single most important factor when deciding what dealership to buy from. Joining us today to discuss how dealers can better manage their online reputation, is Erica Danford, Vice President of Managed Services at Dealer.com.VIDEO TRANSCRIPT:Jim Fitzpatrick: Hi, everyone, Jim Fitzpatrick with CBT News. Thanks so much for joining us today. Today, we are excited to have with us Miss Erica Danford. She’s the vice president of Managed Services for Dealer.com. Thanks so much for joining us, Erica.Erica Danford: So happy to be here. Thanks for having me.Jim Fitzpatrick: Sure. We’re going to be talking about a topic that
Gregory Alldritt says France used Eddie Jones' pre-match words as motivation – RugbyPass

Gregory Alldritt says France used Eddie Jones' pre-match words as motivation – RugbyPass

Motivation
03 February, 12:12amFrance number eight Gregory Alldritt declared that England paid the price for Eddie Jones’ pre-match promise of delivering “brutal physicality” in their Six Nations opener.Jones’ words caused controversy in French rugby circles because of the connotation of violence and they duly backfired as Les Bleus claimed a 24-17 victory having raced into a 24-0 lead built on their own ferocious onslaught. England were battered in the collisions and Alldritt revealed Jones’ posturing was used as motivation. Continue reading below… “Eddie was saying that we couldn’t manage the brutality of the England team,” the man of the match said.“But when you are a winner, a competitor, you just want to show him that you can manage that.“Of course we read it. We were clearly going to put
9 Social Media Goals to Help Boost Your Strategy in 2020 – Social Media Today

9 Social Media Goals to Help Boost Your Strategy in 2020 – Social Media Today

Social Media Marketing
In business, goals are extremely important - they serve as a roadmap for your strategy, and at the same time enable you to evaluate your successes and missteps. However, the goals you set for your social media efforts shouldn't come out of nowhere. Data insights should always be the cornerstone of all your goal setting. That’s why for this list of social media goals for 2020, I've based each recommendation on data insights. Taking key trends and shifts as reference points, I've identified goals that will actually be relevant to the directions that the social media platforms are taking this year. Below is a list of ten social media goals that you should consider aiming for in 2020, along with examples of brands that are already excelling on each point. 1. Stop ignoring your audien