The momentum and desire we have when launching our online store can be counterproductive if we have not defined a pre-launch strategy. If we insist on launching our e-commerce store without any planning there are many possibilities that we will fail.
That is why we must know those factors that make online stores succeed, but never without neglecting the trial-error that you can continually experience in your ecommerce: create, measure, learn and implement.
Here are some tips that may be useful on how to create e-commerce marketing strategy for the store:
Confidence : If someone is going to buy from your store you have to feel that you can trust it and that is something that is perceived with a clear and clean structuring, in addition to a design according to the times in which we are and the corporate image What do you intend to show?
Multiple payment systems : The more payment methods we offer the more possibilities the customer will buy our products. Nowadays, the basic payment methods that should appear in your e-commerce are these: credit card, PayPal and bank transfer.
Responsive Design : As per reseach, 60% people use mobile devices (smartphones, tablets …) worldwide to access interenet and therefore there purchase rate is enormous. So we must facilitate the visualization of our online store accordingly and adapt our content so that users get a good browsing experience through mobile devices which converts them to a buyer.
SEO: Google positioning/Keywords ranking is key for users to find your website. Nowadays if you don’t appear on Google you don’t exist. Surely you have to put yourself in the hands of SEO expert, but some tips that can help you to improve it are: page loading speed, keyword density, write your own original content, properly use meta tags and optimize site urls, sharing in Social Networks, clean HTML code, responsive design …
Creating a blog : Frequent updating of a blog hosted under the same domain as of ecommerce store, in addition to helping web positioning and increasing the number of visitors, will also help to create a brand image and stand out among your competitors. Of course, we must bear in mind that a blog needs to be updated with a very high frequency. It is no good to have a blog if we do not provide quality content on it.
The product always present : When selling a specific product, you should always have a detailed description and, above all, images that can be enlarged so that the user can see exactly what the product he/she is going to buy. In addition to this, we can also use a demonstration video in which the functionalities of the product are indicated and it is clearly seen how it looks, as well as a demonstration of its use.
Search engine : The inclusion of a search engine within the online store makes it very easy for users to find the products they want. When you are looking for a very specific product, the possibility of finding it instantly, without requiring the user to find it by browsing the web, increases the possibility that the purchase will materialize.
Online chat: When our visitors do not find the information they are looking for or need to solve their doubts instantly to continue shopping, the most recommended solution for this purpose is the insertion of an online chat facility.
Try these and see how your ROI increases.