Saturday, April 4News That Matters

Day: January 29, 2020

Digital Marketing – North Bay Business Journal

Digital Marketing – North Bay Business Journal

Online Marketing
The one thing that is consistent when it comes to digital marketing is that the platforms are always changing. As soon as you start getting the hang of using Facebook, Twitter, Wordpress, Google, or Instagram to promote your business, they tweak something (sometimes for the better, sometimes, well…not so much) and marketers have to learn how to use the updated version all over again. So, if you are a digital marketer in the Bay Area, you’re also a student, learning about new tools and re-learning old tools, like Google Analytics and Facebook ads, etc. when they change. It is an ongoing effort. But, it’s just part of the job.I talked to some of my social media and digital marketing friends here in the North Bay and created a list of favorite resources for getting new information. Right n
TOCmedia to host three new social-media marketing business-breakfast events – Town Line

TOCmedia to host three new social-media marketing business-breakfast events – Town Line

Social Media Marketing
TOCmedia will host three new social media marketing business-breakfast events, “How to Recruit & Retain Top Talent on Social Media.” The series will kick-off on Friday, January 31, at Thomas College, on West River Road, in Waterville.TOCmedia, the Waterville-based digital marketing firm, has announced the next three upcoming presentations in its popular “Social Media Breakfast Central Maine” (SMBCME) series of business-breakfast presentations. Hosted by Tracy O’Clair, President/CEO of TOCmedia, the social-media marketing business-breakfast series is designed to empower local business, nonprofit, and entrepreneurial marketers. The series is sponsored by The Harold Alfond® Institute for Business Innovation at Thomas College. Each “Social Media Breakfast Central Maine” presentation wil
Walk-Through™ Data Emerges as Critical Marketing Metric – Yahoo Finance

Walk-Through™ Data Emerges as Critical Marketing Metric – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="Walk-Through marketing platform sees more than 8.6 million in 2019" data-reactid="11">Walk-Through marketing platform sees more than 8.6 million in 2019<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="SAN FRANCISCO, Jan. 29, 2020 /PRNewswire/ --&nbsp; Zenreach, creator of the Walk-Through Rate™, announced today that it measured a record 8.6 million customer Walk-Throughs in 2019. A Walk-Through is recorded when a customer visits a retail business within seven days of seeing a digital ad for that business. The strong results suggest that businesses with brick-and-mortar locations want to measure t
Top B2B Digital Marketing Strategies For Lead Generation In 2020, According To Digital Silk – Yahoo Finance

Top B2B Digital Marketing Strategies For Lead Generation In 2020, According To Digital Silk – Yahoo Finance

Online Marketing
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="From LinkedIn to exit intent pop-ups, Digital Silk identified 14 research-backed B2B digital marketing strategies for more leads in 2020." data-reactid="11">From LinkedIn to exit intent pop-ups, Digital Silk identified 14 research-backed B2B digital marketing strategies for more leads in 2020.<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="NEW YORK, Jan. 29, 2020 /PRNewswire-PRWeb/ -- 85% of B2B marketers view content as the most effective digital marketing method for lead generation." data-reactid="12">NEW YORK, Jan. 29, 2020 /PRNewswire-PRWeb/ -- 85% of B2B marketers view content as the most ef...

Walk-Through™ Data Emerges as Critical Marketing Metric – PRNewswire

Online Marketing
SAN FRANCISCO, Jan. 29, 2020 /PRNewswire/ --  Zenreach, creator of the Walk-Through Rate™, announced today that it measured a record 8.6 million customer Walk-Throughs in 2019. A Walk-Through is recorded when a customer visits a retail business within seven days of seeing a digital ad for that business. The strong results suggest that businesses with brick-and-mortar locations want to measure the success of their digital marketing based on actual in-store visits rather than relying on traditional online performance metrics. "It's important to remember that 90 percent of commerce still takes place in real-world locations. One of the biggest shifts we will see in digital marketing during the next few years will be looking at in-store visits, not just online clicks and engagement
7 Steps to Differentiated Marketing Strategy – Part 2 – Business 2 Community

