Saturday, April 4News That Matters

Day: January 20, 2020

APP OF THE DAY: 'Motivation' to help with seasonal depression – WRCB-TV

APP OF THE DAY: 'Motivation' to help with seasonal depression – WRCB-TV

Motivation
On my first day, I got a message promptly at 7 AM to start my day with a quote from an Elvis Presley song. During the rest of the day, I received inspirational and motivational quotes from Zig Ziglar, Rocky, Anatole France and this from Anthony Robbins: "No matter how many mistakes you make or how slow you progress, you are still way ahead of everyone who isn't trying."Let's block ads! (Why?) Source link
Digital Marketing Strategies for Physicians – MD Magazine

Digital Marketing Strategies for Physicians – MD Magazine

Marketing Strategy
As the new year begins, it’s a great time to review your digital marketing strategy. A look at your current patient flow, advertising ROI (return on investment), and other key analytics will tell you what is working well and what isn’t. However, looking back only tells part of the story.In the constantly changing world of digital marketing, you need to not only repeat the tried-and-true, but also embrace the innovative and new. Here’s a look at some of the top marketing trends on the rise. Advertising gets personal Before the digital age, advertisements were delivered en masse. One ad delivered to a large audience, such as all subscribers of a magazine. Of course, only a percentage of those people are actually looking for a doctor, and the same ad won’t appeal to everyone. Online adver
5 Things People Get Wrong About Self Care – Psychology Today

5 Things People Get Wrong About Self Care – Psychology Today

Self Help
Source: Unsplash The concept of self-care has been receiving some backlash lately, but that's largely based on a misunderstanding of what self-care really is. Let's dispel some negative stereotypes about self-care. If you think of self-care as indulgent or selfish, you’re thinking about it wrong.  1. Self-care isn't typically about treats or pampering. Folks who hold negative stereotypes about self-care often think of it as about massages, facemasks, or about buying yourself gifts and treats. Occasionally self-care might take one of those forms. However, most of the time self-care is exactly what's on the label, it's going to the dentist, replacing the running shoes that have worn out and are causing your feet to hurt, spending the extra $2 to make a healthy lunch ra
What the Tech? App of the day: Motivation | What The Tech? – WFMZ Allentown

What the Tech? App of the day: Motivation | What The Tech? – WFMZ Allentown

Motivation
Feeling a little down these days? If you're having a tougher time than usual rolling out of bed or staying focused on the task at hand, you may be suffering from SAD, or seasonal affective disorder.It's a type of depression that's related to the changes in seasons. Many people find it affects them in January when days are short and they're unable to be outside in the sun.An app might not be able to cure you of the symptoms, but the app "Motivation" may help you feel better about yourself and what you're trying to do.The free app simply sends text-type messages of motivation and encouragement during the day. Things you probably need to hear to get you or keep you going.Using the app, you ca...
Shake off your January work blues with Laurence King's self-help cards – Creative Review

Shake off your January work blues with Laurence King's self-help cards – Creative Review

Self Help
It’s January, which means it’s officially the month of fad diets and well-intentioned but false promises about how we are going to do things differently this year. Careers typically feature prominently in many of our new year’s resolutions, whether we are feeling unfulfilled by our current job, or are unsure about where to go next. Thankfully, publisher Laurence King’s got all the confused creatives among us covered with its new set of career-oriented, self-help cards. The publisher enlisted the help of author and University of Brighton principal lecturer, Gem Barton, to bring the set of 50 cards to life. Below are five of CR’s favourite bite-sized pieces of advice. BE A WARRIOR, NOT A WORRIER I have often wondered why so many inherently creative people are such excellent worriers. It
How to sell your pharma marketing strategy to management – Econsultancy

How to sell your pharma marketing strategy to management – Econsultancy

Marketing Strategy
Your employer made an investment in you at the time you were hired. The investment was that one day, you would be called upon to formulate a strategic marketing approach for your brand or product. Your strategy would inevitably move the company forward and positively impact customers, shareholders, and your patient group. This opportunity can make or break your career, so you’ll need more than instincts and hunches to convince management to fund your strategy. It’s time to build a team (coworkers, vendors, subject matter experts) that will produce an airtight case for your marketing strategy. But your management team doesn’t want to be on the hook for your ambitious ideas should this fail.This article will share advice to the pharmaceutical, biotech, and medical device marketer on how t
The future of digital marketing – Fleet Owner

The future of digital marketing – Fleet Owner

Online Marketing
Speaking at a recent NationaLease meeting, Dan Golden, president and chief artist at Be Found Online, a performance marketing agency, said that new trends in digital marketing will include the following:The new Search Engine Results Page (SERP)New devicesVoice searchVoice actionsVirtual assistantsVoice commerceSearch Engine Results Pages have evolved over the years from a simple list of results with links to a result that includes (in order of appearance) paid ads, organic results, apps, news, local information (often with a map), a knowledge graph and more organic results.While Google processes trillions of searches each year, still, 15% of searches are those Google has never seen before. Almost half of all people do not click on anything after they perform a search, while abou...
Funnel closes $47M Series B to prepare marketing data for better reporting and analysis – MarTech Advisor

Funnel closes $47M Series B to prepare marketing data for better reporting and analysis – MarTech Advisor

Online Marketing
<p content="Funnel, the Stockholm-based startup that offers technology to help businesses prepare -- or make "business-ready" -- their marketing data for better reporting and analysis, has closed $47 million in Series B funding." data-reactid="18" type="text">Founded in 2014 by Fredrik Skantze and Per Made, Funnel helps marketers automate their online marketing data from multiple platforms in real-time, so that they can more accurately analyze their online marketing spend. <p content="Funnel, the Stockholm-based startup that offers technology to help businesses prepare -- or make "business-ready" -- their marketing data for better reporting and analysis, has closed $47 million in Series B funding." data-reactid="18" type="text">Funnel, the Stoc...
5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020 | By Pedro Colaco – Hospitality Net

5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020 | By Pedro Colaco – Hospitality Net

Online Marketing
With the rise of digital and Google travel search, the hotel customer's journey has grown increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities, and pricing. They are now also expected to compete for guests in new channels and digital communities that emerge every day. Advertisements Research by Fuel shows that 87% of today ́s online travel consumers visit a hotel website before making a reservation. However, according to Google research, these same consumers visit an average of 18 websites via multiple devices across eight sessions before making a hotel booking. So how can your hotel stand out from the competition? To remain competitive means constantly being up-to-date with the latest digital marketing t