Thursday, February 27News That Matters

Minocqua Chamber of Commerce pursues new marketing strategy with rebrand – WJFW-TV


MINCOQUA – One Northwoods community is taking a new approach to marketing itself as a destination for tourists. 

The Minocqua Chamber of Commerce recently launched a rebrand; the organization changing its name to “Let’s Minocqua!”

The new Let’s Minocqua logo shows the organization still promotes Arbor Vitae and Woodruff as well. People can spot the new logo in the town visitor’s center and in the 2020 destination guide.

Executive director Krystal Westfahl says the new brand is a call to action.

“It becomes this exciting descriptor of what we’re going to go do when we go the Northwods,” said Westfahl.

Westfahl says the rebrand will showcase the Chamber’s work marketing local business.

“So this one brand really encompasses all the things we do between the visitors bureau, the visitors center, the convention and sports marketing that we do as well as all of those other pieces,” said Westfahl. 

Along with the name change, the Chamber will be launch a new website in April.

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UPDATE: Trempealeau Co. Sheriff’s Office: Missing toddler considered endangered
Submitted: 01/25/2020


TREMPEALEAU COUNTY – UPDATE 1/25/20 – The missing person alert for Jacobs has been cancelled as the child was found safe. 


The Wisconsin Crime Alert Network says a toddler is missing and is considered endangered.

Sawyer Jacobs is one and a half years old. He has blonde hair and brown eyes. Jacobs was last seen the morning of Thursday, January 23rd in the Village of Eleva near Eau Claire. 

Authorities say he may be with any of the following family members:

  • Jessica Cleasby
  • Scott Jacobs
  • Delores Cleasby
  • Jamey Cleasby

Anyone who may have information is asked to call the Trempealeau Co. Sheriff’s Office at 715-538-4351.


Wild deer tests positive for CWD in Marathon County; bait and feed ban renewed
Submitted: 01/25/2020


MARATHON COUNTY – For the first time, a wild deer in Marathon Co. has tested positive for chronic wasting disease (CWD) according to the Wisconsin Department of Natural Resources (DNR).


Crandon’s Hometown Trolley highlighted as rural business success by Evers administration
Submitted: 01/24/2020


CRANDON – A trolley factory in Forest Co. could serve as a shining example of what Gov. Tony Evers hopes to accomplish in 2020. 


Evers, cabinet members promote State of the State agenda in North and Central Wisconsin
Submitted: 01/24/2020


STEVENS POINT & RHINELANDER – Following Wednesday’s State of the State address, Gov. Tony Evers discussed his 2020 agenda with dairy farmers in Stevens Point.


State senate passes first bill regarding dyslexia education in Wisconsin
Submitted: 01/24/2020


RHINELANDER – The Wisconsin State Senate recently passed legislation to help dyslexic students across the state.

Assembly Bill 110 (AB 110) passed on the Senate floor earlier this week; it will now head to the desk of Gov. Tony Evers for a signature.

State Rep. Bob Kulp (R-Stratford) said the bill serves as a way to inform the public about dyslexia education.

“AB 110 is the first toe in the door to say we need to do something,” said Kulp.

AB 110 would create a statewide guidebook for teachers and families of students with dyslexia. 

The guidebook would contain information on how to identify, assess and help dyslexic students.


Wisconsin Republicans dismiss nonpartisan redistricting plan
Submitted: 01/24/2020


MADISON – Democratic Gov. Tony Evers’ plan to create a nonpartisan redistricting commission to draw Wisconsin’s electoral maps may put pressure on the Republicans who control the Legislature to consider an alternative plan, but it won’t force them to do anything differently next year and GOP leaders made clear they won’t change course.

The legal fight over Republican-drawn maps in Wisconsin in 2011 was one of the key gerrymandering cases that went to the U.S. Supreme Court. The court refused to hear the lawsuit, resulting in the current maps remaining in place despite Democrats’ claim that they unfairly favor Republicans.


Officials warn against disobeying snowmobile trail rules
Submitted: 01/24/2020


RHINELANDER & TOMAHAWK – Many people visit the Northwoods to enjoy the snowmobile trails. However, not everyone follows the rules and officials say that is causing serious problems.

“Wisconsin is not an off-trail riding state,” said Northwoods Passage Snowmobile President Tim Calhoun. “We are a trail riding state. With the snowmobiles going off the trail, we’re having a lot of problems with the landowners possibly wanting to close trails.”

They say going off-trail is not only illegal, it’s also dangerous.

“People in cars generally know where the trails are,” said Calhoun. “So if you’re taking shortcuts through the city, you’re possibly putting people in cars in danger and yourself.”

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