1 -Take advantage of live video. Why? Live videos are watched for over 3x longer than an uploaded video, they’re inclusive and help you build stronger relationships with your audience2- Optimise your content for voice search. By next year, 30% of searches will be performed without a screen. Ways to do this include an FAQ page, long form content and use of simple words and short sentences.3 – Make video a core part of your marketing strategy. Video should be central to your marketing efforts, with online videos making up more than 82% of all consumer internet traffic by 2022 – 15 times higher than it was in 2017! If it’s not part of your marketing strategy, you’re in danger of missing opportunities to engage target audiences.4 – Add subtitles to your videos. You’ve probably heard it a mi
“Is it on Netflix?” You’ve heard this question before; you’ve probably asked it yourself. If it’s on broadcast, On Demand, or in theaters, people will ask, “Is it on Netflix?” Anecdotally speaking, even audience members watching other streaming service’s content–on the actual streaming service itself–have been heard to exclaim, “This is great! Is it on Netflix?” The reigning ruler of streaming services doesn’t have a brand recognition problem, though it may have a brand identity problem. And what’s what makes the company’s new marketing strategy even stranger. Reportedly, according to THR, Netflix will be laying off some staff members, anywhere from 15 to who knows how many of their roughly 7,000 employees. Maybe that’s just downsizing, excess reduction, workforce efficiency optimizati
Would you shoot the same thing every day for a year as a personal project? This video shows how much value there is in routine. This is a story all about how a guy’s life got flipped upside down. Ever feel like your talents aren’t being noticed or that others are reaching places and projects that you would be incredible at? The answer might be that your mind and talents are being shared and divided among too many interests and hobbies. You can’t build something powerful if you’re scattered all over the place. This is a hard pill to swallow for many of us. Hobbies like making music, sketching, and graphic design might all have to be pushed aside if your aim is to be a photographer. You can surely practice all and do all of them, but you’ll only be dipping your feet, and you
Reading time: 3 minutesA new year means a new focus on your marketing strategy and what needs to be achieved in the coming 12 months. This could include the need to raise your brand profile, develop your team, win new clients and importantly retain your existing ones. There are many reasons why business awards should form an integral part of your business marketing strategy but the new year in particular presents a great opportunity to consider what awards you are going to enter over the course of the year and why this will benefit your business in a wide variety of areas. They also provide an excellent opportunity to assess where the business currently is, what has recently been achieved and how challenges have been addressed and overcome. Awards offer a key way to refine your goals...
According to research from Cisco, 82% of all IP traffic will be video content by 2022. Animoto also reports that video is the No. 1 type of content consumers want from brands. Video is where it's at for digital and social marketers. So, why not use it to its full potential to sell your brand? The great news is that all-video sites are still rare from a marketing standpoint. Therefore, if you focus your energy on making one that's lively, exciting, and clear, you've got a huge jump on the competition! Your best move is to create a separate all-video website in addition to your primary site, so you can link creatively back and forth. Then, watch new customers flood in and your profits soar! This article covers all the key elements you need to include in a terrific all-vid...
Walk-Through marketing platform sees more than 8.6 million in 2019 Zenreach, creator of the Walk-Through Rate, announced that it measured a record 8.6 million customer Walk-Throughs in 2019. A Walk-Through is recorded when a customer visits a retail business within seven days of seeing a digital ad for that business. The strong results suggest that businesses with brick-and-mortar locations want to measure the success of their digital marketing based on actual in-store visits rather than relying on traditional online performance metrics. Marketing Technology News: LinkedIn Veteran Doug Camplejohn Joins as EVP & GM of Salesforce Sales Cloud “It’s important to remember that 90 percent of commerce still takes place in real-world locations. One of the biggest shifts we will see in
Cover of the upcoming book How to Be Fine. Courtesy of Kristen Meinzer hide caption toggle caption Courtesy of Kristen Meinzer This week, the Code Switch team is sharing conversations with some of our favorite authors about the books we're starting the decade with. On Thursday, host and senior producer Shereen Marisol Meraji talks with Kristen Meinzer about her upcoming book written with Jolenta Greenberg, How to Be Fine: What We Learned From Living by the Rules of 50 Self-Help Books. January is the month for s...
From day-to-day, stopping to take a minute for yourself is probably on the tippy end of your to-do list. You'll find yourself putting off moments of self care for later in the week, later in the month, and then finally realizing you have yet to enjoy a new book or listen to your favorite podcast in quite some time. But even the most successful people — thought leaders like, authors, and even our favorite stars — all take time to practice self care, and they've shared their thoughts on just how important it is to work on yourself. Nearly any of the psychology experts represented in this gallery will tell you that, ironically, taking care of yourself is crucial in order to be fully present in other relationships. But talking yourself into carving time out in your schedule just for you can
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The one thing that is consistent when it comes to digital marketing is that the platforms are always changing. As soon as you start getting the hang of using Facebook, Twitter, WordPress, Google or Instagram to promote your business, they tweak something — sometimes for the better, sometimes, well…not so much — and marketers have to learn how to use the updated version all over again. So, if you are a digital marketer in the Bay Area, you’re also a student, learning about new tools and re-learning old tools, like Google Analytics and Facebook Ads, when they change. It is an ongoing effort. But, it’s just part of the job. I talked to some of my social media and digital marketing friends here in the North Bay and created a list of favorite resources for getting new information. Right now,