Thursday, April 9News That Matters

Day: January 14, 2020

How young NBA players find motivation through their veteran teammates – NBA India

How young NBA players find motivation through their veteran teammates – NBA India

Motivation
Kyle Korver leaned against a locker laughing, almost marveling at an improbable journey trekked over 17 years in the league with six different teams.Former All-Star (2015) and NBA Sportsmanship Award winner (2015), Korver knows he didn’t make it here all alone. That’s why this month -- National Mentoring Month -- resonates with the Milwaukee Bucks forward as well as several other players around the NBA.“It’s an honor to play in the NBA, and if you get a bunch of years in this league, there’s a responsibility in that of paying it forward, of showing young guys how to work, how to be a pro,” Korver explained to NBA.com. “That just kind of comes with age, and hopefully we’re doing that in every phase of life, not just basketball.”The month of January serves as National Mentoring Month, and
7 Steps to Differentiated Marketing Strategy – Part 1 [Video] – Business 2 Community

7 Steps to Differentiated Marketing Strategy – Part 1 [Video] – Business 2 Community

Marketing Strategy
[embedded content]I want to talk to you about 7 Steps to a Differentiated Marketing Strategy. Now, we’ll be talking about it in two parts, and today is part one. Let’s talk with where you start.TRANSCRIPTION:Hi. Today, I want to talk about 7 Steps to a Differentiated Marketing Strategy. Now, we’ll be talking about it in two parts, and today is part one. Let’s talk with where you start. The best place to start is with a good understanding of the business situation that your firm is facing.Understand the business context you’re in, and that will tell you what are the primary goals. And we’ll help you figure out how to track your success along the way, as well. Now, your second thing is to research the client segments that you’re trying to understand. And this is very helpful, because you
Influencer marketing 2020: What businesses need to know – AZ Big Media

Influencer marketing 2020: What businesses need to know – AZ Big Media

Online Marketing
During the last five years, influencer marketing has grown into a very popular way to boost a company’s overall brand and product line. Working with industry professionals that have major cache in a particular field, or a high number of social media followers, is a great way to drive awareness and sales. However, due to heightened industry regulations and a few influencer debacles, companies should be on the lookout for a new era of influencer marketing in 2020. The Dawn of the Micro-Influencer Long gone are the days of Kim Kardashian and Paris Hilton ruling the influencer universe. Sure, celebrities still can sell a lot of products. Still, many brands are starting to recognize the power of the “micro-influencer” or someone that is far more affordable and relevant to their target audie
Is your inner soul realizing a quick motivation in life? – Thrive Global

Is your inner soul realizing a quick motivation in life? – Thrive Global

Motivation
Inner strength is something that defines you as a person and shows your capabilities. Believe it or not! But your inner strength has the power to control you mentally and physically. Besides that, it can push you to do actions, which are correct and incorrect without even noticing how others will react. Motivation is a must in life; without it, you cannot take a wise and correct call It makes a strong individual personality It helps you to achieve your goals It is a strong element to have in life Hold on these points and understand the importance of motivation. A lack of motivation can stop your ways!   Sometimes life does not give you this chance to speak and do things so bluntly. It is not predictable if you are wondering what things will be according to your way. Y...
Minocqua Chamber Rebrands Its Marketing Strategy – WXPR

Minocqua Chamber Rebrands Its Marketing Strategy – WXPR

Marketing Strategy
Whether as a potential visitor or a local resident, you’ll be hearing a lot more about “Let’s Minocqua” in the future. That’s because the Minocqua Area Chamber of Commerce is taking a new approach in marketing its communities of Minocqua, Woodruff and Arbor Vitae. The old brand was “Nature’s Original Water Park.” The new name was announced at Monday’s press conference at the Let’s Minocqua Welcome Center. Board member John Eppes explains why the change was needed: “We’re a dynamic organization. We’re responsible for bringing people to this area. We need to keep our brand alive. We need to kept it relevant and evolving because our market is constantly evolving.” Executive Director Krystal Westfahl says the rebranding was an eighth-month undertaking, including many one-on-one interviews
5 Ways To Improve Your Online Marketing Efforts – CfX Magazine

5 Ways To Improve Your Online Marketing Efforts – CfX Magazine

Online Marketing
Online marketing is essential in business today.  Without a digital effort, your business is missing out on a huge opportunity to reach a wide audience of consumers.   You need to dedicate ample time and resources to developing a well-known presence for your business online to find the level of success you seek.   Take some time to learn a little about how to get your business to the next level.  Read through this brief summary, featuring a few excellent ways to improve your online marketing efforts.  Consistently improve your website Your business website is never truly done.  There will always be a new reason to improve, add, or change the information on your business website, so it’s wise to have someone on staff for that reason alo
Is Balance the Answer to the Motivation Equation? – Business 2 Community

Is Balance the Answer to the Motivation Equation? – Business 2 Community

Motivation
I think a lot of us underestimate the importance of balance. Without balance we’re not as successful or productive. Take an athlete. For them to perform at peak performance, they must have a routine that includes the proper exercise, nutrition, and sleep. Also, balance plays a vital role in the motivation equation. And, it may be because of something called the equity theory.What is Equity Theory?Developed in 1963 by behavioral psychologist John Stacey Adams, equity theory simply argues that there needs to be a balance between an employee’s input and output. When balance is achieved, the employee will feel more satisfied. As a result, they’ll be more productive and motivated.According to Adams, “inputs are the personal efforts and rewards that are put into work. “Outputs” are everything

Why Self-Help Books Feature Authors on the Cover – Book Riot

Self Help
Self-help books have exploded this past decade, with offerings from renown celebrities such as Oprah Winfrey and even the late Elizabeth Taylor. The genre focuses on the popular psychology of virtually any aspect of the human experience, from romantic relationships to spirituality. The ultimate goal is to get readers to optimize their self-awareness, so they can take action and achieve satisfaction with their lives. This all sounds wonderful, but how can a publisher relay the goal of a self-help book to readers? Through the book cover of course. There’s a woman looking into the distance, a heavenly cloud with the sun peeping over it, and flowers of course. Unfortunately, these don’t tell readers anything about a book’s content. To be fair, there aren’t many images that loyally relay a
Influencer Marketing 2020 [Infographic] – Business 2 Community

Influencer Marketing 2020 [Infographic] – Business 2 Community

Online Marketing
If there is one branch of online marketing that is rapidly undergoing developments, it is influencer marketing. And it is not all just flash and sizzle (as some people are quick to dismiss them) because working with influencers can definitely make or break a brand or company’s marketing campaign. The mere fact that well-known brands are investing a lot in influencers speaks volumes about their sheer value.Indeed, what is it about influencer marketing that makes it such a powerful platform for brands to reach out to their audience? Why is it that, out of all the subfields of online marketing, influencer marketing is one of the few that is showing a lot of promise? How can you make the most out of this arguably unique and remarkable type of online marketing strategy?Want a couple of helpf
Why Hyper-Personalization is Key for Marketers in 2020 – Social Media Today

Why Hyper-Personalization is Key for Marketers in 2020 – Social Media Today

Social Media Marketing
In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becoming more integrated with one another in order to deliver customized promotional opportunities. An example of this can be found at the Westfield shopping complex in Shepherd's Bush, London - the complex now has cameras in and around the mall which use facial recognition technology to...