Thursday, April 2News That Matters

Day: January 15, 2020

Fuel Promotes Hotel Digital Marketing Innovation as Sponsor of 2020 HSMAI Marketing Strategy Conference – Hospitality Net

Fuel Promotes Hotel Digital Marketing Innovation as Sponsor of 2020 HSMAI Marketing Strategy Conference – Hospitality Net

Online Marketing
New York, NY - Fuel, the premier software provider and digital agency for the hotel industry, announces its participation as a Bronze sponsor in the annual Hospitality Sales & Marketing Association International (HSMAI) 2020 Marketing Strategy Conference. Taking place January 22 at the New York Marriot Marquis, HSMAI's Marketing Strategy Conference is highly anticipated each year as the most comprehensive digital marketing event for the hotel industry. With a powerful educational program organized by HSMAI's Digital Marketing Council, the conference provides hoteliers and their partners with practical information, insights, and strategies to drive revenue and engage guests - before, during, and after their stays. The 2020 conference will address new developments in marketers' effor...
The Pros and Cons of Digital Marketing – ABA Banking Journal

The Pros and Cons of Digital Marketing – ABA Banking Journal

Online Marketing
By Mary Ellen Georgas-Tellefsen In the latest installment of our ongoing series on traditional versus digital bank marketing, we explore the pros and cons of digital marketing methods. Last month we focused on traditional marketing methods through a similar lens. In many respects, it still feels like we’re in the nascent stages of working with digital marketing tools—especially in financial services. With all the agencies, products, metrics and methodologies to choose from, at times it may seem like the wild west. But the truth is, financial marketers can’t afford to wait it out any longer. Digital marketing is here to stay, and the sooner you embrace it, the sooner you can tap its potential for your institution. The best way to get started is by identifying when and where it will be yo
Why self-care, hygge, and domestic cozy are everywhere in marketing – Vox.com

Why self-care, hygge, and domestic cozy are everywhere in marketing – Vox.com

Self Help
Every season has its Instagram bait, and in winter it is blankets. Right now, every online influencer is nestled in a big chunky throw that’s probably beige and maybe hand-knit, clutching a mug of whatever while the weather outside descends into an increasingly frigid hell. Blankets, though? Blankets are nice. Blankets are, both physically and psychically, cozy. Blankets are also a very lucrative business right now. Even beyond the skyrocketing popularity of weighted blankets, which are sometimes used to treat people with anxiety, autism, or other disorders, there are roughly a dozen hip bedding startups that have popped up in the last few years, from Brooklinen to Parachute, Buffy, and Snowe. In winter, urban public transit is populated by miserable commuters in various stages of hea

I was a bad, drunk mom: Binge-drinker sobers up and writes self-help book – New York Post

Self Help
One morning in November 2014, hungover mother-of-two Meredith Atwood stumbled into her kitchen to find two empty bottles of wine, a scooped-out ice cream carton and a stack of overdue credit card bills. There was also a handwritten note on the counter from her husband, James. It read: “You need to get your s – – t together.” “It took me another 13 months to totally give up drinking, but the message was a wake-up call,” 40-year-old Atwood tells The Post. “It was my rock bottom.” The lawyer-turned-motivational writer, podcaster and speaker recalls the shameful episode, in which she was too sick from drinking to get out of bed and usher her kids off to school, in her new book: “The Year of No Nonsense: How to Get Over Yourself and On With Your Life” (Life Long). In it, she describes how sh
Sony's PS5 marketing strategy does away with convention | Opinion – GamesIndustry.biz

Sony's PS5 marketing strategy does away with convention | Opinion – GamesIndustry.biz

Marketing Strategy
Share this articleCompanies in this articleIn the games industry, when something works, you do it again and again until it stops working. And sometimes you keep doing it even then.With more than 100 million PS4s sold and a commanding lead over the Xbox One from start to finish this generation, it's fair to say that Sony's marketing plan for the system's launch worked, which is part of what makes Sony's announcement this week that it would be skipping E3 2020 so shocking.While not entirely unprecedented -- Sony did skip E3 last year as well, after all -- this still represents a massive departure from what worked for the company heading into its last console launch, when the PS4 debuted directly opposite the Xbox One and soundly trounced the competition.In fact, E3 2013 was perhaps Sony's...
Fuel Promotes Hotel Digital Marketing Innovation as Sponsor of 2020 HSMAI Marketing Strategy Conference – Hotel-Online.com