7 Steps to Differentiated Marketing Strategy – Part 2 – Business 2 Community

Marketing Strategy
[embedded content]Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now, this is part two of a two-part presentation we did. The first session, we talked about the first three parts of it.TRANSCRIPTION:Hi. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now, this is part two of a two-part presentation we did. The first session, we talked about the first three parts of it.Now we’re going to pick up with Step 4 in the differentiation, defining and refining your service offerings. Now this is a step that a lot of folks miss or they just kind of skim over because if you started with an understanding of your audience and what makes your firm different, that will help you understand what are the service offerings we s
How Digital Marketing Has Evolved Over the Last Decade – Business 2 Community

How Digital Marketing Has Evolved Over the Last Decade – Business 2 Community

Online Marketing
geralt / PixabaydigitThe evolution of marketing hasn’t been a straight road. As the world becomes more digital and more connected, the way that we use marketing has to change and adapt accordingly.In 2010, Instagram launched. That means that many of us remember a time before Instagram. Which honestly, feels weird to say. When entire agencies and social strategies rely on ‘influencers’ and ‘Instagram’ as their center point, it’s strange to consider that this is a relatively new way of working.In the visual space, the 2010s also saw the birth and death of several other social sharing platforms. Snapchat launched shortly after Instagram, providing the first real experience of real time visual conversations. Suddenly, you didn’t have to text a friend to have a conversation, you could send t
Ayelet Fishbach says a raise might not motivate you – Chicago Booth Review

Ayelet Fishbach says a raise might not motivate you – Chicago Booth Review

Motivation
Q1our seasonally adjusted Q&AA lot of your research focuses on motivation, including at the workplace. What advice do you have for job seekers? We are now switching jobs more than ever. In surveys, more than half of full-time employees in the United States say they’re interested in a job change. Everybody’s looking around. There’s much more turnover. But why are people unhappy where they are and want to move?  Usually people are unhappy because they aren’t intrinsically motivated. Yes, they want to increase their salary, and climb the ladder, but those turn out to be secondary motivations, in particular among the educated population. If I feel good when I get up in the morning, enjoy my colleagues, and think my job is a good place, these are all intrinsic motivators. The
Meet your neighbor: Shyla Collier owns digital marketing agency – Your Valley

Meet your neighbor: Shyla Collier owns digital marketing agency – Your Valley

Online Marketing
Independent Newsmedia Name: Shyla Collier When and why I moved to Apache Junction: I moved to Sunrise Canyon in 2013. I loved the neighborhood and how much Apache Junction Parks and Recreation had to offer my son. What I do: I own Premiere Social Media. We are a digital marketing agency in Mesa. We offer all forms of online marketing but specialize in nationwide social media management and training, website and graphic design, search engine optimization and women's networking groups throughout Arizona. I am also the author of Social Media Key to Credibility and a contributing author to the Amazon Best Seller, When You're done Expecting, endorsed by the founder of Make-a-Wish Foundation. Go to premieresocialmedia.com What I like most about what I do: I love helpin...
10 Top Social Media Marketing Experts to Follow – Search Engine Journal

10 Top Social Media Marketing Experts to Follow – Search Engine Journal

Social Media Marketing
ADVERTISEMENTWant to learn more about social media marketing?Or are you just looking for a little inspiration?There are so many smart, influential, and helpful marketers sharing valuable insights and tips.What follows is my recommended list of 10 social media marketing experts you should be following.Top Social Media Marketing Influencers1. Mark SchaefferMark Schaeffer is an extremely prominent voice in marketing. He is an author and a keynote speaker, and his latest book “Marketing Rebellion: The Most Human Company Wins” has changed the way many marketing experts approach their job.He writes about the importance of relationships and the sense of belonging in marketing turning to psychology and even sociology as the basis for his social media marketing analysis and predictions.Where to