Saturday, April 4News That Matters

Day: January 27, 2020

Start Building a Brighter Future Through a Digital Marketing Side Hustle – Entrepreneur

Start Building a Brighter Future Through a Digital Marketing Side Hustle – Entrepreneur

Online Marketing
Discover tips and skills for building a digital empire. January 27, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you read Entrepreneur, chances are you have aspirations beyond what you're currently doing. Whether you want to build your own business from the ground up or supplement your income towards bigger goals and dreams, having a side hustle can be the seed for something special. And digital marketing is one of the most practical, most lucrative side hustles you can operate. ...
Spencer Shaver Denver Shares 4 Motivation Tips for Small Business Owners – Yahoo Finance

Spencer Shaver Denver Shares 4 Motivation Tips for Small Business Owners – Yahoo Finance

Motivation
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="DENVER, CO / ACCESSWIRE / January 27, 2020 / Running a small business is no easy venture. While you'll surely experience excitement and pride during high periods, it can be challenging to get through the lows. Spencer Shaver Denver is a small business consultant and executive producer at Skyward Artists Group. He has worked with over 100 small businesses from coast to coast, helping with marketing, HR, product promotion, staffing, and motivation. Here, he shares four tips to stay motivated through thick and thin." data-reactid="11">DENVER, CO / ACCESSWIRE / January 27, 2020 / Running a small business is no easy venture. While you'll surely experience excitement and pr...
Guided self-help intervention reduces psychological distress among refugees – Healio

Guided self-help intervention reduces psychological distress among refugees – Healio

Self Help
A guided self-help intervention meaningfully reduced psychological distress among a group of refugees and may thus provide individuals in low-resource humanitarian settings with a first-line strategy for mental health support, according to results of a cluster randomized trial published in The Lancet Global Health.“By targeting psychological distress, regardless of whether people have mental disorders, while reducing reliance on scarce specialists and tripling the number of participants reached per sessions, guided self-help has enormous potential to improve reach and access to psychological support for people affected by adversity,” Mark van Ommeren, PhD, of the WHO’s department of mental health and substance abuse, said in a press release. According to van Ommeren and colleagues, conf
How I find career motivation in my father's diabetes – Nature.com

How I find career motivation in my father's diabetes – Nature.com

Motivation
Credit: LightFieldStudios/Getty For Nature’s younger readers, 1974 probably brings the era of disco and Star Wars to mind. Our history textbooks tell us that was when Richard Nixon resigned as US president, and when the newly constructed 443-metre Sears Tower in Chicago, Illinois, became the world’s tallest building. We might even imagine people blasting ‘Band on the Run’ by Wings on cassette tapes in their Corvettes. It was also the year that my father — then a nine-year-old in rural Illinois — began rapidly shedding weight after experiencing flu-like symptoms. A hospital trip confirmed the sudden onset of type 1 diabetes, and marked the beginning of his life of juggling the roles of nutritionist, maths whizz and exercise fanatic — all required to manage his
Digital Marketing Manager/Assistant Manager – Berkley job with Penguin Random House | 409971 – mediabistro.com

Digital Marketing Manager/Assistant Manager – Berkley job with Penguin Random House | 409971 – mediabistro.com

Online Marketing
Location: New York, NY, New York Function: Writing & Editing Specialty: Digital Marketing Level: Experienced (Non-Manager) Duration: Full Time Salary Description: competitiveAre you up-to-date on the latest digital media and communication trends? Are you looking for a position where you can think creatively and explore new digital initiatives? Then this may be the perfect opportunity for you!Berkley is seeking a highly creative and strategic individual to join the team as a Digital Marketing Manager or Assistant Manager. In this role, you will you will manage the day-to-day implementation of social media strategy and advertising for Berkley. Under the general supervision of the Associate Publisher and reporting to the Deputy Director of Marketing, the role will work primar...
UD Law students play big role in court’s new self-help center – Dayton Daily News

UD Law students play big role in court’s new self-help center – Dayton Daily News

Self Help
Dayton Municipal Court has opened a new self-help center to try to help citizens negotiate the judicial system, especially those who represent themselves. In municipal court, many people don’t hire an attorney, and some get confused by procedural and filing requirements, the court process and their rights. The new center provides resources and in-person assistance from University of Dayton School of Law students. “Going to court can be a scary proposition, especially if you have to do it yourself,” said Mark Owens, Dayton Municipal Court Clerk of Court. “We hope that this center will give guidance to citizens to navigate the court system.” MORE: After 100 years, will Dayton get out of the golf business? Last year, the Dayton Municipal Court
Why Content Marketing Strategy Is Like Kale – Business 2 Community

Why Content Marketing Strategy Is Like Kale – Business 2 Community

Marketing Strategy
Creating a content marketing strategy can be like eating vegetables. It’s important — critical, even — but it’d be nice if you could cut straight to dessert.The part of my job I like the most is the writing. In my experience, that’s where the rubber meets the road. That’s how I make the most direct impact for my clients — it’s the ground-level implementation that builds the relationship between the company and the customer. The greatest content marketing strategy in the world won’t help the company if the writing is bad or misaligned with the strategy.The longer I am at this work, however — the longer I help enterprise technology companies get better results from their content marketing programs — the more I see that the critical issues preventing marketing from working well aren’t alwa
How predictive advertising is changing the future of digital marketing – ClickZ

How predictive advertising is changing the future of digital marketing – ClickZ

Online Marketing
30-second summary: Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and algorithms to accurately target audiences and optimize ad copy and media spends. Tools like Google’s Lookalike Audience and Facebook Similar Audiences use predictive advertising to study audience behavior, anticipate customer needs, increase click-through rates, and drive business profits. They also provide additional information regarding location, age range, interests, and more. Using cluster models and content automation with AI to produce high-quality content tailored to a specific audience or persona type. Businesses can use real-time data and optimize their ad placement strategy to deliver appropriate advertising and encash on the micro-moments.
Bust the winter blues with a high dose of self-care – WSU News

Bust the winter blues with a high dose of self-care – WSU News

Self Help
WSU student Mike Chan exercises next to a new therapy light in the Student Recreation Center. He believes therapy lights, currently being placed in high traffic areas on the Pullman campus, will help people combat the winter blues and improve mental health. Photo by Sarah Page, Division of Student Affairs. By Steve Nakata, Division of Student Affairs The cold weather and shorter days during winter months can leave even the best of us feeling tired, cranky and unmotivated. With that in mind, students, faculty and staff at Washington State University Pullman have been working on a variety of ways to improve mood and mental health. Many people are familiar with what is known as seasonal affective disorder (SAD), a type of depression that is relate...