Thursday, February 27News That Matters

Day: January 17, 2020

Casper’s IPO Shows How Tech Changed Mattress Sales – Barron's

Casper’s IPO Shows How Tech Changed Mattress Sales – Barron's

Online Marketing
Photograph by Rachel Murray/Getty Images for Casper Sleep Inc. The mattress industry, long known for its commodity products and ruthless competition, isn’t typically fodder for a Tech Trader column. But like so much else these days, mattresses have been transformed by technology. Witness the rise of Casper Sleep, a mattress start-up valued at just over $1 billion in the private market. Casper recently filed to go public. The IPO paperwork is a revealing look at the evolution of e-commerce.
You can't always be the martyr: Balancing self-care and empathy – The Gateway

You can't always be the martyr: Balancing self-care and empathy – The Gateway

Self Help
Elle Love ONLINE REPORTER How can you be an empath while also taking care of your own mental health? Graphic by Mars Nevada/The Gateway Starting off 2020, we set resolutions toward success in various aspects including self-care and personal growth. I personally want to develop myself more as a journalist and to continue the path of self-discovery and identity. However, with the time dedicated to courses, on-campus activities, work, health etc., I would use what little time I have left for the relationships I have in my life. Dedicating and managing my time toward relationships isn’t always easy. There’s only so much you can do to lift the burden from someone’s back before it becomes your problem. Self-care and empathy may sound contradictory at first because it’s about finding the
How to boost social media marketing – Greater Baton Rouge Business Report

How to boost social media marketing – Greater Baton Rouge Business Report

Social Media Marketing
Social media marketing is an ever-growing trend; digital platforms are continuously changing the way consumers find, share and experience brands. As a result, technology is a growing marketing expense, reaching nearly 30%, according to a Gartner estimate, with digital ad spending for 2020 projected to be $385 billion. Retailers are continuing to see the need for strong brick-and-mortar and online operations.  To take advantage of the growth in digital marketing, the Harvard Business Review reports this week on four ways to develop a digital marking strategy.  • Define your goals and set metrics for success. Whether your goals are to test out ideas, build awareness of products or services, increase sales, expand, or engage your audience, defning and measuring them will put your
AI-powered self-service kiosks offer benefits to the customer and operator – Restaurant Business Online

AI-powered self-service kiosks offer benefits to the customer and operator – Restaurant Business Online

Self Help
In today’s uber-fast-paced digital world, restaurants are being pushed to deliver customer service that meets and exceeds customers’ expectations. To help do just that, some operators are turning to self-service kiosks.And while many restaurants are aware of the labor-saving power of self-service kiosks and artificial intelligence, they may not be as aware that this technology can also be a sales-boosting tool by providing more personalized service for customers. What’s more, they can help gather relevant consumer that gives operators the information they need to better grow their businesses. The latter is particularly important to today’s customers, said Larry Fiel, vice president of marketing for PDQ POS, an all-in-one point-of-sale technology solutions provider located in Warminster,
Data Analytics Can Help Brands Streamline Their Marketing Strategy: Opinion 01/17/2020 – MediaPost Communications

Data Analytics Can Help Brands Streamline Their Marketing Strategy: Opinion 01/17/2020 – MediaPost Communications

Marketing Strategy
Corporate management often gets in the way of marketing attribution. For instance, one firm tied bonuses to success in different channels. Guess which channels dominated reports? But technology is emerging and will drive revenue when properly used. Here is a forecast of how advanced data analytics will help brands streamline marketing strategy this year. Read the whole story at MarketingTech »Let's block ads! (Why?) Source link
Want To Connect Your Offline And Online Presence? Try These 10 Marketing Strategies – Forbes

Want To Connect Your Offline And Online Presence? Try These 10 Marketing Strategies – Forbes

Online Marketing
In the modern world, entrepreneurs typically need to maintain both an online and offline presence to generate business. It’s important to connect your digital and real-life persona to keep a consistent image, which can ultimately help build trust with your potential customer and follower base.  The members of Young Entrepreneur Council have spent time honing their personal brands to grow their business. Below, they share 10 ways to successfully connect your offline and online marketing efforts.  Young Entrepreneur Council members offer tips for creating and maintaining a unified presence online and offline. Photos courtesy of the individual members. 1. Host And Speak At Conferences  One strategy to connect offline and online
Advice: Using Behavioral Activation to Motivate Yourself – TAPinto.net

Advice: Using Behavioral Activation to Motivate Yourself – TAPinto.net

Motivation
Chris Varano is 2016 graduate of Westfield High School and senior at the University of Maryland where he is studying neurobiology. It’s easy to wake up one day and want to be great. It’s easy to wake up one day and want to achieve your goals. It’s easy to wake up one day and get things done. What’s difficult is doing all of this day after day, week in and week out, for an extended period of time. One of the most challenging aspects of personal growth is maintaining the motivation to actually grow. It just doesn’t happen overnight. Even knowing that, we can fall prey to the ebbs and flows of our own willpower. Let’s say you start a new job, and for the first few weeks, you’re hyped up. You jump out of bed at 5 a.m. and hit a tough morning workout. You roll into the office 30
The benefits of using a motivational framework for culturally responsive ESL teaching – MultiBriefs Exclusive

The benefits of using a motivational framework for culturally responsive ESL teaching – MultiBriefs Exclusive

Motivation
This research-based article explores the benefits of a motivational framework for culturally responsive teaching in higher education. To support her study, the author explains how she has experimented and utilized a motivational framework in her classes while teaching English as a second language (ESL) to her students from diverse cultural backgrounds. The author highlights the four different aspects of a motivational framework: inclusion, attitude, meaning, and competence. She also highlights different strategies and activities that she has used in her own classes based on a motivational framework. Introduction This article, through a deep, classroom-driven research project, explores the benefits of four aspects of a motivational framework: inclusion, attitude, me...
4 Questions to Boost Your Social Media Marketing – Harvard Business Review

4 Questions to Boost Your Social Media Marketing – Harvard Business Review

Social Media Marketing
Executive Summary Global internet users spend more than two hours each day browsing social media — a double-edged sword for companies who have the opportunity to reach more consumers, but also have more people to engage with and respond to. To develop your social media strategy, the authors recommend you ask yourself the following questions: 1) What are your goals? 2) Which platforms should you use? 3) What’s your content strategy? 4) Are you ready to talk with your audience — in real time? Jorg Greuel/Getty Images Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced.
How advanced data analytics will continue to streamline digital marketing strategy in 2020 – Marketing Tech

How advanced data analytics will continue to streamline digital marketing strategy in 2020 – Marketing Tech

Marketing Strategy
It’s not controversial to suggest that talk of data analytics, over the last two decades, has far exceeded the examples of its successful implementation. We aren’t talking here about basic Google Analytics, but of programmes of activity and technology that really delves deep into improving insights and targeting, and dramatically impacts commercial decision making. Perhaps the best example is the billions of pounds historically flushed down the toilet by big businesses trying to nail ‘attribution’. Technology not being quite ready or fit for purpose is the obvious reason for some of these failures, but new ways of looking and measuring things can also create conflicts between traditional job roles and functions, particularly in those businesses that really need data’s role to be elev