Fuel Promotes Hotel Digital Marketing Innovation as Sponsor of 2020 HSMAI Marketing Strategy Conference – Hotel-Online.com

Online Marketing
Fuel | January 15, 2020 Award-winning hotel software and digital marketing solutions available for demonstration at HSMAI’s annual hospitality marketing summit  New York, NY – January 15, 2020 – Fuel, the premier software provider and digital agency for the hotel industry, announces its participation as a Bronze sponsor in the annual Hospitality Sales & Marketing Association International (HSMAI) 2020 Marketing Strategy Conference. Taking place January 22 at the New York Marriot Marquis, HSMAI’s Marketing Strategy Conference is highly anticipated each year as the most comprehensive digital marketing event for the hotel industry. With a powerful educational program organized by HSMAI’s Digital Marketing Council, the c
Rep. Doug Collins: Senate will see impeachment is driven by Dems' motivation to 'disenfranchise' Trump – Fox News

Rep. Doug Collins: Senate will see impeachment is driven by Dems' motivation to 'disenfranchise' Trump – Fox News

Motivation
Members of the Senate are about to see just how politically motivated the impeachment case against President Trump is, House Judiciary Committee Ranking Member Rep. Doug Collins, R-Ga., said Wednesday.Appearing on "America's Newsroom" with host Bill Hemmer, Collins said that House Speaker Nancy Pelosi's, D-Calif., passing of the two articles of impeachment to the Senate is the "final prelude."PELOSI ANNOUNCES HOUSE IMPEACHMENT MANAGERS TO PROSECUTE CASE AGAINST TRUMPThe Georgia Republican added that he believes most senators and staff have not followed the issue as closely, but predicted they'll see how weak the two articles are and "how [Democrats have] been driven by simply a motivation to disenfranchise this president and to take him down.""I think [the Senate is] going to ...
Google Chrome's Phase Out of Third-Party Cookies: Implications for Online Marketers – Chief Marketer

Google Chrome's Phase Out of Third-Party Cookies: Implications for Online Marketers – Chief Marketer

Online Marketing
Data privacy concerns are top of mind for marketers this year—and this week the landscape became even more complex. Google Chrome has announced that it plans to phase out support for third-party cookies within two years to promote consumers’ privacy while browsing the internet. But the move, largely expected by the ad tech community, stands to alter the world of online marketing by challenging the digital attribution techniques that are currently used by advertisers to measure—and target—internet users. So, what does this mean for the digital marketing community? The downside, according to an AdExchanger column by Ari Paparo, CEO at Beeswax, is that different types of online tracking, such as view-through attribution, will no longer be possible, content management systems may need upgra
Online Advantages, A Charlotte SEO Company, Announces New Digital Marketing Services – MarTech Series

Online Advantages, A Charlotte SEO Company, Announces New Digital Marketing Services – MarTech Series

Online Marketing
Online Advantages Charlotte SEO Can Bundle Most of the New Services into Integrated and Effective Digital Marketing Campaigns Matt Maglodi, the founder of Online Advantages, a Charlotte SEO Company, is pleased to announce that his company is now offering several new digital marketing services. As Matt explained, Online Advantages strives to offer its clients web development and internet marketing services that are both affordable and responsive. To make the new digital marketing services as effective as possible, Matt and his team can bundle most of them into an integrated marketing campaign. Marketing Technology News: RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified Communications as a Service, Worldwide “We are looking forward to working more close

Online Advantages Announces New Digital Marketing Services – Martechcube

Online Marketing
Matt Maglodi, the founder of Online Advantages, a Charlotte SEO Company, is pleased to announce that his company is now offering several new digital marketing services. As Matt explained, Online Advantages strives to offer its clients web development and internet marketing services that are both affordable and responsive. To make the new digital marketing services as effective as possible, Matt and his team can bundle most of them into an integrated marketing campaign. Matt Maglodi stated that “We are looking forward to working more closely with clients in Charlotte and the surrounding area and offering our effective and innovative digital marketing services, incorporating web development, Search Engine Optimization, online reputation management, lead generation, and more. Our services